I love the concept! Hoping this will catch on with other retailers. We thought it was just a store with Amazon stuff, but it's so much more. All the clothing on display are samples. To try them on, you scan a QR code to add them to your room. When you get a few items in your room, you can use your phone to unlock the room. Inside is a magic closet where your selections basically come from Narnia. It's a double sided closet where they can continue to add things to your room at your request via the tablet in the room. Need a different size? Want to try on more items? Just request it via the tablet and it will magically appear in the closet. read more

What a fun experience! I Came here with my sister, and we both love Amazon. You can use your Amazon app to scan the clothing items in the store, and then from there, you can pick and choose your desired size. Within a few minutes, you will be assigned a dressing room upstairs, while you can keep shopping and adding items to your dressing room. The dressing room is spacious enough and has a built-in drop-off closet for them to add more items and a screen with your name and suggested fits for you. The girl at the check-out desk, her name was unique, was extremely patient and attentive. She gave us excellent customer service and answered all of our questions. They also sell skincare, makeup, jewelry, shoes, etc. It was worth the drive from Santa Monica! As for parking, we parked at the Glendale Galleria mall, which is right next to the shop. read more

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What a futuristic shopping experience! Amazon has basically analyzed every step of the fashion and accessory shopping experience and simplified it with tech. Upon entering the the store we were greeted by a store associate who explained the store concept and we were up and running in no time. One of the frustrating aspects of shopping for clothes is finding the right size and color which usually requires tracking down a store associate. Most of the browsing experience is done by scanning QR codes on the items and adding to your fitting room virtually using the Amazon app. Once you are done making your selections you get a notification for your room number which takes 5-10 minutes and you can automatically unlock your room and be delighted with not only the items you picked but additional selections Amazon made based on your style preferences. The fitting room has ample space and one of the unique features is a giant tablet which includes all of your selected items as well as additional recommendations you can select to be delivered directly to your fitting room. No more waiting for an associate to check in with you for additional size or colors, you can manage all of this with the tablet! The additional items are delivered via a magic closet in no time. The experience in the fitting room is immersive and engaging, as you try on new items and see additional recommendations as the algorithm gets to know you better. I spent 20-30 minutes in the fitting room and walked out with a few of the items I had selected in addition to an item that was recommended to me with pinpoint accuracy. The checkout experience was simple as I was able to use the Amazon Palm technology to pay. Will definitely be back in the future and hope to see this model of shopping adopted more widely. Thank you Amazon. read more

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Absolutely love the concept!!! It's super convenient that you can select additional clothes and they will arrive to your locker. The staff is very helpful and friendly. read more

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This is the first Amazon Style store in the US which opened last weekend at the Americana in Glendale. It has both Men's and Women's clothing. It carries name brand designer clothing like Ramy Brook and generic brands like Amazon Essentials. What's unique about this store is that you use your phone to scan the piece of clothing you are interested in, and the clothing will link to the Amazon app on your phone. Once in the app, all the color options and the size options for that particular piece of clothing will show up on your phone. You make your selections for size and color via your phone and your selections will be brought to a dressing room for you to try on. You will get a separate notice on your phone when your dressing room is ready. This is definitely a new concept for Amazon since Amazon is traditionally against a brick and mortar business model. I guess when it comes to clothing, customers myself included would like to see the actual color and feel the material so this is a test concept store for Amazon. Price and style wise; the store seems to be a blend of Zara and H&M, and mixed in with designer clothing. Go check it out for yourself ! read more

Amazon Style - Accessories Near Me - Glendale, California

This is definitely a unique concept and a unique shopping experience. My BFF and I were meeting at Americana for a girls day out and when wandering around the shopping center, saw this place and decided to stop in. The associates that work there were super friendly and explained how the store works. We were told this is the first ever Amazon Style store and it just recently opened - so I guess we're the Guinea pigs... haha . So the concept is this: it's a showroom of men's & women's outfits and pieces sorted by evening wear, summer dresses, basics, and accessories. Brands go from high end, to no name China brands, to Amazon Essentials. You need to open up your app and scan the QR code for the items you want to try on, in the color and size you want, and once to you are all done, you click done and an associate will bring all your clothes to a dressing room that you open with your app. If you don't want to try it on and just buy it, you have the option for it to be brought straight to a pick up counter. So high tech!! I picked out a summer dress to try on, and on the way upstairs to the dressing room, I saw glass elevators of merchandise I am assuming was picked out in the stock room upstairs and going down to employees who were putting them in dressing rooms. Talk about Amazon efficiency! The second floor is entirely dressing rooms. When I walked in, not only did I see the dress I picked out, but 3 other dresses curated for me to try on. Yes, they were trying to upsell me, and it worked! I ended up not liking the dress I picked out, but loving one of the other 3 they brought in. The room has a touch screen monitor in it, where it tells you the prices of the other pieces they selected for you, and you also have the option to pick out other things or sizes on the screen. There's a two way closet that they use to deliver other items to you in your room (think of that two way door for urine collection at clinics), and then when you're done, you press the "finish" button on the monitor so they know to clean out the room with the items you don't want. Check out was a breeze. You take your items you want to the counter, scan your Amazon account and they just charge it to your credit card on file. I took off a star because it was a bit confusing trying to figure out when my fitting room was ready. When I clicked on "prepare my room", I received no updates for a long time, and when I asked an employee for help, they had to scan another item to check my account and to find out my room #. In that aspect, it's not quite user friendly yet, so there's room for improvement in that area. Overall a pretty neat idea and likely the wave of the future for shopping! read more

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Have you ever found an item of clothing you wanted to buy on Amazon and wanted to try it on or check its quality? Well the Amazon style store is just the opportunity to do that! It's an in person shopping experience for stuff you may find on Amazon. Being an Amazon store, it's enhanced by tech in a way that makes it delightful and efficient, just like any other store concepts they've come out with. It's definitely gimmicky, but a cool experience nonetheless. There's a huge variety of items at the store, ranging from random cheap Chinese brands to name brands, all of which you can find on Amazon. They also had outfits put together by influencers. There's only one of every display item and you use your phone to scan the QR code to pick a size or color. If you don't wanna scan items yourself, the associates there can also assist you with their tablets. Scanning the code will let you send it directly to a fitting room or to checkout. You'll get a notification when your fitting room is ready. Once in the fitting rooms, items you picked will be inside. You'll also be greeted by a little screen where you can check out other similar recommendations, or ask for additional sizes of items you chose. My screen was unfortunately buggy and kept starting from the beginning making it difficult to use. It seems like I may have just gotten unlucky as other friends didn't have this problem. They send the items to you thru a 2-way closet that gets locked when either side opens it -- I thought this was actually really cool. Checking out was a breeze. Similar to what they do at Whole Foods stores, you can scan a QR code from your phone to use your preferred payment methods on the Amazon app. Pretty convenient! Overall, it's kinda gimmicky. I'd say it's best for times when you want to try stuff out you may have seen online, and a cool techy experience to check out just for fun. Seems like there's still some kinks to iron out, but if you're shopping at Americana or Glendale Galleria and have some time to kill, it's something interesting to check out. read more

Amazon Style - Accessories Near Me - Glendale, California

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The store is located at the Americana in Glendale. There are various parking structures nearby. My closet is nearly half clothes bought from amazon so when I saw this store I was shocked and had to go in. It's a different shopping concept. So I noticed on the racks there is only one item of each style. I read the label saying scan QR code to try on or buy. Was still confused haha. They have very friendly and helpful staff around. They must understand it's a new concept so the employees know to offer help. I was approached twice for assistance. Finally I asked how it works. So you open the amazon appon your phone and scan the QR code on the item in the store and can either choose to buy off the app or send to try on. The employees get a notice and start a fitting room for you. You don't have to carry around a bunch of clothes to try. This is such a cool concept altho I may just be a lazy shopper but may stick to just sitting at home and scrolling thru my app. read more

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We passed by the Amazon Style store during our after dinner walk at the Americana. My kids wanted to see what they had, thinking that it was just another clothing store with some sort of Amazon twist. Needless to say, we were completely unprepared for what we experienced. The concept is amazing! It's shopping at a large scale in small, neatly organized sections. Using our phone and Amazon account, we scanned items we were interested in. After selecting our options (size, color, etc.) we then decide to either try it on or pick it up. My kids chose to try the dressing rooms. We continued to shop until we got the notification of their dressing room numbers. Each room unlocked using their phones. Inside, a personalized touch screen took them through the process. The clean and large room has a two sided open/closed closet. Their items were nicely laid out in the open closet along with similar items that were selected for them. Other items could be requested using the screen, which are then delivered inside the closed closet. Very innovative! There was a broad range of choices from high to mid brand clothing. Prices were as they are on Amazon. Really nice team members were readily available throughout the store to help with anything. Check out at the counter was easy using our Amazon account. We can see all our purchases and initiate returns from there. read more

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H-E-A-V-E-N!!!! I have been wanting to go to this place but had no idea what the experience was gonna be like. I thought it was just an Amazon store to buy clothes. It was that but so much more. I feel you need to take the full experience and try something on because that is when the magic begins. First, you scan the item you want to try on. You add all your items to your dressing room. The workers do their magic and it alerts you when your room is ready. You unlock the door with your phone to begin your journey. When I first got into the dressing room it greeted me on a screen inside. I was like a little kid at Disneyland. I was taking pics and videos during the whole experience. Your clothes are waiting for you in the room to try on. If something doesn't work and you need a different size, you can request it. The closet in the dressing room locks so if a worker is putting items into it, the light turns red. When it's ready, it lights up like heaven. They also give you other recommendations to try on and will bring it to you. If you are a Prime member, you get a free tote bag upon checkout. I really enjoyed this and the whole experience. I would just suggest a bigger variety of items. I can't wait to go back and shop some more!!! read more

The experience of shopping at Amazon style was super cool. You don't have to carry around clothes you want to try, as you just scan and ask them to bring it to your room. Then once in your fitting room, they even bring you some stuff they think you will like. The fitting rooms are super cool, they have a giant screen where you can thumbs up or down the items, and even browse and have other items sent to you. However, would be nice if you could say why you liked or didn't like an item (ex, maybe the color is great but the fit was too short, or it was perfect but the material wasn't comfortable), just to get more personalized recommendations. The reason it's not 5 stars are 2 simple things, sizes and pricing. I usually wear 3XL and they don't offer anything past 2XL. This was a bummer, but I did try some 2XL items and they fit alright but ultimately was afraid that if they shrink I can't wear them. Then there's lots of items for close to 100 and plenty over. Just seems like a lot for what they are. Even a shirt or a sweater for $30+ is alot too (and this was with the 20% prime discount) Definitely want to give it a try again in the future, especially if they make changes to those 2 points. read more

Amazon Style - Accessories Near Me - Glendale, California

What in the Jeff Bezos?!?! OK, weird story. Had to take a Christmas gift back early because it was a gift that my son changed his mind on and wanted a different item. Normally I can take my return to a UPS store, or Whole Foods, or whatever, but this item was not able to be returned at any of those locations. I even called Amazon and chatted online with two different people, and for some reason this item was ticketed, so that it could not be returned anywhere, but this store in "my area." Mind you this is not my neighborhood. This is about 45 minutes away with traffic... so, I decided to make a trek on out to Glendale. What an adventure! Finally got to my destination, and was overwhelmed at the collection of items in the store. Like, I want it at all. Since everything on my wish list is from Amazon. It basically was my wish list. Plus, there were things I didn't even know about because I didn't search for them on Amazon. So now I have a bigger wish list. It was as if my multiple wish lists, had a rowdy night and ended up having baby wish lists and then the kissing cousins came on over and swapped spit with those and made some really f'ed up baby cousin siblings. Insanity!!! The store was like a collection of random knickknacks, in no real order, so everything stood out as unique and desirable. I don't ever wanna go to the store again because I will purchase everything and there's no "dollar bin" like there is at target to spend $450 worth of "dollar" items on ....this is all just many "multiple dollar" bins that i want to buy all of with my bits of doubloons. Btw the way that evil genius also knows to target it's return item people. They hand you a 20% off coupon after you return. Lord knows you won't be back unless you live close by... so you feel compelled to buy something. So yes, i left with some purchases. read more

This place is INSANE!!!!!!!!!!! So good! Fantastic! An experience you must to try! Customer service is excellent. As my 1st time, I didn't know how it works the process to shop in the store that basically is well known for online purchases. I asked one of the workers there and she gave me an introduction in a very understandable way that made me even more excited to go ahead and try on something. The fitting room is out of this planet. You literally feel better than shopping at Chanel store. Lol Personalized rooms , welcoming with your name, and much more interesting things to experience. I love this place. If you didn't try, please do. read more

Amazon Style - Fitting room screen - Accessories Near Me - Glendale, California

This store is SO COOL!!!!!! I'm glad it replaced F21 bc this is such an innovative concept. Basically the store showcases a lot more items bc they show 1 of everything and keep the stock in back/upstairs. You scan hangers or items of interest, and it will populate into a dressing room to try on, or compile for pickup / purchase. You can also save for later and order from Amazon as delivery too! Note, very contemporary styles and seems like a mix of private label (Amazon produced goods) and mid tier / mass brands (Levi's, Vince). This concept is much more fun to shop and it's merchandised nicely. Truly a combo of automation, logistics and human power! I didn't try on anything but will next time when I have time (apparently you can request other sizing or styles from a screen in the room!). Thank you to staffer Ernesto who was super helpful to explain the concept and answer our questions too! read more

Pretty overwhelming with all of the options. If you're one of those people like me who likes to touch before you buy, this is the place for you. You scan an item, choose a size and they send it to the dressing room to try on. Amazing set up with plenty of choices for men and women. read more

Amazon Style - Nov 2022 - Accessories Near Me - Glendale, California

Amazon is really coming for all aspects of our lives via its brick-and-mortar store expansions, and the latest is clothing, particularly fast fashion. This new Amazon Style is the company's first physical clothing store and takes the prime retail space at the Central Ave entrance of Americana, literally next door to H&M that it's trying to outcompete. The highlight that makes Amazon Style different is supposed to be the high-tech shopping experience -- scanning QR codes to see more details and ratings of items then sending pieces you want to buy to the checkout counter instead of walking around with them -- but it felt otherwise as the touchscreen displays were laggy at times and the mobile app feels clunky. The offerings are basically what you'd already find online on Amazon, but it is promising more higher-end brands in store. So unless I'm really desperate to be able to feel a shirt's material (trying on and returning outfits is already pretty easy online imo) or get a piece the same day in person when in Glendale, I do not see the particular need to make a trip here, not to mention deal with parking. read more

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You need the Amazon app to shop here. You scan clothes you're interested in and then order through the app. I don't know if they will be able sustain their business with this approach. I wish them luck read more

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It's an interesting an pleasant experience but not somewhere to actually come regularly to shop How it works: You scan the item with your phone, see if they have your size and add it to your dressing room. You can also order for delivery to your home. Then you go to the dressing rooms upstairs and wait for your room to be available and then a few more minutes for your clothes to be delivered by machine and hidden humans (magic) Once it's available, you unlock the room with your phone and they have items for you that you chose + items that they choose for you to try on. You can use the screen or your phone to add more items to try on. When you leave, you lock the door with your phone and go to the checkout, where a human helps you. Here prime members can give a number to use cards on your prime account and a discount if you're a member. My experience: I went with my dad, who was having major fomo because my mom had gone and got a pretty dress. He loved it as soon as he walked in and marveled at the Armenian influencer they displayed. But he didn't understand how it works, wouldn't be able to do it alone, and was trying to take the samples to the dressing room. We laughed a lot and he bought two button downs without trying either on, one because it was soft and one because it was "very classy" They gifted us a tote bag for being a prime member. He asked for an extra and I feel he'll cherish it for a while. We left uplifted. Also- We didn't have the issue other people had where the QR code would fall off the hanger or be unscannable due to the screen. They also had a variety of options - athletic, formal, street, loungewear for all ages and sizes etc My analysis: The store is smaller than expected, because so much of it is warehouse for storing the items. It is a cool concept, and not displaying duplicates makes the browsing area look very clean, modern, and large. However, the store needs the same amount of space, so I'm not sure this model saves money. This is more about generating excitement and keeping amazon as an innovative company Many of the items displayed don't have all the sizes available to try on, but they do the item available in other colors. All the colors available arent displayed and not on the tags (or I didn't notice it) I can also imagine it taking very long to get a dressing room during high traffic times. Its not like a typical store where customers take their things to the dressing room and out, there is added waiting time for the clothes to appear and disappear I'm not sure anyone could shoplift from here, since you order the clothing to the dressing room using your name and info. So that adds to my evidence that the staffing in the dressing room was there to hype us up and it worked. Staff was very friendly and chatty. Check out was also human run, though they could easily let you check out on the app would prefer ordering things to the store a few days in advance and then go in to try them on, a convenient alternative to trying things on and then returning them. I love the idea of the scannable qr codes on clothing tags. Many times I've been to places and loved items not my size and used google lens or the brand to order it. Would be nice to have a qr code to scan at other stores as well to make this searching process easier Finally the suggestions they added to our dressing room were pretty different from what we had picked out. We picked 5 short sleeve work shirts and we got 2 long sleeve flannels Conclusion: it's an innovative and novel idea. But because of the extra time waiting and likelihood of glitches, and because a portion of the population will not be able to shop here (older people who think technology is mysterious- the same people who prefer to go in store over shopping online) I think this will either evolve or become a flagship store instead of a business model that's copied over and over. Either way it's worth checking out on its present condition. As I said we left uplifted And had a great time read more

Amazon Style - The tote gift - Accessories Near Me - Glendale, California

Great new and different experience to shopping in store. Upon entering you scan your QR code and get asked a few simple questions on sizing! Then you walk through. the store and scan any item you want to try or instantly buy. I love the ease of walking around without lugging all the clothes to the room. In the room your TV screen shows whats is there and you can select additional items to be added to your "magic closet" at any time. My favorite part was based on what you selected Amazon selects and places a few bonus items that they think you will like. The last two times i ended up getting all of them, they were great selections. I would love to see more shoe options I thought that could have been better. read more

Amazon Style - Computer Screen in dressing room. - Accessories Near Me - Glendale, California

Love this store! Really enjoyed the shopping experience. It was efficient and fun. All the associates were helpful and friendly. I really liked the dressing room where it is neat, orderly, clean, and spacious. With the screen personalized with your items and your name, you can easily ask for a different size to be brought to you in the room if you changed your mind on the sizing. Love the music that's playing also. Just a wonderful place! Got a couple of coupons at check-out and was able to use one on the spot, and the associate named Rehab (yes, that's her name) was especially helpful. She took the time to decorate a bag with tissue paper she origamied into what she termed as "lotus" since the store doesn't provide gift boxes. One thing I would suggest to Amazon is to install charging stations for cell phones as customers need to ensure their phones are sufficiently charged to do all the scanning of items! I was seriously low on battery toward the end of my shopping experience lol. read more

Cool new concept store one of its kind. Cool tech in the fitting room and trendy items

Went to the Glendale location and within a few minutes and a few questions fell in love with their new concept. Upon arrival you are geared by store attendants. As I looked at clothes they were collected and put away. When I was ready to try on clothes, I was taken to a room and every Item I had looked at was waiting for me. They even show you the item in other colors. They have screens there so even if you don't have the item in front of you you can order it on the screen. An associate will get the item and bring it to you from the huge upstairs storeroom. If not in the store, its Amazon and it can be ordered for you and sent to your home. The store is of decent size and the staff very courteous, questions -the staff will give you a tour of the store and show you how to use all the features they have. I will attend the store again read more

Amazon Style - Store is just around the corner - Accessories Near Me - Glendale, California

What can I say or where do I begin? They opened about 3 weeks ago in Glendale, where Forever 21 used to be, located next to H&M. You need to have a smartphone to shop. Basically the store has 1 piece of clothing for a style that is on the floor. You will scan the hanger of the piece you want to try and the app will open and ask what size you are looking for, and which style, and it will tell you if they do not have it available. You will receive a notification of when your fitting room is ready. They have plenty of fitting rooms, as the second floor is all fitting rooms. You will use your phone to unlock the fitting room. Your clothes that you selected will already be placed in your fitting room, along with other Amazon picks that they think you might like if you filled out a clothes survey from the app. The fitting rooms are nice, spacious and so cool with a technological touch screen monitor next to the mirror where you can order more clothes to try and they will bring them to you. I love the concept, but for someone who just wants to go in and out or shop without trying clothes on, I am not sure how that would work. I am awaiting for more options for men. read more

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I expected more. There are so many cool clothing items on the Amazon website but what ended up in the store is pretty meh. And the influencer section is incredibly boring. Boring clothes for uninspired people. I do like that the staff brings the clothes to your dressing room. I think any problems with the staff can be chalked up to the them being unfamiliar with the concept. I think that will improve in time. read more

Ok. So hear me out. Ever since I watched Clueless in theaters, I always wanted to have Cher's closet. Not the clothes. The automated closet. Press an outfit and have it delivered to the front/dressing room for you. Well the concept of that closet is now made reality because of this store. I choose clothing items by scanning QR codes, put in my size, and then they get sent to a dressing room for me. Best part is that there's a screen inside the dressing room so that you can change sizes or even choose something from the list of clothes that fit a similar theme to what you've already chosen. Thanks for making one of this GenX's dreams come true! read more

Overview: If you told me I was teleported to 3022, I'd believe you. The amount of technology Amazon has brilliantly incorporated into the fashion retail is unbelievable. Tech: "USE THE DRESSING ROOMS". I consider myself tech savvy, but was blown away by the dressing room experience. When you find an item on the sales floor, you can have it sent to a dressing room using the app. The app will tell you when your dressing room is ready. Dressing rooms are fitted with touch screen displays that help you add or change size of your selected clothing. That's right, in the dressing room I had a small shirt and needed a medium. They brought me the size I wanted using this a small closet in the dressing room. Which I assume leads to Narnia or the back where they keep inventory. Customer Service: At the entrance I was greeted and shown how to navigate Amazon Style which is built into the Amazon app. The amount of staff that were available made my shopping experience super easy. As my girlfriend used the fitting rooms, I found myself talking to one of the associates. It felt like I was talking to an old friend. Amazon has taken the next steps in fashion retail. I definitely see them being around for a while. This is the future of shopping. read more

Friends and I were killing time at the Glendale Galleria and thought to check the place out. At first glance, very normal. Layout of the store is a bit interesting, first floor is where all the displayed clothing are and separated with women's wear in the front and men's in the back. Instead of taking the clothing with you, you scan the item and the link leads you to your virtual cart. Pretty ingenious. Once you put your first item in the cart they immediately prepare your room while you continue shopping. Once it's ready, they send you the notification that the room is ready and you use your phone to unlock the designated room. Once there, all of the clothes and the ones they think you'd like are in there. Best part is, you don't need to interact with anyone to get a different size. Just a quick tap on the tablet in the wardrobe and they notify you when it's in the closet and ready. Pretty efficient and I love it. In fact, if you want to continue shopping whilst in the dressing room, you can! When you're done, take the items you want to checkout and leave the items you don't. Pretty awesome experience. Would love to see a bigger selection though. Also if you happen to be a prime member, you get a free tote bag at check out. read more

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I'm never going back! Waited over 35 minutes in a fitting room to get what I asked for before someone let me know there was a computer glitch, and that's why I wasn't helped - even though they kept bringing me what I didn't ask for. Then a store rep gave me a promo code that expired the same day. Since they didn't carry the item I wanted in my size, I was instructed to add my promo code to my promo wallet in the app and then buy it online. I did exactly what I was told but the promo code didn't work. I was told to just check out and it would show on my final receipt, which was untrue. I contacted Amazon twice, emailed a copy of my promo coupon, and they finally told me that it's only good for in-store use. So basically, I got duped. But never again! read more

It's same as Ross store or Nordstrom rack but more luxury Nothing interesting about store read more

Cute to browse around. Definitely had the high end store feel, but definitely less of the designer price tags. Looks like the store of the future, but who's to say. read more

Cool idea. The dressing room situation was cool, but they didn't have a good variety of clothing. I didn't see anyone actually purchasing anything. Wont be back. read more

Ok worst idea ever. Do not come here if you want a relaxing shopping experience. They will make you scan a million things, when you pick an item you download a bunch of stuff and their are supposed to text you when the item is ready. Super unnecessarily complicated and frustrating. read more

Such a fun shopping experience. Everything is so intuitive, and you can have different clothes/sizes sent to your dressing room directly from the app or in-room screen. There's a slim selection, but they seem to have expanded in the last few months. I'm looking forward to returning soon. read more

Amazon Style - Accessories Near Me - Glendale, California

I came in to check out the store July 9, 2022 but this store is obviously very new, you got employees being rude, a girl named Christina, a girl with eyeglasses, was very condescending towards my questions I later saw her go over to her coworker Andy, Hispanic male, and were laughing about how she had mistreated me! Clearly this isn't the sort of environment I would shop in. Where is the professionalism??? read more

Randomly walked by this store and decided to try out the concept. First step, you browse through the store like you normally would to see if there's anything you would like to try on. If so, you scan the QR code and it gets sent to a designated fitting room. You can scan up to 15 items. Once you arrive in your fitting room, your items /size are already hanging there ready for you to try on. Inside the fitting room, there is a tablet that has other suggestions along with your current selections in case you want a different size or item. If you want additional items, they are brought to you via a backdoor in the enclosed closet inside the fitting room. Kind of like room service at a hotel, but they do it off directly into your closet without you having to open the door. Very cool concept and build out. You bring the items you want to the register and can return the items they the Amazon app like your regular home deliveries via drop off locations ups/whole foods etc. read more

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Undoubtedly, this is the future of shopping. Very nicely laid out mens' and ' sections. The racks of clothing have a sample of each item they carry. The hanger has the price and a bar code. If you are interested in the item, you scan the code (using the Amazon app on your smart phone). You tell the app what size you want. If the item comes in more than one color, pick the colors you want. You also tell the app what else you might be interested in (shirts, pants, shoes, etc. Dressy, casual, etc). When you are done browsing, the app assigns you to a dressing room. In the dressing room, a screen is there to welcome you and help you with your selections (which are waiting for you). Additionally, the algorithm makes guesses as to other items you might be interested in and has them waiting for you as well in case you want to try them on. An algorithm as a personal shopper??? An interesting new approach to shopping. read more

Such an interesting experience! I love how I can have the little Amazon elves getting my items ready behind the scenes! The staff is very friendly! One star taken away because I felt like they wouldn't leave me alone after I already got situated with the process. Let people shop! read more

I wish we have this back in NorCal. We finished out WB Tour and had to walk off our lunch and decided to go and check the Americana. My kid immediately saw this and we got curious. The person explained to us how to get around - open your app, scan the barcode of the piece of clothing you want and it will be ready inside your dressing room. Whoa, WHAT??!! I love the concept and the check out was easy - everything is linked to you Amazon account. The clothing is affordable and hope it holds up after multiple washes. read more

Store was nice! Loved the organization of everything and to be able to use your prime account to get clothes sent to a room in the size you want! That's amazing! Everyone was friendly but I felt like everyone kept coming up to me asking if I needed help. Legit got like three people consecutively ask me if I needed help and didn't look too happy when I said I'm alright I'm familiar with the process. Like dang I'm just trying to see if the item I'm interested in is even worth trying on the begin with. Aside from that little thing I'm def coming back again! I'm obsessed! Hopefully the staff gives you a little breathing room. Also lowkey the staff giving cliquey vibes how they clustered in groups. read more

This place was so cool! Went here with my mom to do a return and check this new spot out! The return was super quick and easy. Staff here is super helpful and nice. They explain to you how the store works. You go on your Amazon account on your phone and use the QR codes to add stuff to your room to try things on or send it straight to pick up! They even offer Wi-Fi and if your battery is low they can charge it for you! Unfortunately my phone wasn't working for some reason. But they staff there was super helpful and let me pick up some dresses to try on in the fitting rooms. If the app did work they had a tablet in the fitting room so you can try different sizes or styles right there! I did end up getting one of the dresses. And because it was my first time there they gave me a free tote bag with my purchase! read more