I chose Continental Hair because their website advertises handmade wigs made from European virgin…read morehuman hair, professional fitting, and excellent customer service. I specifically selected the Jay Wig because it appeared to match my natural colour and was advertised as being made from virgin human hair.
During my consultation in April 2026, I explained exactly what I was looking for. I needed a medium or ash blonde wig with a natural density, styled almost identically to the wig I had successfully worn for more than twenty years. I brought photographs of myself wearing that wig as well as the wig itself. As a university professor, I wanted my hairstyle to remain as consistent and natural-looking as possible.
The owner recommended two wigs, both considerably darker and denser than what I requested. I was assured that the colour could easily be changed and that the wig could be cut to match my existing bob hairstyle with bangs. I also specifically asked whether the hair was natural, minimally processed human hair because I intended to maintain and colour it in the future, just as I had done with my previous wig. I was assured that it was.
The company's website listed the Jay Wig at approximately $3,300. During my consultation, however, I was quoted $5,500 for the wig I selected. The owner then offered to sell it to me for $5,000 if I paid in cash and without a receipt. Believing the representations that the wig would be professionally coloured, cut to match my existing hairstyle, and made from high-quality virgin human hair, I agreed.
Unfortunately, my experience after the purchase was extremely disappointing.
When I returned to collect the wig, neither the promised colour nor the requested haircut had been achieved. The stylist spent well over an hour repeatedly cutting and adjusting the wig, but it still looked nothing like the reference photographs or my previous hairstyle. I was told that the dark chestnut colour matched my own hair, although it clearly did not.
Instead of complaining publicly, I chose to give the company another opportunity to correct the problem.
I took the wig to an independent hair salon to have the colour corrected. The stylist there refused to colour it because, in her professional opinion, the hair had already been heavily processed and further bleaching would likely damage it.
I contacted Continental Hair again and was given another appointment with a different stylist. Instead of discussing the haircut I had requested, she immediately began cutting the wig into what she described as a "structured bob," despite my repeated explanation that I wanted a classic bob matching my previous wig. She also attempted to lighten the colour while I was present, but the result still bore little resemblance to the blonde shade I had requested.
During that appointment, I pointed to another blonde wig displayed in the salon and explained that this was the colour I had expected from the beginning. I was then told that the displayed wig was made from higher-quality hair because it could be coloured. This surprised me because before purchasing my wig, I had specifically asked whether it was made from high-quality, minimally processed human hair suitable for colouring, and I had been assured that it was.
After another unsuccessful attempt to correct both the colour and the haircut, I contacted the owner once again. During our telephone conversation, he personally assured me that if I was still dissatisfied after one more attempt to correct the wig, I would be offered a replacement.
Relying on that promise, I returned.
A third stylist attempted to recolour the wig. When I came back to collect it, the hair appeared almost grey. After having the uneven haircut slightly corrected elsewhere, I wore the wig only twice before washing it according to normal care instructions. After washing, the hair returned to its original chestnut colour, demonstrating that the lighter shade had not been permanent.
At that point I concluded that additional chemical processing would only further damage the wig and that it would never become the product I had originally ordered.
Because Continental Hair accepts donated wigs for cancer patients, I first attempted to donate the wig through their hospital location. When I found it closed, I returned the wig directly to the owner instead.
Despite four appointments, multiple attempts to correct the colour and haircut, returning the wig itself, and the owner's promise that a replacement would be offered if the final correction failed, no replacement was provided and no refund or partial refund was offered.
I paid $5,000 for a wig that I could not wear. I did not expect perfection. I expected the company to honour the promises that convinced me to make a $5,000 purchase. That did not happen.
I rarely leave negative reviews. I did not expect perfection. I expected the company to honour the promises that convinced me to make a $5,000 purchase. That did not happen.
