I highly recommend Southern Belle Bridal. Michelle is wonderful to work with. Not only does she…read morehave beautiful gowns, she is an exceptional person. She was helpful, patient and seemed sincerely interested in my daughter finding a wedding gown that she wanted. It was encouraging to deal with someone that was concerned with having a satisfied customer...it's kind of rare anymore. I sincerely appreciate Michelle. You can't go wrong if you choose to shop here for your special occasions!

From the owner: Southern Belle Bridal is a full service bridal salon. We are family owned and operated and we love…read morewhat we do! Our goal is to assist you in your search for the perfect dress or tuxedo by providing you with a relaxed, no pressure environment and the very best quality formal wear available in today's market. We offer you excellence in customer service, because you deserve it. We have attire for everyone and every formal occasion which allows you to plan your entire event under one roof. At Southern Belle we carry the top designers in bridal, prom, pageant, and tuxedos. It is all about you and your special day! It is our privilege to serve you!

My fiancé was looking for a rental tux. Caroline at Magic Bridal recommended Beauty and The Beast…read morein Sevierville, tn. From the moment we entered the store the owners treated us wonderful. It was prom season and they were very busy, however, they were friendly and personable to everyone. I recommend this store highly. They have reasonable prices as well, plus very knowledgeable. Wish I could give them a higher score.

From the owner: We Specialize in Tuxedo Rentals, Wedding Gown Sales, Wedding Gown Rentals, Prom Dress Sales and we…read morehave an On-Site Ordained Officiant.

They were so sweet, helpful, and down to earth. Some other bridal stores give off a vibe that they…read moreare doing you a favor by letting you look at their dresses. Not this one. They are understanding about brides on a budget, and creative about helping my daughter, and trying to understand what she wanted. We left as happy customers!

This is by far the greatest formalwear shop I have ever been in! From full bling to understated…read moreelegance they have it all! I recently visited with my niece to look for a special occasion dress and this place had so much selection. Sherry is the owner operator and is kind, knowledgeable and helpful without the "hard sell". She does alterations ON THE SPOT....amazing! We were able to find a spectacular special occasion gown for my niece and had some minor alterations done while we were there. If you are on the fence about traveling from afar to find a prom, pagent, bridal or special occasion dress...stop the debate and GET IN YOUR CAR AND GO HERE! Thank you Sherry for a great experience!

Hannah was so patient, kind, and helpful for my appointment. I found the perfect gown and the…read morehandmade veils that Sarah make are stunning. The shop is in a very cute downtown area and Hannah recommended a good restaurant right around the corner! Lots of parking and huge sunny windows if you wanted to see how the natural light looks with your gown. So many stunning dresses including Justin Alexander, Stella Yorke, essence and many more. I was stuck between a few dresses and left with my dream one. Would recommend this shop to anyone! A great team of ladies running this place!

From the owner: Blue Willow Bridal carries a large selection of gowns from Justin Alexander, Lillian West,…read moreSincerity and Stella York as well as bridesmaids dresses. We are dedicated to great customer service!

I had the most enjoyable experience visiting this business yesterday. The owner Jackie and her…read morestaff were extremely friendly and helpful and are wonderful to work with. They have a beautiful selection of gowns and were very helpful in the process of selecting and trying on gowns. The shop is beautiful. Love the gown I purchased and the prices are very reasonable.

We came here from out of state to get ideas for an upcoming winter formal. I was blown away with…read morehow nice the ladies were who were working. I didn't feel pressured to buy anything and my daughter was able to really look through the vast amounts of beautiful dresses. She tried on 2 and had a hard time picking her favorite. The ladies were very complementary and I was very surprised with the amazing prices. This will definitely be a place we come back and visit when we need dresses!

I am very dissatisfied with my experience from David's Bridal. I have several complaints…read more 1.) they charged me an extra $100 to pay for my dress over the phone. 2.) they were going to charge me $187 for ONE alteration that I HAVE TO PROVIDE THE FABRIC FOR. 3.) the customer service team was nothing but rude and hateful 4.) the alterations department was nothing but rude and hateful 5.) they charged me my full order total then charged me 4 different times, taking an extra $100 from me, charging me for the individual items after I paid for them already. If I could give negative stars then I would. Very unhappy

My step-daughter bought a dress from the Johnson City location and when it came in it needed…read morealterations which was expected. The alterations were done wrong. When asked if they could make it right they said they did not have time. We had to go to another business to get the work done correctly. They have no problem taking your money but their customer service is terrible. Also bought a mother of the bride dress at the same time and had the same experience.

UPDATE: Per dry cleaner- dress was not supposed to be steamed. Stains will not come out. After…read moreEVERYTHING and the way Kelly treated us, it was indeed her fault the dresses are ruined. The 10% refund is a joke at this point considering she ruined the dress by steaming. Amsale confirmed that the dress wasn't supposed to be steamed. At this point, looking back I feel Kelly knew that she ruined the dresses and was trying to get away with it. She probably figured we wouldn't notice since we purchased online. And if we did notice she probably thought we would fall for her blaming us. That's probably why she was defensive and rude/accusatory from the beginning. If you're thinking of buying from here - DONT! I encourage you to look elsewhere or to buy directly from the dress company you're looking into. We would've paid Amsale the same amount and probably had WAY better customer service. Plus we wouldn't have ended up with ruined dresses. I am beyond disturbed on how I was treated after purchasing a dress from this store. We ordered the dresses in May for my cousin's wedding (in August). She lives in Tennessee and we live in Georgia so my sister and I ordered via email. My sister opened her dress the day we received them and noticed there were several stains. Later that night I opened my dress and quickly examined it to see if there were any stains. There were - so I also emailed Kelly to let her know. At first she said there were no stains when she steamed them. I asked if it was possible that they were stained when she steamed them. She said that was not possible. Basically here we are - the dresses are stained and there's no time to order different dresses. It didn't sit right the way she sent emails basically accusing us of doing something to the dresses. She said with more documentation she was WILLING to consider the unlikely fact that BOTH dresses were stained while in separate plastic bags. At this point I made it clear I didn't like that it felt she was insinuating that we did something to the dresses. Her response is below. It goes on basically still saying that they didn't leave her store like that but with more proof she's willing to give a 10% refund. I have NEVER been treated with such disrespect. First of all, she brings up that we considered not being in the wedding. Which is false, only I didn't know if I was going to be in the wedding. But I am (which is frankly none of her business). Second, we never asked for a refund or tried to "find a way out". She could've done what most dress places do and offered a simple dry cleaning service - but no. She's quick to accuse paying customers and validating it by saying it happens all the time. Hello, I am not every other one of your customers. You shouldn't treat all customers as if they're the same. At the very basis you need to give good customer service when someone buys a dress from your shop. No one wants a ruined dress. This is so unreal. I don't recommend anyone buy via email/online with this shop. Make sure you do it at the store where you can open it there to see if there are any problems. Or better yet - find a different store with better customer service. Bristol and Johnson City (even Knoxville) have plenty of other choices.

I took a chance and dropped in to look for a mother of the bride dress. Both ladies were so…read morehelpful! The variety of dresses is fantastic (and they have pants suits too). I found my dress after trying on about 5 different ones and I couldn't be happier. They were able to give me some contact information for alterations as well. Thank you ladies for having a great shop in downtown Bristol.