What an amazing cute clothing shop for children.The shop has been around 36 years.Lots of cute…read moreoutfits to choose from.They also sell some toys like plushes. There is street parking

I like to support local businesses, but not at these prices. Outrageously expensive. $145 for a one…read moreyear-old's cotton overalls and T-shirt.

I've always seen this boutique, but I actually haven't gone into it. This particular day I decided…read moreto go adventure In..... I was surprised with how many cute items they had in different textures of fabrics. They still had some winter apparel granted it's Santa Cruz so it's usually a bit foggy or colder, but they had a huge denim section!! They also had three sales racks with some pretty good items. The items on the sales racks were up to 40% off. Perhaps it's the time of the year between winter to spring, but a lot of their clothes were muted colors. I really liked their denim selection and the different style styles though. I believe there were two people working one lady was helping another customer and somebody came out from the back but didn't say anything to me so maybe she was a friend or something just hanging out? I'm not too sure. I wasn't really looking to buy anything but wanted to check out what they offered and I liked their selection. The different shirts were anywhere from $40-$60 and the sweaters were about the same. I didn't check the price on the denim but they did carry love stitch!! I love that brand!! I will definitely check them out from time to time when I visit pleasure point!!

Love this store, it's super cute and has high quality clothing, great for gifting, I also love the…read morecomplimentary gift wraping. The staff and owner are super friendly and helpful.

Hands down my favorite shop in the village! Kat hosted a sip & shop for us and we had the absolute…read morebest time. She went above and beyond to spoil us, and now we're all dripping head to toe in Katalina merchandise Such a fun, welcoming atmosphere with the cutest pieces. Can't recommend this shop enough!!

Spent the weekend in Capitola and was in the Village browsing the shops. Walked into Katalina's and…read moreimmedately loved the vibe. Music playing from the next spot, it has a courtyard type area outside the door and shares the building with a wine/beer shop. Kat welcomed us in, offered a drink and was just right amount of assistance for us. Lots of cute clothing for all women's sizes, including plus size. There is also an assortment of men's and children's clothing. Found a great pair of jeans that were long enough for my 6' frame. And found a cute pair of beach shorts as I forgot to bring something to wear to the beach. They have a range of prices to meet every budget. I loved everything about this shop. Kat was amazing and fun and welcoming. It was a great overall experience and I will definately be stopping in next time I am in the area. Oh ya! You can shop online as well!

Good selection of adult novelty souvenir tee shirts (work safe adult - not *that* kind of "adult")…read moreat acceptable tourist location prices ($26 OTD). They had a few other things such as kid's tees, baby onesies, postcards, etc. But predominantly t-shirts here. Service was helpful and she was far more polite to the non-mask wearing women who walked in after us than I would have been (FYI, I loathe the dumb mask but generally, rules are rules).

1. Don't shop here because the clothes are cheap material and over priced for what you get. Trust…read moreme you can get better quality down the way. Just keep walking! 2 ( and most importantly) The woman they have working AS THE CASHIER is rude AF. She should definitely be fired because her customer service is A-palling . If this is how she treats half of the customers that walked by there good luck getting any business. The woman is terrible. I am SHOCKED at the level of customer service of this place! My son, who was NOT in the establishment waved at a dog inside the store. She yells to him VERY RUDELY "watch out for your ice cream" and so I looked at her and said "he's not inside the store" Her response " I don't care , I don't want it there" EXCUSE ME? Don't talk to me like that or my son and secondly you don't own the sidewalk you idiot. Some people! Seriously, the owners need to reconsider hiring someone else if they want more business. And if she is the owner (which I doubt) good luck staying in business. You have a lot to learn about running one.

Finally a high quality kid's consignment store in Santa Cruz! This shop is *adorable* and…read more*affordable*... such a great selection of high quality items. The owner is kind, helpful, and has created the most welcoming space for families to shop at (a kids play table to keep littles entertained while I browse?! Perfection!). Check it out and support and local mama and her business. 11/10.

Hand it Down is such a gem! It's a kid-to-kid resale shop, but don't let the name fool you--this is…read morenot your typical thrift experience. The quality here is phenomenal. Everything feels carefully curated, clean, and made to last, which is exactly what you want when shopping for your favorite little human. We popped in recently for some warm-weather clothes, and I had to remind myself that I don't need to buy her entire future wardrobe in one trip--we can always come back as she grows! They've also added toys and books, making it an even better one-stop shop for gifting or seasonal refreshes. If you're in the area and have a little one (or know one!), I highly recommend checking out Hand it Down. A wonderful addition to the neighborhood!

Maggie Kler is a phenomenal lactation consultant and postpartum guide, and I recommend her without…read morereservation to anyone navigating breastfeeding, whether things are going smoothly or you're struggling to meet your goals. With my firstborn, I lived in fear for the first month that she wasn't getting enough milk. Maggie helped me measure my current transfer, improve my technique, and understand the bigger picture of my baby's development. And my baby's weight corrected exactly as Maggie predicted! Every visit with Maggie was immensely helpful, regardless if there was a specific problem or a checkin, because she uniquely helped me one connect the dots between my baby's birth, status updates from pediatrician visits, and the round-the-clock grind of newborn feeding. Maggie was such an indispensable part of that experience that I reached out to her again during my second pregnancy. This time, she helped me troubleshoot my second baby's lower appetite and different positioning issues, and reassured me that breastfeeding was working even when my baby simply chose to eat less. Seven months postpartum, her read on the situation has proven completely accurate. Maggie combines deep expertise with a mother's empathy (something well intentioned pediatricians can't always offer!) plus a real understanding of what breastfeeding can and can't control. No one made me feel more supported in the hardest moments of postpartum recovery.

It's rare that I'd describe a retail store as "life changing" but this little shop was. In my raw,…read morepostpartum days after an emergency c section and a ten day stay in a hospital, I was breastfeeding and desperate for clothes I didn't feel terrible in and that I could breastfeed easily in. I stopped here and not only did they provide a cozy, private place for me to breastfeed with a helpful Breast Friend pillow, they also had changing tables and a scale for me to use, which brought me peace of mind. Then the nice young lady working there (after giving me space and privacy to nurse) helped me find nursing bras that I love (bravado, sadly being discontinued) and I even found some great nursing shirts that I wear every day. Please support this wonderful women owned shop!

If you are guy have the $$$$...this is your place to find clothes that are casual, sophisticated,…read more and cool. You just can't go wrong here, and everything will make you look your best and handsome! I came here with my husband, and we picked out some clothes that are now his favorites and in regular rotation, such as Robert Graham jacket and shirts. A BIG plus is that the staff is attentive, gives advice, and will measure you and do alterations (takes maybe a week).

The Aptos store is the one place that I always get outstanding Service, Quality, Style and…read moreTailoring.