Great selection of high quality mens clothing. I was shopping for my 21 yo son who needed some…read morecooler casual dress shirts for working in San Jose. Sean made some great recommendations, including sizes. Sean was super nice and answered all my questions about fabric care and their return policy. My son was delighted with the shirts I got him. Thanks Berdels and Sean for helping me to be a cool mom.

One of the main reasons I come to Santa Cruz is bc of Berdels. I LOVE IT SOOO MUCH!!! The clothing…read moreis just the best beach / ocean vibe, can't find anything like it anywhere else!!!! The quality of all the clothing items is so good. I've washed my Katin shirts so many times, and they're still like new. My mom and I love going here bc they have the coolest water design shirts, perfect for my brother who owns a dive shop. He always gets complimented on the clothes we get from here! I also love how it is a family owned locally owned business!!! What could be better?! The service is always so nice when we check out, the people will always give us recs to go too. There is a large variety of brands from well known to ones I've only seen here at Berdels. The price of the clothing is comparable to other stores. This is a must when in downtown Santa Cruz!! You have to get a Berdels sweatshirt to really say you were at Santa Cruz!!

Well organized and clean store. True vintage, quality textiles, and friendly service from Isabelle.read more

wonderful customer service and cute clothes! Bought a super cute shirt! Recommend stopping byread more

Been shopping her for decades at this point. They always seem to have something I "need." They…read morealmost always have a treat for my dog, too. But I am leaving a review today because one week after I bought a necklace here it broke - so the owner took it to the original artist for repairs. It's now back to me in less than a week! Impressive service.

Dangerous. I just…read morepopped in after noticing a table of Mother Jeans. I have a few pairs, but I was hoping they had these particular jeans I haven't been able to locate in my size. They did! I purchased them, a beautiful wrap top and green beaded drop necklace. I jumped back in the next day to get another pair of jeans, and bought a gorgeous mother of pearl necklace. Service is super friendly and selection is fire!

I love Noland's because they have some of the best Santa Cruz gear sold here. They keep up with…read moretrends and have the coolest designs. I have 4-5 of their sweatshirts and a couple of their long sleeves that ive been wearing for years! They have good quality bathing suits, shorts, hoodies, sunglasses, back packs, basically everything you'd need for a good beach day and some afternoon fun in the sun. The people that work here are super welcoming and nice giving this place a local beach town feel. I love it! This place is rad! The owners are really good people!! You can tell that they really love their community.

There are usually a group of items on a sale rack outside with some pretty good discounts…read more Sometimes you see the same items on the rack if you return after a few weeks. The store is convenient to go to when you are at the beach, and they have a nice selection of different brands of clothing, with many different choices--shirts,hoodies and more--that say Santa Cruz on them ( the city, not the company). A lot of the designs are really attractive. The sales staff is considerate enough to remind you that sale items are final sale. Overall a pleasant place to shop.

This place is so cute and cool. If you have a teenage daughter that is into thrifting, THIS is the…read moretype of place she is talking about. Cute and open place, not too overwhelming, cute little pieces, fun music. They loved it here! I especially loved that they had a section of "local" so this would be like Santa Cruz hoodies. I liked that they separated this out for the non-locals to sift through.

Clean and well-stocked shop with light and bright storefront. Staff was friendly and items…read moredisplayed in a pleasing way. Bit higher prices than some shops but stuff was nice, too, well curated, with unique finds. Victorian roller skates anyone? Cool shop.

A very awesome wonderful shop.Run by a very wonderful awesome owner Spring.The shop has a lot of…read morewonderful stuff and is very inexpensive.I recommend checking this place out.

I love Springygirl! A few weeks ago my boyfriend and I went to the symphony, and I had a short,…read morebackless dress picked out to wear. The weather that weekend was terrible, so I stopped by Springygirl hoping to find a nice peacoat to complete my outfit and keep me warm. I explained to Spring (the shop owner) the occasion I was shopping for, and she immediately started pulling coats for me to try. I ended up finding two really lovely coats and couldn't pick between them, so I bought them both! I also found a pair of sparkly high heels and gorgeous blingy earrings. I couldn't believe my luck, it was literally a one-stop shop. Springygirl also has tons of adorable vintage styles, bags and accessories. I highly recommend that you check out this shop. I got two jackets, shoes, and earrings for what I would have paid for the coat alone at a department store. Thrift is the way to go. :)

(COVID-19 REVIEW)…read more Indigo Vintage is a quaint clothing store in Downtown Santa Cruz. There's lot of clothing options to choose from such as: vintage shorts, mini skirts, graphic tees, retro jackets / corduroys, crew necks, patchwork, baby tees, summer dresses, and pants! There are definitely hidden gems that you could get here at a decent price from big brands like Levis and Lee's. For example, I saw a pair of Beige Straight legged Levi's being sold for $48 and that was a huge mark down compared to a $120 white of Levi's I saw in the front of the store! I really did like how there were multiple brands / small businesses that were being supported as I looked through the racks. Everything was super trendy, so it was hard to not pick up a few pieces. There were a couple of fitting rooms that are open, which was a huge plus considering most of the items you'll buy would be an investment. The CDC standards probably opened up a bit more since vaccinations are rolling out for a large age group. The two girls that were working at the store were super nice and welcoming to all the people that were coming in to the store. Asking them to open a room was no problem since the store was on the smaller end. Overall, I would recommend people to come by and check this place out! Although it's more of a fancy way of "thrifting", the experience makes up for it.

Indigo Vintage Co-op has some amazing finds if you take the time to peruse the store! It's a cute…read moreand quaint store that offers a variety of unique vintage pieces and fun lil things made by artists. I had a lot of fun looking around the store and seeing all the interesting, cool clothing items they sold. I wish I could've bought everything they had to be honest. They have great brands and the prices, while a little steep, are pretty standard for resold vintage clothing. This store is also a woman-owned small business in the heart of downtown Santa Cruz! What more could you want???

Definitely a cool shop at the Swift Street Courtyard. I love small boutique stores like this…read more Beautifully and carefully curated collection of goods ranging from office to kitchen to skin care to outdoors. Pricey but fun! Malin & Goetz, Aarke, Baggu, hand crafted pottery / ceramics & jewelry, candles, Aesop... the list goes on. I love their greeting card selection - creative & witty & one of a kind. A little on the upper scale for home goods but very unique finds. Fun place to browse and kill time because you'll find very interesting items. You bet we didn't leave empty handed. Putting this under the "there is something for everyone" store category.

We came upon this boutique while wandering the shops and eateries of a plaza that consisted mostly…read moreof breweries and a few wineries in the area. Upon entering I was impressed at the variety of merchandise on display. It was interesting to find so many items that enticed one to feel drawn into buying it because it was something you felt you needed. I was already on the lookout in trying to find a pair of brown sweat pants that would match my sweater. When I spotted it in the clothing section, I was excited to see that they had my size! However, once I saw the price of $139.00 I decided that my money could be better spent elsewhere. That's when I took a closer look to find that just about everything in the store was outrageously priced! Sure, it is a cute and quaint little shop, but not good enough to earn a purchase from me! I'm surprised that the majority of Yelp reviews don't mention the high prices. I guess this is just a normal way of life living in Sant Cruz!