I love this store! They have the cutest stuff anywhere in Cap. I purchased a long dress and some…read morejeans last summer and love both. The merchandise is pretty cool and is mainly for a younger crowd, but I don't care, the stuff is adorable! I like that most of the clothing is bo ho like style, which I love. My favorite piece is this white off the shoulder top with a big ruffle all around, my daughter purchased this for my birthday gift. I've wore it constantly during the summer, I can't wait to bust it out next summer. I can't forget to mention the prices, they are super reasonable for sure!!!

No longer at this location. They appear to have a store in Capitola and they sell online.read more

Mme is my go-to shop for unique pieces for gifts and my closet. Elise, the owner is amazing.read more

If I never buy a clothing piece other than at MMe, it just won't matter. Everything I have…read morepurchased there is in my "I will never discard and I will wear till I'm 90" pile. Somewhat classic with a bohemian twist, very Santa Cruzian. Only negative, is that I walk by the shop at least 2x a week. And I literally have to run past otherwise I am pulled in and even with the "I'll just go in to look attitude"....well I usually walk out with a treasure. I am a Mme groupee. Elise is a delight. Oh, and the pieces are just great for any size, even us curvy girls.

A beautiful boutique that offers unique and quality art wear; at affordable prices. The owner is…read morelovely and provides great customer care. This week they were offering a hefty discount.

Maybe the rudest salesperson I've ever encountered in Santa Cruz? I was alone in the shop and…read moreblatantly ignored, even after she looked right at me. Wanted to try on a dress but felt super uncomfortable and unwelcome. Nice enough stuff but won't be going back.

This rating is because of the experiences from the 3 times I've visited. If you wish to be ignored…read morecompletely and feel like you're a bother to the one employee, this is the place to go. 2 of the times I've went the employee has been chatting with a friend before I entered the shop and when entering had no hello or acknowledgement. It took 10 minutes of looking at items and showing my bf outside (being courteous of the 2 customer limit) that the employee told me in a bored tone 'to ask if I needed anything' or something of the generic 'help if needed' comment. Sad because I was excited to shop and support local, but when the attitude to customers is such it just isn't a place I want to stay or spend my money.

This place is one of the best shops in Santa Cruz. Women- check it out! Fantastic place to get…read moreunique items in plenty of sizes.

I came here a couple weeks ago to get some Christmas shopping done, but also support some Santa…read moreCruz local shops. I walked in and it was pretty small and nobody was at the counter, but I walked around and looked around anyway. I wasn't totally impressed and from what I remember it was VERY overpriced for some of the most simple and basic items that I can get anywhere else for a fraction of the cost. I understand that it was local, but it didn't appeal to me and wasn't unique. I might give this another shot some time down the line.

Owner is very nice. Cute boutique. I had returned something m, and owner gave me store credit. When…read moreI moved back to SC 1.5 years later, I returned to the store and she still let me use the credit. Really appreciate that! I would shop there again when looking for a gift or something more unique.

Dangerous. I just…read morepopped in after noticing a table of Mother Jeans. I have a few pairs, but I was hoping they had these particular jeans I haven't been able to locate in my size. They did! I purchased them, a beautiful wrap top and green beaded drop necklace. I jumped back in the next day to get another pair of jeans, and bought a gorgeous mother of pearl necklace. Service is super friendly and selection is fire!

Been shopping her for decades at this point. They always seem to have something I "need." They…read morealmost always have a treat for my dog, too. But I am leaving a review today because one week after I bought a necklace here it broke - so the owner took it to the original artist for repairs. It's now back to me in less than a week! Impressive service.

I love this shop in downtown Santa Cruz. They feature unique decor, jewelry, books, essential oils,…read morecandles, clothing and more. Everything is nicely displayed, making it interesting to browse. Their vibe is on the witchy, spiritual, hippy-ish genre but with quality goods. Staff is always friendly and helpful. Always a must stop when I'm in town.

I can't say enough good things about this magical place. Walking in you are transported to…read morewonderland with a witchy twist. It smells like home in here. I have to stop in every time I'm in Santa Cruz. The vibes are immaculate.definitely recommend. If I could live in this store, I WOULD! XOXO

The store has been closed with no sign or anything posted despite the hours posted on Yelp and…read moreGoogle. I've wasted two different trips going to the store hoping to buy for my Burningman trip because they have exactly what I would see myself wearing out there. I've left messages on Instagram with no response. At the very least update your hours on Google and Yelp so that people don't waste their time making a trip down there only to find that you're closed. You already have very limited hours posted so i had to squeeze in a time to visit based on what posted and you still were not open! Zero communication. Sad because this seems like a really awesome store!

I left a one-star review here and it was wiped, I don't know why. Leaving a second because as it…read morestands I still can't get into the store because it's always closed and the number is busy but the owner did respond to my last one star review. Please know I would like to connect with you and find out what I can go to the store as you have a number of items I would like to buy in the next couple of weeks. Changing my review to three stars because the store looks cool but I am still incredibly frustrated not being able to ever get in to buy anything

Definitely a cool shop at the Swift Street Courtyard. I love small boutique stores like this…read more Beautifully and carefully curated collection of goods ranging from office to kitchen to skin care to outdoors. Pricey but fun! Malin & Goetz, Aarke, Baggu, hand crafted pottery / ceramics & jewelry, candles, Aesop... the list goes on. I love their greeting card selection - creative & witty & one of a kind. A little on the upper scale for home goods but very unique finds. Fun place to browse and kill time because you'll find very interesting items. You bet we didn't leave empty handed. Putting this under the "there is something for everyone" store category.

We came upon this boutique while wandering the shops and eateries of a plaza that consisted mostly…read moreof breweries and a few wineries in the area. Upon entering I was impressed at the variety of merchandise on display. It was interesting to find so many items that enticed one to feel drawn into buying it because it was something you felt you needed. I was already on the lookout in trying to find a pair of brown sweat pants that would match my sweater. When I spotted it in the clothing section, I was excited to see that they had my size! However, once I saw the price of $139.00 I decided that my money could be better spent elsewhere. That's when I took a closer look to find that just about everything in the store was outrageously priced! Sure, it is a cute and quaint little shop, but not good enough to earn a purchase from me! I'm surprised that the majority of Yelp reviews don't mention the high prices. I guess this is just a normal way of life living in Sant Cruz!

Amazing selection, welcoming and informative staff. There's something special here for everyone on…read moreyour list. They offer a variety of beautiful clothing, footwear, accessories and neat items you won't find anywhere else. I came in looking to purchase a jacket for myself and left with items for my sister, niece and a coworker. Reasonable prices, for unique items I wouldn't have found elsewhere. I even picked up an eclectic collection of boxed matches for myself. Beautiful shop, I recommend you stop in and take a look at all of the beautiful offerings. You won't be disappointed.

This is a fun place to drive by and check out their window display. In fact, I need to be careful…read morethat I don't go too slow and have somebody hit my car while checking out their pretty stuff in their window. So, I decided to go inside and check out what they have these days. There's a lot of eye candy in their shop. Besides new items, they also have gently used. What they have to offer doesn't look like it comes from a box store.  They have clothing for men and women. There's a nice selection of cowboy and cowgirl boots. The store has a southwestern feel to it. Besides clothing, they have bolos and earrings too. I love their soft, fringed leather bags.  I talked with the owner, who was very friendly. She has had the store for over a decade. There is parking on the street.