I called in and was greeted by Sunny who was super friendly. I was looking for a specific grip…read moretape and when I showed up, she had options ready for me. Awesome shop and even better service. Sunny had great energy, was super friendly, and really helpful. Made the whole experience exceptional. I'll definitely be back. Thank you!

35+ years I have been spending my pennies in this establishment. It's the BEST SHOP IN NORCAL hands…read moredown. I bought my first deck from them 35+ years ago. It's the BEST money spent because you can trust this shop gear and guidance. It's not about profit it's about loyalty and customer appreciation when you walk in the door. These are morals the other competition just doesn't have. I can only hope I can continue to share this place with more of my lineage.The Boy save to go play at S&S and when we leave .. we are always smiling. Thank you

This is my go to surf shop. I have taken boards here for repair and bought new and used boards…read morefrom them. I find them always very helpful, friendly and honest. Their prices on boards and gear seem fair too. Also, they are also honest with beginners. I chatted with them about it before because I have seen people out on big days with rental boards where honestly it is unsafe for them to be out, but those people rented from a different shop in town. I really appreciate that they won't rent to beginners when conditions are unsafe for them to be out (both for them and for the rest of us).

Initially came to buy wax, but after surfing for a while I decided to ask questions about…read moreappropriate board sizes for my build. From trying different things out and making progress, I realize my boards are tailored to people larger than me. I want to upgrade my longboard and shortboard so I asked for some guidance on what to look for when I decide to pull the trigger on new boards and Jeremiah did not disappoint. Shared my goals for each type of board and Jeremiah shared his expertise with such a pleasant vibe overall. I took my friend here to rent a wetsuit for her first time in the water too and love that the vibe here is not "too cool for school" and simply pure stoke for surfing with a welcoming attitude, even for those who want to try it out.

With Wise closed this is definitely your best bet…read more Good selection of leashes for larger ob surf, good selection of repair materials, good all around-- the best most functional sf selection of boards for beach conditions-- boards that actually work and do what a surfboard is supposed to do well. Comes complete with super friendly young employees and at least one significantly less helpful older mild assholey type guy who appeared to be in charge on my last visit, wouldn't want to get too friendly now gotta maintain your NorCal vibe.

The folks here were really nice and helpful ! I willl definitely coming back to shop..read more

Absolute gem of a surf shop and the only one I know of that's convenient to the East Bay area!!…read moreThey are stocked up with all of your NorCal surf needs, from standalone wetsuit hoods to ding repair to soft tops, and the owner and staff are excellent resources for middling surfers like myself haha. Hope the community can support this lovely shop and I can return for an actual board once I'm worthy of one! Oh, and the prices here are more than reasonable. Best value in the Bay Area, plus will happily pay extra to support locally owned businesses over Amazon or chains.

Service was amazing. I am glad I found this little gem in the East Bay. The owner was so…read moreknowledgeable. if you're looking for a wetsuit, boogie board, or surf board, this is the place.

Got a lesson here friendly instructor and helped teach me the basics will come back for rentals in…read morethe future and to purchase a board

We arrived for our lesson and were greeted at the door, shown in and guided thru the steps to…read morefinish paperwork and get suited up. Our instructor and the staff were friendly, kind, and clear. We had a great lesson and time to practice our skills and enjoy time playing in the ocean. We appreciated being able to use the equipment as long as we wanted to after the lesson was over.

Took my 15 year old here to get a board for his birthday. The gentleman behind the counter was…read moresuper helpful and friendly. He helped put a board together and was very knowledgeable, my son was very happy with the finished product. Highly recommend this place

Brotherhood is everything you could want in a skate shop. Variety, product knowledge, random 80's…read moreskate trivia, they've got it on lock. (BTW...I see someone else posted a review with the same initials; apparently AW's know what's up!)

#27 of 2026 27 down,…read more4 more to go to end January with 31 reviews! I'm def loving this newly discovered area of Mill Valley. My husband and I love Hook Fish. One day while I was waiting for him to meet me, I decided to peruse the store next door. It was one of those stores that sold pretty much everything from puzzles and socks to apparel and candles. I ended up leaving with this national parks puzzle my husband and I completed December 2025. Very cool just to walk in and see what they got. Gave me Roxy, Vans, Hot Topic vibes but California centered if you catch my drift. Only thing I wish is they're open past 6pm.

Was charged $250 after taxes on a pair of $185 shoes (already a scam), got home and checked our…read morecredit card, a second charge of $80 was put on our statement.

I have always wanted to go to Mollusk surf store! I am visiting San Francisco and we were driving…read morethrough Sunset district and found this fantastic store. This store has custom surf boards and loads of surf clothing and sex wax for your boards. Very nice unusual products in a beautiful store makes my desire to try surfing even more. Right across the street is a grest bookstore and coffee shop and other fun, trendy galleries and places to visit in Sunset. I was very impressed and Dave helped me when I spoke to him at the counter. Fun!!!!

I want to be clear. I don't surf, or know surfing, but I do know customer service…read more A skill that has been lacking in the business world is empathy, compassion, and anything beyond making the almighty $. I came in this spot looking for a sticker to mark the occasion. (My wife and I came out to enjoy Ocean Beach on Labor Day weekend) They don't sell stickers, but the guy behind the counter pulled out a bunch, and told me to take one for free!!! They were welcoming, and cool AF!!! Highly recommend any business that prioritizes relationships over money because that is what it's all about!!!

We had a great experience with Sacramento SUP Outlet! The customer service was the best. Both…read moreStephen and Neil are personable and knowledgeable. They were able to answer all the questions we had as we were considering purchasing paddle boards. We came into the shop not knowing if we wanted solid or inflatable...we ended up walking out with two gorgeous solid boards at a great price. They had a ton to choose from in stock, which was amazing. Rather than having to order and wait, we walked out with the boards and we were on the water almost immediately. Two days later, we were walking along the American river and realized the inflatable boards would be best if we wanted to do river runs, so we went back and bought two more boards. They worked up a great package price for us on good, quality products. We couldn't be happier with choosing to purchase through Sacramento SUP Outlet! We are set for life with boards that will last.

Sky and Nic are the cutest couple to partner up and provide this service! Not only are they…read moreextremely knowledgeable in all things boating and wake surfing and wake boarding, they're also so incredibly friendly and fun! If you've never wake boarded / surfed before, you'll get top notch service here and leave confident and ready to come back! If you're looking for a summer activity that your friends and family will be raving about, give wake the lake a shot, you won't regret it and I bet it will be a summer staple for you!

5 stars - Fantastic Experience with Wake on the Lake!…read more We had such a great time with Wake on the Lake! They were incredibly easy to work with and managed to get us in for a Father's Day weekend charter on short notice on Folsom Lake, which was much appreciated. We booked a 3-hour trip and packed in a ton of fun! The crew was totally flexible and let us customize the experience to be exactly what we wanted. We cruised around the lake, swam, and even tried water surfing behind the boat. Sky was amazing with our daughter--she gave her a lesson, walked her through the basics, and coached her the entire way. It made the experience so much more memorable for our family. They came fully equipped with everything we needed, including life vests for the whole crew. Whether we had wanted to just relax and cruise or stay in the water the whole time, they were happy to go with whatever worked for us. Next time, we're definitely going to try the tubes and the floating island--they had it all ready and it looked like a blast. Highly recommend Wake on the Lake if you're looking for a fun, professional, and flexible boat charter experience!