WILL NEVER GIVE THIS DEALERSHIP MY BUSINESS and will urge my associates not to either…read more Its always ironic that life throws out little tests for you. Sometimes you pass, sometimes you fail, but it should always be a lesson to be better. To the moral of this statement.... I was in the market for a newer car, since my current car was about 10 years old, and I felt I deserved an upgrade. I searched around and found a few SUV's that I liked and went on the main Gene Messer website, which paired me with a salesman at their toyota location and we got in touch via email and text. I looked over their inventory and did not see anything I liked but saw one at one of their Sister Dealerships and the salesman told me "If there is a car/truck we have that you want, I can get it." I believed him. So I asked him to try to get that vehicle and I would come in for a test drive. Since this convo happened late Saturday, he said he would call the Sister dealership on Monday morning and have them bring the truck over. Monday comes.....he says he is working on it, but tells me to just come on out anyways and it should be handled by the time I get there. I figured it could not hurt, since I was already in that area, so I go. He sits with me for a few minutes, we make small talk and he keeps trying to show me other vehicles. I turn those down. He proceeds to tell me everything that is bad about my trade in and then gives me a low ball offer. I was not even concerned about my trade in because I had a large down payment. But then tells me the truck I wanted already sold. OK. So I get my keys and leave. I head to another dealership, where they not only give me 2500 more on my trade in, but also found another of the truck wanted with no issue. That salesman did his job and called around until he found it for me. Insanely enough, the original truck I wanted DID NOT ACTUALLY SELL. I had a friend call the dealership where it was and they said they still had it, and asked if my friend wanted to come in for a test drive that day. Nice, so my original salesman lied to my face, clearly did not want to work that day, and basically lost about $80,000+ in sales. How is that you ask? Well, I was seeing how my personal transaction would go, and if I came out happy, I would buy a fleet of about 4 or 5 trucks and a van for my company. Nice one Gene Messer Toyota. So, looks like they failed this test, and lost a potential repeat customer.

This review is for the SERVICE DEPARTMENT - It is easy to schedule service online, using laptop or…read morecell phone. Love that! East to make changes to appointments too. Staff is always friendly and there is not a ton of upselling. Yes, sometimes they do malinger and keep you there longer, sending you a video of everything the tech found wrong with your car...but if you decline any of the recommended services they do not hassle you.

Typical dealer and they recently under gone a name change. So this isn't Gene Messer anymore. We…read morewere greeted upon arrival and felt like the typical sales pitch. Did a test drive of one car and got insights on a few others. No decisions made. Didn't use any facilities and their lobby had a few nice vehicles to look at. Including a $111,000 Lincoln Navigator. Talk about fancy!

Took our 2025 Lincoln Nautilus for a safety recall in June. Soon afterwards had trouble with the…read moreblue cruise and other navigation related items not functioning properly. Took it back in August. Told by Glenn that would take 24-48 hours to fix. I figured just a software update. We were visiting Lubbock staying in an Airbnb. Took the vehicle on Wednesday. Thursday morning I watched on my Lincoln app the location of vehicle. It showed the vehicle was on for a period of time and ultimately driven around Lubbock and back to garage. It showed parked outside the garage area. I called that afternoon and Glenn told me the car was disassembled and not driveable. I advised him I needed the vehicle that day as we were leaving Friday. I said put it back together and we would come get it. He said he would call me back. About thirty minutes later I saw the vehicle being driven from the parking lot into the garage. Glenn called and said they just got it checked out and the vehicle was ready. You don't disassemble a vehicle and park it in the parking lot. If I hadn't called they would have held it until Friday. I know it was ready that morning after the test drive. Very dishonest and shady business. Would never go back.

Bought two vehicles and the experience was great. Our salesperson James Lyons, was very helpful,…read moreinformative and patient. Entire staff was very welcoming and made the process very easy. Great people to buy a car from. Craig Martin

Made appointment . 2 hours later I had to ask about the status. The service advisor finally came…read moreout to talk to me and said it would be another hour before it even gets seen. One of their guarantees is to keep you informed of the status. While sitting in the lobby I met other customers who were not pleased with the service department. All I got was an apology for the dealt.

I am writing this review as it relates specifically to the Frank Brown Service department. After…read moreliving outside of Lubbock for over 15 years, for the most part in much bigger cities, I have grown quite accustomed to curling up in a ball and taking a beating mentally when gearing up to pay mechanics for work done on my vehicles. My heart sunk when I called a local mechanic shop that I grew up familiar with in Lubbock when they informed me that I would have to take my issue to the Honda dealership to get this specific issue resolved. The dealership?!?! I promptly went to my budget to see where the thousand dollar car repair I had in mind fit in. My phone call to Frank Brown started to put me at ease. Rather than hemming and hawing about what expensive services they likely needed to do to check things out and resolve the issue, based upon my layman's term description of what was going on, the customer service technician knew immediately what the issue was, was clear and to the point on what neded to be done and the likely cost and invited me to come take care of it. The team at Frank Brown is friendly and they work fast and effectively. The shuttle to and from work makes this a convenient task. Not only did I get them to resolve my issue, but they replaced my oil and windshield wipers and got me hooked up on my inspection report - a nice one-stop shop place to go. The real reason I am giving them five stars though, is that they put to rest my long-held notion that dealerships are not affordable alternatives. The oil change was on par with the oil change places in town and the issue I thought was going to be expensive was way less than I would have experienced in other parts of the country I have lived. The labor charges seemed far less than other places that I have seen. Finally, they ran an Airbag diagnostics due to an indicator that I had on free of charge.

I bought a car from here a while ago after doing extensive research on a specific car in their lot…read more I was promised several things that never came to fruition. I was told that several maintenance items have definitely been done and was told I would receive proof but then after asking for absolutely any kind of proof during signing the salesman fumbled and got very upset that I asked for proof, they said they did the work but could not prove it. I asked about items that I knew were due (timing belt after 7 years) and the salesman continued to confirm with me that it was after 10 years even after I asked several times saying I researched it online and viewing the suggested maintenance in the handbook for the vehicle. I also had an additional salesman come in later in the negotiation for the vehicle asking what it would take for me to sign for the vehicle then and after I bit of thinking I came back with a number that I could reasonably afford and they were upset that I I would counter their offer. They have just as much ability to just say no to my offer as I do theirs so there is no reason for them to lose their temper or make any insults towards me or my previous vehicle. They might have quality vehicles but I can not say the same for the people so just be sure to do your own research and trust very little of what they say because at the end of the day they do not care about you as much as they do your commission. Finally my last complaint is with the service department which I'm not completely is warranted. Online it is highly suggested to have an entire kit done for the timing belt whereas after asking their technicians it was suggested to only get the timing belt and nothing else looked at. I feel like this is a pretty risky option especially since something like a water pump costs an extra 100$ and could be changed easily during a timing belt replacement and is typically suggested. I just suggest being careful and looking at other options before committing to a business that is intending on you returning as soon as possible.

Pollard helped me get into my first truck, they worked on the price with me and even took care of…read moreme after the fact fixing some minor scratches on the vehicle. I highly recommend Ken Wexler in the user vehicle department. Overall good experience!

This has got to be the worst car service ever in my 63 on this earth. I brought my mother car in…read morefor an airbag recall on Wednesday morning 9 am Aug 5. Did not hear from the service guy for days. Went back on Saturday Aug 8 at 9am. Nothing was done on the car for basically 4 days. NOTHING!!! I don't understand how you can run a business like this. I went to pick up the car (without anything done), Pollard lists the keys and it took them 30 minutes to bring the car around. UNBELIEVABLE!!! I looked on BBB website and this business had a AAA rating. There is no way!!!

Choice Auto Credit is Lubbock's best buy here pay here dealer. They treat customers with damaged…read morecredit fair and honest just like they should be treated. They have really nice inventory and truly give customers a second chance!

A used salesmen named Eli called me about a vehicle they had in stock. I told him I wasn't…read moreinterested in it. He then began the typical used salesmen tactics and then he hung up on me. I called the number back and requested that they stop calling me. Eli stated that "if you don't want to talk, why did you call back?" God awful customer service.

Great dealership, music playing on the lot and nice amenities inside. Cesar Coronel was our sale…read morerep and they were great. Greeted us upon arrival and helped answer all of our questions. Even got to know how much the Rolls Royce was! For the low low price of $240,000 you too could own this! Hahahahahaha fun to sit inside and get the feel w/o the commitment. They also had a nice Porsche and a Lamborghini!

Simply The Best...David, Todd , And Kyle yhe most down to earth group ...God Bless Ya'll .. If u…read moreNeed A Car ..They are THE BEST IN THE WEST !

From the owner: At South Plains Auto Ranch we are proud of the quality NIADA Certified pre-owned cars, truck and…read moreSUV's we sell and our dedication to serve the needs of our customers. This is reflected in the amount of repeat business we receive. Whether this is your first purchase with us or one of many that you've had, you can count on our dedicated sales staff to make it the best buying experience possible. Financing available for everyone with affordable payments to fit your budget.

I want to give a sincere thanks to Frontier Dodge at 5801 Spur 327 here in Lubbock. I recently took…read moredelivery of a 2026 Ram 1500 Tungsten, and the entire experience exceeded my expectations. Initially, I had doubts about the dealership's customer service and was considering out-of-town options. However, giving Frontier another try turned out to be a good choice. It's evident that the team has significantly improved their customer service. Our salesman, Gabe, was great, and I also want to thank Thadius, Richard, Alex, and John, the General Manager, for their professionalism and follow-through. They worked to source the exact truck I wanted, kept me informed, and made the process smooth, transparent, and enjoyable. Because of their efforts and renewed focus on the customer experience, I would confidently recommend Frontier Dodge to anyone shopping for a new vehicle.

I rarely leave negative reviews, but this experience warrants one…read more My experience with this dealership has been extremely disappointing from start to finish. The biggest issue has been the lack of communication and customer service. I have repeatedly reached out regarding concerns with my trade-in payoff and financing, left messages, sent emails, and even submitted a contact request through the dealership's website. Despite multiple attempts to get assistance, no one from management has contacted me to address my concerns or provide meaningful updates. Adding to my frustration, we specifically inquired about getting a spray-in bed liner installed and scheduled an appointment based on those discussions. However, when we arrived for the appointment, they acted as though no one knew what we were talking about. We then learned that the dealership had failed to inform us that the bed liner installation would actually be handled by a third-party vendor. This lack of communication resulted in wasted time and unnecessary frustration that could have easily been avoided. While I understand that delays and mistakes can happen, the recurring theme throughout this experience has been poor communication, lack of follow-through, and an apparent lack of concern for the customer experience. Instead of proactively providing updates or solutions, I have had to continually chase down answers myself. At this point, I feel my concerns have not been taken seriously, and what should have been an exciting vehicle purchase has turned into a stressful and frustrating experience. Based on the customer service I received, I cannot recommend this dealership and hope they take steps to improve communication, accountability, and customer care.