Great Car selection on lot amazing customer service Patrick was our Salesperson; this location was…read morerecommended to my husband & I from a gentleman that has bought cars for this Lot... Patrick was there Salesperson as well. Very strong team there they all help one another and go over and beyond for their customers. Crews Family * Lisa & Steven* Highly Recommend 10+++ rating Great Teamwork! Melrose Ave Roanoke Va ** purchased 2023 Ford Edge AWD...**

Excellent service. Great cars. App is easy to use. You get bonus points. They follow up with you…read more Great experience. Would recommend!

They are a well known established foreign makes Service and…read moremaintenance center in the Roanoke area. Extremely friendly and go out of their way towards providing the best and knowledgeable service. I have both my BMW and Porsche worked on there over the years.

Took my car in for an oil change, inspection and a general once over. They were very nice and did…read morethe work they promised. Car was ready earlier than expected. I will be using them again!

Came from 3 and a half hours away to look and test drive a few pre-owned vehicles I was interested…read morein. Dealt with Thomas at first and he was fine until I went to test drive the 3rd vehicle and pretty much told me that I couldn't test drive it off the lot. After asking around, I was told that wasn't a rule and I felt lied to. Also found out that the vehicle I came specifically for was going into Service and was told it would be impossible for me to test drive it at all. When I told Thomas I didn't want to deal with him anymore after that, I got with Bryan Staggs who I had previously talked to before coming. I informed him how I felt lied to from Thomas and he apologized for it, told me I could have test drove the vehicle I originally came for just I couldn't leave the lot because it was undergoing a safety concern in service. Which made more sense and glad he informed me of this. Bryan also tried his best to work some numbers for me for another vehicle I was really interested in but unfortunately we couldn't get the numbers in the price range I was trying to stay in and I had to walk away. Regardless Bryan was super helpful from the time he contacted me over the phone, sent me more pictures/video of the truck, and the entire interaction with him physically! Talking with Bryan felt like talking with a long time friend! If you are dealing with Haley Toyota of Roanoke, I recommend getting with Bryan! Don't do business with Thomas!

They figured out in a couple of hours what another dealer who had my car for two days couldn't…read more Patti the service advisor was great as was the parts department. They offer a shuttle service and I appreciated the ride back. I also appreciated they didn't try to take advantage and sucker me into repairs I don't need

I recently purchased a 2016 Acura ILX from Parks. I hadn't considered an Acura as my next car but…read moremy partner persuaded me to look at this car during my recent search. I'm glad I did. Working with Jim Thomas was outstanding. He defies every stereotype of a car salesman. Personable, funny, knowledgeable. I did not feel like "just another sale". I felt like a very valued customer. I left with a beautiful car and the knowledge that Jim and Parks are going to continue to be there for me as an Acura owner. I hope to drive my Acura for a long time, but when the time comes for something new, Parks has likely earned themselves a repeat customer.

Ok, so I've been battling with the finance guy and the sales manager at Parks for the last couple…read moreweeks about some issues with our deal that have been dragging on far too long... almost 3 months to be exact. I've gotten no where, and have been pretty frustrated considering how great the initial purchase was. Well, here's my updated review. Parks Acura/BMW/Audi got a new GM about 3-4 weeks ago. His name is Bob Geiger, and after finding out about my situation, Bob called me personally to see how he could make this right. After explaining what the issues were, Bob went to work. Within 2 days, both of my issues were resolved to my satisfaction. Bob brings a new perspective and fresh management to this location, and he truly cares about the customer. With his leadership, and commitment to customer satisfaction, I feel confident they can earn my business again. Thank you Bob, and we love the new RDX!

They say it's not what you do when everything is going well that counts--but what you do when…read morethings don't go as planned. This is still an ongoing situation, but I'm hopeful that, in time, relationships can be repaired and we can move forward. To start with the positive: Sam, the service manager, went out of his way to get me in for a state inspection. It wasn't urgent for them, but it was for me--especially after being reminded by Floyd County PD that driving with an expired inspection (mine had lapsed since August) wasn't acceptable. I called Priority because they've always taken great care of our Odyssey. They got me in quickly and handled the inspection, oil change, front brakes, and tire rotation--excellent work as always. During that visit, they also identified two oil leaks and a couple of non-urgent issues we planned to address later. Two weeks ago, however, the driver-side caliper seized, so we decided to fix everything at once. The repairs were completed, but on the drive home, I noticed oil leaking and smoke from it burning underneath the vehicle. By the time I got home, the leak was worse than before, and I had to add oil just to stabilize it. I brought it back in the following week. They found that the oil pan had cracked around the bolts, with a piece broken off. Their initial solution was for us to pay for a full replacement. That led to a disagreement--emotions got high, tempers flared. I'll be the first to admit it wasn't my best moment, nor my wife's. Eventually, we reached a resolution: they would replace the oil pan and complete the repair at no charge. However, we were also told not to bring our vehicles back. That part didn't sit right with me. I don't like burning bridges. As a former leader, I understand that management has to protect their team and stand by their technicians. From that standpoint, I respect the overall manager--they're doing exactly what a good manager should do. When I picked up the truck, I spoke with Van and Sam. I apologized for my part in how things escalated. I also made it clear that we never questioned Logan's ability. Out of multiple repairs, one didn't go as planned--that happens. Even the best technicians miss sometimes. I've turned wrenches myself; I know no one is perfect. My frustration came from expectations. Priority Honda has always operated at a high standard, and that's why I bring my vehicles there. When something didn't align with that standard, it stood out. At the same time, I understand they're running a business. Costs are up everywhere, and margins are tight. No shop has unlimited flexibility to absorb unexpected issues. What matters to me is this: Logan, Sam, and Van are solid professionals. They communicate well, they stand behind their work, and when something went wrong, they ultimately made it right. Every other repair they performed was done well--I'd trust my vehicle to make a cross-country trip based on their work. What I struggle with is being told not to return. I hope the conversation I had with Van and Sam opens the door to reconsider that. Because if we can't return for service, it naturally affects future business decisions--including purchasing our next vehicle, which we had planned to do through Priority. I choose businesses based on relationships. When people are honest, stand by their word, and treat customers fairly, they earn my loyalty. Sam, Van, and Logan have earned that trust. If they recommend a repair, I believe them. But relationships go both ways--and right now, that's uncertain. My wife and I are combat veterans, and I served 22 years in the Navy. When we drive from Bent Mountain to Peter's Creek Road, that's not convenience--that's trust. Over 11 years, we've had consistently positive experiences. That matters. Yes, there was a 10-minute stretch where emotions got the better of everyone. We own our part in that. But it doesn't erase over a decade of good interactions. I apologized sincerely. I acknowledged their professionalism. I even asked that my confidence in Logan be passed along to him. What I hope for now is simple: that this can be seen as a bad moment--not the end of a long-standing relationship. From what I was told, there may still be an opportunity for us to return for standard service, just not major repairs given the age of my truck. That seems like a reasonable middle ground. So now, the ball is in their court. In the meantime, I may have to look elsewhere--but I'd much rather not. I don't want to drive to Christiansburg for service when I've had a trusted shop closer to home. Surely this isn't the end. To be continued...

1/5 Stars - Predatory, Incompetent, and Harassing…read more I made a formal test drive appointment for a specific car and drove over 30 miles to get there. My partner had called earlier to check on it and was promised a callback -that never came. We called a second time while en route--again, promised a call back, again ignored. (Nick and Ryan, do better.) It wasn't until we were two miles away and called a third time that they casually admitted, "Oh yeah, we sold that... but we can show you others." They knowingly scheduled an appointment for a vehicle they didn't have and let us drive 60 miles round-trip just to pull a classic bait-and-switch. To make matters worse, the vehicle is still listed as available on their website, and they won't stop spamming my phone with texts, emails, and calls. STOP. I am terminally ill and dying. My time and energy are finite, and this dealership wasted both without a second thought just to lure me onto their lot. Their level of disrespect, fake inventory tactics, and total lack of basic human decency is appalling. Do not waste your life dealing with a dealership this dishonest and does not value your time.

Ford Has Won Me Back!…read more (see Ethan in the service department) I purchased my very first new vehicle from a Ford dealership in northern Virginia - one of the proudest moments of my life honestly. After the first 12 months, recalls started popping up, and the dealership would schedule my appointments, then not perform the service, THEN mark it complete in the system... They would talk me in circles on the phone, meanwhile my brand new Explorer (2020 with ~20k miles) is running like it was built in the 90s... this went on for just over 8 months and never got resolved by them.... Hopefully someone can relate, unfortunately you understand how irritated I was and done with Ford... or so I thought. Fast forward to me needing to move to southern Virginia for work, I booked an appointment with Magic City and get this: - they actually listened to my problems - they cared about how much this vehicle means to me - they got me in in a timely manner - they actually know their recall techs and were able to give me an accurate timeline - during my vehicle's stay, they called me with a status update DAILY (shoutout to Ethan! go to him for great service!) - they returned my vehicle AHEAD OF SCHEDULE in "like new" condition, and all of the issues were actually resolved I am very happy with Magic City Ford and plan on using them for as long as I live in the area. An automobile is a big investment, and Magic City doesn't take that for granted.

this place is terrible. service department is a joke. wait over a month for an appointment that…read morethey have absolutely no plans on keeping that appointment. Had my car for over a week after having an appointment sit up 5 weeks in advance. they never touched it said there were no techs that were capable of diagnosing my brand new car. well guess what ford its been an issue for 5+ years on your explorers you know exactly what it is. the problem is none of your technicians want to do warranty work because you screw them over on the times. so you pass that bs off to your customers after they spend 60K+ on your junk suvs. magic city owner fix your service department its embarrassing to the ford name.

Another great appt for car maintenance. In on time,…read moreinspection done . A recall update also done on this appt. Appreciate all the staff and sales people for their courtesy and Hard work. Great place to buy a car and have follow-up maintenance managed. Ramsey the service manager is always in the know and keeping the work moving to get you in and out. And the staff will explain to customers any findings to get your approval for the unexpected.

Our Chevrolet was inspected and cleared by Pinkerton. A couple of weeks later would not start. It…read morehad a new battery. Towed to Pinkerton and after a week they replaced alternator. Car ran okay for a couple of weeks and then would not start again. Towed again to Pinkerton. This started a lengthy period where they tried more alternators. Very little feedback from service dept and only got response after several phone calls. Finally got a call after 6 weeks that car needed a new cable, etc but they would have to make the cable. Still not sure they ever knew what was wrong with the car, but it sure wasn't the alternator. Ended up scrapping car. Would never ever do business with them again. Always had good experience with Shelor, but definitely not Pinkerton. Buyer beware.

Updating my original 1 star review to 4 stars…read more My original review came after a frustrating experience involving the engine recall on my 2023 Nissan Rogue, confusion surrounding the warranty coverage, and ongoing issues with my infotainment system and a dashboard rattle that had existed for years. To make matters worse, multiple Nissan dealerships in California, Oregon, and Virginia either couldn't fix the problems or simply dismissed them by saying, "they all do that." After my concerns were escalated, Jim Wise, Director of Fixed Operations at Southern Team Nissan, personally got involved. He took the time to review the situation, listened to my concerns, and worked to make things right. That level of involvement was appreciated, especially after spending years trying to get these issues addressed without success. Southern Team Nissan updated the software in my infotainment system and removed portions of the upper dashboard to diagnose and address the rattle. So far, the results have been positive. The backup camera and stereo are functioning properly, and the dashboard rattle that had been driving me crazy appears to be gone. Time will tell, but the vehicle is performing the way it should right now. I also appreciate that Southern Team Nissan did not charge me diagnostic fees or repair costs for addressing these concerns. While I still believe the original situation could have been handled much better, I think it's important to recognize when someone takes ownership of a problem and genuinely tries to resolve it. Throughout all of this, my Rogue itself has otherwise been a reliable vehicle. My frustrations were never really about the vehicle as much as they were about getting longstanding concerns taken seriously and receiving consistent information. In the end, Jim Wise and the team at Southern Team Nissan succeeded where several other Nissan dealerships had fallen short. Because of that, I'm updating my review from 1 star to 4 stars. The original experience was not deserving of 5 stars, but the effort, professionalism, and willingness to make things right absolutely deserve recognition.

Apparently first team is now Southern Team. There are no signs showing where the parts department…read moreis from outside so a nice staff walked me over and rang the bell. Parts were quick and friendly. I did have a large and long box to take out and all of the staff watched me struggle opening the door. Online ordering was easy and I would use it again

Everyone working there wore a mask and the waiting area was set up for social distancing. Everyone…read moreis always nice, while making sure that the car needs.

Purchased my vehicle from First Team, 2019 Subaru CrossTrek and I love it. They have been handling…read moremy service on the vehicle from the first oil change and then I had a recall and now the second only change these people are great. I highly recommend using there service department. The service staff seems very knowledgeable with what they sell and they always seem like they want to help there customers.

Deeply Disappointed -- Theft During My Vehicle Purchase Experience…read more I purchased a brand-new Kia Carnival from Hart Kia October 2025 and was initially excited about the process. Unfortunately, that excitement quickly turned into frustration and disappointment when my cell phone was stolen by one of the dealership's own detailers while they were cleaning my new vehicle. What made the situation even worse was how it was handled. When I reported the theft, the General Manager, Woody, was unapologetic and offered no meaningful assistance or sense of accountability. I was left without my phone for nearly a month until the thief eventually turned it on -- which allowed me to locate it and confirm his address. It's deeply concerning that something like this could happen at a dealership during the purchase of a new vehicle, and even more troubling that the management showed so little empathy or urgency in addressing it. I hope Hart Kia takes this feedback seriously, reviews its hiring and security practices, and ensures no other customer has to go through an experience like this.

Came in to check out one of the vehicles they had on the lot. Not a single person acknowledged me…read morewe sat there for about 10ish minutes. I just was stared at which was fine because it's their loss honestly because they had the exact make and model I've been searching for, but they lost my business from poor customer service.