We stopped in to refresh our supplies of wines for the holidays and I decided I should actually…read morelook through their entertaining food specialties in case I needed something out of my ordinary choices. I am including photos of the aisles as the list it's too long to itemize here. But know that their staff is always so helpful, their selections af beers and wines, the best in the area, and their membership pricing which costs nothing but registering with a phone # is a great savings for customers. Being locally owned matters to me in times when local businesses are under attack by huge corporate sellers. Hazel's completes well on selection, staffing and pricing and its location is so convenient.

The manager Sean and his team are great! I would highly recommend them and their delivery service.read more

They have excellent customer service and have a very welcoming staff. Im an employee from Safeway…read moreand they helped us by letting us use their restroom. Overall they have the service and have great prices. -Leslie

amazing service lots of items to choose from amazing people inside 10000/10 would recommend here!read more

Kostas was very friendly and very knowledgeable . Lots of variety of great tasting wine!read more

Love this store. Very family feeling and welcoming. I love the layout and decorations! Kostas is…read morethe man

A great high end spot to buy some really irresistible libations…read more They have a very large selection of everything. Cashier was nice and check out was a breeze. Prices are comparable to other places. Very convenient location.

Excellent small botique liquor store. They have a great selection of cold drinks and Colorado…read morebourbon. Excellent service and a friendly shop dog. They also have free tastings some days during the week.

This eclectic wine shop at the far west end of Pearl Street is a classic example of dimensional…read moretranscendentalism -- it's incomprehensibly large on the inside, with an inventory selection that defies its tiny storefront. Yep, it's TARDIS for oenophiles. This shop stocks such rare treasures as boutique bandol wines not typically available in the States, along with highly curated and palate pleasing small production wines spanning the entire spectrum from haughty Cabernets to dry yet ebullient prosecco. There are Viognier, vernaccia, verdicchio and valpolicella...and that's just one letter of the wine alphabet. It's a whimsical tour de force of grapes and brews and bubbles and don't forget the accessories, too: wine bags, charms and packaged boxes perfect as host gifts. Be sure to add yourself to their mailing list as they host regular wine tastings and always feature a very interesting selection of wines and other libations (plus they offer a same-day purchase discount for whatever they're pouring!)

Very nice wine selection, got a wonderful 2010 Rioja. And a Pinot from Santa Barbara. From entry…read morelevel to collector grade, all good.

Best Liquor store in South Boulder by far. I've lived in SOBO for years and this is the best price…read moreand stays open latest. Somehow they sell my favorite beer $2 less that liquor mart (Groulsch). Highly reccomended if you live in the south boulder area.

From the owner: A store that cares read more

This store marks up their prices alot but its a local business around for years and right next to a…read morebigger, corporate competitor and its got some unique, hard to find offerings. I like to pay a little more to keep smaller businesses open that are surrounded by corporate competitors. Sadly, the owner has lost his way with an " us versus customer" attitude. It's almost like he thinks being petty about a bag is more important than the bigger picture which is offering something his competitors cant. He also snacks behind the counter, which isnt a good look. His nephew Sunny is always dinking around on Tik Tok on his phone instead of being customer focused. If he had asked if I wanted a bag I wouldnt mind paying at all but instead he made it awkward like its my fault he has zero customer service skills. I didnt have anything but a card and he didnt ask before he put that the transaction thru. Its like they have a negative mentality somehow patrons are trying to beat them out of 10 cents

A small but conveniently located little liquor store near King Soopers. This is actually is my…read morefavourite liquor store in which to buy dry sherry for cooking, but sometimes I get actual drinking booze, too. The dry sherry in question is very reasonably priced and the drinking alcohol selection quite good given the size of the establishment. The prices are reasonable and the staff has always been helpful and friendly. It's also nice that parking is basically the entire shopping center lot, so there are plenty of options in that regard.

Have been in the shop numerous times when I am in Boulder. Have always enjoyed its selection…read more Called today to buy and have sent a gift certificate for the holidays. An extremely pleasant person efficiently and quickly assisted me. You can always tell the quality of a retail establishment by the personality of their staff. I am impressed and recommend Wine Merchant.

Great staff and location and a really nice selection. I especially like to go to the back right…read morecorner of the store where there is a cooler that sells craft beer singles. I've tried some really great stuff from there and have learned about some really excellent breweries. They also have a nice selection of canned mixed drinks, also sold individually. I enjoy trying out new things, so I really like this on both accounts. Sometimes there are tastings here, which is fun. Service is always excellent and Covid-19 concerns and protocols are taken seriously. A great little shop with great products and easy parking.

I called this store AHEAD OF TIME to ask whether they had a specific tequila. They confirmed they…read moredid, I said, great I'll swing by this afternoon. I stop by, search for 10 minutes. Can't find it and then ask the employee... "Sorry that was discontinued, I guess our system didn't update." And that's how you get a bad Yelp review. Also their prices were all $4-5 more than Hazel's in Boulder. The wine guy was helpful, so two stars. Be better, Superior Liquor.

Nice selection, family owned, friendly. Central location with easy access from 36. Love it!read more

Sarah and her staff always treat me with respect---and even go beyond to a level of helpfulness…read morethat is always appreciated and very commendable. Don't believe me? Try them out!! Brian Doubleday

This is an amazing place to get liquor for a big event. They have amazing customer service. Sarah…read morehelped me out during our wedding. I had so many changes throughout the process and she made the liquor changes all the way up to the day they delivered it. She had to update the list and price every time. They are extremely accommodating and we really loved how we could return all unopened liquor. Thank you B Town for a wonderful experience.