Ben & Jerry's shop in Soho opened in July and looks very good. The lady behind the counter brings the sunshine in on a cloudy day!
Ice cream quality is good and is Ben &Jerry's, not like the frozen crap sold in the shop on Leicester square. In addition to ice cream there are sundaes, milk shakes, ice cream sandwiches (wiches) - cookie dough or brownie (yeah man!)
I made my own milkshake - i chose 2 ice cream flavours. And the lady didn't mind that I facetimed a friend to show her ice cream choices in store.
Payment is seamless. read more