It's hard enough to navigate the University of Miami campus when you're not a student, and don't have a map. To make matters worse, you won't find the theater pointed out on the campus map, which is what kept me and my friend from wanting to deal with the stress of coming here. Ask UM students on campus and some will incredulously say "there is a movie theater on campus?" At one point, I accessed the cubicles of the teaching staff in the communications department (the theater claims to be in the communications building, so I thought this would be a logical step), and the teacher said she had no idea where the theater was located. Oooo...kay...
If that's not bad enough, look at the address that the GPS gives you and the address listed on Yelp for this theater -- completely different. The correct address, by the way, is the one programmed into the GPS (5030 Brunson Drive), but then, you have to actually enter the building next to the 5030 building, which is a beige building with the name "Oscar Dooly." Confusing enough for you? No signs in the parking lot indicate there is a movie theater, no signs on Campo Sano Drive, nothing would tell you there is a movie theater hidden on campus, if someone had not told you about it. My question is, why? We complain about the lack of culture in this city, but then no effort is made to attract people to cultural facilities, like this theater, by promoting the place and placing signage around. Yes, I am upset! This place has so much potential, and this is an educational institution, but it's as if no one cares to put an end to the idiocracy we are becoming. Art does imitate life sometimes, doesn't it?
Anyway, after walking all around campus looking for students to ask and having no luck with the few I encountered (this was on a Sunday, after all), I was sweaty and frustrated, as I had arrived in time for the showing, but because of a lack of signage, I was going to be late to my movie. I finally found someone standing outside that told me that it's the building next to the 5030 Brunson building, and I went up the steps (the theater is on the second floor). It is very simple -- a plexiglass window separates you from the clerk, and you order your tickets, and go inside. The theater does not sell any concessions by the way, and as if the cinema gods wanted to frustrate me further, the vending machines outside did not work. Not the one selling water, the one selling candy or snacks, nor the one selling soda. None. Again, this was frustrating and I just rolled my eyes at the course of events. If you're not going to sell concessions inside, at least have the vending machines working. They say you cannot bring outside food and drinks inside, but you're sort of forced to when you don't have other options.
Again, as I stated, this theater has a lot of potential. They play great independent and foreign films, as well as classic films, they are in a safe college campus, and in a pretty central location for Miami-Dade residents all over, but they need to do a better job of advertising and placing signs around campus, including one on the actual railing of the building's second floor so people know the theater is there. C'mon, UM! You are a private university. You can afford to make a little banner that can hang and says "COSFORD CINEMA HERE" so people from the parking lot can see where to go. It isn't until you go up the steps and walk along toward the inside of the second floor, and look to the side by the ticket window wall that you finally see a sign that says "Cosford Cinema." Sorry, but that is not good enough, especially when people don't know to go up the second floor, or the building they're supposed to locate, in the first place. Calling their phone number will lead you to an automated message with no option to reach an operator to ask for directions, in case you were going to suggest that to me. By the way, the French movie I saw, Microbe & Gasoline, was excellent, despite missing a good 10 minutes of the film. Check it out while you can. read more