IMHO I stopped into this cute store earlier in the year and saw some cute tops. I wanted to try them on, but at the time due to recent surgery, didn't want to put pressure on my stitches. After I left, I kept thinking about them. Should've bought 'em then! Cut to 5 months later and I was back in Maui. I made it a point to visit the store again (I didn't even remember the name, but knew it was located in Napili Plaza!) I left with two new form-fitting camisoles in black and beige. Both were reasonably priced. The labels said OS (One size) and I squeezed myself into them. I can breathe in them, so they must fit. LOL Customer service was very friendly. Yep, I'll definitely be going back next year! read more

Excellent food, service and view. This was my second time and I would come back when in the area. read more

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Really cute clothes and great service. Like having your own personal shopper! They have a variety of styles and sizes.

Love this little boutique! I found this place while visiting for my baby moon and I was looking for a dress to use in a last minute maternity photoshoot. The manager working was so kind, she helped me find a few options to try, gave me her opinion or which one she liked best, and even took photos for me that I could send my husband! She was so kind and I am so thankful for her time and assistance while I was in the shop. Photos in the store and final from the shoot are attached. I can't wait to come here post baby and shop! They had the cutest clothes and the most beautiful jewelry!! I went to a bunch of shops in Lahaina before this one and everything was very touristy and didn't have clothes you would wear past your vacation - this shop had clothes I would wear on vacation and beyond! I wish they had an online shop!! I guess I'll just have to wait for our next Maui trip to do a shopping spree here. :) read more

Blue Maui Clothing - : Blue Maui Clothing : @victoriafaithphotographyy - Women's Clothing Near Me - Lahaina, Hawaii

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I always peek in to see is Taya is working. She can put outfits together or select the perfect dress for any occasion! I appreciate her!!!

Beautiful clothing and the owner is super nice and helpful. Prices on her pieces are very reasonable as well!

Wow what a beautiful store and great prices! The customer service was excellent and was actually like having your own fashion designer consultant help you with picking out your outfits! I assumed it was the owner who was helping me but come to find out it was the manager Taya who honestly struck me as an experienced Celebrity Stylist! I can't believe I just updated my wardrobe, got decent honest fashion advice and only spent a fraction of my shopping budget at Blue Maui! Go see their newest collection and make sure you ask for Taya to help you style your new outfit read more

Went in looking for a gift. I asked the associate if I could return the item if I change my mind, she said yes. A week goes by, I go back to return it as I bought some thing else and I told her (different employee from the first one) I wanted to return it & she said we don't do returns only exchanges. I then told her I wish the employee told me that when I asked her and she rudely pointed at her sign that said "exchanges & store credit only" So I looked around but didn't have much time so I ASKED HER.. "should I get the store credit now or bring the item back when I'm ready to exchange?" she said to bring it back when I had time to look around & get something else, ok great.. so when I do get a chance to stop by again the employee tells me it's over 2 weeks so I can't do an exchange. AGAIN, I WISH I WAS FUCKING TOLD????? Why isn't it on your receipt??? I asked her to call the owner & she explained to me that she's off island & doesn't know when she'll be back. What kind of employer doesn't communicate with her staff? So disappointed. I'd give it zero stars if I could. One of the managers agreed to let me exchange BUT was complaining that it was wrinkled.. as if they weren't such a inconvenience already as it is! I told her what do you want me to do steam it??? SHE SAID YES. Not only did I fucking steam it but when I came back to get the new item I saw a steamer they had at the shop right beside her... So you couldn't just do it yourself???? fuck this place, don't shop here. read more

I peeked in this little store while on a walk and found so many pretty things at very reasonable prices!! Liz, the owner was very welcoming and a pure delight as she put together some cute outfits! One dress in particular was a white Italian silk maxi. Just a beautiful dress!!! I am going to wear it while my husband and I renew our wedding vows next week!!! Thank you Liz. See you again soon!!! I'll post pics soon. Rita read more

This is my favorite shop on maui. The manager taya is very helpful. She knows the merchandise so well she knows exactly what will fit the body type you have. Beautiful selection very trendy styles & most of my closet is full of these treasures. I can't get enough. read more

The store is TOO CUTE!!! Very clean, and organized! The woman working there was so friendly with such a nice welcoming smile and demeanor. Im so glad for her, she was able to help me shop and made my experience unforgettable. She treated me like I was someone she has known forever. The prices are reasonable especially for Maui that I have seen. I highly recommend this hidden little gem boutique to shop at verses then overpriced Whalers. read more

Beautiful shop with a great selection of breezy vacation wear. Great service and location!

The staff was amazing stayed at the westin very helpful found beautiful dress and jewelry.

I stumbled on this gem of a boutique a few years back. Each time we visit from the mainland, I find something unique and beautiful to being home. I always get compliments on the clothing I've purchased here. Whether dresses, pants or camisoles, the prices are really nice for quality clothing. The sales ladies, including the owner are as genuine as can be offering great suggestions in what would look great on you. I prefer this boutique over any other stores I've shopped at on the island. It's definitely worth a visit. read more

Stopped in here for an outfit for my engagement photos after having no luck finding anything before we left on our trip. The lady working (I believe the owner) was great. She helped me coordinate pieces and recommended some others that I wouldn't have typically went for. I ended up grabbing my engagement photos outfit and 2 others. Highly recommend! And great prices! read more

Bought a some beautiful yoga wear there. Great sales help finding sizes. Prices were super reasonable!

What an amazing boutique. AND THEY CARRY PLUS SIZES. BIG WOMEN WANT TO WEAR BEAUTIFUL CLOTHES, too. The shop had such beautiful items that I thought, 'I can never afford this. Once I started looking at individual items I saw the clothes wete very favorably priced. Hubby and I ended up making 3 visits to the store. I bought 4-5 2-piece outfits plus some jewelry and some kimonos. To Blue Maui: thanks for carrying plus size clothes. read more

Everything in this store is super cute! The clothes, jewelry and handbags are all cute. Added bonus is great customer service! The store owner is welcoming and great to talk to read more

I first found Blue Maui 5 years ago when I moved to island and was looking for a place that had unique pieces that I could add to my wardrobe. It was recommended by a co-worker when I had said there wasn't any quality boutiques on the west side of the island. When I tell you I walked in and saw the wonderful variety and size range (up to 3x in some styles) of clothing I was very impressed. As someone who hovers between straight and plus sizes, it's so nice to have a boutique where I can find the perfect item I'm looking for (and some impulse buys I wasn't lol). On top of having a huge amount of success clothing and accessory wise, the real thing that keeps you returning is their associates. These wonderful ladies will guide you through the store and make spot on clothing recommendations to try on. I can safely say a solid amount of my closet is now filled with quality pieces from Blue Maui. I bring everyone who visits me on island to my favorite store and send plenty of my own customers here because I know how well they will be cared for. Absolutely one my favorite hidden gems for shopping on island. read more

In the midst of my endless confusing drive around Lahaina being very lost, I stumbled upon Blue Maui Clothing. I'm ALWAYS looking for an occasion dress and Blue fit the bill. What I was SO impressed with is the brands they have at the incredible prices. They have the good boutique brands such as Naked Zebra for a FRACTION of the price. No worries, it is super cute Naked Zebra pieces and I swear the dresses were the same price as what other stores sell the tops for. They also had a good selection of very well priced jewelry, belts, shoes and even Halloween costumes. The owner was extremely personable and I enjoyed chatting with her. Blue earned its spot on my 'must-do' list in Maui. read more

Blue Maui is my go to place when I'm in Maui! You can't find a boutique with better prices on the island but most importantly such cute clothing and accessories! Whether your looking for a dress for your evening luau or a perfect beach cover up this is the place to go. No matter how much I try to plan for a vacation to my favorite destination; I never seem to pack the right stuff. Maybe it's just an excuse to shop at BLUE but either way I love this store for more reasons than one. The selection is amazing and the staff is the icing on the cake. If your ever on the west side on a Sunday and have a little time to kill, stop by BLUE for complementary champagne and 10% off your entire purchase! :-) Happy shopping! read more

Update: the owner/manager kindly reached out with some ideas to help any keiki that come in with their moms to avoid any other situations like this one. I have not been by since but it was a nice gesture and a great way to keep customers read more

Rude lady working sunday 12/6. Saw this boutique on a search, said open 9-6. Walked in at 10:05 and was told very rudely "umm we are not open yet, thats why the door is closed". Apologized for walking in the UNLOCKED door and left. Wont be back. read more

The owner is lovely. I came in after busting my knee open while snorkeling in Kapalua Bay; I looked like hell when I walked in and she was so nice and "medicated" me with a glass of champagne. I bought a super cute vintage-looking slip dress and a cute bracelet for $5. Highly recommended. Thank you! read more

I've shopped at the Napili location several times, love how well its organized and the quality and selection offered. Great prices too!! Always a nice experience. read more

By far the best boutique in Lahaina town where you can find cute clothes that are actually at a reasonable price! There's always a great sale going on, and who would pass that up ? Being that I'm six foot tall it's hard for me to find dresses that are long enough and still small enough to fit around and not be baggy. I used to buy dresses from Mahina but found out they sell the same brands as Jeans Wear house(where you can find cheap crappy clothing) but jack the prices up ten times more. Thanks Blue you guys are awesome! read more

Whenever I need to revamp my wardrobe Blue always has my back. Clothes for most any occasion and sometimes handmade items from Indonesia. Definitely my favorite westside boutique read more

My daughter and I regularly shop this store. She has new items coming in often. The clothes and accessories are fabulous and great prices!! We never walk out empty handed. read more

This store is hit or miss. Sometimes you'll find incredible deals (the prices are super reasonable) and other times you won't fid anything. However the few items I have purchased are some of my favorites pieces in my closet. read more

I have shopped in many clothes stores on Maui,but Blue has has the most unique, fun, and fashionable clothes by far!! and not being too overwhelming at the same time.They also have great prices,and offer customer incentive cards too. I also love that always get new stuff in weekly and can't wait to see it!! read more

Cutest clothing boutique with the nicest owner:) Walked out with a bag full of clothes for very reasonable prices!

This is our second visit to this store and it does not disappoint. My daughter is 26 and I'm 59 and we both found clothes that we liked at affordable prices. The owner is really personable and helpful not at all pushy. They have dresses, blouses, skirts, pants, jewelry, shoes and some pretty unique items that set it apart for the tourist traps. 70%of the customer base are locals and is off the main drag which means not a high rent district and translates into lower prices. I was surprised to see other reviewer gave $$$$. If you like Mahina, you'll like Blue Clothing. It also has onsite free parking; a plus for Lahaina. I deducted 1 star because we had difficulty finding small sizes but they had a weekend sale before we went. read more

I happened upon this lovely boutique called Blue. The inventory was on trend and the price point was budget friendly. Not to mention the owner Liz was friendly and very helpful. She even had a sale rack which my daughter Coco and I took full advantage of! The dressing rooms were so cute. With my first time being in Maui, I asked her questions about the weather and recommendations for breakfast. In true Aloha Spirit she sent us on down to Kahana Sands and told me not to worry about the weather! Check out the fashions at Blue and chat it up with Liz! Mahalo Aileen Jernigan read more

I loved this place! Super cute and fashionable items and very reasonably priced! Owner very kind and helpful! Would definitely recommend!

Awesome affordable women's clothing, accessories, and shoes. Plus size stuff too! Love this place!

Love the store... beautiful clothes.. great customer service. Thank you Lizzie ... I'll definitely be back when I visit Maui again.

Love Blue Maui clothing!!!! Best clothing boutique in maui!!!! Great prices. Napili market

I was just driving down the street and actually popped a u-turn because the outside of the store looked nice! Once I walked in I knew it was good quality and different than most places, I loved the service and they get new clothes every week. It's really hard to find a place like this on Maui so I'm glad I found it! read more

Great place to shop! They were super helpful with helping me pick items out and their prices are more than reasonable. Clothes are really nice quality and they have everything from casual to dressy stuff. They have a great selection of jewelry, too. I'm only in Maui for a week but I might actually go back again before I leave because she told me they were getting another shipment in and I really want to see new stuff they have coming in. read more

Been shopping at the store since it was in Lahaina, and always find all my Christmas presents for my 6 nieces (12 to 30 yrs old ) and a few things for myself !! They get really cute and comfortable shoes, cute jewelry and purses and their prices are unbelievably good, I always tried to get by there at least twice because they're always getting new things and now that it's next to the Napili market it makes it so much easier to stop in before I grocery shop I love it read more