1. Blue Nile

    1. Blue Nile

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    Roseville, CA

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    Blue Nile

    4.8 (59 reviews)
    Closed 10:00 am - 9:00 pm

    Blue Nile Photos

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    Reviews With Photos

    My beautiful oval diamond solitaire
    Lauren J.

    My husband gifted me a diamond ring to celebrate our wedding anniversary. I knew I wanted an oval cut and had a clear idea of what I was looking for in terms of color, cut, and clarity-but beyond that, I didn't dive much deeper into the specifics. We chose Blue Nile because of their extensive collection and the convenience of having a showroom nearby. We didn't schedule an appointment but as soon as we walked in, we were warmly greeted by Gulalay "Gul". She was incredibly knowledgeable, kind, and easy to work with. I shared my vision with her, and she took care of the rest. Later, in my excitement, I began researching more about oval diamonds. That's when I learned about the importance of proportions--things like the ideal length-to-width ratio, depth percentage, table percentage, and girdle thickness. I also came across tips about avoiding diamonds with a dark "bow tie" effect. I started to worry that I hadn't considered all of this when choosing my ring. But to my relief--and amazement--it turns out that Gul had already done all that work for me. Without me even realizing, she had hand-selected a diamond that checked every box. In fact, when I went back to the Blue Nile website to compare diamonds with similar specs (color, cut, carat, and clarity), none matched mine as perfectly when factoring in all those subtle but important details. It became clear to me that Gul is truly an expert in her field. Her ability to find the perfect diamond-even when I didn't know what to ask for-speaks volumes about her skill and dedication. I wholeheartedly recommend her to anyone shopping for jewelry at Blue Nile. She made our anniversary gift even more special, and I couldn't be happier. Thanks so much Gul!

    2c natural gia cert emerald cut diamond set in diamond basket and platinum band.
    Jennie S.

    My husband and I went in to look at a new ring for our 30th anniversary. Thongsay was so helpful. She explained everything from bands to diamond cuts and clarity. We picked on out and she put it in hold so we could think about it. My husband ordered the ring. It is amazing! I can't believe it is mine. Thank you Thongsay and Blue Nile.

    1 carat
    Chef Will G.

    I purchased a diamond set over 10 years ago via online. I saw a commercial on a major network and did some research. I was contemplating getting a Tiffany set, I decided to go with Blue Nile online. While at the mall today I noticed a Blue Nile store and asked about upgrading to a larger diamond, it was a couple hundred dollars more. Came back with my wife and the sale-person was at lunch. Robert informed me that to trade in I would have to purchase double the price of what my original diamond cost. I just stated that I was not informed about an hour earlier. Robert got a bit condescending about his diamond knowledge and all that sale-pitch jargon and that he had 30 years experience in the diamond business. Then I informed Robert that I did my homework before I ordered diamond online, only a fool would do so otherwise. I took a chance with Blue Nile and I was satisfied with that purchase at that time. However with this experience I don't think I will be doing business with them again. I have attached pictures of the diamond I was looking at to upgrade. By the way they did clean my wife's ring and it sparkled.

    Sky Blue Topaz Round Rope Bracelet in Sterling Silver
    Blair H.

    Update: I still have not received my refund - see 1 star review about the Sky Blue Topaz Rope Bracelet posted a week and a half ago. This process has taken almost 5 months now and they have stolen hundreds of dollars from me. Blue Nile is a thieving, dishonest, subpar company and you should not waste your time or money here. They stole my jewelry and my money and have caused me hours and hours of stress and anxiety due to poor customer service. Please read my recent one-star review for more information.

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    6 months ago

    I had a great experience at Blue Nile! They helped with resizing, educating and cleaning. Every time I come in, staff is so helpful!

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    7 months ago

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    7 months ago

    Thongsay was very helpful and the price was very reasonable and I would definitely recommend this place

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    7 months ago

    I appreciate Thongsay, her vast knowledge and great communication. Quality and value.

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    2 years ago

    Great experience at the store. Very helpful staff and good selection available on site. Mike was a huge help. I'd definitely come back!

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    1 year ago

    I have the best experience with Ms. Thongsay. I will absolutely be back for more jewelry.

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    2 years ago

    Walter Sally was super helpful during my ring creation process and answered all of my questions! Would recommend to a friend!

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    2 years ago

    Wonderful service! Helped me out right away. Super friendly. Came in for a repair and they did it right away and informed me on the process.

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    2 years ago

    Michael provided us with an excellent experience. Very personable and funny and had adequate knowledge on every question we asked!

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    Page 1 of 2

    Ask the Community - Blue Nile

    Review Highlights - Blue Nile

    Once I saw the bracelet on me, I knew it was a match and Thongsay even let me know the bracelet was on sale.

    Mentioned in 10 reviews

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    Kenny G & Company Fine Jewelers

    Kenny G & Company Fine Jewelers

    4.5
    (99 reviews)
    0.4 mi
    $$$

    I had the most wonderful experience working with Nicholas at Kenny G Jewelers at the roseville…read morelocation in the Fountains shopping center!!! My husband wanted to give me a ring upgrade for our wedding anniversary, and it was so fun and exciting to shop around and daydream about what I might want. I visited multiple jewelry stores, spoke with many sales associates, and spent a lot of time researching pricing, quality, and available options. Needless to say, I met a lot of jewelers throughout that process, but when I met Nicholas at Kenny G, his warm, inviting, patient, and completely no-pressure approach immediately stood out to me. Of course, I was interested in the beautiful jewelry and the knowledge he shared, but what truly captivated me was the level of customer service he provided. I actually took a picture of his business card and kept it in the back of my mind. After careful thought, I realized he was absolutely the person I wanted to work with to create this ring. I must admit, I can be a bit indecisive. I went back and forth a few times and made several changes regarding what I was looking for. Throughout the entire process, Nicholas remained patient, accommodating, and incredibly detail-oriented. He never once made me feel rushed or as if he was frustrated with my indecisiveness. I genuinely felt that he cared about my experience from start to finish. I'm so excited because I truly feel like I found my forever jeweler which feels good to have a "go to" person I trust. As long as Nicholas is there, he will continue to have my business because the customer service he provides is amazing. Not only was my experience with Nicholas a 10/10, but the product itself was also a 10/10. I did a tremendous amount of research both online and in person, and the pricing was absolutely beyond fair for the quality. I am thrilled with the ring I ended up with, the value I received, and the overall experience. I could truly go on and on about how wonderful this experience was. I would 1000% recommend Nicholas at Kenny G. Everyone I interacted with there was pleasant and professional, so I highly recommend Kenny G in general. But if you have the opportunity to work with Nicholas specifically, you will not be disappointed. He is a family man, patient, accommodating, knowledgeable, and genuinely committed to helping you find or create the perfect jewelry piece to become a treasured heirloom for years to come. For the record I wanted a solitaire 2.5ish elongated cushion ring and I provided photos of what I got. Hope this information helps your search of finding the perfect jeweler!

    My wife and I stopped by to inquire about resizing my platinum ring. Instead of resizing, they took…read morea look and we opted to stretch it instead. They also polished both my ring and my wife's. They did all of this on the spot at absolutely no cost -- amazing service. Will definitely be back!

    Photos
    Kenny G & Company Fine Jewelers
    Kenny G & Company Fine Jewelers
    Kenny G & Company Fine Jewelers

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    Legacy Jewelers

    Legacy Jewelers

    5.0
    (71 reviews)
    9.1 mi
    Luxury
    Certified professionals

    So Accommodating!!!!!! Always greeted with a Smile!!!!!! I had a treasure that was left to me…read morewhich needed some fixing and I thought there was no hope. Boy, was I surprised!!!!!! It turned out great and then they went over above by Shining the Ring that it Shines like it looks Brand New!!!! My Grandmother's Black Hills Gold Ring is so precious that I feel so complete again!!!! Thank you Jena V.

    This business illegally charges sale's tax for services. If you are only obtaining services and…read moreare not purchasing an item, make sure they do not charge you sale's tax since sale's tax is only applicable to purchasing a materialistic item. This information can be verified with the California Department of Tax and Fee Administration - Publication# 73. I visited Legacy Jewlers to have my wife's rings resized. Upon the initial visit I met with one of the owners, Kevin who was very friendly and was able to assist us with determining the proper sizing of the ring. He mentioned it would take about a week to complete. The cost to resize (1 size down) a gold ring and platinum ring was $120. When picking up the rings I met with the other owner, Nick. He included sale's tax even though CA sale's tax is only applicable to purchasing materialistic items and not services. I explained that CA sale's tax is not applicable to services and he could verify this information with the California Department of Tax and Fee Administration (CDTFA) which is the CA State Department that administers the Seller's Permit which is required to operate the business. I even offered to show him exactly where this information could be found on the CDTFA website since he had a computer nearby. He declined and said he wasn't changing how he charges customers even though he refunded me the illegally charged sale's tax. It was interesting to encounter a business owner oblivious to the law while declining to learn and apply the law to prevent an audit, fees, and potential Seller's Permit revocation by the CDTFA.

    Photos
    Legacy Jewelers
    Legacy Jewelers
    Outside of the store

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    Outside of the store
    Adam's Jewelers

    Adam's Jewelers

    4.5
    (107 reviews)
    2.3 mi
    $$

    Very friendly. Fixed my small sterling silver ring (it was bent out of round) while I waited. He…read morealso cleaned it and made it really shine.

    I had a custom 14k gold pendant made here. The piece is well made, looks great, and I'm happy with…read morethe design. I'm sharing my experience regarding the weight. I was initially quoted a thinner, lighter pendant. When I said I wanted something more substantial, Adam offered two upgrades: 2.5mm at approximately 13.5 grams, or 3mm at approximately 15.5 grams. I chose the 3mm option. At pickup I asked how much it weighed. Instead of being shown a scale, I was told to hold it and feel the weight. After I pressed the question, I was told that he thought it came in around 14.1 grams. When I weighed it at home, it came out to 12.75 grams -- below even the lighter option I'd passed on. When I raised the difference, I was told that some gold is lost during casting and finishing. I did not believe this response was adequate for nearly 3 grams of missing gold. Just something to keep in mind if you're ordering custom gold work and weight is part of what you're paying for. Update: In his response, Adam states that "we never talked about the weight until you asked" and "we do not sell custom-designed pieces by weight." I have a text message from Adam dated February 24 that reads: "If we make the pendant 2.5mm thick the price will be $2495. The weight will be Approximately 13.5 grams. If we make it 3.0mm the weight will be approximately 15.5 grams and the cost will be $$2695. Please let me know what you will decide." A screenshot of this text is attached. He also offered a $100 refund which I have not received.

    Photos
    Orange and white diamond earrings designed by Adam
    Orange and white diamond earrings designed by Adam
    Custom three ring design and Rolex watch all purchased through Adam's Jewelers.
    Custom three ring design and Rolex watch all purchased through Adam's Jewelers.
    Both rings

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    Both rings
    Ice Vault

    Ice Vault

    4.7
    (63 reviews)
    14.4 mi
    Walk-ins welcome
    Luxury

    I love coming here! You will always get great customer service and transparent pricing. They…read morepatiently answer your questions and the jewelry they have worked on for me always turns out better than expected. Thank you

    Shout Out to Ice Vault and all the employees that assisted me!!!. After researching the internet,…read moreand calling multiple gold buyers around the Sacramento area, Ice Vault gave me the most value for my 10k and 14k scrap gold I had, I was very pleased with the value I got when comparing it to what other gold buyer shops offered in my area offered me. Unaware this was a jewerly shop, and not just a coin and gold buyers location like other places, to my SURPRISE Ice vault has many different types of services they provide, such as custom grills (gold teeth), custom jewelry and Rolex watches. FurthermoreInside the jewerly shop is really clean and welcoming environment. I was greeted when I stepped foot into the door and offered the most money for my gold. I originally came to this location to sell my jewelry, but now Ice Vault has a Repeated customer. I've purchased 2 gold pendants there so far and you can see them in my post. I always get compliments when I wear them. Needless to say, Ice Vault is one of a very few if not the only honest Jewerly business's that are left in the Sacramento area. The owner also ask me "Are You Happy?" LOL and of course Im happy with the extra money I wasn't gonna receive for selling my gold elseThey make sure you are a happy customer before leaving. Ice Vault has EARNED my respect and trust which isn't easy from an individual like myself to give out. It's always a treat when the real meet!

    Photos
    Ice Vault
    Ice Vault
    Ice Vault

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    DeVons Jewelers

    DeVons Jewelers

    4.4
    (178 reviews)
    0.0 mi
    $$

    McKayla has been incredibly helpful to my wife and me over the past year. She's always been warm,…read moreknowledgeable, patient, and genuinely enjoyable to work with. She takes the time to understand what we're looking for, never makes the experience feel rushed or pressured, and has helped us with everything from watches to engagement rings. Even if we stop in just to ask a question or say hello, we always feel like a priority. What stands out most is how personal and comfortable the experience feels. McKayla remembers our preferences, provides honest feedback on different styles, and makes every visit enjoyable. We both appreciate the relationship we've built with her and the entire team at DeVons. If you're looking for someone who is professional, friendly, and genuinely cares about helping you find the right piece, I highly recommend asking for McKayla.

    I've now purchased two watches from Sam at Devons Jewelers in Rocklin -- a Tudor in 2024 and a…read moreRolex in 2026 -- and both experiences were outstanding. Sam is incredibly professional, knowledgeable, and genuinely passionate about watches. You can immediately tell he's a true watch guy who really knows his stuff. The entire staff at Devons has always been great to talk with and welcoming, especially if you enjoy watches and the hobby in general, but Sam is the man. He made both purchases enjoyable, answered every question, and never made the process feel pressured. If you're looking for a luxury watch and want to work with someone who truly understands the products and cares about the customer experience, I highly recommend Sam and the team at Devons Jewelers.

    Photos
    Engagement ring
    Engagement ring
    DeVons Jewelers
    DeVons Jewelers

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    Blue Nile - jewelry - Updated July 2026

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