I've now purchased two watches from Sam at Devons Jewelers in Rocklin -- a Tudor in 2024 and a Rolex in 2026 -- and both experiences were outstanding. Sam is incredibly professional, knowledgeable, and genuinely passionate about watches. You can immediately tell he's a true watch guy who really knows his stuff. The entire staff at Devons has always been great to talk with and welcoming, especially if you enjoy watches and the hobby in general, but Sam is the man. He made both purchases enjoyable, answered every question, and never made the process feel pressured. If you're looking for a luxury watch and want to work with someone who truly understands the products and cares about the customer experience, I highly recommend Sam and the team at Devons Jewelers. read more

There's not enough good things I can say about finding Oscar. My wife and I are finally getting to the place in life when we can build a watch and jewelry collection that reflect our shared loves and lives together. We absolutely hit a jackpot finding Oscar. He's patient, detailed, informed and very thorough. Just a great guy all around. He cares genuinely about our life experiences and the goals we have in mind to reflect that. It never feels like he's trying to just guide us to a purchase. He's got an incredible eye and sense of design. Our experience having him guide us through creating a custom ring was unbelievably personal and meaningful to us. We're an eclectic couple and i think most people would see us and see something on the outside that doesn't always reflect what's on the inside. Oscar took the time to get to know us and see who we really are. That's pretty special. read more

DeVons Jewelers - Watches and rings - Jewelry Near Me - Roseville, California

Another amazing experience with Tony at Devon's Jewelers! I originally came in just to have my watch cleaned and maintained and have my ring resized, but as always, the staff greeted me right away, asked questions, and made me feel taken care of. That consistency is why I'll never shop anywhere else. Unlike other jewelers (I had been looking at Brilliant Earth for a lab diamond, but they never seem to want to help us), Devon's always makes me feel welcome. This visit was extra special because while Tony was working on my watch, I spotted a unique ring that immediately caught my eye. I thought it was beautiful but told myself I didn't need it. Turns out, my husband secretly asked Tony to hold it and surprised me with it for my birthday! It's different, gorgeous, and even though I'm not usually a yellow gold person, it pairs perfectly with my watch. To top it off, it's a lab diamond, exactly what I had been wanting. Tony has helped me before too, like finding a new chain when my charm kept catching on the clasp of my necklace. Every time, he listens, finds solutions, and makes the experience easy and enjoyable. Devon's Jewelers (and Tony especially) are simply the best. If you're looking for knowledgeable, friendly service and beautiful pieces, this is the only place I'd recommend! read more

DeVons Jewelers - Absolutely love my birthday gift from the hubs! - Jewelry Near Me - Roseville, California

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Don't buy from them. They claim they buy back their diamonds, but they don't. Customer service didn't do much to resolve my concerns either. Instead of offering helpful options or explanations, the interaction felt dismissive. read more

Stopped by Devon's Jewelers in Roseville to check in on my Rolex waitlist and had a great experience. Dave helped me out and was very friendly, professional, and easy to talk to. He answered all my questions and made the whole process smooth. Really appreciate the good service and looking forward to doing business with them. read more

DeVons Jewelers - Looking to purchase any of the two right pieces - Jewelry Near Me - Roseville, California

I'm very happy with my new Rolex OP 34mm!!! Devon Jewelers is the place to visit for your watches and jewelry needs. Matt and Steven go the extra mile to find what I'm looking for and they are very customer oriented people. They always treat us like family and they have our business!!! My entire family shop at Devon's Jewelry! Thank you guys!!!! read more

DeVons Jewelers - OP-34mm Pistacchio - Jewelry Near Me - Roseville, California

Randy is the best! Got my wife some earrings for our anniversary and she loved them. Would defiantly go back again!

Like many Yelp users, it takes an exceptionally good or extraordinarily bad experience to prompt me to write a review. Cliff Notes for this one: It's the latter. I'm an existing Rolex customer, but since the closing of the San Francisco Boutique, I've been hoping to find another sales associate at a Boutique or AD to help with future purchases. I saw that it was close to home, so we stopped in to DeVon's. Upon entering, I asked to speak to someone about watches. The gentleman behind the counter seemed like he would've rather been doing anything else. He remained slouched back in his chair - never even bothered to introduce himself. My fiancee and I pride ourselves on treating others with kindness and respect, so despite what could be perceived as bad manners, I attempted to continue the conversation amiably. My questions were met with curt non-answers. He avoided eye contact and rarely looked up from his phone. It didn't take long to decide that this wasn't the store for me. You hear the stories of rude sales people frequently. Even amongst the brands with the snootiest reputations (think Hermes, AP, Patek), we've never had that sort of experience, so we just assumed the stories are overblown. This interaction - however brief - epitomizes the worst of luxury retail. I've tried to understand why this salesman behaved the way he did. Perhaps the store makes most of its money in jewelry? Maybe they don't get allocated many watches and it becomes tiresome for the sales team to field inquiries that they won't be able to fill... No matter the reason, I can't help but think that customers should be treated like guests. We've been back a couple of times since, and were actually met by much more welcoming sales people. The thing is, that first experience still overshadows any since. I've come to the conclusion that even if DeVon's called me to offer me an allocation for my favorite model, I'd rather wait much longer to buy elsewhere than deal with or support the first salesman I met here. Maybe that seems unfair, but I believe that every single member of that sales team is a representative of the business. It's a shame; we originally had hopes of finding a new Rolex AD and a jeweler for our engagement ring. Had that first interaction left a good impression, we may have considered a ring from DeVon's. Instead, we ended up down the street at Sharif & Co. Over the past few weeks, every member of their staff have been warm and welcoming whether they had already met us or not. At the end of the day, we ended up with a ring that is everything she wanted, but we're still searching for our Rolex Boutique/AD. I'm sure that losing a single customer is of little consequence, but reputation matters. After years of dedicated effort to build a strong reputation, it wouldn't take much to ruin it. read more

"I visited DeVons in Roseville, and I was deeply disappointed. I'd been on their Rolex list for months with no updates. When I asked in-store, the manager, Mike, accused me of reselling their watches online--an unfounded claim. I never sold their watches and stopped any resale years ago. Regardless, it's my business what I do with my own items. Mike was rude, unprofessional, and made my wife and I feel unwelcome. This was a very poor experience, and I hope they reconsider how they treat loyal customers. Devon's went down in customer service after Tom, the previous store manager, left. Not only i will never go back there, but i will also report this unprofessionalism to Rolex USA and Rolex rep USA. read more

Purchased my first watch with Randy at DeVons and it was a great experience! Ever since the first day I walked into DeVons to inquire about a Rolex, Randy made me feel welcomed and provided excellent customer service. When I got the call that I was able to purchase my watch, Randy ensured I got the white-glove experience and made it very memorable. I also purchased some diamond earrings as well that Randy helped me pick out, and the quality of the stones are great. Randy exemplifies what it means to be a true professional--knowledgeable, patient, and genuinely invested in his clients. I never felt rushed or pressured, and he took the time to make sure everything was perfect. I couldn't have asked for a better first watch-buying experience and would highly recommend Randy and DeVons to anyone looking for a luxury timepiece or fine jewelry. read more

DeVons Jewelers - Jewelry Near Me - Roseville, California

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I found out that DeVons not only offers great jewelry and luxury watches but they can also do beautiful custom work to bring back to life family heirlooms. My mother passed away few years ago but before she died, she gave my siblings and I one cabochon stone each that was part of a multi stone pendant passed down from her mother's mother. It is not the quality or grade of the stone but the actual history and sentimental tie that make this stone a very valuable and a special treasure for me and my family. For years I hesitated to do anything with this stone fearing that it could be damaged or lost forever. I have the pleasure of being a DeVons customer for few years now where we have a very nice relationship and friendship build on mutual trust and respect. My family have bought many pieces of DeVons jewelry collections and also some beautiful watches but it was not until last year that I decided to take our trust to the next level and we asked DeVons if they could do a custom work on a family heirloom. I worked directly with Matt Teresi on this request and gave him a quick history on where the stone came from and how it has been passed down from generations to generations and what it meant to us. Matt understood the sentimental value and responded to us with true and honest passion on what could we do with the stone and that he would love to help us create something special. Sure enough, Matt contacted me few weeks later for approval on a beautiful pendant design to mount the stone and bring it back to life in a simple way to honor the past but also to give it a modern touch. We are very happy with the end result but more important, we are deeply grateful for the care DeVons Jewelers took with our family heirlooms. Thank you Matt! read more

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Got the ring of my dream from Devon's! After having a bad experience at a big jewelry store we wandered into Devon's and Randy happily helped us that day. I told my Fiance after that I wanted him to get my ring from Randy because we had such a great experience. My Fiance and Randy crafted me my dream ring. He was very helpful and gave his honest and experienced opinions to my Fiance which helped him create the perfect ring. Go to Devon's and ask for Randy! read more

DeVons Jewelers - Engagement ring - Jewelry Near Me - Roseville, California

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I was really worried about going into a Rolex boutique. I wanted a Rolex but had heard stories about how they might treat you and I was a little bit afraid. But I went into DEVONS in Roseville and they made me feel comfortable and they explained everything to me and showed me tons of pictures and helped me figure out what would be best for me based on my budget what I would look best in wearing and what I wanted what would work for me. Both Oscar and Sam were very very helpful it all of . I also got to meet Matt the general manager and he was very nice too. They were and all good to me and I'm really not anybody that I'm not like you know something that would make them think twice, but they were respectful and helpful and very generous with their time. It was a wonderful experience. read more

Just want to say thank you to Steven for giving us an amazing time and service on helping us buy our first Rolex right before Japan. He's a man of his words and he knows his stuff. He was able to give us the perfect watch for the perfect time. read more

DeVons Jewelers - Explorer I - Jewelry Near Me - Roseville, California

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I didn't buy anything, in fact, I said I wasn't at Tudor level yet, let alone Rolex, but the salesperson and I got to geek out a bit about watches and how cool they are. Super friendly environment, clean and professional selection, and really nice staff. One day I'll be able to buy a Rolex Explorer I 36mm and when I do, it'll be from DeVons! read more

I have to give a shout out to Randy, Tony and Sam for their amazing customer service .they were able to help me get my fiancé's ring but they were able to bring back life to my late grandfather's Tudor watch. when I was looking for a ring for my partner, I came to them. Tony and Sam was very helpful. I let my partner look through their extensive collection of Jewerly, and she saw this one particular ring that she really liked. they were extremely helpful and was very patient through out the whole process. read more

My boyfriend and I went to look at engagement rings and we had a wonderful experience with Hajar! She was very helpful and answered all of our questions. She made the experience very personal and was overall kind & caring! Definitely recommend having Hajar help with all your needs at DeVons! read more

=== = === === = === Every Day for the past 10 months and 2 weeks, I have joyfully put on and gleefully worn my Rolex GMT Master II 50-Year Anniversary Grey-&-Black With Green 24-Hour Hand And Oyster Bracelet ("Bruce Wayne, I presume?"). I waited 8-days-shy of 3 years for "The Call" from Sam that my dream watch had come in and was available for purchase and pick-up at DeVon's Jewelers in Roseville at The Galleria (an Official Rolex Jeweler). My Bride and I were initially greeted by Sam who showed us a full line-up of "For Exhibit Only" Rolex Stainless Steel Sports Watches. Sam entered me into his Rolex Wait-List, specifically, for the iconic, yet elusive, Red-&-Blue Pepsi GMT Master II with Oyster OR Jubilee Bracelet. Each month for the next 3 years, my Bride and/or I visited Devon's in-person or reached out to Sam via telephone or text to "Check In" and reiterate the details of my Dream Watch, The Red-&-Blue Pepsi GMT Master II with Oyster OR Jubilee Bracelet. During our in-person Check-In visits to Devon's, when Sam was unavailable, we had opportunities to meet The Store Manager Matt or The Assistant Manager Dave --- both Matt and Dave have well-over 20 years of employment with Devon's and provided us with detailed updates regarding the supply-and-demand of Rolex Stainless Steel Sports Watches. We soon also met Randy, who has well-over 30 years of employment with Devon's --- Randy provided historical information regarding the supply-and-demand of Rolex Stainless Steel Sports Watches. We also met Tony, Austin, and Steven during our almost monthly in-person Check-In visits to Devon's --- each time we were greeted as if we were their favorite customer of the day and demonstrated a true interest in my goal of securing The Red-&-Blue Pepsi GMT Master II with Oyster OR Jubilee Bracelet. During each in-person visit, Team DeVon's made us feel as if we belonged in their Galleria Jewelry Store --- Team DeVon's made us feel welcomed, made us feel informed, and, despite not yet having my Dream Watch available, Team Devon's made me excited to wait and return the following month in hopes that the supply-and-demand of Rolex Stainless Steel Sports Watches would tilt in my favor. Immediately following Watches & Wonders in April 2024, Sam and my Bride discussed the supply-and-demand and future availability of the just-introduced and just-released Rolex GMT Master II 50-Year Anniversary Grey-&-Black With Green 24-Hour Hand (The Bruce Wayne). Sam then introduced me to The Bruce Wayne --- I was promptly captivated by the Green 24-Hour Hand and elegance of the Grey-&-Black Bezel. Within 8 months, I received "The Call" from Sam --- my Bruce Wayne With Oyster Bracelet (and with an exchangeable Jubilee Bracelet!) was available for pick-up! I thank Sam, Matt, Dave, Randy, Tony, Austin, Steven, and Team Devon's for assisting me in managing my patience to wait nearly 3 years and for providing me with the opportunity to joyfully put on my Rolex each morning. When people ask me, "Where Did You Get Your Rolex?", I swiftly tell them, "From Sam at Devon's in The Roseville Galleria!" === = === === = === read more

I am looking at buying my first entry level Rolex. Sam helped me decide exactly which one and was a walking encyclopedia for all things Rolex. Very impressive salesperson. Thanks Sam! read more

Great service from Sam, Steven, and Austin! Picked up my Date Just and couldn't be more happy with the experience. read more

DeVons Jewelers - Jewelry Near Me - Roseville, California

After waiting patiently and keeping in touch with Sam, he was able to help us get my wife into her first watch. She said he was extremely knowledgeable and there was never any pressure to buy anything. I want the management team at Devons know that Sam is why we valued the experience and will be back in the future. read more

DeVons Jewelers - It took a few months but was worth the wait. - Jewelry Near Me - Roseville, California

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Very grateful to Anthony and Sam for helping us with our son's college graduation gift! Without going into great detail, they made it happen! Thank you, gentlemen. read more

Over the past 3 or 4 months my wife Angie and I have been getting into the watch world and Randy, Matt and others at Devon have been there to help with our purchases. I recently referred a workmate to Devon's and Randy hooked him up with a Tudor for his dad. Randy is our go-to guy so if you're in the mood for a luxury watch go see him at Devon's read more

Rolex employs an artificial scarcity model as a marketing strategy. That's fine--it's effective for a luxury brand. We've been visiting DeVons for about three years now and have purchased multiple Rolex watches. However, not a single one has come from DeVons. Instead, every purchase has been through other authorized dealers we've encountered while traveling. Despite our continued interest, DeVons has never offered us a watch. We recently completed our 5th rolex purchase from an AD in the midwest and now have a complete collection: a no-date sub, date-just, Daytona, explorer and GMT. It is disappointing that our local AD never came through for us and did not want to be a part of our journey. It's clear they prioritize high-spending clients, which is understandable given the affluent customer base in Sacramento, Rocklin, and Reno. However, if you're a watch enthusiast looking to commemorate a special moment in your life, I strongly recommend taking your business elsewhere. Two stars--one for the staff, who are polite, even if the company itself is not. They have the watch you want in the back, you just dont fit the profile they want read more

Exceptional service provided by David. For most of my life I have been mesmerized by watches and own several of them but ultimately wanted to own a Rolex but never really looked into it. I walked into their showroom attracted by the display of watches they have, then David approached me with the sincere desire to introduce me to the Rolex line of watches. After trying a couple of them, I fell in love with one and David gracefully put me on the list. What separates this jewelry store over others in the area is the desire to service the customer with no preconceived judgment. Really a superb representatives for the Rolex name. read more

I can't say enough how much I appreciate Sam as my sales rep. Sam is very knowledgeable in the watch industry and I always enjoy chatting with him on the latest releases whenever I visit the store. At the same time, he's personable and keeps me apprised of the purchase process. All in all, Sam is the best and I'll be a lifelong customer! read more

Big thank you to Sam! Just picked up my second Rolex, very smooth and timely transaction. Will definitely recommend to friends and family. Will continue to do business for time to come. read more

Don't waste your time here the workers are very unprofessional and arrogant. Randy the guy who works here was acting like I was asking for a handout when I asked him if he had ANY Rolex's in stock. I'm gonna take my hard earned money somewhere else where I can be treated fairly. steer clear of this place I would give them zero stars I could read more

This is my second review of DeVons Jewelry at the Galleria. Recently, I purchased my second Rolex from Austin Shields . Originally we had ordered two for an anniversary/retirement gift. Once again Austin, and Devon's, did not disappoint. My wife and I received five star service. Austin has gained a lifelong customer. If you've ever purchased a Rolex, this was my first time, you know how difficult it is to obtain these very popular watches. Austin worked overtime and was able to get both of our watches within a very reasonable time. Also to clarify a lot of the rumors, and bad information I had received, when you purchase a Rolex at an authorized dealer it is at MSRP. When I originally was looking for a Rolex, I noticed many shops had a 30% mark up on them. Double check before you purchase, these most likely are not an authorized dealer. I would strongly recommend Honors to any future Rolex purchasers ! read more

We visited the store a couple week's ago. I was interested in a Rolex watch. Austin was the sales man that helped us. He was very knowledgeable and very friendly. He answered all my questions and put me on a waiting list. We decided to switch gears and look for something for my wife. We ended up purchasing some earrings for my wife, which Austin was again very knowledgeable and helpful. I hope soon we can come together and I can buy a bucket list watch. Thx Austin. read more

My Husband and I were looking to upgrade my center Diamond on my main ring; When we went in, we were greeted by one of the salesman named Austin, told him what we had in mind and he got right to work on showing us some ideas. We didn't make a decision then, but did come back a couple more weeks later and worked again with Austin. We found a Diamond that was the perfect size to my liking as well as a new head to fit the bigger Diamond, Austin costumed ordered it and had it shipped right away and into the hands of Jeff the jeweler. When I got my ring, it was absolutely stunning, but me being overwhelmed and not use the height, we had the head shortened. I just picked up my ring and I'm 1000% satisfied with my purchase. Austin went above and beyond for us, very educated in the jewelry history and various types of Diamond cuts. Go to Devon's and check him out for your special somebody. read more

DeVons Jewelers - My Rings - Jewelry Near Me - Roseville, California

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Amazing experience today!! I decided a few months back that I had to have a particular watch. I walked in one random Tuesday and was greeted by Steven. I explained to him what I wanted, and he explained to me that it was a pretty popular watch but he could get it if I was patient with him. I said no problem as I wanted this to be an heirloom piece for my son one day and was in no real rush. Fast forward to this morning where I got a call from a Roseville number I didn't have saved in my phone.. I look over to my wife and say "I think this could only be one person in Roseville.." I decided to let it go to voicemail, and boy oh boy was this the best voicemail I've received in months. Steven called me up and let me know that something special just came in and I had to come down. He got my EXACT configuration in that I wanted and I honestly couldn't be happier. This is my first watch (of hopefully many lol). And it was an amazing experience. I almost thought I'd never get one from a dealer, but I learned to have a little patience and trust Steven and he'll get me sorted out. Looking forward to future business. read more

DeVons Jewelers - Chocolate Datejust 41 - Jewelry Near Me - Roseville, California

If you are looking to purchase a watch or jewelry l highly recommend Sam. He is extremely knowledgeable and provides excellent customer service to all his clients. Sam has helped me with multiple watch purchases, wedding ring upgrades, appraisals and gifts for my family. Sam, I truly appreciate you and look forward to my next visit! read more

DeVons Jewelers - Jewelry Near Me - Roseville, California

They have a truly beautiful selection of jewelry. Their staff is incredibly helpful and they make you feel like the only one on the world - their customer service is amazing - top notch!!! read more

Seems like they've lost their touch. Been going to them for over 4 years and every year has gotten worse and worse. Now, their phone lines don't even work. My biggest issue is their lack of variety, stock, and delayed orders. My wife and I have waited nearly 10 weeks for a ring resize that was only supposed to take 4 weeks and not a single person there knows how to track it down. DeVons has become a nightmare of a company. I can no longer recommend this company due to the lack of their quality and lack of customer service. read more

Thank you, DeVons Jewelers for always taking care of me and my family! The managers, Mike & Matt, along with the staff, Randy, Anthony, Sam, Kacy and the rest of the crew, are awesome! They are extremely friendly, considerate of our needs and knowledgeable of the products that they sell. We are really fortunate to have a local jeweler that we can trust and depend on to accommodate our requests especially during these tough times with supply chain issues. We were recommended by a family friend many years ago, and it's been one of the best recommendations. We've been loyal customers for 5+ years and going strong. They truly do not disappoint and are committed to providing the best possible experience to their customers. We would like to spread the word, and recommend everyone to check them out as well! Tell them that the Liang Gang sent you! read more

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I wanted to find the perfect ring for proposing to my now fiancé! I shopped around for a while and then I came across De Vons Jewelers. Austin went above and beyond he truly was the best! Some sellers in the jewelry business are pretty pushy or try to "just make the sale" however that is where De Vons out does their competitors! This was my first time buying any nice piece of jewelry it was a little bit of a learning process. Austin took the time to explain the quality, color, cut, styles, and settings! Austin was really there for me every step of the way! Austin helped me look for ring styles I was looking for and wanted to make sure I found the perfect ring! He even helped make sure I was within my budget and offered similar rings and qualities to what I was looking for! Austin was amazing about sending me updates on when our ring came back from being sized. At the end of the day Austin isn't just a jewelry sales person. He truly does care about people and making sure he helps them find what they're looking for. Go to De Vons and ask for Austin you won't be disappointed at all! He truly does have the best customer service, and he actually cares about you! read more

DeVons Jewelers - Engagement ring from De vons - Jewelry Near Me - Roseville, California

Extremely pleased with Matt- Matt really stepped up and went above and beyond to make our experience memorable. I now know I have someone in the jewelry business I can trust. Definitely ask for Matt you won't be disappointed. Thank you!!! read more

What a great place ans great people. Matt was so helpful and I am definitely coming back to do more business here in the future. If you are looking for jewelry in Roseville or the Sacramento defiantly pay a visit to this place read more

DeVons Jewelers - Great selection of jewelry - Jewelry Near Me - Roseville, California

Had a great experience shopping here at the galleria. Austin was the salesperson and helped me pick out a delicate diamond cross necklace. I was most impressed because the store also cleaned both sets of diamond earrings I was wearing in the store, despite them not being their brand. Everyone was super friendly and knowledgeable. I find that oftentimes as a young woman, I'm brushed off unless I'm with an older male. That was not the case at all, I felt very welcomed and the entire staff was friendly and kind. I understand the feeling of going into a jewelers can sometimes be unnerving or stiff. The relaxing and cheerful environment is what will cause my return. Will definitely return when it's time to upgrade a few bracelets and pendants. Thank you!!! read more