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    Briq's Soft Serve

    4.2 (20 reviews)
    Closed 11:00 am - 10:00 pm

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    Twist waffle cones always bring joy!
    Ericka B.

    Always love going to the home of the 1 pound cone. I just went with a small twist waffle cone this time, but the best move is always to add crunch coat. My friend got the coffee toffee flurry and we would definitely order it again, especially because they use our favorite coffee, Condor Coffee. While they do not have some of the unique soft serve flavors like some shops, their vanilla, chocolate, and twist are still some of the best. I also love that their flurries use local and homemade ingredients. It makes all the difference.

    Cookie Monster flurry
    Sara V.

    I absolutely love Briqs -- they have incredible soft serve ice cream. They have lots of different flavors and seasonal toppings (strawberry shortcake in summer, apple pie in the fall, etc). This location has a drive through, bathrooms, lots of picnic benches for sitting. There is a window for ordering and a window to pick up your ice cream. Friendly staff, reasonable prices. I wish they had wifi. Location is good -- near bridge street, Wausau West high school, and the highway exit on bridge. There are three Wausau area Briqs locations (Weston, Rib Mountain, and Wausau) and this one is the one I go to most often. I do tend to see people I know there a lot, so I try to avoid it when I don't want to run into people.

    Small cup is huge!
    M P.

    oreo speedwagon & Coffee Toffee. Both good. Its not custard, its soft serve. Nice mom and pop place. There are a lot of choices on the menu and it is varied. Good coffee flavor. I would come back. Lots of seating outside. nice summer atmosphere.

    Strawberry Cheesecake Sundae!! Pure Heaven in a cup!!

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    16 days ago

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    1 year ago

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    2 years ago

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    6 years ago

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    4 years ago

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    4 years ago

    Quick and friendly service! The ice cream is wonderful! Smooth and dense chocolate soft serve ice cream. My favorite!

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    4 years ago

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    5 years ago

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    4 years ago

    The strawberry shake was delicious! Service was good and the portions are generous. Mini is plenty!

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    9 years ago

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    4 years ago

    If you want lots of cheap soft serve, this is the place for you. Not as good as DQ, but good enough if you want a quick ice cream fix.

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    5 years ago

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    8 years ago

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    8 years ago

    Probably about the best soft serve can be. Lots of toppings and flavors. Cool mim and pop walk up atmosphere. Plenty of tables for seating.

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    10 years ago

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    10 years ago

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    11 years ago

    Funky Monkey and Oreo Speed Wagon. Need I say more?

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    11 years ago

    Awesome ice cream! Love going there with their new drive thur. Thankful that they are a small family business!

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    9 years ago

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    11 years ago

    Disgusting! DO NOT BUY THE PUMPKIN SPICE BRIQ LATTE. GROSS. Tastes like pumpkin paste diluted in water. Very disappointed.

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    Review Highlights - Briq's Soft Serve

    Smooth and dense chocolate soft serve ice cream.

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    People searched for Ice Cream & Frozen Yogurt 225 times last month within 10 miles of this business.

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    Spoon-N-Yogurt

    Spoon-N-Yogurt

    3.0
    (7 reviews)
    2.1 mi
    $$$

    It's not really MY thing, but my husband seemed to like it just fine. I have to say, it's…read moreincredibly clean in there. The whole concept just seems so gross and unclean to me, but they do a beautiful job of keeping it very clean in there. Staff is not very friendly - in fact, as we were leaving my husband told the girls behind the counter to have a nice day, and nothing - not a peep out of them. No thank you for coming, no have a nice day, no see ya - nothing. Rude if you ask me. BUT whatever, it's clean as can be and not at all icky in there. If I liked frozen yogurt/softserve I'm sure I'd be all over it... They have an enormous topping section from cereal, to jelly beans, to fresh fruit. Caramel, hot fudge, peanut butter to top with too. There were a dozen or more yogurt flavors, I believe. Overall, 4 stars because they manage to turn what sounds like such a gross concept to me into something very clean and streamlined.

    Ya, the atmosphere is OK. The line is SLOW....it's all based…read moreon how fast the fella is in front of you. Got up to the counter and paid $18 for 38 oz!!! REALLY? INSANE prices if you ask me. I think 48 cents an oz is a rip off, not a deal. Prices weren't even listed when I was there. Briq's is waaaay less expensive and much better tasting. You can get a 16 oz cone for $2.70 or 16.9 cents an oz.....now we're talking!!! Overhead seems pretty low for having to serve yourself. It's a brilliant concept for the owner.....Have the customer serve themselves an unknown amount (there are no scales to even see how much you dispensed in your dish), and then make them pay an absurd amount that they can't negotiate. Ya can't return it!....although if I were smarter I would have just walked away. Flavor-wise we had a resounding "YUCK" (this is from kids and adults alike)....the only chocolate flavor available that day was Malted Milk. Tasted sour. We also tried the raspberry, which was okay. Nothing spectacular. Overheard one Mom say to her kids after paying..."And you will eat every last drop!".....ya never typically hear a Mom say that to kids when they get ice cream. Overall, nothing really special about Spoon N'Yogurt. Just something new to try....and then NEVER return. I give the place a year tops and the 'kitchy-ness' will subside.

    Red Eye Brewing Company

    Red Eye Brewing Company

    4.4
    (577 reviews)
    2.2 mi
    $$

    Haven't been here for a while and today's meal just confirmed why I need to be a regular. Hands…read moredown the best food, beer and service in the Wausau area by far! We got the shrimp skewers and citrus mussels with the curry sauce to die for! We kept slurping up the sauce after the bread was gone! The garlic mayo complemented the shrimp perfectly. We also ordered the forager pizza. With the crispy crust, sweet fennel sausage and the mushrooms - I am in pizza heaven! Hubby ordered a few summer beer and I had the pineapple cider. Both were light and refreshing. Our server provided great recommendations and checked on us frequently throughout our meal. Overall verdict - highly recommend it for causal dining, happy hour or a special meal. Way to support local farms and businesses. Love the outdoor seating which is great in the summer!

    Had a superb experience at lunch. Tanya, our server, was fantastic. Toured us thru the menu and…read moremade recommendations that turned out to be excellent. Gave us considerable attention and respect. Five service. We sat outside on a beautiful patio nicely decorated with beautiful flowers. Decided to split cranberry walnut salad and it was delicious. Fresh greens with blue cheese and vegs accompanied with a vinaigrette dressings. Perfect size to spilt. Followed with the Margarita pizza with added pepperoni. Wood fire grilled to perfection. Crust was fantastic. Overall taste was top shelf.

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    Exterior of the Red Eye Brewery

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    Exterior of the Red Eye Brewery

    Briq's Soft Serve - icecream - Updated July 2026

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