What a wonderful place. We come shopping here at least twice a year and are as big a fan, if that can be said, of CHRISTmas as was Wally and Irene. Managed to walk out this trip at only $1100 which is amazing as they had some excellent things which had been marked down. The people here are super amazing people and ever so helpful. We cannot imagine a world without Bronner's. Thank you for continuing the great legacy of this awesome place. Oh and PS. Please be sure to visit the Silent Night chapel! read more

Great place to walk around!! I definitely would get lost without my husband. But for being the biggest Christmas store in the nation, their ornaments were disappointing. We wanted to find a good Michigan ornament but the best one was crazy expensive ($40)!! And all the other ones were so plain or had glitter (I hate glitter. It gets everywhere and sticks everywhere). The employee was friendly to me and I needed to rinse my pump parts in the restroom and they were closing but she let me in really quick (I really appreciated that)! read more

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This old-world German town is home to the world's largest Christmas store, a Christmas wonderland that feels like a glimpse of the North Pole, no matter the season. I loved how every aisle tells a different story -- sport-themed, college-themed, color-themed, Santa suits, personalized ornaments, beautifully detailed nativity scenes, and unique keepsakes you won't find anywhere else. It instantly makes you slow down and smile. You name it, they have it. Every section feels thoughtfully curated. It's not just shopping; it's an experience, you find yourself wandering, looking up, and taking it all in. That said, a few things to keep in mind: the store is huge and can feel overwhelming, it's almost always crowded, and with so many amazing options, it's easy to overspend. Some sections can feel repetitive, and the nonstop Christmas theme might be a bit much if you're not a big holiday fan. Even with these minor points, Bronner's remains a magical place, bringing out childlike joy and reminding you why the holidays feel so special. Clean restrooms and free Wi-Fi were definitely appreciated. read more

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If you wanted to see Santa's workshop this is as close as you will get. I was truly amazed at how they found so many wonderful ladies to sew and personalize all the stockings and ornaments. It was amazing to see them at work and how nice they are! The prices are sky high! be ready. ornaments are north of 20 dollars for the cool ones. so doing a whole tree in one visit will be the price of a used car. I saw many folks buying one or two each year creating the tree slowly... it will take hours to see it all, and the crowds are plenty.... it is open year round. read more

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If you love Christmas, this is the place for you! This GIANT store has everything for the holiday and more! Take time to watch the short video on the founder of the store. Plan an hour or more to explore all of the areas. Don't miss the chapel! Although the store is a Christian business, they offer non-religious items as well. They also support spring, Halloween, and Thanksgiving. Don't miss the displays and decorations near the ceiling too! It's an incredible place that has arise the test of time. Merry Christmas! read more

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Calling allllllll Christmas people! This place has every single Christmas item you can think of. They have every ornament known to man and even offers personalization for ornaments, stockings, you name it. I will say that you need to prepare yourself as this store is huge and the people are everywhere. I can't wait to come back after the holiday to check it out when it's less busy. read more

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"Wonderland" is an understatement. When you pull into Bronner's, it's like entering a theme park! Everything you would imagine it to be...it is! Endless aisles of Christmas ornaments of every type and theme. Big gorgeous holiday displays and lights galore. Christmas music plays while you drift from one room to another. Interesting and unique decorations to peruse. You could easily browse the store for hours if you have the time. Even the restrooms are exceptionally clean and smell like cotton candy (or is it cookies?) when you open the door. We had fun there, enjoying all things Christmas, my favorite holiday! It's hard to be unhappy, meandering through smiling Santa' s and snowmen. Go get your Christmas on...anytime of the year, at Bronner's Christmas Wonderland! read more

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If you are looking for a special ornament then you have come to the right place! We visited just after Christmas so they still had all the lights up as you enter the parking lot. Inside is huge with different sections. We spent about an hour strolling around. They do have a cafe but it was closed when we were there. The place is a bit dated but had a lot of nostalgia to the setups. Be prepared that the items are pricey! read more

If you want a certain type of Christmas ornament, I can't imagine they don't have it!! Beautiful store with some gorgeous pre-lite trees. It was very fun to wander around. read more

Bronner’s CHRISTmas Wonderland - Christmas trees - Home Decor Near Me - Frankenmuth, Michigan

World Largest Christmas Store, what else can you say? Bronners will have everything you need and everything you never thought you needed. Along this massive store, you'll see custom made decorations and scenes that Bronners makes to inspire you for your own home decorating. For example, many many mini houses from Dept 56, ornaments from around the world in life-size nativity scenes. There are picture spots throughout this location that many people come to take their annual Christmas photos. There is no military discount, but you do get to pick out a free bulb. Come visit Christmas lovers! read more

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What can I say that hasn't been said before about Bronner's? No matter what your religious affiliation or lack of, this place will transport you into a wonderland. Every type of ornament you can imagine, from almost anywhere in the world, can be found here. Free personalization for oodles of them as well. New house, pet, baby, marriage, job, or vacation? Check. Ethnic, cultural, hobby, fav food, military branch, or religious? Check. Glass, resin, plastic, lace, or fabric material? Check. If they don't have it, no one does. Then there are the Department 56 set ups! Seeing those can be worth the trip. Need stockings? Lights? Tree topper? A tree? Yup! Giant corporate style decor? Check again. Steins, edible treats, nativities? They have those too. Hungry, this place has a little cafeteria on site as well. Wear comfy shoes and prepare to spend at least 2 hours here, probably more. If you have little ones, get a map and prioritize. Plenty of nice clean bathrooms, a huge plus. A bazillion checkouts on both ends of the place, just try to remember which end you entered from. If you want to avoid the crowds, come when they open, or between Jan-Mar, pretty quiet then. Otherwise, it is crazy in there, but still fun. The only downside is the cost of most of the ornaments. While there is a sale/clearance area, two actually, and some clearance mixed into the regular priced items, the really nice ornaments are spendy, like $25+. I have passed on a lot of perfect ones because I couldn't justify the price to my own pocketbook. But if you have it to spend, knock yourself out. Despite the cost, we stop almost every time we are in Frankenmuth. My hubby is of German descent and we actually lived in Frankenmuth for a bit, years ago, so we're sentimental about it. If you are looking to take a family pic for Christmas cards, this is the place. If you've never been, it is worth the trip. Also, look online, they offer a free ornament coupon if you spend $25 or $30, which we always do. read more

Bronner’s CHRISTmas Wonderland - Just a tiny fraction of Bronner's. - Home Decor Near Me - Frankenmuth, Michigan

The world's largest Christmas store is absolutely not a disappointment. You'll want to set aside 1-3 hours to explore because this place is enormous. They have everything; ornaments and decorations for every theme imaginable, plus sections for Halloween, Easter, and more. We especially loved all the Jim Shore figurines and the adorable miniature displays like Charlie Brown and Nightmare Before Christmas. It's such a fun place to wander around, and every corner has something new to check out. If you really want to take things up a notch, I highly recommend booking the 8pm Golden Ticket Trolley tour. Riding around the Bronner's property at night to see the insane amount of Christmas lights is magical, they go all out! Bronner's also has a café, a personalization station, a theater, and even more little surprises tucked throughout. A must-visit if you're in Frankenmuth during the holidays. For more festive adventures and travel reviews, check out our A&M Roam YouTube channel! read more

This place is INSANE. Absolutely decked to the nines, Christmas wonderland indeed. It's beautifully decorated and you could spend hours in here looking through everything, I'd highly recommend going during the off season (basically anytime that isn't around Christmas) because otherwise it's impossible to actually look at anything or enjoy walking through. I personally feel they should have a cap at how many people they allow inside at one time.. it's too much and quiet honestly a safety concern if there was ever any kind of emergency or fire etc. if there was a cap at the amount per entry in one set time then you'd actually be able to enjoy browsing and not feel like ants walking in an ant farm. read more

We have been here many times. They have a wide variety of Christmas decor all year round. They do have some small sections of other holiday decor. We went around Halloween and there was some fall/halloween stuff. They have a large selection of ornaments that you can get personalized while you wait. The employees are all very friendly and helpful if you are looking for something specific. They will wrap up your ornament purchases in tissue paper and a box for safe travels. read more

Bronner’s CHRISTmas Wonderland - Home Decor Near Me - Frankenmuth, Michigan

. ​ Beautiful Place, Horrible Attitude Bronner's looks like a winter wonderland, but the staff has the warmth of a block of ice. I haven't been here in ages, and now I remember why. Employees will look right at you, ignore you, and walk away as if your presence is interrupting their day. Apparently, hospitality isn't a Christmas tradition here. Absolutely miserable service. I won't be back until Christmas hell freezes over. read more

If you love Christmas, then you will not be able to leave this place - for hours. It's huge, and goes on and on. Everything you could possibly want for Christmas. Ornaments, gifts for everyone. Anything you can imagine, it's here! read more

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IF, you really love Christmas, and you are a decorator fan, this is a wonderful place to, otherwise I would not bother, Prices are really high, snacks are generic, But the building and grounds are festive. Is easy to access from the freeway, read more

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This place is huge, clean and organized. It has an ornament for everything. The only negative is I feel everything is overpriced. It seems most ornaments start at $20 and up each. Its a touristy place to go so I get it read more

Be prepared for visual stimulation overload! There is so much to see that I couldn't take it all in at once. They provide maps and everything is marked and sorted out into categories and don't let "CHRISTmas" in the name deter you, they have other holidays and things as well. Now that my eyes and brain know what to expect I would love to go back in the future. read more

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We love stopping by here on our way back from up north. Always nice to see the new selection of items that they have and walk around. It is definitely like a portal in time and straight to Christmas. We will return again and again. If Christmas is the thing for you, this is definitely your one stop shop. They have everything your heart can desire. read more

Bronner’s CHRISTmas Wonderland - Inside - Home Decor Near Me - Frankenmuth, Michigan

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Normally we really enjoy our Bronner's visits, however, I think due to the time of year that we went it altered our normal experience. During the holidays, Bronner's is beyond PACKED to the point where we were having difficulties looking at ornaments, let alone moving around the store. We had to leave earlier than we expected due to the volume of people that were there. Typically, we do not have a problem with this and enjoy going here, as they have a large selection of ornaments and Christmas decor to choose from. We plan to go back in the summer next year. read more

What isn't to like at a year round Christmas store! It is huge and easy to get a little lost. They give maps and it is helpful to find what you are looking for. I love the selection and also like how they sneak in Halloween as well. The staff is always friendly and super helpful when we have asked questions or where things might be. Overall, it is a wonderful store and we will be taking all our out of town visitors here! read more

When I was told I would be stopping at a Christmas store. I assumed just like any other store that it would be small and quaint. Boy was I wrong. This building is overwhelming. It is huge. I didn't know where to begin. But I felt great knowing I had plenty of time to walk around. The staff was very friendly. And was very knowledgeable. I wish I could say it was easy to find what I was looking for. But I didn't know what I was looking for. So I walked around looking at everything. You need several hours to walk around this place. Plan accordingly. read more

Bronner’s CHRISTmas Wonderland - Home Decor Near Me - Frankenmuth, Michigan

On March 28 was at Bronner's, was disappointed in the nutcracker selection. The display was fine. There could have been a better selection of nutcrackers and were generally ugly read more

A trip to Frankenmuth isn't complete without a stop at Bronner's. Truly a Christmas wonderland. I always seem to be able to find a few new ornaments or other decorations when visiting Bronner's. read more

Bronner's is overflowing with beautiful ornaments, festive decor, and holiday spirit. The selection is unmatched, and the staff is always warm and welcoming. A must-stop in Frankenmuth - also you can ship ornaments if you are visiting from afar read more

Bronner’s CHRISTmas Wonderland - Home Decor Near Me - Frankenmuth, Michigan

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Where's the happiest place for football players after the Super Bowl Disney. Ok, fine. But where's the happiest place in Michigan for Mom.... Bronners in Frankenmuth! We love it. Just let imagination go with ornaments and Christmas Decor. We had another great experience, thank you Karen! She was smiling the whole time and making my children's personalized experience WONDERful! read more

Bronner’s CHRISTmas Wonderland - Karen from personalization center! - Home Decor Near Me - Frankenmuth, Michigan

If you love Christmas, this is the place to go. I was a little overwhelmed... but they hand out maps when you walk in. Yes, the store is that big lol. The maps made it easier. I noticed that there are multiple placements for products: for example there are certain ornaments in say, Section 10A... but you'll see the same ones over in Section 10F. The pre-lit trees are beautiful! I liked the unique lighted displays (they look 3 dimensional). You could spend hours here for sure... and even get a bite at their cafe/snack shop. There are a bunch of personalization stations too! read more

This place is Christmas on Steroids. Probably the biggest Christmas store in the world. (I'm just guessing.) It's HUGE. Have a plan... and grab a map... and remember what entrance you entered at or need to exit to re-find your car/group. Yes... there are several entry/exit points and they are NOT near one another. SO MUCH! It's a tad overwhelming. In fact.... I saw a Santa... and was like... Oh, I like him! Snapped a picture and then continued to wander around. 1) I was pressed for time because we were only given an hour to shop... and 2) I was trying to help a friend find something specific... and 3) I couldn't find the Santa again to tell an associate I wanted to buy/ship him home with the time I had left. Probably just as well... my hubs would have been like "WTH!?" hahahhaha Would not be the first time I've done something like that... bought and shipped Christmas decor while on vacay. Now... if you need to custom/personalized Christmas ornaments/gifts... this is the place. Have a list and be organized... it will help you and the folks trying to help you. They also have lots and lots of the different brands of Christmas Villages. They actually have lots and lots of different everything... let's just go with that. Wander and Enjoy! read more

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Back again for our annual visit to our favorite place during the holidays. It's become our tradition to come here every year around Christmas that we can pick out our ornament of the year. The kids love visiting here so they can get their pictures and look around and feel nostalgia of childhood and also reminiscing about past Christmas looking forward to the Christmas of the current year. Recommend coming back year after year been here. Definitely come around the holidays although Christmas lights really get you into the Christmas spirit. read more

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What an Amazing Christmas store. Plan on spending a few hours here to see everything. So many Christmas ornaments and very nicely organized and well decorated. Lots of Christmas trees and lights and Christmas toppers to see. Nativity scene and Christmas villages. Christmas ornaments from around the world. Snack bar area where you can grab a bit to eat and rest. Friendly staff and very knowledgeable and helpful. Also on the ground outside is a beautiful replica Chapel of The Night Before Christmas so very lovely a must see. Looking forward to my next visit. If you enjoy Christmas decorations you will love this store read more

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I'm over it. It's too expensive for what you get. They need to shut it down for a deep clean. The mold wreaks havoc on my sinuses. If you go, wear a mask. read more

This place is massive! No wonder they have maps available to navigate this behemoth of a store. Not only do they have ornaments, they sell xmas trees, lights, Santa suits, all sorts of figurines, nativity scenes, gnomes, and stockings. There is even a concessions area to have light refreshments and a program theater showing videos of Bronner's history and a sort of figurine museum from around the world. They also offer personalization on ornaments and stockings and you can have things shipped. The ornaments price range roughly $10 average to $40 higher end. There are some unique glass pieces and plenty of themed ones like food, profession, dog breed, beach, etc. Outside of the building, 222 steps from the south entrance is a replica of an Austria chapel that you can enter to learn about the history of the carol "Silent Night." There's a guest signing book that you can see other visitors' names & where they're from. Definitely a one of a kind store for Christmas enthusiasts or anyone near Frankenmuth. read more

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Out and about in Frankenmuth, Michigan ... I hate to admit it, but Bronner's was the real reason we drove over these 300 miles. Frankenmuth is self-styled as Little Bavaria ... and Bronner's is self-styled as the World's Largest Christmas store. In both cases, the positioning is right on. You don't visit Frankenmuth with out visiting Bronner's. Bronner's is like an indoor mall of everything Christmas. We first visited 25 years ago, and our recent revisit made us feel like not one thing had changed. You can shop for ornaments (thousands of them), Christmas trees (pre-lit or not, flocked or not, and all faux trees), all sorts of knick-knacks that you can have personalized (right there and immediately and generally free of charge), and scores of lights (strings and objects and other). There are also many religious items for the having, keeping the CHRIST in Christmas. It really is hard to give one a perspective of Bronner's. When we said mall-like, we meant it. Come wearing gym shoes because you'll be walking all over the place. The parking lot is like a football field, big enough to handle the crowds that arrive to shop Bronner's. If you can get here, do so. It is the one store you'll need for Christmas ... when it comes to decorations and such. Loads of staff working the registers and the floor, all very helpful and smiling. This is a happy place, and one where your kids will enjoy the lights and stimulation ... just keep a hand on them so they don't break everything. Recommended. read more

A very cool place with a TON of holiday options, but not was it overwhelming the weeks before Christmas. The signs are great and the guidance from them is also great except people suck at following the instructions. read more

Why can't I give this place 10 stars!!?? I was visiting from out of state and had seen this place on a tiktok. I LOVE Christmas and just knew I had to stop in! 2.5 hours later, I was glad I stopped!! There's TONS of parking and they just redid their parking lot! When you first walk in you will be blown away by all the lights, decor, Christmas music and joy!! It was May and I was transported to a fabulous December day! I don't want to spoil to much but there is so much to see! There is an area where they show an older film about how the place got started. It was an interesting 20 minutes. I also recommend dropping into the snack place and grabbing a cookie! It tasted just like my grandma made! Simple but tasty! There are soooo many ornaments! I was a bit disappointed to see that the paramedic ornaments were not with the other first responders... they go hand in hand with fire and police. I'd also love to see more paramedic ornaments! This is definitely worth the trip! They even have a sale section! I thought the prices here were very reasonable! read more

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If you were looking for the ONE Christmas store that would fulfill all your fantasies--this is it! I don't know how big it was, but we were estimating, maybe a couple of football fields worth of Christmas bling. STUFF EVERYWHERE. Can't find it, they'll make it for you! This was an amazing experience and reason enough for the drive to Frankenmuth. read more

What a place! A little overwhelming but has everything you could possibly need for the holidays. They even had Halloween and Thanksgiving and im.sure they have other items for all holidays. They have a museum, a light display to drive through at night, and many ways to personalize ornaments and stockings. The store is truly a sight to behold. Employees are helpful. read more

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If your looking for a Christmas store, this is it. They have a huge amount of Christmas items. The downfall was the store appears to have more tree bulbs than anything else. I was hoping for unique items I couldn't find at home. A positive is that you are able to have someone's name put on a selection of bulbs along with stockings The outside of the building has many holiday light displays to help put you in the mood. This is a good place to stop while visiting. read more

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It's always Christmas at Bronner's! Let's start with the obvious, there's a WIIIIIIIIIDE selection of Christmas, of basically whatever the heck you want. You want food ornaments? They got it. You want animals? It's there. How about weird ass animals? They got that too. How about Jesus? Ofc they have boatloads. He's the reason for the season! I challenge you to visit this place and not buy anything. The selection is so fire. Like I could drop my whole pay check. Pricing is quite reasonable, ranging from $12-$20 per ornament... unless you have bougie style and require handmade / overseas creations... they got that too... there's also opportunities for clearance racks, scattered around, so be on the lookout, I'm a slut for a good sale. I haven't seen anyone mention the bathrooms yet. The women's bathrooms is incredible. The ladies restroom is pink and includes a powder room area, with vanity mirrors, so you know you can always be looking your best. Dolly Parton, the queen, herself has visited. Other celebrities have as well. You are in the presence of greatness. Make sure to visit all the celebs on the gallery outside of the restroom. Bronner's has tons of parking (in fact, take note which entrance you park in, as the store is confusing and every entrance sorta looks the same, once you get hit with the plethora ornaments. There's also a replica of the "Silent Night Chapel" straight outta Austria, so you should mosey your way yonder... I must advise, it probably won't be a silent night tho, as there will be other visitors. Still, it's pretty rad. It's worth while to visit Bronner's at night, even after close. At least during Christmas season, they have TONS of lights illuminating the exterior, where you can drive through the parking lot (just make sure your aware of other cars and don't get into an accident, the state of Michigan has crappy traffic laws.) Don't fear if you don't have snacks... they sell snacks there too! (But no egg nog or bar unfortunately.) There's also a "20 minute spectacular" information DVD program they play every so often, where you can learn more about the store and history of the 'Muth. Personally, we took the opportunity during the program to continue shopping, since the influx of pokey tourists banished to the program space. It was peak season, so I can't blame anyone but myself, yet I'd recommend going here first thing upon opening, to beat the hoards of humans. If you have children, (potential) buyer beware - there's a lot of bodies roaming around, dead beat dads sitting on the town, and I'd hate to see you frown, searching for your children, and seeing them tumbling down. In fact, my heart ached for the Bronner's employees, they were all beyond stressed and I hope stress and anxiety counseling comes with the job. Overall, Bronner's is the place for your ornament needs, and holiday decor. Gifts for all, you will love it here! Bronner's sure knows how to bring on the cheer. read more

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