Extremely Disappointing Experience - Be Careful With the Advertised Deals…read more
I normally don't write negative reviews, but my experience with Go Nissan North was extremely disappointing and frustrating.
On August 8 around 9:30 PM, I submitted an inquiry for a red Nissan Rogue demo listed at $30,900 with 0% financing for 60 months. Around 9:45 PM, a salesperson named Christine called me. Yes, it was late, but I answered and specifically confirmed the $30,900 price and 0% financing for 60 months before agreeing to come in.
An appointment was booked for 2 PM on August 9.
My wife and I drove approximately 30 minutes to the dealership based on the information that had been confirmed with me over the phone.
Once we arrived, suddenly I was told that the vehicle was considered used and could not qualify for 0% financing.
Seriously?
This was the exact financing offer I had specifically confirmed before making the trip. If the salesperson didn't know whether the vehicle qualified, that should have been checked before calling me, confirming the offer, and booking an appointment.
I told him directly that I felt we had been lured into the dealership. Had I been told the truth beforehand, we would not have wasted our time driving there.
Then the story changed again.
After speaking with the manager, I was offered a new 2026 Nissan Rogue at approximately $32,500, 0% financing for 60 months and $0 down. We negotiated the deal and agreed to 5 years of free oil changes and one detailing per year for 5 years.
We agreed to move forward.
Then came the next problem -- the color.
We wanted GRAY.
I was told they didn't have the gray vehicle available at the dealership. This was surprising because their own website showed the gray color as available.
I still agreed to proceed and told them to bring one from another dealership.
The salesperson went back to the manager and came back with another surprise:
$250 to bring the vehicle from another dealership + $250 because we wanted a color other than black = $500 additional.
I agreed to pay the $500 because we specifically wanted gray.
The salesperson then told us he had contacted nearby dealerships and would have an answer the next day because it was already around 4 PM on Sunday.
He specifically told me:
"I will call you first thing tomorrow."
Before we left, he again tried to convince us to take the black vehicle because it was "a good deal."
No. We had already made it clear that we wanted gray.
On August 10, I called around 12 PM because I had not heard anything. I was told he had just started work and was talking to the manager and would call me within an hour.
Four hours passed. No call.
I called again.
I was told he was still talking to the manager and would call me back.
At this point, this is beyond frustrating.
We went to this dealership because of a red Rogue advertised at $30,900 with 0% financing for 60 months.
Instead, we experienced:
Financing terms that changed after we arrived
A 30-minute drive based on information that apparently wasn't verified
Multiple changes to the proposed deal
An unexpected $500 charge for the color/vehicle transfer
A vehicle supposedly unavailable despite the website showing availability
Pressure to accept a color we specifically said we didn't want
Promised callbacks that never happened
Hours of waiting for basic answers
Extremely poor communication
From a customer's perspective, this felt very much like a bait-and-switch experience: advertise an attractive deal, get the customer into the dealership, and then change the terms once they're there.
What makes it worse is that I confirmed the original price and financing over the phone before coming in.
A dealership should respect customers' time and provide accurate information upfront. If a vehicle doesn't qualify for advertised financing, check that before inviting customers to drive 30 minutes to the dealership.
If the gray vehicle isn't available, say so before negotiating and making a deal.
And if you promise to call a customer back, actually call them back.
I am extremely disappointed with how this entire situation has been handled. This isn't how I expected to be treated when purchasing a new vehicle.
Go Nissan North -- I hope management takes this seriously and reviews exactly how this customer was handled.