Soy is an artist who takes real pride in her craft, and she came highly recommended by my facialist. I ultimately chose powder brows, and Soy's technique is amazing--meticulous, natural-looking, and beautifully done, even over previous pigment. She carefully considered my face and eye shape, and made sure everything looked balanced and soft rather than harsh. I have sparse brows and had microblading done years ago by a different artist, but I hesitated to do anything again because it came with a long recovery and scabbing, and I didn't want downtime that would interfere with my workout schedule. With Soy's technique, however, recovery was minimal with no scabbing, and I like that my brows are basically ready to go every morning. It saves me a ton of time. Because I trusted her so much after my brows, I also decided to do permanent lash liner. That was something I never thought I'd do since it's so close to the eye. I love the result, and the process and recovery were super easy. She also included a touch-up a few weeks later (for both brows and lash liner) just to ensure everything healed perfectly and looked good, which was such a thoughtful touch. Had I known about Soy and her work earlier, I would have done this years ago. Bonus: easy flat-rate parking in the lot across Kaheka Street. Highly recommend! read more

If you are undecided if you should get your eye brows done. Make the call today to reach out to Brows by Soy, and speak to her for a consultation. You will never regret it. Soy is such a perfectionist and she studies your face shape, skin tone, and your bone structure too. She very honest and give good recommendations so you don't need to do things if its not needed at the time. It's my 4th year of maintaining my brows with Soy and she never disappoints me. She not only my Cosmetic Artistry, but a dear friend I've made throughout the years. #happybrowowner Cheryl Kealoha-Guerrero read more

I recently got my brows powdered at Soy's, and I had a really great experience with her! When I entered, I thought her office was very clean and organized. When we started my consultation, I thought she was very professional, drawing/sketching my eyebrows for at least an hour as she asked me to move around and change lighting to ensure the shape of my brows would look good from all angles. In addition, she asked me for pictures of my eyebrows with makeup and questions about my skin type and skin care. I thought Soy really took the time to make sure my eyebrows looked as good as they could. After the procedure, I was really satisfied with my eyebrows. I have always struggled with having very thin, light-colored eyebrows since I was young, which I would usually try to put makeup on to cover them. However, it was very hard for me to do my makeup every day because it took me too much time. As a college student, I wouldn't do my makeup every day because I would be too busy and/or tired when I woke up after only a few hours of sleep. But ever since I got my eyebrows done, I feel a lot happier and more confident just waking up in the morning and during my everyday life. I am very satisfied with my eyes, and I definitely recommend Soy to anyone who wants to get their eyebrows done! read more

Soy is simply the best! She's incredibly precise and detail-oriented, using only high-quality pigments to create natural-looking, flawless eyebrows. My mom and I have been coming here for years, and we absolutely love how our brows turn out every time :) Thank youuuuu~ read more

I love my eyebrows. I found Brows By Soy on yelp, and like so many eyebrow places, there are tons but only a few ones do asian face shape brows. Soy was very knowledgeable with what she was doing. I am very precise with what i want for my brows or anything on my face. So i was really sad that my brow shape faded over time when i went on a trip to korea last year, i had them done but not only they faded.. they turned reddish color When i looked over yelp i saw some of soys work sort of reminded me of what i liked. I took a consultation over phone and in person, same day session. And it wasn't dark at all like when you first get your tattoo done. She helped cover up the reds and re done the brows, voila ! Actually its even better than what i got in Korea. I am very happy i found brows by soy. satisfying read more

I took my mom here to get her brows tattooed for the first time and loved how patient and knowledgeable Soy was in explaining the procedure and what would work best for my mom based on her brow sparseness and skin. Soy took her time to map out and design my mom's brows and recommended the combo brows (misty powder with some microblading strokes in the beginning of her brows) and my mom loved how it turned out! I think the brows look really natural and suits my mom's face. I also like how Soy doesn't overdo it and emphasizes that she would like to see how her brows heal and how much it will fade before we go back for her second session to perfect the look and allow for some changes my mom might have. Overall, my mom had a great experience with Soy! Her space was nice and clean and she made sure my mom was comfortable throughout the procedure. I can tell Soy is very experienced and puts a lot of care and attention in her work. read more

Love my brows done by Soy. She is awesome! Just did another touch-up with her, and it turned out just the way I like it. Thank you Soy!

I went to see Soy for just a consultation. The back half my eyebows are missing due to age. I was not sure if I wanted to tatoo my eyebrows. She worked on my eye brows to show what the best look would be. I loved how she did not over do it and looked very natural. Very patient with all my silly questions. I would highly recommend her!! read more

Soy is very service oriented and explains the entire procedure before doing anything. She has attention to detail and it is obvious that she takes pride in her work. I would highly recommend her. read more

Retouch??? So you can make it more black??? The color is jet black!!!! If I wanted jet black I could just put black pencils and make it look like angry bird. Because of you and thanks to you I could go out for a year and have a depression. Thank you so much I gave you money to make my eyeshadows jet black and looks ridiculously massed up read more

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It was my first time getting the brow powder and it was a very pleasant experience. No pain at all. It was very relaxing and I was asleep for most of it. She was very good at explaining things and I've been told that she has very fair prices. I suggest that you should already have a good idea of what kind of brow you want. I came in a little unprepared for that, but Unhui helped guide me towards the shape they are now and I LOVE my eyebrows. My More Detailed Review: At the beginning of the appointment, she explained what the process will be like and checked out my brows. Then, she asked me some questions about my skin, my skincare routine, and how I usually do my make up. Based on how you answer the questionnaire, she'll make a recommendation for what type of brow service to do. Then, she spent a long time making sure my eyebrows were marked evenly and the shape looked good on me. I loved that she attentively listened to my wants and adjusted the shape according to the look I wanted to achieve. She will make you stand in multiple places to make sure the brows look good from any distance and perspective. When it came time to doing my brows, she put on the numbing cream, explained the procedure, and gave me a nice, warm blanket. Her place wasn't super cold but I get cold very easily, so I was super appreciative of her kind gesture. Then she got to work. I felt no pain, nothing. I knocked out for the rest of the time because she was so gentle, quiet, and peaceful, even when she woke me up. Finally, she'll do some touch ups to make sure that the color and shape is perfect. She will also send you home with instructions on how to care for the brows and the tattoo cream. If you follow her instructions, it's SUPER easy to take care of them post-tattoo. It says that the brow color might fade a little during the healing process, but I didn't notice anything. But it's different for everyone. Can't wait to go back for my touch up. Everyone loves how my brows look now. So clean, it's easier to maintain, and I think they make me look better. I highly recommend her. read more

I finally decided to have my eyebrows microbladed and I couldn't be happier. I naturally have fair skin and hair and would have to paint in my eyebrows every morning and then be concerned throughout the day if I had both of my eyebrows done. Now I wake up and don't have to be worried that I look like the Monalisa. Soy is extremely professional and makes the whole experience more like a glorified nap! As someone with multiple body tattoos I was expecting to endure some pain but it was painless - even when the numbing lotion wears off. This is one of the best cosmetic procedures I've done for beauty and is well worth it. My friends didn't even notice I had it down. I have to tell them because it looks so natural. Don't take my words for it - check out the photos. read more

Brows By Soy - Before - Permanent Makeup Near Me - Honolulu, Hawaii

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Soy is extremely professional and informative. I scheduled an appointment with her for lip blushing and all the informative details, quality of work and results were excellent. I went in not knowing anything fully about the procedure and gave her creative control over the service. Not only did I love the results but came out more confident about my knowledge and the process. Soy was amazing especially at prioritizing my comfort and answering all of my questions. She is very skilled in her practice and I would highly recommend her to anyone looking for the services she provides! read more

Five Stars. I have had microblading done before and wanted a touch up. Soy surpassed my expectations. For me, she recommended micro-shading; the needle doesn't go as deep (less pain, yay!) and the results are softer, more like what you'd get from using brow powder (and the results can still be as dramatic as you want or like them to be). I also like Soy, as a person. Soy is gentle, and a perfectionist, as other reviewers noted, attentive to detail and symmetry of face and brows, so prepare to settle in for a time. My first session was 3 hours, my second was almost 2 - far longer than I'd spent in micro-blading. As my husband said, when he saw me afterwards, "that was totally worth it". Thanks to Soy, I have perfect brows. read more

I can't say enough about Soy. She is amazing! She really takes the time necessary to be sure that you're happy with her brow design before she begins the actual application. I love my new brows? Thanks Soy! This is my second time having work done by Soy. She did my eyeliner seven years ago and it still looks great! I've received so many compliments from people and have referred many new clients to Soy. Everyone I've referred has been equally happy with Soy. read more

Soy is excellent. She listens and recommends the best option. Very friendly and professional. I would totally recommend her.

I recommend going to see Brows by Soy. Very clean and comfortable. She designed and drew for a long time - and took her time to get it just right and asked many questions so that she understand what I wanted. She also used a cream to numb the brow area. She answers my text questions and is very sweet. I can't speak to how long it will last yet, but the main appointment and the free retouch appointment went nicely. read more

Soy is so nice and I absolutely love my brows. She's so gentle and very detail oriented. She knew how important it was to me and took the time to make sure they looked perfect. I've already gotten so many compliments from people and she was able to work with my schedule to get me fit in. Will definitely be going back read more

Been looking for a place to get my brows microbladed for months and came across Brows by Soy....what got me interested at first was her more natural looking brows. Soy is super friendly and helpful and reassuring...i was pretty nervous about it but Soy answered all my questions. Soy also has a great eye for symmetry and aesthetics! Once we actually started the process....I fell asleep! Its a clean and comfy studio and Soy has amazing numbing cream...no pain and all the gain! I never got so much compliments then I have since getting my brows microbladed and misty powdered...looks so natural and saves me so much time in the morning, best birthday gift to myself! Highly recommended! read more

Soy is super talented and kind and genuine. She makes her work space clean and comfortable. I did eyebrow tattoo and eyeliner tattoo with Soy. My mom liked Soy's work on me so much that she decided to do her eyeliner with Soy too. read more

I have touched up my eye brows several years ago & was ready to re-do. Soy was recommended by my GF & met with her to discuss process etc based on my current past work from another person I was AMAZED how she was able to TRANSFORM my current eye brows to an updated look. She consults you & will draft the look that she recommends etc & I highly RECOMMEND her!!! read more

I have wanted to get my eyebrows microbladed for the longest time, but had a few deterrents. First, I've heard that microblading fades quickly for those who have oily skin and I have extremely oily skin. Second, I've heard how painful it was. Lastly, I've seen how harsh it looks after the initial treatment and how long the healing process takes. I didn't want to go out in the world with dark and scabby eyebrows for two weeks! I was recommended to Soy a year ago by my aesthetician June (Facials by June) who I highly trust, and I am eternally grateful for! For my oily skin, Soy did a Korean tattooing technique called "Misty Powder." She first talks to you about your desired shape and measures and draws out your eyebrows. I provided a lot of input for the shape. The end result is very natural looking as opposed to the standard eyebrow tattoo people have gotten in the past. I could barely feel the procedure. She puts numbing cream and I would compare it to light, repetitive taps with a pencil. Also, there was virtually no downtime. She gives you a cream to put on your eyebrows twice a day for the healing process, but overall it looks natural in comparison to microblading! The eyebrows are slightly more pigmented than the actual color it will fade to for the first week, but that was fine with me since I prefer my brows darker. Many of my friends didn't even notice. One year later, I went for my touch up and even then my eyebrows were still pigmented and not entirely faded. This is so amazing to me because I have never met anyone with oilier skin than me. Overall I am so pleased with Soy's services and will recommend her to anyone! Soy is also the sweetest and most gentle person and I am grateful to have her work her magic on my eyebrows. read more

Highly recommend Brows by Soy. 1) She follows all health and safety measures during these covid times. 2) She does not consider her job completed until she has made sure my brows were shaped to BOTH our satisfaction. Three appointments and a total of 7-8 hours. The two initial trips are included in the total cost, but the third one was free because she truly truly wanted to make some minor tweaks to meet her perfectionist goals. Disclaimer: not for the super busy and impatient. 3) Her eye for understanding and shaping my brows based on my bone structure and facial features was reassuring. At first I felt my eyebrows were shaped slightly crooked, but upon completion I realized what she was doing and her expert skills set me at ease. She was taking into account how I raise my eyebrows and how one eye was a tiny bit larger than the other. What a masterful artist she was !!! 4) She was easy to chat with and she also knew when to be completely focused on microblading and/or micro-shading. This is a quality that I find hard to come by ! 5) She also provided me honest and upfront advice on how to keep and apply makeup for the brow area after her work was done. I am a bit heavy handed in my application of makeup, and she really taught me some good tips on how to blend and apply brow powder naturally. If I could give one extra star...I would...for her thoughtful gifts of face masks and sanitizer gels. read more

I highly recommend coming to see Soy! Her work looks natural, she is extremely patient, spends so much time with her clients, and she is also honest. I fell asleep during our procedure as she made the experience so comfortable. I look forward to coming back. read more

AMAZING JOB!! My eyebrows were too close each other when I had done by previous artist. I am so HAPPTYshe absolutely covered up my old microblading tatoo and shaped natural looking. I also did natural looking eyeliner tatoo as well. It is my first time trying this, but wasn't hurt bad. She has done very Professionally. I am absolutely going back to her again! Totally money worthy experience. Thanks Soy :) read more

Soy was so professional. She really spend time to do the design and measurements. She is super nice. My brows were not easy to do. I am so happy with the results. The place is very clean and pretty. Highly recommend. Thank you Soy! read more

First time microblading my eyebrows today, I am so glad I came to Soy. She is super patient and friendly. Because this was my first time and I am picky, Soy spent a lot of time with me to get me the natural looking brows I want. She made me really comfortable with the entire process. I really love the result. I would recommend Soy to all of my girlfriends. read more

I cannot say enough about the quality of Soy's brow services. Believe me when I say that she is truly an Artist. She is so precise and patient! She explains everything step by step and if you have questions about the process she answers them thoroughly. Her work is fantastic. I am so happy with the results and wish I would have had my brows done years ago. I have also received numerous comments from friends and coworkers about how great my brows look. I love the color and shape. I didn't want them to dark or too thick and Soy did a wonderful job. She is the sweetest and I highly recommend her services. Don't wait, contact her today read more

This is a great place. I got my eyebrows microbladed and it turned out great! I've gotten so many compliments!! Also, Soy is very friendly and made me feel so comfortable, especially since this is my first time getting any sort of tattoo!! She was very helpful and clear with after care instructions as well! I definitely recommend Soy for your eyebrow needs!! read more

Soy is AMAZING!!! She is so talented and professional!!! I am extremely happy with my eyebrows (misty powder cover up of old tattoo) and have gotten many compliments already!! Her office is very clean and comfy!! She is a perfectionist and has a great eye for the perfect brow shape and color that matches your face and hair color, etc., She takes extra care and attention based on the questions she asks me about my personal preference and style. THANK YOU SO MUCH SOY!!! read more

Soy is fantastic. She is friendly and accommodating, and worked really hard with me to perfect my brows. I had SUPER uneven brows previously due to another microblading experience with someone else, and she totally fixed my eyebrows! I will be going to see her for a touch up in a couple of weeks, and I'm already beyond happy with my new brows. Didn't hurt at all, my brows are beautiful, and her prices are very reasonable. 15/10 would recommend :)) read more

I got my brows microbladed/shaded for the first time and I was super nervous. I'm pretty picky and Soy was easy to work with and was so patient as I told her what I wanted. She was awesome! She is super nice and professional. She calmed my nerves and did a great job. I'd definitely recommend her to anyone and everyone! read more

Soy did my eyebrows and she is really good. I didn't feel any pain and my eyebrows look really natural and on fleek. In addition to that, soy is very perfectionist and so kind. I really like her. Best decision ever! read more

Soy is a perfectionist! I am very pleased with how my new eyebrows look! She is very knowledgeable and skilled at what she does! She's a lovely person and you won't be disappointed!!! read more

Soy did a very good jobs on my eye lines. She did two follow ups to make sure eye liners are done completely. Now I am very happy, my eyeliners look great. Thank you, Soy! read more

I just had my brows touched up by Soy. She did a great job! Love how they turned out! Soy is so professional and she really knows how to shape and color brows to enhance how you look. And I was so comfortable I fell asleep! I highly recommend her! read more