Don't bother looking up! As we walked into the store, there were three staff sitting behind the…read morecounter, everyone of them on their phones. NOT ONE bothered to look up, say a word acknowledging a customer had entered the store. It is two weeks until the "season" is over so I guess they are all worn out from tourists. We didn't want to even buy anything due to that indifference.

Best selection of Kingman, Dry Creek and Nevada Blue turquoise. All natural gem old stock. Amazing…read moreZuni jewelry by their best artists.

Lifesaver! Desperately needed socks for my 7-year-old and this is the only place for hours that had…read moreany (that weren't long/woolen/tourist junk). Reasonable prices and friendly service.

Service, selection and value on point here. Definitely a cool place to visit. Check it out if…read moreyou're in the area.

I like the name but no dancing moose's inside but there are some nice souvenirs and you might find…read morewhat your looking for.

From the owner: We specialize in Native American Jewelry, Custom Knives, Fossils including Dinosaur Teeth and…read moreBones, Rocks & Minerals, Native American Sage and Incense, Yellowstone Apparel, Huckleberry Jams Syrups and Candy, Backpacks and Ladies bag/purses, Adult and Youth Ballcaps, Unique Gifts for the whole family, Hawaiian Shirts and Music CD's from Christian Hawaiian Musician Ben Kama, Hawaiian Jewelry, Copper Jewelry, Socks, Puzzles and Toys, Belts and Belt Buckles, Sleepwear for kids and adults, onesies for babies and bibs, Yellowstone postcards stickers and magnets, and lots of Smokey Bear Gifts !

Stopped by to get some t shirts. It has the usual things you would find to bring home: sweatshirts,…read morecups, magnets etc...

Perfect store to browse for souvenirs. I was able to find what I wanted and the checkout process…read morewas smooth.

I wanted a hat that was displayed in the case out front of the store. It was nowhere to be found in…read morestore. I was told by an employee that he would get the hat out of the case that evening and have it available for me to pick up next morning. I returned the next morning to get the hat and it had not been removed from case. The employees that morning told me they could not get in case and left it at that. Very disappointed I went out of my way to get a hat I was promised and none of the employees could get it for me.

Now this store is exquisite! Really enjoyed the selections of souvenirs and clothing they have…read more Sales clerk was very nice and accommodating. Definitely one of the nicer higher end stores in West Yellowstone.

We liked the "Forever West" store for apparel and souvenirs in the middle of West Yellowstone. It's…read morenot a chain store, and it shares its name with a tourism slogan, so if there's a web presence, i didnt see it, except for an out-of-date social media page. No matter. It was easy to find them in a wide storefront on Yellowstone Ave. We got a few fun things at fair prices. Everything from mugs to license tags. Sunglasses, too, which is handy. Plenty of all-cotton tops. We didn't see many that were larger than 2XL, but what we found was on sale: a souvenir long-sleeve 100%-cotton 3XL top for 20 bucks. Nice! (Jul 2026)

They over charge you and then you don't realize it until you have left. You believe you are getting…read morethe discount like the sign shows but when you add up you stuff later on they haven't. They off a hat at sale price for buying 2 shirts but it's a rip off because they charge you the full price for the shirt, not what the sign shows. When you get your receipt it's just one total. AVOID THIS PLACE!

My husband bought a Stetson hat for $125. He wore it a couple of days when he noticed the…read morestitching was coming out. We took it back for an exchange. There was no issue with the return, however, as we were leaving the store we noticed that they were putting the tag from the new hat onto the old one so they could turn around and sell it to someone else. That is a dishonest thing to do. Someone else will buy this hat, thinking it was new, when it had been worn before. Shame on you

I love the two sweatshirts I got!! Great designs especially for women! I would highly recommend…read morethis store (and the ice cream next door)!

I've walked past here multiple times and didn't know there was a store inside and finding out the…read morebuilding was the old school. It's probably one of the nicest stores in town I really like huckleberry section. 5 Stars a must stop

We set out this store within West Yellowstone because of the reviews. Whenever my husband and I go…read moreon vacation, we try to seek out the local artists and support any local art. This place did not disappoint- many different things to chose from that we didn't see elsewhere in this little town just outside of Yellowstone National Park. Staff is very friendly and great selection of local business. We picked out some framed dried flowers in glass. So cute! Can't wait to hang them when we get home.

Lots and lots of souvenirs and Yellowstone logo cloths plus your normal key chains n nic naks stop…read morein you might find something.

Local tourist shop. There's a whole street full of these shops. Did not really find anything we…read morewanted.

This a place to avoid - not because of the merchandise, but because of the service…read more My friend saw a T-shirt he might like, so he took a folded one and held it up in front of him to check the fit. My wife saw one she'd like, so she picked it up to look at the design. The clerk said, please don't unfold the clothes, you know what size you are. He then said it again to my friend as he picked up another shirt, before he had even done anything else with it. My friend was looking to buy 3 shirts for $25 as advertised, but he set them down and walked out. The clerk then resumed smoking out front amongst the shirts for sale on the sidewalk. They apparently don't need the business; don't give it to them.