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    BYREDO New York Soho

    3.8 (22 reviews)
    Open 11:00 am - 7:00 pm

    BYREDO New York Soho Photos

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    Won't be back!
    de c.

    Honestly had the WORST experience ever. I just left the store - was in there by myself on a Wednesday evening. The guy literally couldn't care less about me being there. I was so excited and wanted to experience the scents in person as I'm new to the brand. I get that I can't touch, but I had to ask to smell everything and he didn't even give me details of the scents to me. I was just left to my own devices. I work in luxury retail and that just wasn't even trying! I got 2 things that I came for, but I would have gotten more if he was more enthusiastic. Take your money to Le Labo! They were so amazing and I ended up buying so much more than I expected. See you soon Le Labo!

    Thanks a lot such a nice, attentive and polite Stella for the detailed description, real help in choosing and a great mood on Halloween evening

    Named Tricia
    Tricia N.

    I came in here months ago to buy the rose hand lotion. They gave me samples of their parfum with my purchase and I've been hooked ever since. The person that helped me was energetic and friendly. I've since gone to ordering online due to Covid, their online store also has excellent service as well as quick shipping. I love the unnamed and my husband loves rose of no mans land! My husband named my unnamed for me

    Tiffany W.

    First time visiting the shop. The associate was very sweet and informative. I wanted to smell the scents and pick up something before I actually made a purchase. I'm glad that I did come into the store as some of the scents I thought I would like, I actually did not. The sales associate was kind enough to check me out and provide me with some sample.

    Note the amount of perfume left is up to the top of the label.

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    10 months ago

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    6 years ago

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    11 years ago

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    5 years ago

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    7 years ago

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    5 years ago

    Terrible/non-existent customer service. Have not been able to get in touch with anyone for a week!

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    5 years ago

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    8 years ago

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    7 years ago

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    10 years ago

    Wonderful scents. Just know they have their own store in soho, near Celine. Love those body lotions. Great experience shop there.

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    Ask the Community - BYREDO New York Soho

    Review Highlights - BYREDO New York Soho

    I pooped in today with a girlfriend visiting from Singapore and Suzanne helped us figure out all of the fragrances.

    Mentioned in 2 reviews

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    Stéle

    Stéle

    3.8
    (14 reviews)
    0.3 mi

    The premier indie perfume retailer on the east coast, a rotating view of what the world of perfume…read moreis doing right. The clays are a great way to see if a scent is worth your skin real estate with information on the brand, notes, perfumer, and price on the back. Despite other complaints against touching bottles, I do understand you don't want to risk dropping a small brand's tester. Plus, as someone who has worked in retail, it would be a full time job to keep them straightened (OCD much) It's a must visit every time I'm in NYC to see what brands are new and discover something new.

    Two stars for the selection of perfumes which is impressive but I found Stele to be hugely…read moredisappointing. I went in aware that you can touch (or spray) the bottles, but I wasn't expecting the only interaction from staff to be to ask everyone who came in if they had been to the store before (a chance for them to tell you the rules, of course). No questions about what you're looking for, no offer of help while you browse, just general monitoring to make sure no one is touching what they should not. I asked perfumes were exclusive to Stele and was told "not sure but most everything"...and saw a ton of lines that are not exclusive. The stones aren't a very good vehicle to capture scents (probably why I've never seen them at any other perfume store) and the layout is by house without any general descriptions or information on the brand. The perfume details and pricing are on the back of the stones. Overall not somewhere to go unless you know exactly what you want.

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    Stéle NoLita
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    BYREDO New York Soho - cosmetics - Updated August 2026

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