The store was super cute I only went for a few pieces of candy but it was super cute. The candy was…read morea pretty good price and I would definitely be back

I Love Sugar in Myrtle Beach South Carolina. This shop is located next to the boardwalk of Myrtle…read moreBeach. The shop is huge candy store that has a lot of different candy, sweets and ice cream. Our visit was on Sunday June 25, 2023. As you walk up to the store. You see a huge candy display in the front of the store. You walk into the store and see so much candy. All around you and everywhere you look. It's a candy field day for anyone. You have everything you need for any candy store. On your left, you have the cashiers and ice cream shop. The place is clean and very shiny. It's so bright inside that makes you feel like you walking into magical place. We didn't see anything dirty or a mess. The candy store was very modern and didn't look run down. The staff was ok. I just didn't feel welcome into the store and there wasn't any smiles from the staff. You would think you would see that in a candy store. They seem like they just want to get paid and nothing else. They was just there. I understand it's work but you are in a tourist destination in a candy store. You should at least smile to customers. The prices was kinda pricey. I believe I got like twelve blue gummy bears and the cost was $7.28. They weight the bag at the front and that is how much the cost of the bag will be. That is how you will know that your candy bag will be priced. It was kinda crazy for that amount of gummy bears for that price in my opinion and some of the candy was way overpriced. Some of the candy they have is almost eight dollars and they have them at dollar tree for $1.25. Just seem a little expensive for the same candy you can get somewhere else cheaper. The ice cream was good. I had the blue panda and it tasted like cookies n cream and vanilla ice cream. Very delicious! They many other flavors as well but the prices for the cones was wrong. On the board behind the ice cream counter. The cost of a kids cone is $.99 but they charge us $2.00 for the cones instead. That sign should get fix. It's false advertising. (photos below of the sign and our receipt) I Love Sugar is a great candy shop. They do have many amazing candy and items but we wouldn't recommend them since they do overpriced everything and charged us different prices than the board shown on the wall for the ice cream cone. I just feel like there is cheaper options near them even though they do have better selection for candy. Overall 2.4/5

OMG! The selection of vegan options for candy is endless AND it tastes delicious. I received…read more10-Star customer service from the moment I walked in! Thank you for your great hospitality and embracing my selective choice! Vegan Family come and support when in the area!!!!

Just driving up to this adorable shop brought excitement! We were greeted with a warm smile and…read moreeagerness to help by the owner. There was SO MUCH candy!! My favorite find was the bulk style of PEZ candy! I have only seen them in packages. The grandkids loved them. The taffy was fresh and delicious as was the many many versions of Jelly Belly candies. On the bag was a scan code to have more delivered. The lady said there was no delivery charge. I don't know if it was just at Christmas time or always. Good deal, no less. The cost was to be expected. Weigh Weigh Weigh or it will sneak up on you! The parking was fine. The place was clean and was still organized despite having thousands of candies!!

My kids loved this place. So cool, ice cream and all the candy you can think of. The girls behind…read morethe counter were so sweet

The coffee cookie ice cream was delicious, not too sweet. I found many of the other flavors a bit…read moretoo sweet for my taste..I wished I'd noticed that they make ice cream sandwiches before I ordered... next time.. The shops are large and justify the price...

First, have to say that all of the staff were great! We were the only ones in the store and it was…read moremy son's first time in a candy store. It was refreshing that they matched his smiles and excitement. If we hadn't also purchased a T-shirt, this would have been 5 stars for the experience. My son wanted to wear his shirt to school now that we are home, and it was really disappointing that the color peeled off with the size sticker. Beyond cheap and such a waste.

The lemonade was great, ice cream and smoothie my family got was good. Service was good but gets…read morebusy with how touristy the area is. Store was clean and really bright and inviting.

This store is amazing! Not only do they have an expansive selection of candy but also a huge…read moretraditional and unique truffle counter. We bought bulk candy and a jalapeño truffle to try. Everything wad delicious and fresh. We can't wait to come back and try some other truffles, especially the dark chocolate ones. Staff was super friendly too.

Cool store. Tons of candy. Kids enjoyed walking around and filling up there bags. Ice cream was…read moregood.

Goodness gracious, great balls of fire -- if you want it, IT'SUGAR probably has it! From classic…read morecandies to international treats you rarely see anywhere else, this place is pure heaven for anyone with a sweet tooth (aka my kind of paradise). Every corner is packed with bright colors, oversized candy displays, and nostalgic favorites that make you feel like a kid again. I'm not going to write a ridiculously long list of everything they carry because honestly, it would take all day -- but believe me when I say, if you're looking for it, they probably have it here. Whether you want something sour, chewy, chocolatey, or just plain over-the-top, you'll find it. And don't forget to snap a picture with Mr. Jelly Belly before you leave!

Four out of five dentists surveyed recommend "It'Sugar for their patients who eat sugar. Wow, a…read moredefinite gold mine if you're an old timey candy fan. If you got the reference in the first sentence of this review, you are at least "old timey." The store is bright and welcoming and has something for everyone who likes candy. The place is filled with bins upon bins of loose candies both wrapped and unwrapped. Gummy Bears, sour candies, taffy, licorice; you name it, they likely have it. You pay by weight on the loose candy in the bins and it can be a little pricey. Great store.

Delightful candy shop. Received as hostess gift and then stocked up on salt water taffy on my beach…read moretrip. Might have grabbed some moon pies to take home too!

Worst fresh taffy I have ever had. It was hard and crusty and no way it was fresh. maybe in the…read moresummer they make it but this time of year stay away they should be giving it away for free.

There are so many Sugar Life Ice Cream & Candy shoppes all around Myrtle Beach SC so of course we…read morehad to stop!! Everyone enjoyed making their sweet shop choices and Calliope just chose a Blow Pop Lollipop and I went with Salt Water Taffy assorted flavors, while Saige chose 10 pieces of Jelly Filled Candy pieces and a strange flavored drink!! Everyone had fun making their decisions but no one bought Ice cream lol!! Love the bright colorful decor and prices not too bad!! Lisa Diane Boyce-Vanoy Noël Teel Joshua Hunt Kayla Beth Fields

The milkshake was very good and it's very cool looking place but the employees seem to not want you…read morethere based on the interaction. They give off the vibe of order and get out. Perhaps they just had a rough day though.

An evening at broadway at the beach means stopping for ice cream. The sweets smell from the area…read morewas inviting, so we stopped in. The shop I would say is mostly chocolate, candies, and things like caramel apples with a small ice cream shop. No non dairy options for my son. However, he found something in there that he wanted. I had a pecan ice scoop which was delicious. My husband ordered the cookies and cream sundae and it was delicious! Service was attentive and quick.

Kilwins is by far our favorite ice cream anywhere, ever! We look for one every time we travel! This…read morelocation is smaller than some but so worth the trip - velvety, creamy, flavorful delicious ice cream every time! Our favorite is the sea salt caramel but I also have grown to love the Kilwins Tracks too. On this trip, my son was with us who has Celiacs and they were kind enough to review ingredients with him, open a brand new container with clean utensils to serve him.

Ice cream did not look fresh. In fact, it looked freezer burnt. So I got salt water taffy…read moreinstead, which did not taste good or fresh. Store had a weird smell.

Bottom line...if its candy you're looking for they have it. 20+ flavors of ice cream. My daughter…read morewas ecstatic about it. They have plenty of seating and lots to choose from.