Went here and shopped here for the 1st time on Wednesday June 3rd 2026. After work, I had some time to kill and decided to look for some candy. This location is located at Broadway At The Beach, near build a bear and the carnival side. If you never been in an It'Sugar, they have classic candies, in bags or boxes, as well as international candy, and gummy bears, chocolates, and more! They have lots of variety of candy and can't go wrong! They also have choices of containers with the loose candy, as one can do a chinese box, small tin can, and something else. It is fixed and easy pricing as well. it was 19.99 for the chinese container of candy, which i filled with the swedish candy and a bunch of others! More importantly, it also stayed fresh as well until I finished it. They also had Harry Potter chocolate frogs with the collectable cards that I loved, and glad that they had! Cashier was pleasant and even had me sign up for the itsugar rewards! Paid via credit card, and will be back for my candy needs/cravings! read more

Goodness gracious, great balls of fire -- if you want it, IT'SUGAR probably has it! From classic candies to international treats you rarely see anywhere else, this place is pure heaven for anyone with a sweet tooth (aka my kind of paradise). Every corner is packed with bright colors, oversized candy displays, and nostalgic favorites that make you feel like a kid again. I'm not going to write a ridiculously long list of everything they carry because honestly, it would take all day -- but believe me when I say, if you're looking for it, they probably have it here. Whether you want something sour, chewy, chocolatey, or just plain over-the-top, you'll find it. And don't forget to snap a picture with Mr. Jelly Belly before you leave! read more

IT'SUGAR - Candy Stores Near Me - Myrtle Beach, South Carolina

Four out of five dentists surveyed recommend "It'Sugar for their patients who eat sugar. Wow, a definite gold mine if you're an old timey candy fan. If you got the reference in the first sentence of this review, you are at least "old timey." The store is bright and welcoming and has something for everyone who likes candy. The place is filled with bins upon bins of loose candies both wrapped and unwrapped. Gummy Bears, sour candies, taffy, licorice; you name it, they likely have it. You pay by weight on the loose candy in the bins and it can be a little pricey. Great store. read more

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You will find candy here that you wont find anywhere else. But typical tourist trap.. their prices are outragesous. Their pirces are 3-5 time what you normally pay for things. Such as some peeler gummies that you buy at 5 below, they were "on sale" for 2 for $15.. makes me wonder how much they are when they are not "on sale". read more

God do I need to go in? Noooo but should I go in?? Yesssss... lol you can hardly pass this store by without at least going in and checking it out! The candy bars are overly huge!! The candy choices are immense!! There's even places to buy by the pound! My sons are grown and they all love going in and seeing the candy they grew up on and more!! This place never disappoints!! The gentleman at counter was very nice and asked if we found what we needed.. I limit myself here and try to buy for others because candy makes a great gift during the holidays.. they have more than just candy they have merchandise like socks and cups and oddities like lollipop with scorpions in them lol .. you never know what you'll find! read more

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This place doesn't even carry different kinds of gum. All the other candy stores on the beach have the different flavored gum balls to Pick from except this store. Go elsewhere and Payless. read more

I love your business it's so cool I've never been to the place but I saw everything on this app you'll have everything and want it Love you keep it up read more

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Candy everywhere! My first visit to IT'SUGAR was in Atlantic City. We love gummy bears and had to drop by this location while in SC. Their gummy bears are always fresh. They have a nice chew and don't taste like they've been sitting there for years. In addition to regular sized gummy bears, IT'SUGAR offers mini and super sized ones. Their mini and regular sized come in a variety of flavors: Green Apple, Strawberry, Pineapple, Raspberry, Grape, Peach, Watermelon, and Cherry. My favorites are the Strawberry, Peach, and Watermelon. If you're not into gummy candies, they have plenty of other items to fulfill your sweet tooth. There are zip lock bags available throughout the store. You help yourself with the candy, which can be dangerous. We definitely loaded our bags and it can get pricey. read more

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Willie Wonka would feel right at home here. It's an embarassment of sugar overload in the form of candy in every combination and permutation imagineable. Candy bars as big as your head. Gumballs as big as an apple. Bins and bins of colorful things you can buy by the pound. If you walk in here with your kids, be prepared to peel out a few $20's........ read more

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If you need a serious sugar rush, this is the place to go. Literally tons of every variety of candy. Lots of the nostalgic hard to find kind as well. Also supersized candy like a five pound gummy bear for purchase. Fun place to come and browse! read more

IT'SUGAR - Time to sugar up the grandbabies! - Candy Stores Near Me - Myrtle Beach, South Carolina

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Oh wow! The colors alone in this place made me smile! My kids lost their minds in here! M&M wall colors out of this world! Nerds,laffy taffy...make your own pixie stix Annnnnnd if you like Twizzlers they have some long as your arm :D I spent too much in here... I blame it on the kids. (orWasItTheKidNme) Lol read more

IT'SUGAR - Sugar overLoad - Candy Stores Near Me - Myrtle Beach, South Carolina

If coffee is the #1 thing I am a sucker for, then candy is my #2!! I love all kinds of candy shops like this one. I love all the funny and ironic special candies they sell, plus all the usual bulk type items. We stopped in while at Broadway on the Beach and the selection is HUGE. As others have said, don't go too crazy, it is expensive. Expensive, but fun. You can find lots of unique gifts for people here and the place is huge. Go in, have fun, and stay away from the "bulk" candy - most of which you can find in any grocery store, for 1/4 the price. read more

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This review excludes the Doughnuttery shop which is inside It's Sugar, the Doughnuttery is utter garbage, read my separate review if you are curious to know more. The It's Sugar store on the other hand is a lot of fun! They have so much cool novelty candy and all the candy clasdics! All that sour stuff, yes! This location is a lot larger and better than the ones in NC. Buy candy loose weight or in a box. If I was a kid I could go crazy in here. But now I am an adult with dental bills and will mainly eat with my eyes. read more

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This is a must stop for my kids during any visit to Broadway at the Beach. Its a large store and centrally located. A lot of times there are fun things happening right outside the store cause its situated in like a "square" where people gather and street performers entertain. Sometimes the balloon animal guy is out there too! Anyway back inside its a spacious store and its bright and there's always loud fun music playing. They have an ice cream and donut shop attached at the far end of the store which is fun. The prices are pricier as you would expect but they often run specials and they always have a sale section so you can get out of there with a treat and not break the bank. My rule of thumb to the kids is to only pick something we can't find at any of our local stores. That way it kind of justifies the increase in price? You want a kit kat? No. We can get that anywhere for half the price. You want some gummy sushi? Sure. That's harder to find and fun too. read more

Very large candy store with a great selection and adult ice cream offerings. Well lit and clean. Staff was very friendly. Fun music playing. But, watch how much of the bulk candy you are buying because it's expensive. read more

This place is all about candy. They sell huge packages of Hershey Bars, Reeses, Twizzlers and a few other choice brands. Circular tables are filled with scoop candy. The smell of sugar is everywhere. Along the perimeter of the store you will find regular sized Clark Bars, Charms and Bonomo Turkish Taffy, amongst the selection. Tee shirts, note pads and other souvenirs were scattered about the store. If you have a sweet tooth, this is the place to go. If you're diabetic, keep away. read more

IT'SUGAR - Candy Stores Near Me - Myrtle Beach, South Carolina

Great selection, average prices! My kids love grabbing a bag and putting together a mix for the week. Who are we kidding... I love it too! The bad: maybe I'm just finally getting too old, but wow was the music loud!! I couldn't hear my son telling me what candy to put in his bag. (He's 6.) The store was very crowded, which is expected on a busy summer night. Everyone in the store was trying to yell over the absurdly loud music, further compounding the noise pollution! Just because the volume goes up to 11...doesn't mean it has to! read more

This place rocks! It gives the candy stores in New York City a run for their money. It's always packed and the music is fun; last time the "Casper Slide" was on and many customers in the store were dancing and clapping along. The candy is a priced higher than you would pay for it at Wal-Mart, but the selection can't be beat. There are five-pound Gummy Bears, foot long Twizzlers, and Nerds and Runts that come in cereal boxes. Not to mention about fifty different Pez dispensers. This store has every candy known to man. They have candy related apparel from different candy brands as well as their own. The It's Sugar apparel is aimed at teenage girls, but a bit on the racy side. There's also an "adult" candy section with edible underwear and things of that nature. I can spend a good thirty minutes in this store every time I visit. There are so many things to look at and if it wasn't so expensive, I would have walked out with some bacon flavored toothpaste and pickle floss as a joke for my friends. They also had cheese mints and a whole section devoted to weird candy flavors. read more

Okay, so I turned 30 this year, so during my vacation when I found out there was a big candy store in Myrtle Beach, I tried to play it cool. I was all "yeah, I guess we could head over and take a look." I feigned indifference even as we walked up to the store, but as soon as I crossed the threshold and my eyes adjusted to the light, I took off running with a giant smile on my face. There was so much candy, I couldn't stop smiling as I ran from bulk bin to bulk bin going "oh look they have wax bottles!! Candy legos!! Gummy bears sorted by flavor!!!" I was about to grab a bag to fill which would be weighed when I noticed a cute little take out container box that was brightly colored and said "addicted to sugar" on the side. The sign said $14.99 filled. I had to ask someone if the box needed to be able to close and she said yes. Boo. I bought it anyway and I packed and filled that thing to the brim. Rock candy, blue raspberry twizzlers, gummy bears, chewy spree, you name it, it went in my box of treats. It's Sugar had plenty of candy, but they also had candy related stuff like pillows, clothes, headphones, and more. We had a lot of fun looking around at everything and I was even more excited to learn that there's an It's Sugar within 30 minutes from where I live. I didn't even wait until the car got out of the parking spot before I dove into my candy. read more

While visiting Broadway at the Beach, I noticed an enormous candy store. Considering my love of candy, I promptly dragged my friend inside. It'Sugar is a very interesting candy shop... most of the sweets are domestic, novelty, and familiar items. But there are occasional items that are harder to find and really cute candy-themed clothes, accessories, pillows, and household items. You can even make your own candy bar! My favorite find was a milk chocolate bar that had popping candy inside (like pop rocks). I think popping candy is the way of the future and I loved the idea! For anyone with a sweet tooth, this is a fun place to check out. read more

The name is the game.....It is a sugar high just walking into the place. Even if you don't like candy...( why are you on this plantet?)..you have to go in this place just to experience it. It is so festive and such bright colors everywhere and it is so much fun just to watch the people. You can grab a bag and fill it with dark chocolate covered raisins, gummy bears. twizzlers, whatever you dream of. It is $2.99 a quarter pound so select carefully. Weigh it on your own before you go to the counter. It does not take a lot to hit that weight. My two grandsons and their parents and myself had a blast just walking around. We found purple and black m&m's for our beloved Ravens. There were T-shirts with cute little sugary sayings on them and lots of old time candy and pez dispensers ...which was a little bit of nostalgia for me. Like a kid in a candy store! Hey that is what I was. read more

This is like Wonka World for the kids! Definite sugar rush! read more

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Wall to wall candy, every sort you could imagine. You can mix and match anything you like, which is cool. They also have some cool novelty items like candy cereal and GIANT candy bars. A little expensive, but that seems to be the trend with candy stores in the area. Not sure about their $1 sucker to benefit kids in hospitals. If you look closely at the sign, it says "a portion of the proceeds" goes to those kids. Every time I visit I ask what the portion is, I even e-mailed their website, still haven't gotten an answer. Makes me wonder... read more

This place is literally wall to wall sugar. Defiantly not where a diabetic should be that's for sure. There were tons to choose from and the prices were decent I suppose. The staff there wasn't helpful nor polite at all. That is where the lack of stars come from. read more

Candy every where! They have giant candy bars, giant gummy bears, candy sushi, 4-5 big round tables of assortment candies to fill your own bag. We were in candy heaven! They have candy labeled pillows and other novelties. It was very overwhelming in this store, so it's very important to be prepared, stay calm, breath, and don't get over your head! We ended up spending more money then we would have liked (the candy better last us a month!). So being that it's pricey, I'm giving it a 4 star. But other then that, it's bright, clean, organized well, and have everything you'd want! read more

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Super cute store. Went there on vacation. Lots of good stuff. Even enjoyed the great music. We will be going back.

Ermagerd. This place. Overload. I may actually be having a megahyperglycemic event. A better place to try to find unusual candies than to buy bulk usual candy, given prices / markup. All glee and glitter, though. Gotta bring a smile to one's face. This spot is a little more...well, calm, than a similar location directly off of the beach. Several of the pictures are outdated or of other locations. read more

Very neat store with any type of candy you want. We had to get a little bit of a lot of candy. Price by the pound and reasonably priced. Very tasty candy! read more

IT'SUGAR - Inside - Candy Stores Near Me - Myrtle Beach, South Carolina

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I love this store. Everything you can think of. As for the "inappropiate" onsies for babies. It's a business and it wouldn't be there if no one wanted to buy it. But it's no reason to not return. There's something for every age. :) read more

This place is adorable, had a lot of fun nostalgic candy & also regular everyday candy too! (& a fun "adult" section also!) I'd say a must-see kind of place. read more

A beautiful store but please don't go crazy in here because this store is expensive. I ended up spending $30 on candy. The only people working there seemed to stay behind the cash registers the whole time i was in the store. read more

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Best one stop shop at the beach for seasoned crickets and bacon band-aids. I can spend hours in this store with my kids looking at all of the unique little baubles. Unfortunately the candy bar candy is more money per pound than a top sirloin, so getting out without spending is near impossible. read more

My absolute fave candy store of all time!!! This place has everything under the sun to satisfy anyone's sweet tooth. My boyfriend and I decided to visit here this weekend and I purchased the jumbo pack of fun dip and a bunch of other novelties. Looking forward to my next visit very soon!!! read more

For the second time going into its sugar I have been short changed. Yesterday my total was $12 and I paid with a $20 and they gave me $1 back. They then told me oh I thought it was $19 sorry. I thought maybe a mistake. Then today we happen to go back spent $4 paid with a $50 she gave me back $26 not the $46 I was owed. The manager had to come over to get the money out of the cash register period never apologized for anything these people are con artists. Save your moneyperiod it's bad enough the prices they already charged period but then they want to keep even more of your money. I am so disgusted by them read more

I think it's a cute candy store. However I think it's expensive and I didn't really see any candy that I really like. It's a great concept however read more

It's a typically overpriced candy store where you fill a bag and pay based on weight. Taking my kids got me crowned worlds best mom for the day, so the hit to my wallet was worth it. :-) read more

Great spot for kids to get their sugar! Good amount of items to choose from. Kids love that they are able to get a variety of candy. Weigh that candy before going up to pay, or you may be surprised at how much you are spending. read more

a bit expensive as other reviewers have stated (especially on the overseas candy!! world market has them beat there), but i guess you're paying for the experience (which includes /very/ loud music and /very/ bright colors - so if you're prone to sensory overload like me and most people i know you might want to proceed with caution lol). they do have a pick your own candy thing with little bags so that's fun if you like a variety, as well as lots and lots of novelty home brand and blue q goods, which are always fun to look through. in summary, it's worth going through even if just for a minute to see everything they have and maybe blow $30 on candy you'll completely finish on the walk back to your car. read more

It's fun! It's colorful! It's sugar! Tons of candy sugary offerings and chances are you will find a few items from your past that you can't find anywhere else! They are ridiculously sized candy selections as well for any fun items you may need as a gift. You can buy candy by the pound which is nice so you can make a variety bag of sugar! Kids love coming in here heck adults do too! It's a bright store, heck it's like a mini willy wonka factory! Who wouldn't like it :) read more

They have everything that is made of sugar! A little pricey. But it is in tourist trap myrtle beach.