A great place to stop along the road if you've got wiggly kids (or wiggly adults) who need to get…read moreout of the car for a bit! I spied the goofy face on the side of the barn from the freeway and am a sucker for toys, so we detoured to take a peek. I really liked the rustic interior; it gave it some charm that not a lot of toy stores necessarily have. The inside wasn't too overwhelming or overstimulating, and there was a variety of items available for sale, most notably: toddler toys, puzzles and games, playmobile, science/outdoor stuff, plushies, and candy. The selection wasn't overly abundant, and I think they could probably do more with their square footage, if they wanted to. I thought it was cute they had a little nook with a table and chairs and a "game of the week" sort of set up so you could try it out if you wanted. The employee working there was friendly and sweet. I got a small plush Douglas brand fox (because I collect fox plushies and I didn't have that particular design yet). In the basement they apparently sell bait and tackle, which is sorta hilarious. As it was winter when we stopped in, the ice cream attachment was not selling. Rats! Maybe next time we head to WI?

Like everyone else, I have driven by this place hundreds of times on the highway while heading…read moresomewhere else. I was in Delafield and realized I needed a couple more small holiday gifts, so I finally decided to stop in. I'm really glad that I did. There was much more there than I expected. Inside, there are rooms filled with all kinds of games and toys. The selection ranges from board games to action figures and everything in between. There truly is something for just about every age and interest. If you are in the mood for something to eat, or want to buy a tasty gift, they also have a case full of different confections. I ended up picking up a couple of items. The staff were friendly and helpful during checkout.

Great selection of games and the staff is super helpful and friendly!! Highly recommend if you're…read morein the area.

Super cute inside! Use to be a jewelry store! Nicest people working there! They have water for sale…read moreand dice selection that other game stores don't have.

What a cute toy store..... my nieces picked out some stress ball toys for themselves. The toy…read moreselections are mostly European based & chosen with care built to last long. The shop owner was super nice and friendly!

Just had to pop on a quick review for this lovely, local toy store! We recently visited Lake Geneva…read morefor the weekend and did some holiday shopping while in town. Very delighted to stumble upon Allison Wonderland. I feel like they just don't make toy stores like this anymore. Independently owned, and packed with so many great toys, activities, books, and more. We have a kiddo of our own, along with nieces and nephews we were shopping for, and we found something for everyone! I most loved the sustainable wooden toy selection, and all of the great puzzles/building-type options. If you can skip the fast-shopping online from places like Amazon or Target, be sure to! This small shop could of course use the support, but they also genuinely have it all. Oh and the man working was very sweet and passionate about the store - love that!

We were in town for the night on our way up to Door county and went for a walk in their really nice…read moredowntown area. It was late and most everything was closed, but this place looked so cool we came back the next morning. I am so glad we did, what an amazing place, to call it just a store is not giving it its proper due. This is the coolest collectable/toy store I have ever seen. It will be a regular stop when we are anywhere near here. It's part museum and part collector's wet dream. Rows and rows and pegs of figures of every era and genre. I could have spent a lot of money here, and to that the prices are pretty reasonable. If you know anyone who's into pop culture or toys or action figures...wanna be a hero, take them here. It's worth a road trip....trust me! Amazing store, nice people, a true treasure.

We decided to visit some Halloween attractions in the region so we spent a night in Sheboygan and…read morechecked out some of the more interesting stores, and even though we didn't make a purchase (this time) I haven't been in a collectible toy store with more selection maybe ever. Freaktoyz is an absolute gem in Sheboygan featuring near everything the average person could think of in the toy, collectible gaming, and retro-video game worlds. If you are looking for that elusive figure for He-man, TMNT, GI Joe, Pokemon, pick your winner, this could very well be your place. I could have wandered this store for hours and easily emptied my wallet. Worth the stop even just to experience the place, and they definitely have their merch game down. As far as prices go, you may want to shop around the web a little, but most seem to be right around average collectible prices and even if it is a dollar or two more you get to walk out with it in hand. Awesome store. Will return and send ALL my friends AND YOU!

There was a good selection of toys and the staff was fun. I purchased a cool puzzle at a reasonable…read moreprice.

I love this place so much, even as a teen i admit, i go there quite a bit to pick up some candy and…read moremaybe a trinket after i get payed, the owners are amazing, and the rest of the staff is also very nice! If you're looking for a good local toy shop I would highly recommend this place.

Lots of unique toys, clothes and other stuff for the kids. Not your run of the mill toy store or…read moreclothing store. Think more of the one of a kind finds instead of where to go for the coveted toy of the season. Prices are higher than the mass produced department stores, but you won't find most of these items elsewhere. Many handmade and customized accessories and clothes. Fun colors, designs and textures. It's small, cozy and welcoming. Friendly and helpful staff without being pushy. They have toys and clothes for all ages, both boys and girls. Due to the size of the store, they may not have the exact size of the item you like available but ask and they will try to get it for you. If you are looking for unique gifts for the little monsters in your life, this is your place!

This place came highly rated on yelp, so since I was in the area I decided to check it out. As a…read moretoy collector, a lover of the unique, an Uncle of 10 and a new proud parent, I thought this place would be right up my alley. Don't believe the hype folks. "Not your run of the mill kids stuff" Reality- It's true, it's damn true. They have toys in here that I didn't even know existed. It's stuff that you won't see on the shelves at your local big box or even regular toy stores. As far as gifting goes, if you buy something from here, you won't have to worry about someone else getting the same gift. These toys are pretty cool, and that's the problem- I think they're pretty cool. Will your kid think they're cool? Probably not. Take for example the line of Fischer Price "Retro" toys they carry. They caught my eye right away, they're the toys we used to play with, like the rotary telephone with the goofy eyes on it or the record player with the plastic records. It's a great gift to get the adults in the room talking, but lets be honest, what kid knows what a record player or rotary phone is? So why would they play with it? Most kids wake up in the morning, eat their Lucky Charms to get their Spongebob toy out of the box, put on their Spider-Man shoes and Batman shirt to go to Legoland for a McDonalds Happy Meal lunch featuring Hot Wheels toys. They have barely anything that has a license. Just some small Hello Kitty toys. Anything that's not on a Saturday morning cartoon could get you mean mugs from little ones. That's not saying they don't have anything the kiddies wouldn't like. They have two racks of small toys and accessories that are expensive, but are the perfect little gifts for party favor bags if you throw a kids party. I might stop back for a few of these around my little ones BDay. "Baby gear and furniture" Reality- Where is this stuff? This store is super small, and outside of a few racks of clothes, all I really see is toys. "Unique Gifts" Reality- I think "Unique" is a code word for "Expensive". I may live cheap, but I have absolutely no problems spending big money on cool stuff, as evidenced by the toys my daughter already owns. But the markup at this place is ridiculous. I saw the clothes, and knowing my daughter needed some onesies, I asked the lady if they had any. She showed me about 3 of them and they were pretty cool. Cool little drawings of animals on the front, 100% organic material, I was sold. I remember thinking that they were so cool, I'd pay $20 for one. I asked the lady how much for this one, she told me "37.50"! 37 bucks? My jaw dropped. Does she realize that a baby is just going to make a mess of this onesie for six months? Maybe if my wife and I were Kim and Kanye we could do this, but I have a hard time believing that in a blue collar city like this a store with so little to offer continues to exist. Bottom line- Good for rich Grandparents, Aunts or Uncles to get the kids in their lives some toys that are nice to look at but probably won't be played with, but bad for parents.

I think it's closed for good..never open when I stop over..I wanted to sell a bunch of funko pops…read morebut..

I went to find this place just to find out it was out of business…read more Check the dates on all of the other reviews............ Why don't they take down these old websites that still have stores on it that have been closed for awhile?????????

I've been here a few times and the employees are always very nice and helpful…read more They have a lot of individual bricks and minifigs to pick from. They also carry new releases which is great. The rewards program is cool to help you earn some coin off future purchases. I find the pricing the same as the Lego store.

Great selection. Great value of items and good service. I only gave this four stars because I love…read morethe Brookfield location.