What a cute toy store..... my nieces picked out some stress ball toys for themselves. The toy selections are mostly European based & chosen with care built to last long. The shop owner was super nice and friendly! read more

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Just had to pop on a quick review for this lovely, local toy store! We recently visited Lake Geneva for the weekend and did some holiday shopping while in town. Very delighted to stumble upon Allison Wonderland. I feel like they just don't make toy stores like this anymore. Independently owned, and packed with so many great toys, activities, books, and more. We have a kiddo of our own, along with nieces and nephews we were shopping for, and we found something for everyone! I most loved the sustainable wooden toy selection, and all of the great puzzles/building-type options. If you can skip the fast-shopping online from places like Amazon or Target, be sure to! This small shop could of course use the support, but they also genuinely have it all. Oh and the man working was very sweet and passionate about the store - love that! read more

We spotted this gem of a shop while strolling by it. We got everything we needed for the grandkids! I really appreciated the variety, quality and most importantly- the service. The salesman was so engaged with every shopper that he came in contact with. read more

Allison Wonderland - Lots of stuff!! - Toy Stores Near Me - Lake Geneva, Wisconsin

Chris was super helpful yesterday! This store is so fun and a nice touch to the downtown area!! I love the selection of Jellycats everything was very organized as well. Customer service was amazing! read more

Allison Wonderland - Toy Stores Near Me - Lake Geneva, Wisconsin

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This is a great independent toy store! The owner is lovely and helpful. They have good stuffed animals, good games, and a good selection of playmobile (those are the areas we looked at). This was the highlight of a rainy day out in Lake Geneva for my 6 year old kid. read more

I am so glad I decided to stop in today. The owner Chris greeted us with a warm welcome and is so genuinely proud and excited of his store. They have toys and gadgets for all ages (kids and adults). The store is clean and well organized and there are so many options to select from. I love the assortment of fidget toys near the front of the store. I am always looking for new games to play with my family and will most definitely be back to support local. read more

This is a remarkable family owned toy store. I grew up visiting it yearly on my annual summer family trip to Lake Geneva and now enjoy bringing my own daughter there. They keep up with the trends in toys and art projects and have very fair prices. The service is so friendly and the owner takes such pride in continuing the business his own parents started so many years ago. Love supporting this small locally owned business. Definitely worth a trip if you have kids or need a gift for a child. read more

Great selection and friendly staff. Def great place to stop if you are in area with kids.

My family has been traveling up from Chicago to this family owned toy store for years now. There's a vast selection of toys for all ages as well as tons of independent toy companies that you can't find at the big box stores! The owner is so friendly and helpful! You can tell he really loves this place, it shows through the uniqueness and charm the store always has. So warm and inviting! I'm so happy to see them making it out on the other side of this pandemic. I will continue to support this small business as long as it stands! Thanks for the memories!! read more

Cute toy store along Main Street. We were greeted immediately as we walked into the store. The cashier/salesperson had the right personality to be working in a toy/kids store. She was bubbly and cheery, and enthusiastically showed us some of their new inventory. They had a little bit of everything for a variety of ages. My kids wanted to stay there forever. Some of the prices were reasonable, but like others have said, some of their items can be a bit pricey... read more

I still love the store, and the last time I was here, they offered to ship a gift to my lil' baby niece out in California. Color me DEE Lighted. read more

I came here last weekend with my wife doing a little last minute Christmas shopping and this place is great. Unique items great gifts. Friendly employees. It was a pleasure to shop here. Will come back for more shopping! read more

Cute store with great ideas for kids. We wondered in here on a mission to replace "bunny", our daughters beloved stuffed animal that we left at home. How could we, I know! This store had the brand (unfortunately not the color, but can we really be that picky). Guaranteed to find a gift or something to surprise a little one. Yes, prices are not as cheap as online, however online you don't have someone that has hand picked some of the best toys and kids things. Helpful staff can also assist in tracking down the right thing. read more

I am a sucker for toy stores. Secretly I think that I am indulging my own secret wants. I'm a Godawful parent. I never go anywhere without returning with some sort of treat for my son. It's no wonder that after greeting me, he always asks if I have something for him. This store is super cute. Tons of great learning toys, as well as a great assortment of classic toys, Playmobil, etc. I purchased a Melissa & Doug puzzle set and a wind up Whale toy. Cheap! Cheap! Very nice salesperson. I seriously could spend alot of time and money there if left to my own devices. read more

Great service and very friendly staff, will go back every time I go to Lake a Geneva.

Cute store and toys but not enforcing mask rule. There was a mask mandate sign on the door. Teen working up front had a mask off and was eating lunch. Licking her fingers. The other two customers had no masks and staff said nothing so we left. You lost a lot of business and we'll never return. Disappointing. read more

Awesome toy store. Really cute inside and the store clerk was helpful. Lots of a variety to chose from. It's good for any age and has some unique toys. Kept up really nice. I enjoyed my experience! read more

Bought a bunch of goodies for my niece for Christmas this morning from here. I only planned on getting one thing but ended up buying quite a bit! They have so many neat things here! Wide variety of toys for all ages, clean store, and a friendly staff (thanks, Chris!) that is able to help you find the perfect gift for the child in your life. I noticed that there are some one star reviews on here from about 4 years ago and I believe they were mostly complaints about a woman making people leave the store before they closed. I know of the woman they are speaking of and she is no longer employed there. Give this place a try, you won't be disappointed ;) read more

Can't say enough good things about this store and management! Chris is AMAZING! Super friendly, helpful, and just a pleasure to talk to. Allison Wonderland is a boutique style children toy store...and it is super cool! Bright, fun and whimsical! Can't wait to visit Lake Geneva again so I could take my kids here. Thanks to Chris for showing us some fun toys and helping us pick the perfect gifts for our girls! read more

The lady that was running the store was extremely rude. I walked in with my niece in hopes to buy her something not knowing it was seven minutes before they closed and was kicked out. read more

What a cute little shop- perfect for finding a creative and thoughtful gift for the children in your life.

Stopped there on a Tuesday and didn't realize they were about to close. She refused to let us in even though it wasn't quite 5 (she told us it was on her watch) and then kicked everyone else out of the store. Another woman outside wanted to ask her a quick question and she refused listen. She just closed the door on all of us. read more

Lady was so rude. Myself my wife and daughter went in about 10 min before they were to close and she refused to answer any questions or even let us stay in the store. She made us leave 10 min before they even closed. read more

Great toy store - please shop here, I always fear it's not going to be in Lake Geneva when I visit family. Super wonderful selection of games (German games, wooden games, classic games...great games!). A wall of Play Mobil, a wall of Thomas...loads of stickers, costumes, stuffed animals and an impressive amount of Hello Kitty stuff. It's just a great store! read more

This store has really cute and unique items. They are also extremely friendly and helpful!!

Awesome customer service and a HUGE selection of Playmobil (be still my heart!), Schleich animal figurines (for all of my mini photo adventures!) and they were open on Labor day! They have a customer for life. read more

I really love the name of the store, and they had some really cool things! I love the baby toys, but they are very pricey. I didn't buy anything because I can find the same stuff on Amazon or at Target for much cheaper, but the store was cute and kids would love it. read more

A sign of any good toy store is first, the fact that I couldn't get my kids to leave the store. They had as much fun playing in the store as they did begging me to buy half of the items in it. And the staff were lovely and knowledgeable. This is the best toy store in the area. read more

I never understood how truly fun this shop was until I had a kid. Enter the world of toys and games- and this place is one step ahead of the rest! They are a little on the pricey side, but if you are looking for something unique and different then what you pick up from big box stores, you'll find it here. read more

This toy store is a hidden gem. If you are looking for a unique, well made gift this is the place to go. The prices are not as low as the big box stores but I thought they were reasonable and I am always willing to pay a few extra dollars to support a small business. They sell a lot of toys that you will have trouble finding at other stores but also carry some of the more popular lines. The staff is always friendly and helpful. Definitely check it out if you are in the area. read more

always have something unique! gifts for everyone on your list at prices comparable to major retailers. shop local people!

I made a purchase. 30 minutes later I tried to return and they refused to give my money back. I won't be back.

Absolutely wonderful store with so many great toys for all ages. The workers were very kind especially the cashier. They were very helpful in finding good gifts for others. Also, throughout the store there are many good displays of the toys that are fun to engage with. I totally recommend this store to anyone looking for new and fun toys! read more

We spend summers in LG so my daughter loves regular trips to this toy store. Usually the owner is there and he is fantastic. I don't mind paying a little extra to support small businesses especially when they have great customer service! We went in today and have to mention there was an older lady working there. She was very crabby, to the point of being rude. My husband had been in the store with me and even before I mentioned it to him he brought up what a "battle axe" that lady was. I understand the owners need days off sometime, but they may want to look for more friendly employees. read more

Just bought a Playmobile Advent Dinosaur Exepedition toy for my nephew. Great service and priced $2 less than the same toy on amazon.