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    Carousel Taffy

    4.1 (50 reviews)
    InexpensiveCandy Stores
    Open 10:00 am - 5:00 pm

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    a bag of assorted candy
    Bonnie G.

    Incredible taffy here... best I've ever had. It's like walking into a miniature theme park, flanked with pinwheels and beach balls and piles upon piles of fresh taffy in flavors like watermelon, red licorice, cherry and more. These and the sassy sour red ones were my favorite! All are delicious, cannot go wrong and can't wait to come back. 5 stars!!!

    Great taffy selection
    Sara B.

    Such a cute place to stop by and get your sugar fix if you're a taffy fan! There are so many unique and tasty flavors, I loved the amount of options available for a small candy store. They have interesting flavors like Pumpkin Pie, Lemon Merengue, and Peanut Butter. Be sure to pop in and grab a few flavors, my favorite is the watermelon!

    a person holding a bag of donuts
    Haim E.

    I just walked around and I saw this TAFFY place. It looks so nice and clean. I've got 16 pieces and they all taste soo good He was so nice also. I'm so happy that I stopped at this place. Definitely recommend.

    Prices by the pound or by the piece.
    Steven W.

    Decent smaller taffy and sweet shop just off the esplande in capitola. Parking is either street or the associated beach parking. If it's a summer weekend after 9 am you'll be best served by going straight for those pay lots a bit farther away, like the one behind the city hall/police station. This spot is right off san jose avenue, but the making a right upon entrance will put you into the capitola mercantile building. As such this place can also be accessed from within that mini mall. It's a nice air conditioned way to cut directly to all those restaurants off the esplande. Anywhoo while this place does carry some non taffy related stuff like lollipops, the cheapest bottles of water on the strip, sunblock, and toys your children will leave behind in the sand, the main focus is the saltwater taffy. They have all the saltwater taffy. I mean every kind, in bulk. The decor is pretty awseome consisting of several retired carousel horses-hence the name. Service is decent enough even if the staff are calloused a bit by all the folks coming in taking a selfie, then leaving without making a purchase. In spite of that they'll greet you and are more then capable of answering any q's you might have. Pricing is decent especially considering the touristy surcharges for the area. Sure a few pounds of taffy adds up quick-but a few pounds of taffy is more taffy then most people will need. As mentioned the bottled water is the cheapest in the area. It's very possible to get a bottle (or two) and enough taffy to provide three years retirement for your dentist for five to six bucks. Overall it's a great spot to get some cost effective beach sweets and stuff.

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    10 years ago

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    10 years ago

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    8 years ago

    They have so many varieties . You can ask for a sample as well.loved the taste. Near to capitola beach.

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    13 years ago

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    11 years ago

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    13 years ago

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    10 years ago

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    11 years ago

    what an incredible variety of flavors, just waiting to burst in your mouth. i have so many favorites, don't know where to begin!

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    Review Highlights - Carousel Taffy

    He was so sweet to my 97 year old mom.

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    Carousel Taffy - candy - Updated August 2026

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