I just love this store! I think it's one of the best on Asbury Avenue!…read more By the look of it, you'd think it would be expensive, but it's really not. Great and unique selection of varied items. I have been loving and collecting happy face paraphernalia since I was a kid, and got a great and adorable happy face tote for only $12. Very sweet young lady at the counter, and Prince was playing! Take a look when you're in town!

I rarely shop retail but loved this store. The aesthetic was very romantic or shabby chic but done…read morein a very fashionable, youthful way. What drew me in was the beautiful displays and soft colors. The clothing and accessories were all unique and the store is arranged by color. The staff was friendly and all gorgeous. They were a good representation of the store by their styling. It appears they shop were they work. Prices were in line with a trendy mall store. I was in both locations, which are almost across the street from each other. One is junior sized (although it wasn't advertised as such). As a larger woman I wish they would have carried size xl, but managed to fit in some large sizes. The other store is ladies wear but doesn't carry as much and although it had that same soft color aesthetic the style was more mature resort wear. They have several locations, including one focusing solely on accessories and just recently opened an online store. I loved the style of the junior store. Just wished they carried larger sizes. SIDENOTE: Both stores I visited were blocks from the beach in a very walkable area. Metered street parking was hard to find.

Prettiest boutique I've ever been in!…read more I probably tried on 20 items I felt bad but they were so nice and helpful! I wish this store was my closet it will 100% be a visit I take every time I come back to OC!

dont go unless you want to get mean mugged by 3 teenage girls following you around, and then face…read morethe ultimate karen while checking out. This lady is NASTY. clothes are all cheap and can be found on shein. or at any other boutique for half the price. overall its tacky and gaudy and the vibe is "i'm trying to be fancy"

I first came to this store from out of state during the summer of 2024. And I loved it so much I…read morehad to return in the off season; I couldn't even wait for the next summer! When I got there, they were working hard to reopen for the season, and after I told the owner of how much I had been looking forward to shopping there, she worked overtime to be sure she could open the next day before I had to leave to go back home. They just consolidated 2 stores into one, and had tons of work to get the store ready, but I could tell they were working so hard to do so, and it's very much appreciated. I can't wait to go back. Love the clothes. The fabrics are so comfortable and never seem to wrinkle which makes them great clothes for packing on a trip! Love the service! I hope you'll try this store while you're in Ocean City, NJ!

Sophia & Amanda were so sweet & helpful. The clothes are of high quality & prices are reasonable…read more Items are unique and different. Very relaxed atmosphere. I will be back!!!

Bella U is a Philly sports paradise located on Asbury Ave in Ocean City, NJ. They have custom tees…read moreto unique finds for Philly fans. The shop even has merchandise for the little ones in your life. All of the pieces were unique. It was hard to pick one that I wanted because there were so many different pieces to choose from. I wish I could have gotten one of every item that they sold. There was an assortment of different items, hats, hoodies, pants, jackets and jewelry. If you are in the area, I would add this place to my shopping trip.

GREAT STORE! Lovely staff and beautiful clothing. Great customer service (natural, friendly,…read morehelpful, they will suggest but you don't feel like they are all over you!) The collection was well priced, bright and most things were natural fabrics; true quality merchandise. . And don't miss the jewelry! I'm looking forward to shopping again the next time we are down.

Great collection of clothing and unique styles. From bathing suits, dresses, sweaters, and…read moreaccessories they have something for all occasions. The shop is nicely laid out and the sales ladies are friendly and helpful. Highly recommend if you're in the area.

I've gone the the Islander a few times over the past couple of years and gotten some nice things…read more The clothes seem overpriced to me, though I have found a cute dress or two in the past, and they have held up well. I think the best section is the home goods/ gift section. They have some cute, reasonably priced items like wall hangings, candles, and decorative dishes. I got a $4 ring dish this year. It is a good place to shop for little gifts. We did have an odd experience this year. My mom and I were carrying around some decorative dishes (one each) we wanted to get while we kept looking, and employee walked up to us and asked if she could please hold them at the register. I think some stores along the boardwalk are having trouble with shoplifting, but the interaction was a bit uncomfortable.

Wandering around the Boardwalk on a beautiful fall day, we stumbled across this place. It's really…read moreadorable - lots of items that are one of a kind or that are not typically found in chain box stores. It was not too crowded inside and the displays were very pretty. Great place to pick up a gift for someone.

Such a fun grouping of stores on Asbury Ave in OCNJ. Stroll along Asbury and find 5 different…read moreTa-Dah stores, each with a completely different vibe. My 3 friends and I had a ball! We got tons of super cute stuff, from beachy tops to sweaters to flowy pants. All the clothing was 50% off (except the newer spring lines and except accessories). But much of the costume jewelry was inexpensive anyway. Winning!

The employees were very rude, had lots of attitude and were passive aggressive towards me and my…read moresignificant other.

Clothing is good quality and I don't mind paying full price when I am appreciated. I am…read moredisappointed in the limited hours the store is open. I don't like to shop weekends when there are too many others shopping. Also, the use of the bathroom is discouraged, how unfortunate as this is an issue especially for mature clientele. I've always been permitted to use the rest room before trying on clothes. What poor business decision. Sun Seekers just few doors away are much more accomodating and gracious.

Just LOVE shopping here. One of the highlights of my time in O.C. I find things here…read morethat are not in department stores. Best fitting pants, etc.

Fantastic selection and excellent service! I was checked on by staff multiple times while trying on…read moreitems to ensure I had what I needed.

I stopped in the OC store this morning and was pleasantly surprised to find a great sale. They…read morestill had a nice selection of suits and sizes. Also, they were clearly marked and no tricky advertising where you always end up picking an item that's not on sale. The young girl that helped me was knowledgeable and friendly. I tried on A LOT of suits and she wasn't bothered to hang up the items I didn't purchase. Great place to buy a swimsuit!

Gorgeous jewelry, high quality clothing . The staff is very friendly and helpful . It was a fun…read moreexperience, I highly recommend shopping there !

From the owner: Best Coin shop in Ocean City Gold and Silver BUY & SELL Gorgeous jewelry, high quality clothing…read more. The staff is very friendly and helpful . It was a fun experience, I highly recommend shopping there !