We had an amazing time at the Color Factory. Two teenagers (moody and hard to please) and two "uncool" moms. We all had a great time. Pictures, dancing, confetti! So much stinking fun. The medium is reasonably price and hats off to April who was kind and explained how to make this the best experience. We definitely recommend this while in New York. read more

We spent a nice, chilly afternoon at this spot and the kids loved it. This is similar to the selfie museums out there like the Ice Cream Museum, Museum of selfies, etc. But I enjoyed the explanation of all of the colors, and shades. There were so many interactive elements and we all loved the confetti room. You're also given a QR code where you can scan it and get copies at the end (after purchasing them). The location in Soho is fun, with so many great shops and restaurants nearby. The hit of the place was the ball pool at the end (again, similar to the sprinkle pool at the Museum of Ice Cream). My kids spent hours here. The ball pool kindof smelled like poop. Not gonna lie, it was definitely a stinky spot. There was a sign nearby that explained the balls were disinfected by some type of filtration system. Okay! Regardless of the poop smell, we all had a great time! And used lots of hand sanitizer afterwards. read more

This is definitely an experience worth checking out, especially if you have kids. I recommend doing a timed reservation, because it worked out to be more inexpensive than a flex or 4-ticket bundle. There's a FREE coat check, which is perfect at this time of year. The staff was awesome from beginning to end! They were friendly, kind and helpful. Upon entrance, there was a little cart to take a piece of taffy. As you move from room to room, there are treats and plenty of photo ops. The best part is that they give you a QR code that links to your email. All pictures taken, get sent to your email. I found the place to be clean and it flowed well. We spent about an hour and a half inside. It wasn't overly busy when we went. You can spend as much time as you'd like, but once you go forward, you can't go back. read more

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First time visiting this fun, interactive museum with my 13 year old daughter. There are tons of great photo opportunities and I like they have cameras in different spots including the ceiling and you can download those pictures for free. There's a room where you can smell different things, an interactive room where you draw, a music room with instruments, headphones with music and a disco dancing room. Our favorite room was the ball pit with a slide. And we enjoyed all the different treats like candy, fortune cookie and ice cream. We had wonderful experience and I highly recommend visiting. We spent about 1.5hrs there. read more

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I have visited this location 3 times since its opening in 2018. The first time was by far the best, second time it went a little down hill and this more recent time really had me questioning if it was ever amazing to begin with. I was so sad to see the prices rise, now an up charge for ice cream and only two options for the surprise at the end. Maybe it's the date and time we chose but it was overrun by families with a million children and zero room for photos, the ballpit was half full and the two new-ish exhibits felt cheap and lame. So sad to see such an iconic location loose its color. read more

This is quite possibly a fun experience, for a 10 year old! I came here with my friend not too long ago. It had a whimsical interior and a few interactive experiences. One of my favorite part of the exhibit was the ball pit. I've noticed that there were some food themed experiences, yet it was limited to candy and a fortune cookie. To make this exhibit more enjoyable for the adults, I'd highly recommend putting in alcoholic drink options or an adult themed room. read more

Color Factory - Art Museums Near Me - New York, New York

We had a fabulous time at the Color Factory in NYC. Color Factory is an interactive museum and every room is informative or an activity. I love that they have a coach check so you don't have to carry your coats around the experience. Another plus is you can move throughout the experience at your own pace. My favorite rooms were the confetti, silent and birthday room. They also offer gelato and ice cream. I love the wrist bands you get to take pictures during the tour. read more

Color Factory - Ball pit room - Art Museums Near Me - New York, New York

I went during an NY school break with two kids under 6. My overall read is that this immersive experience was unique but would have been better with slightly older kids [who can read and who might care more about fun photos]. We got through in about an hour. We had a ticket around 10:30am. The space was very clean, and the pace of movement was pretty good. It never felt overwhelming. The process with the QR code is a little odd at first, but once you get the hang of it, you figure out how to scan and then get in place for photos. Some cameras take multiple burst photos, which are turned into gifs. Printing at the end is crazy expensive, but you can get all the pics emailed to you for free. The ball pit was a little challenging for my younger kids (too deep), but the slide was fun. I'm glad we did it but would wait for an older group if we go again. read more

Color Factory - Slide into the ball pit - Art Museums Near Me - New York, New York

Came twice to this place. Once during spring break with my son and then in the fall for their event. Both times were during weekdays. It wasn't crowded either time. Both times the staff was friendly and def made sure we fully enjoyed each room. Lots of free little goodies and the ball pit at the end is so much fun. Would def return again read more

Color Factory - Art Museums Near Me - New York, New York

It's taken me a while to share my experience at Color Factory. I rarely like to write things in the heat of the moment and usually like to give places the benefit of the doubt. As a creative that is obsessed with color and taking photos, naturally, this would've been the place for me. I came here on a surprise date with my hubby and I was told to dress colorfully and bring my camera. So I did just that. As soon as I realized where we were, I was so excited. Like a little kid in Disney hehe. Quickly the excitement turned into anxiety and all my little bubbles of joy kept getting bursted. I know it's a place where all are welcome but it sadly felt like a Chuck E Cheese nightmare. So many birthday parties and little kids were everywhere, screaming, running and touching everything. I know it's supposed to be an interactive, sensory, colorful and fun experience but this was on another level. As soon as I got through the phone booth part where everyone is touching and slamming the phones, I could barely stay in that room. When I got into the bells one it was like my ears were going to explode as soon as all the kids started banging on everything. As I kept getting deeper and deeper into the museum it felt like I needed to get out of there and kept going into a hole, a trap. It was a completely overwhelming experience with overcrowding, sensory overload and the feeling of just being trapped going one way and one way only. Like if you're going into the ikea maze but with kids yelling and screaming like it's a playground. Except, you're there for color, for art, for an experience and all you want to do is take colorful photos and enjoy the Color Factory. Sadly, not even 15 minutes into my experience, I had to get out. The staff kept telling me I couldn't go out the way I came in and had to do the full loop. As much as we explained that I physically could no longer be in there, they kept giving a hard time. We went the way I came in from because there was no way I could endure the rest of my nightmare at the Color Factory. I understand it's a colorful place where kids might want to also enjoy but I do wish there was a separate area for them to do so or for them to have their birthday parties and celebrations. That way, everyone else can enjoy their photo experience and all the sensory activities without being over stimulated through the roof. I really wanted to love the Color Factory but it might be something I don't know I'll be able to anytime soon. Perhaps I'll have to go in the middle of the week when it's quieter because going on a Friday afternoon was impossible so I can't imagine what weekend would even look like. What a sad sad sad thing I really had high hopes for this place :( read more

I planned a four day trip to NYC with my adult daughter and my 10 year old grand daughter. The grand requested going here, based on a search she did. I was skeptical, but I do have to say it was a highlight for her. I think ten years old is the perfect age to enjoy this place, wither perhaps a wider range of 5 to 15 years old, as reasonable. It was very well thought out and you go from room to room where there are different activities and concepts, all based on color. It's a clever concept. Also, there are some snack stations that included salt water taffy, different flavors of fortune cookies, and ice cream. This place is exceedingly interactive, so it's gonna be fun and stimulating for kids. Adults won't be bored either, so I was impressed they were able to keep adults engaged too. The staff was plentiful, friendly, and helpful. They guided you through each room, so that you didn't have to figure out what it was all about. My ten year old was thrilled with the experience. I think there recommended time of 1.5 to 2 hours is spot on, and I'd be surprised if you did it in less time than that, and probably not more than that either. read more

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I think this place is great if you're looking to be distracted for a couple of hours with kids in tow. I can't see anyone spending any more than 1-2 hours tops here but I still enjoyed my visit as they did a great job of making this a great experience for photographs and people who love taking selfies. The experiences are organized into different rooms that you can only move ahead to and not back into, which is helpful in terms of managing crowd control and keeping it not too crowded which is nice. Some of the rooms are more exceptional than others, my favorite was the obvious giant ball pit and also the funky disco ball room. This is a great place if you're looking to encourage children to really embrace visually nice and sensory experiences that tickle their senses. Keep in mind, there aren't a lot of rooms so just be mindful that you don't rush into the next section too quickly. By the time you get to the ball pit, you're pretty much done, so obviously don't plow through if you want to get your money's worth. Take your time and soak it in. The lines were not that long and parking in the morning was pretty easy to find on the streets. read more

Color Factory - Art Museums Near Me - New York, New York

Came here this morning and man!!!! I love this place. It had everything I liked and wanted. They only do a certain amount of people for each group and it's based on time of day. They have coat and bag check included with your visit. You can't move backwards once you leave a room. You get photos with your entrance and it's sent to you via email. You get some free treats and takeaways so it's very cute. The staff were friendly and helpful. The place was clean for the most part. FYI there is one room that requires you to be in pairs so plan for that. The gift shop was pretty pricey but I assumed that. read more

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A really fun experience for the family. Seems best for the 10 and under crowd. Fun for picture taking. The best part is the ball out at the end. read more

It was far better than I expected!! It was fun and educative. Kids loved confetti room and we ended up printing out a lot of pics! Gift shop has many cute items too. read more

Color Factory - Art Museums Near Me - New York, New York

Color Factory NYC was a complete letdown. It's massively overpriced, overhyped, and honestly feels like a place designed to trick people into paying for aesthetic photos rather than a real experience. The marketing makes it seem magical and immersive, but in reality it felt shallow, crowded, and not worth it at all. For what they charge, the experience should be much better run and much more impressive. Instead, it felt rushed and underwhelming, with very little that actually justified the cost. It was the kind of place where you keep waiting for it to get better, and then it just ends. I left annoyed more than anything. There are so many better things to do in NYC than waste money here. I would never go back, and I definitely would not recommend it to anyone. read more

I had a blast coming here with my best friend! I was born in NYC but grew up in NJ for the most part so I am often finding myself over in the city, trying to explore different things. The color factory was on the top of my bucket list for museums to try out and it did not disappoint! The aesthetics were so cute and there were a ton of little photo opportunities. The day I went was pretty chill so not too many people were there. There are also some interactive components that are cool such as drawing a buddy while they draw you! The only real qualms I have with the place is that it is a bit small for the price AND, the food you receive was not as interesting as I was expecting. But nevertheless, it was a really cute place to hang out with my friend and take a lot of cute pictures. read more

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First time here and I will definitely make sure to visit again when back in the city! Such a fun experience on a rainy day , made you feel like a kid again , absolutely 5 stars !!! The ticket included sweet treats like fortune cookies , taffy and gelato and a cool souvenir to take home. Each ticket included a QR code to get your digital pictures emailed to you after you finish. This was so much fun !!! Great for all ages . read more

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The Color Factory is a exhibit featuring several rooms designed to help you interact with colors using nearly all of your senses: you'll taste jelly beans, ice cream, and macarons; you'll listen to music and dance on a giant golden disco floor; you'll look at a partner and color different features about her/him; you'll smell scents representing different colors; and you'll play in a colorful ball pit at the very end. It's a fun experience and good for an hour or so of entertainment, and there are some good photo opps (though unfortunately, the QR code cameras they have set up don't exactly crop the photos how you see them on the screen when you're posing for them -- we learned the hard way when we got our photos back and my head was cut off from about half of them). The price tag is a bit steep in my opinion, and I don't think there's enough to make me go back, but it's worth trying once if you're looking for something new to do or want some fun pics for social media. read more

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I never leave reviews but this is a total trap for people who just want cool looking photos for IG, don't waste your time or money.

*Interactive experience with multiple flash cameras rooms and free digital photos! At first I was hesitant why it's ~55 dollars per person, but they do have multiple rooms with different backdrops for photos. So I would say it's very worth it. Upon entering, you will get a bar code where you can scan it and take photos at each designated camera location. The digital photos are free and can be downloaded. However, you can also print hard copies at the very end of the experience in case you want some for memory or for photo album. We ended up getting the photo package which includes 5 hard copies for extra $23. They also give you candies and macaroon along the way(one per person). read more

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It was an enjoyable experience filled with cute, family-friendly activities and sweet treats throughout. My only complaint is the steep price tag (it was about $70/ticket after taxes and fees), but everything else was great. We luckily went during an off-hour, so we basically had the museum to ourselves! The staff were all friendly and helpful. Each room had its own theme and I especially loved the cherry blossom room - it was gorgeous! There's a lot of photo opportunities and you are given a QR code you can scan in each room to take photos if you don't want to take them on your phone. All in all, we had a great time! read more

Color Factory - Art Museums Near Me - New York, New York

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I loved this place! They have complementary bag/coat check. There are so many rooms for you to explore and grab goodies along the way as well. Each room is unique and so much fun! And there are so many opportunities for photos. This place is great for all ages. read more

The Color Factory - Colors in Bloom - What awesome new Spring vibe, Colors in Bloom! They've had us here a couple of times when they first opened, but they've changed a lot up, so, if you too, have been here in the past, it's a whole new vibe, with new rooms. Take part in the Colors in Bloom Codebreakers Scavenger Hunt, to take something special home. No worries, the macarons and salt water taffy are still there, along with the largest ball pit we've ever seen and the ice cream . Grab your jellybeans on the way in or out. They've added an ice cream flavor since we've last been there. We'll keep it a surprise for when you when you visit this spring . It's quite the experience for all ages, and make great gram pics. Wear your spring dresses and floral bonnets. The Central Park Confetti Accumulation Room is the shade shifting room to reflect the color changes of Central Park. Come here every season for something new. read more

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Not much to see for a lot of money. Basically a lot of selfie shoots. Spent more time on the survey than in the factory.

The Color Factory in NYC is not worth the money at all and is VERY overhyped. My daughter (age 10) and I went through in 35 minutes. As we walked from room to room I kept waiting for it to get better - it never did. Also - the ice cream pictures you see online are completely inaccurate. There was no cone or topping option. It was a teeny-tiny cup - that was it. The entire experience was very underwhelming, and honestly, boring. read more

Cute place for photos! But if you didn't know already, it seems very geared towards young children and families in general with the interspersed snack opportunities and activities. I did feel like they oversold tickets as the place was quite crowded at almost every stage of the experience. Especially at the beginning, there is not a lot of space for people. Coat check is a plus, but the way they have the line set up makes little sense. The beginning of the experience is a bit slow to get moving, so expect to crawl through for your first 20 minutes. My one big point that was a huge negative for me was the awfully colored, dirty bathroom. A sickly mint green, the lighting alone makes it feel awful. And there are only two stalls one of which was, um, unusable at the time. read more

Color Factory - Art Museums Near Me - New York, New York

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Fun experience but pretty expensive at $40 a pop. I will admit though, I wasn't sure what to expect. I thought it was just some museum where you take a bunch of photos with colorful backdrops that are "instagram worthy". But it wasn't really like that. We were a group of four adults and three kids and we all loved the experience. It was an interactive experience, and that's why we enjoyed it so much l. I don't want to give away anything specific but there are several rooms you can enter and they give you some treats along the way. The rooms go one way and you can't go back (kinda like mini golf) so if there is a group behind you, you'll have to be mindful of that. I don't know how crowded it gets but we pre-booked tickets for a Thursday at 2:45. It wasn't too bad. Some of the more popular rooms did get a bit crowded at some points but overall, we didn't feel rushed. I probably wouldn't recommend a weekend. Nice experience if you are looking for an activity to take someone from out of town - which is what we were doing. Otherwise, I probably would have skipped it. read more

Color Factory - Art Museums Near Me - New York, New York

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My friends and I literally had SO much fun here!! A great place for some cute photo ops and everything is super interactive and fun! We bought tickets in advance and went in the morning on a Wednesday so it wasn't too busy. They give you a little paper QR code card at the beginning and you sign up through an iPad and they then send a link to your email for the collection of your pictures (or you can scan your QR code on your phone to view the pics). You use the QR code to scan throughout the "museum" at their photo opportunities. You can scan it unlimited times and take as many pictures as you want. There is no time limit in any of the exhibits. They give you little colorful snacks like macarons and salt water taffy throughout which was a nice touch. My friends and I had the most fun in the confetti room and the ball pit. The silent disco room was a lot of fun as well! read more

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There are so many unique museums popping up around New York City, and I decided to check out the Color Factory. It's a cute and colorful experience with plenty of fun photo opportunities. A playful and vibrant spot read more

Meh To be honest for the theme to be color I found it a little dull. The experiences didn't really tie together and there was little in depth relationship with color. You will get to take amazing pictures and have a cute repertoire for Instagram, but other than that there is nothing more and in my opinion that isn't worth the ticket price. It gets very crowded and there is a lot of waiting around specially at the beginning so be patient read more

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And the birthday celebrations continue! My bf and I purchased tickets for the Color Factory on a Friday around 12pm. PERFECT time to visit! There were no lines, no crowds, nada. Now I knew it was going to be a great experience just from it being empty but before you enter the exhibit, they have coat/bag check! A DREAMMMM come true. If you check out my Museum of Ice Cream review, I stated that having somewhere to put your things while navigating the exhibit would be a game changer and BOOM here goes Color Factory setting the example. It's free too. I left my coat with coat check and started to make my way through the exhibit. At the beginning, you pick up a QR code which you'll register on an ipad so you can scan and take cool photos throughout the exhibit. They decorated for the holidays and had a couple treats and surprises along the way. I choose to try chocolate taffy and now im obsessed (Thanks Color Factory haha). I gave my bf and I two hours to navigate each room but it really only took an hour, and that is with taking photos, enjoying each room and checking out the gift shop at the end. Take your time because you can't go back to previous rooms. My favorite room had to be the silent disco and confetti room. Also, the ball pit was massive! I got to enjoy a scoop of ice cream here as well. Once you're at the end, you can view and print your photos at the gift shop (they charge for prints) OR you can save them to your phone straight to your email. I highly recommend the Color Factory for adults and kids! I will be back! read more

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Visited on a cold Friday morning but they were full. Needed to buy tickets online for a later time but glad we did. The museum is good for young kids. The staff was organized and friendly. We had a great time with the exhibits. Recommended and good place for a couple hours of fun for the little ones. read more

I had my expectations high for this place. But it's very small. Each exhibit is small and you go through them very fast. I don't feel like they brought any history into the colors. I was expecting to learn something. In my opinion I think it's a waste of money if you're going to spend only and hour at the museum. I went to the museum of ice cream a few weeks ago and I felt I learned a lot more and had tons of fun! The gift shop was full of junky expensive stuff. The only positive thing about this place was the slide in the ball pit AND the free souvenir of your choice. read more

A fun interactive group experience with plenty of photo ops and aesthetically pleasing exhibits. Took us almost 2 hours to get through everything as we were genuinely enjoying ourselves and taking plenty of photos. They have so many different rooms with different interactive aspects and you also receive some treats towards the end. It is a bit pricey but then again what isn't nowadays especially in a large well known city. Overall it was a fun experience and worth the visit. read more

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Great interactive art exhibit for kids and adults alike. Maybe a little overwhelming (sensory overload) for my 1 year old, but it was still fun. Artsy grandma had a lot of fun too. Lots of photo ops at each exhibit room. Also a lot of good sweets such as the colorful toffee and some yummy ice cream. Will definitely come back when my daughter is a bit older. read more

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I wasn't sure if I'd enjoy this without my kids but I went with my friend and we had the best time! It'll bring out your inner child in terms of creativity and fun. The exhibit exercises all of your senses with different activities to move through. Our favorites were the silent disco, the RGBNYC where different colors of light revealed different NYC images on a mural, and the confetti room. Treats were small and fun along the way. We enjoyed the macarons most. The ball pit was massive and would've been a big hit for my kids (1-6 years old). It felt clean and they're doing a good job of pacing the ticket times so it doesn't feel crowded. Highly recommend this experience for adults with or without children. The photo ops are really nice and the photos are delivered right to your email through a QR code you get right away (all included in ticket price). read more

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The color factory was so much fun! and very interactive. I love how when you scan the QR code it basically documents your experience and take pictures of you for each room that you enter. read more

Color Factory - the gigantic ball pit - Art Museums Near Me - New York, New York

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I love this place! Perfect place for all ages! Great for families and kids! They decorated for the holidays and they had some holiday treats and surprises! I enjoyed all their rooms and it was not too crowded. Definitely take your time and experience everything because you can't go back to previous rooms. Overall, I had lots of fun and took many great pictures! They have a picture system where they email you photos that they set up for you which is free and high quality! So you definitely get your moneys worth for the fun and photos. They decorated the photos with holiday photos as well so perfect for sending out holiday postcards! read more

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Visited with my niece and had this on the list of things she could do. She chose this the first day and we had the best!!! The treats and photo opps were well worth the price! I really wish we had something like this in our city! There's so many rooms and so many cool things to do in each room. read more