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    New York, NY

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    Mercer Labs

    3.9 (160 reviews)
    Open 10:00 am - 10:00 pm

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    A new look for Venus
    Courtenay O.

    A friend recommended this experience. She and her teens enjoyed it and she knew we would too. She was right! Since both of us love photography (he is professional photographer and I taught photography and video to high school students), we were mesmerized by the moving images and underlying story telling. It was a cohesive whole in beautifully segmented episodes. This was a great place to celebrate our 45th anniversary, too.

    Ji S.

    This is a place for visually stunning and immersive art. I loved Mercer Labs. There are different rooms to experience and each one is unique. I've been to other immersive art museums, but this place showcases more as they have multiple rooms and different experiences, not just visual. There is a ball pit room, rooms where the music is highlighted a bit more, a floral room, and of course the different visual art rooms. Some rooms have chairs and swings, but in others, you can simply sit on the floor and enjoy the experience. I highly recommend this place and would definitely go again. Words cannot describe the experience so take a look at the pictures and enjoy.

    Daja E.

    5/25/2026 The advertising for this museum do it justice for real. Never have I been somewhere with all the scenes were highlighted. Started off ordering tickets off Groupon (thank me later), and were quickly ushered into a waiting room that looked super dope. They had light drinks for purchase while waiting and you're off. Each room holds unique visuals and you can't help to feel like a kid no matter the age. A highlight of this visit was actually how many of us adults were sitting around the coloring table. These walls give everyone the feeling to be a kid again weather coloring, enjoying the ball pit or many other interactive experiences this place has something to offer everybody. Recommend you start here and work the city

    interactive drawing
    Rachel W.

    Stopped by for a visit on a rainy Saturday, it was pretty busy. The exhibits are all self guided. There were several very cool light exhibits, but some of the interactive exhibits fell short and weren't working as expected. I think overall, a very cool place to visit if you haven't been to a lot of mirror rooms but for $50+, some things should've been more well thought out.

    JiHae L.

    I finally went to Mercer Labs after planning to go for months. I had originally reserved tickets earlier, but the weather kept me from going so I really appreciated how the front desk staff honored them when I showed up later on. During my visit, they were running the Maestros and the Machines themed experience. Overall, it was just okay. There were definitely more rooms than I had expected, which was a nice surprise, but I wouldn't say the experience was worth the price. I was lucky to get the bogo deal which made it more worth it. There were a couple of highlights like the ball pit and especially the room with the sand like mateial. Those moments really brought out the child in myself. Unfortunately, a lot of the other rooms felt underwhelming. The 4D room, didn't live up to its expectation. Another downside was the lack of staff engagement. It didn't seem like they were paying much attention or enforcing any of the rules. For example, visitors were supposed to wear shoe covers in certain areas, but many people didn't and the staff didn't seem to care at all. Overall, it had a few fun moments, but I left feeling like it didn't quite live up to the hype.

    Quin S.

    It was a neat experience but seemed a little expensive for how short it was. There were also kids screaming, running, and throwing things all around. In the ball pit kids were jumping and throwing the balls all around, hitting others, and no parents were correcting the behavior. It would've been much more enjoyable if there were an adults only day or a few hours each day for no kids so you don't get run in to or hit with objects while trying to enjoy the exhibit.

    Haley F.

    Mercer Labs was unlike any museum or exhibit we've ever been to! 5 stars for the price we paid (we did this as bogo during museum week) but giving it 4 stars for what the usual price would be. The exhibits were all really cool and interesting. There were a lot of fun, trippy visuals and the music they select complements the art well. When we went on a Friday afternoon it wasn't overly busy and you were able to walk around and view things easily. I can imagine if we went at a busier time it would have been more difficult to enjoy the exhibits. The staff were there when you needed them but no one was in your face or rushing anyone at any point. There were a good amount of exhibits and we took about 90 minutes to get through everything. I don't think we'd ever revisit as it seems once you've seen it once you don't need to go again but for something new and interesting to do in the city it mixes in well with all the other available museums and exhibitions.

    Boss Bottled Beyond: Where Scent Meets Art - 10/5/25
    Alexis M.

    Mercer Labs is an Art & Technology Museum. Located on the corner of Dey St. / Cortlandt St., it is close to trains that are around & w/ in the Oculus World Trade Center Stop - includes various NYC MTA Trains & NJ PATH Trains. The "BOSS Bottled Beyond: Where Scent Meets Art" Immersive Exhibit was there 10/4/25 & 10/5/25. This was held to celebrate the launch of the Boss Bottled Beyond fragrance. Upon check-in & walking inside Mercer Labs which is a gorgeous space, patrons were given samples of the Boss Bottled Beyond fragrance, which smells heavenly. Mercer Labs has multiple floors, sensory rooms, had various Boss themed art / immersive installations, etc. One of my favorite was the immersive section that displayed the "Boss Bottled Beyond" fragrance packaging. Viewing it along w/ numerous colorful scenes/vibrant backgrounds while simultaneously enjoying the giant swings was incredible. Swinging back & forth & taking in the immersive experience was cool. Individuals could also lie down in a room w/ giant B-Shaped cushions & calming blue lighting. There was so much to take in and Boss & Mercer Labs did a fantastic job w/ this exhibit. Mercer Labs has clean bathrooms & is an overall neat & well-maintained art space. Currently, Maestros & The Machines Exhibit is at Mercer Labs. The ONE PIECE Exhibit is here from 10/9/25 - 11/30/25. mercerlabs.com @mercer.labs

    Farhana M.

    I enjoyed the One Piece exhibit. Although, just know the timed entry is just an illusion, at least it is on the weekends. I don't see a reason why the museum has to open at 5PM. Its not a restaurant. Anyways, if you have a 5:30 entry ticket, head over at 5. The line is long enough that you'll be on it for nearly 30 minutes, then you'll get in. I expected more though, especially for a $50+ ticket.

    Kendra H.

    One of the best art museums I have ever been to! The concept is so unique and interesting that it will leave you scratching your head as to how someone could think of this and bring it to life. There are various rooms you walk through and each room has something different going on to experience. My favorite rooms were the projections show, ball pit, light show and mirrored rooms. Another aspect I loved about this installation was how relaxing it was! The music is so ethereal and beautiful. Be prepared to be amazed. Worth every penny!!

    Valerie N.

    This is a fun, physical and digital art exhibit! There's multiple rooms spread across the three floors and how they integrate technology into it is very cool, like the robotics arm! The exhibit changed on occasion, but some of the rooms stay consistent.

    Brenda F.

    This was highly recommended to me by my dear friend.I loved Mercer labs so much!! I came for the experience, and I left with my inner child smiling. The first room was definitely my favorite. Immersive museums are becoming one of my favorites! Absolutely come check this out.

    Stephanie T.

    NYC Must-See Week from January 20-February 12, 2026 offers 2-for-1 tickets to museums & attractions across the five boroughs. Mercer Labs is participating in NYC Must-See Week. My friend and I originally booked our tickets for January 25, but due to the winter storm Mercer Labs offered additional flexibility even though they were open as scheduled for visits. We decided to reschedule for Sunday, February 8, 2026 and it was easy process. On Sunday, my friend and I arrived at Mercer Labs located on Dey St in New York, NY at 1:00pm. It is very close to World Trade Center and Freedom Tower. It is highly accessible via NYC subways (A, C, E, J, Z, R, W, 2, 3, 4, 5 trains) to Fulton Street or World Trade Center stations, as well as the PATH train. There is a waiting room when you arrive. After going through the metal detectors, tickets are scanned, and then you are in the first exhibit called The Window where a brief intro and disposable shoe covers booties were given. The Window acts as the transition space between the outside world and the world within the walls of Mercer Labs. The Map is a vast 360° world of light and sound where art comes alive. Masterpieces transform from Monet to Hokusai to visions of the future, blending past and present in a dreamlike flow. There are also 4 swings that you can sit on to enjoy the art. This was one of my favorite rooms. The 4D sound room was my probably my least favorite since it wasn't interactive. The Dragon is the world's largest volumetric lighting installation with thousands of LED neurons creating a dreamlike space where light becomes art in constant motion. This was the coolest room! The Cave was made entirely of pink hydrangeas. At the Drawing Station, characters and creatures can be colored in on the paper provided and then spawn inside the portal and come to life to live in the ecosystem. I colored in a fish and this was so cool to see it come alive and swim. Next was jumping into the ball pond. Then, in Freedom, guests can control a robotic arm playing an electric cello. In Archetype, a colossal robot recreates masterpieces in sand. There were sand for guests to play with as well. The last exhibit was Music box. Nachum's Crown Kid's are immortalized as robots turning the mechanism to activate the music box representing the intricate connection between sound and perception, the boundaries between languages become non-existent. Mercer Labs transforms the museum experience across 36,000 sq ft with 15 experimental exhibition spaces, interactive encounters, and immersive installations. Maestros and the Machines is conceived and directed by artist Roy Nachum. This is a living, breathing dialogue between past and future, reimagining what classic art can be in a world where technology is a tool for the creative process. His work -- often incorporating Braille and the iconic imagery of a child wearing a gold crown -- invites audiences to reflect on themes of humility, equality, and interconnectedness. Nachum's work is rooted in human connection, communication, equality and diversity. I really liked the meaning behind Roy Nachum's art, the crown symbolizes the blinding nature of power, success, and desire. It suggests that in the constant pursuit of achievements, people often lose sight of their true, authentic values and "important things in life". Mercer Labs is similar in some ways to Arte Museum in terms of interactive encounters and immersive installations, but both are still worth visiting. Mercer Labs shows how art and technology converge to transform the way you see, feel, and interact. Definitely worth checking out! My friend and I spent an hour and 1/2 here.

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    Page 1 of 4

    Ask the Community - Mercer Labs

    Is Mercer labs fun for kids ages 4 and 8?

    It might be a little scary for a 4 year old. There are a lot of loud sounds and large, fast moving images.

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    Review Highlights - Mercer Labs

    A few other immersive art experiences has details on the description and what the art is meant to represent and even the material used.

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    Arte Museum - View of the cafe wall

    Arte Museum

    4.1(92 reviews)
    2.6 mi

    5 Star experience for the BTS fans. I ventured here with fellow Army friends to enjoy the BTS…read moreArirang themed exhibition. Each room was pleasant to the eyes and the nose -- seems there were floral scented rooms and a light fragrance in the air. The staff was very friendly and welcoming at the start of the exhibit and you are free to explore at your own pace. We were never rushed to go room to room and plenty of photo ops! Surprisingly, my favorite art piece was the bunny moon. But my favorite room was the Arirang themed room with the red lighting. BTS songs were playing and video clips were playing on a loop. About 15 minutes to see the full display. There were many other unique themed exhibits but I don't want to spoil it for you. If you like immersive exhibits, scented rooms and BTS, this is the Museum for you! Check online for a coupon for the exhibition and for the Arte Cafe. Some admission ticket prices include a free drink at the cafe. The cafe also sells Korean Corn dogs fried with cheese and other fillings. There's even an interactive table you can see while dining at the cafe. Side note: the gift shop was super fun to browse and they sold Van Gogh themed items, the bunny plushie and other items from the exhibit. There were keychains, art cards and sticker stamps, as well as playing cards, plushies and music boxes.

    Arte Museum (AM) interactive art is worth a visit…read more Immersive experience are all the rage but not all of them are equal AM has multiple spaces but I recommend getting there on the earlier side because some spaces are smaller so fewer people increase the enjoyment. The installations change but the interactive element of flowers and water displayed on the wall and floor bring you into the whole experience It is a large install. There was also a BTS install at the end. I am not a fan but even this was interesting in it's own way. We finished in the cafe to enjoy a late and the projection art continue. The display changed with the white of your latter on the table.

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    Arte Museum - Exhibit

    Exhibit

    Arte Museum
    Arte Museum

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    The Museum of Modern Art - "Eurasia Siberian Symphony 1963" by Joseph Beuys Panel with chalk drawing, felt, fat, taxidermied hare, and painted poles

    The Museum of Modern Art

    4.4(2.3k reviews)
    3.9 miMidtown West

    May 18th 2026 we got kicked out of our timeshare at 10:00 a.m. but had the rest of the morning…read morefree. What's open on Mondays and close to our timeshare on 57th Street? Museum of modern art. Purchase our tickets online beforehand $22 for seniors and $30 for adults. Good thing as there was a line at 10:30 when they opened all of people with prepaid 10:30 a.m. tickets. Headed directly for the 5th floor with works from 1880 to 1950 including Vincent van Gogh, Henry Mattese, Claude Monet, Pablo Picasso, Alfred stieglitz, and Frank Lloyd wright. Famous individual works include Henry Matisse women dancers, Salvador Dali The persistence of memory, Claude Monet water lilies, Vincent van Gogh Starry night, and Pablo Picasso Les Demoiselles D'Avignon More modern works on the 3rd and 4th floors. Got through the entire museum seeing what we wanted to see by 11:45 a.m. Plenty of time for lunch at Blue and then the 2-hour journey by walking, subway, and air train to our gate at JFK airport

    Date of visit: April 14, 2026…read more The Met's hipper cousin, The Museum of Modern Art is a New York institution, from its expansive collection to its vast and varied gift shop. If you've not been, it's definitely interesting, though your interpretation of art will likely determine just how much time you spend here. Speaking of the gift shop, there's an amazing number of things to see there, at a variety of price points, so if you're looking for a souvenir to bring back home or a gift for an upcoming event/occasion, there is a little something for everyone here. In terms of the art, again, variety is the spice of life, but it may be best to come up with a plan of attack first. The galleries themselves can be a bit labyrinthy (I know it's not a word, but it really fits here) and it's easy to miss things. Recommend going up to the top floor and working your way down, too.

    Photos
    The Museum of Modern Art - Groupies in font of Van Gogh's Starry Night

    Groupies in font of Van Gogh's Starry Night

    The Museum of Modern Art - Creativity Lab on 2nd floor

    Creativity Lab on 2nd floor

    The Museum of Modern Art - Ruth Asawa: Hanging Multi-Lobed Continuous Forms

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    Ruth Asawa: Hanging Multi-Lobed Continuous Forms

    The Frick Collection - Interior courtyard

    The Frick Collection

    4.4(600 reviews)
    4.8 miUpper East Side

    The Frick Collection is located in an 18th-century, New York mansion that once belonged to steel…read moretycoon Henry Clay Frick. This was his home when he was alive. Mr. Frick knew that he wanted his art collection to be seen by the public, so he built a home with that in mind. The building is just stunning and it is near Central Park. It is truly a most elegant and intimate museum you will even go into. Mr. Frick was the consummate collector of works from the Renaissance to the end of the 19th century. We were impressed with not only the art by Degas, Turner, Vermeer, Rembrandt and more old masters, but the number of sculptures, ceramics and decorative arts. The collection is housed in a series of small rooms. As you walk from room to room, you will be awe struck by the beauty. The inner courtyard is such a peaceful place to sit. This is a gallery we visited in 2020 and wanted to return to see the latest renovations which were completed in 2025. They evidently spent 220 million dollars and 5 years to complete these renovations. We were thrilled that we could again use our membership at the Walters Art Museum in Baltimore to gain free admission to this gallery. The renovations included a new, state of the art, 220-seat auditorium. They added 27,000 square feet of new construction; 30 percent more gallery space for permanent collection display and exhibitions; added its first-ever onsite cafe; and created a new double-height reception hall. Visitors can now walk up the grand staircase to the second floor. They have also installed new public elevators where 10 rooms and five additional passages of the original residence are beautifully renovated and stocked with masterpieces for all to view. We were disappointed that they did not bother to spend any of the renovation money to place a brief description of each piece of art next to it. They relied on everyone carrying a smart phone which I do not have.

    A beautiful mansion with a museum inside…read more The Frick Collection is a private art collection that was turned into a museum, housed in the former Gilded Age mansion of industrialist Henry Clay Frick. It's an interesting way to spend a Sunday, particularly if you enjoy art, architecture, or historic homes. That said, I found the collection itself less impressive than I expected. Admission is $30, which felt steep for a relatively small museum spanning only two floors. The artwork is certainly worth seeing, but the mansion itself was honestly the highlight for me. The architecture is beautiful, with ornate ceilings, elegant rooms, and a gorgeous courtyard and garden that make the visit feel more like exploring a historic New York residence than a traditional museum. One thing to note: photography is strictly prohibited, and the rule is very clearly enforced throughout the museum. Overall, I'm glad I visited, but at $30 for the size and scope of the collection, I'm not sure it's a must-see unless you're particularly interested in the Gilded Age.

    Photos
    The Frick Collection - Courtyard with fountain

    Courtyard with fountain

    The Frick Collection - Garden fountain

    Garden fountain

    The Frick Collection - Some guards are so militant that there's a cloud of angst in the rooms they look after. One guard didn't stop yelling.

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    Some guards are so militant that there's a cloud of angst in the rooms they look after. One guard didn't stop yelling.

    Color Factory - Grab your headphones and go dance in the next room under the disco lights

    Color Factory

    4.1(647 reviews)
    1.1 miSouth Village

    I had to run it back while in NYC and this was one of my favorite dates I've ever went on!…read more My friends had never been so they trusted me with a good time. We had so much today and it brought back the first time I came here and the amazing memories we made. It allows you to be a kid again and enjoy sweet treats and cool rooms while capturing photos ! Pending my link , then I'll update more photos #RICJAMES4EVA lol

    Color-Free Factory Aug 2026…read more My advice: money is green, which is a color. Keep your green money in your pocket and don't spend it at Color Factory. A color museum should have COLOR. This place was unbelievably shabby and unloved, the confetti room had no confetti, the color rooms were just painted empty dark closets the size of a mop and bucket. The whole thing could be done better in your own garage with three quarts of Sherwin-Williams paint and a roll of paper towels for confetti. The ball pit was only ankle deep in balls. I'm so embarrassed for Color Factory, I could make this place better in one long weekend with $100 and the help of three kids from a teenage art class. Collect colored objects from Goodwill, buy paint samples from Lowe's! Let kids paint! Buy colored plastic magnets and some light tables! In such a creative city packed with broke art students, this place should be amazing. It could be a home for inventive uses of color and design, instead of a broken, shabby, color-free house of sad. Skip Color Factory and just go for a walk in amazing New York. There's more color and creativity in one city block, and it's free.

    Photos
    Color Factory - Daughter and grand.

    Daughter and grand.

    Color Factory - Confetti Room

    Confetti Room

    Color Factory - The confetti room ! Our favorite room

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    The confetti room ! Our favorite room

    Guggenheim Museum - Andy is using his camera and his mind as the sword of dignity  
         --W.Shakespeare

    Guggenheim Museum

    3.6(1.2k reviews)
    5.7 miUpper East Side

    The Frank Lloyd Wright-designed building piqued my interest forty years ago, but I found viewing…read moreuncomfortable on the museum's helical ramp. Living walking distance to "Museum Mile," I thought it time to see if my sensibilities have changed. Aargh! Wrong time to visit. Hold off coming till the end of September since the ramps and some floors are closed. Very confusing going from one level to another. The elevators don't go to all the floors. Sometimes you're directed to a stairway. Other times they'll tell you the same stairway is closed and you have to find another. I much prefer MOMA and the Whitney, but when they're done doing whatever they're doing I'll return. Nonetheless, my visit was sort of worthwhile. The one minute solitary light 'experience' on the 7th floor is pretty cool. Some modern works on the upper floors I breezed over. The lower level -- or is it considered the second level?! -- was more to my liking.

    Come on, it's the Guggenheim. I don't love modern art, but they do pick the best pieces here so…read moreit's still pretty great. The spiral design makes it an easy walk, no getting lost in mazes of rooms, no stress about missing any areas. They have an Infinity Mirrored Room here, and the current exhibit of Carol Bove has some metal pieces with pretty cool textures and shapes. If I have limited time, I'm more about The Met, but the Guggenheim is definitely one for which you should make the time.

    Photos
    Guggenheim Museum - Create stuff never imagined.
 Pop 'em in the kisser with unique. 
      KnockOut

    Create stuff never imagined. Pop 'em in the kisser with unique. KnockOut

    Guggenheim Museum - 'Anisotropic metaphoric deception.      
 ...like anyone else has this idea'              
     --Marcus Aurelius

    'Anisotropic metaphoric deception. ...like anyone else has this idea' --Marcus Aurelius

    Guggenheim Museum - The dance of Art. 
 You don't have to believe it. 
 Your tears will suffice...      
     -Oscar Wilde

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    The dance of Art. You don't have to believe it. Your tears will suffice... -Oscar Wilde

    Whitney Museum of American Art - 'If you don't editorially coax an illustration, nothing good will happen'
         --W.Shakespeare

    Whitney Museum of American Art

    4.0(652 reviews)
    2.0 miMeatpacking District, West Village

    I have been to the Whitney twice already…read more Here are the things I love about the Whitney Museum of American Art. - Start on the 7th floor and go through each floor. No two floors are alike. You will definitely tempt all five senses. -Gorgeous Terraces where you can go out grab a drink and take photos of the Skyline of West Side. -Contemporary Art/Artist each work of art is in a league of it's own -Tour guides available to answer your questions and provide tours on highlighted artist and artwork. You definitely need to take the time to absorb the artwork and look for the silver lining. What does this piece mean to you? How do you feel? -Frenchette Bakery at The Whitney- located on the ground floor. Good food and drinks.

    The Whitney Museum had a free admission week or something. The picture i posted in this review,…read morethis artwork is Cross Bearers by the self-taught African American artist Bessie Harvey (1929-1994), it looks self taught. The Museum was packed, angry elevator lady and not many people of the culture that reflects the artwork. Weird. This whole place was pretty crazy, i did nit think the art was that interesting. I mean, everybody acts like this is a big famous art museum that can change your cultural life or something, but half the people walking around in there are just phonies trying to look like they're deeply moved by a bunch of twisted old tree branches. It depresses the hell out of me. ​Its not that iteresting so don't overthink it, with all those gnarly roots and painted wood sticking out everywhere like some wild creature.That part was pretty cool, I guess. But then you've got all these fake foreign snobs in cheap coatd standing around stroking their chins, nodding like they're having a damn spiritual epiphany, when you know they're just going to go buy a ten-dollar cup of tea downstairs and brag about how cultured they are. That stuff just drives me nuts. ​The room itself was alright, clean and quiet enough, and that colorful quilt hanging on the wall behind it wasn't half bad either. But after about twenty minutes of staring at roots and watching people pretend to be brilliant art critics, I just wanted to get the hell out of there and go home. ​Three stars. It's fine if you're in the neighborhood and feeling lonely, but don't let anybody sell you a bill of goods about it.

    Photos
    Whitney Museum of American Art - A large fiberglass sculpture featured at the 2026 Whitney biennial.

    A large fiberglass sculpture featured at the 2026 Whitney biennial.

    Whitney Museum of American Art - Don't play what's there; play what's not there. 
        --Miles Davis

    Don't play what's there; play what's not there. --Miles Davis

    Whitney Museum of American Art - We love the MeatPacking District

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    We love the MeatPacking District

    Mercer Labs - artmuseums - Updated September 2026

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