This business was taken over in 2023 by the Luckers, who worked (and still work) closely with…read moreThomas, the previous owner. This store is an amazing place to buy that special gift for someone, even for yourself! They have unique estate pieces that you simply won't find anywhere else. They have a friendly, helpful staff and owner Carol is there often. Studio Jewelers can also help you with repairs.

I absolutely loved this store. Studio houses mostly antiquey and vintagey type styles as the owner…read morespecializes in one of a kind pieces. In fact, the selection is a mix of estate jewelry and pieces made in house. No wonder there were so many romantic and art deco styles. I fell in love with just about everything! I don't usually love opal but their earrings had me drooling. And they have a good selection of gemstones and other precious stones apart from diamonds. They had many earrings and rings featuring emerald, ruby, citrine, and more. Too bad I couldn't snap a good pic of these beauties. It was cost prohibitive for me but oh! this store was just breathtaking.

!!!IMPORTANT!!! My story/nightmare dealing with the jeweler in Murphy,…read more A.K.A. "Murphy Diamond Center" Performed work on our engagement ring, only to then..., "after the work was completed", to come out saying now that what they held back until their money was made on a useless "fix" SAYING that what they have "fixed", will only "break AGAIN!!!" At which point they then moved on to using their sales tactics, trying to get us to purchase an entirely new setting for $1,850.00! (As if it was basically the only practical choice we had!), adding in, saying, "HOW IT WOULD BE SUCH A SHAME FOR OUR BEAUTIFUL DIAMOND TO FALL OUT OR BE LOST", if the current ring was to break again! So yes literal "scare tactics" were used, and were brought upon us literally the moment we arrived there excited to pick up our ring! Which I now realize to be part of their deceitful tactics, the day we were there to pick it up, after we dropped off our property to be fixed, (and what should have and at many, many places is, a job thats easily considered, a completed while you wait procedure), for everything we had done, they made us wait approximately three FULL WEEKS!!! Not to mention even with all this time and over all this time, they did this knowing full well that they were "fixing" a "doomed" engagement ring setting, only to inform us after the work was performed, without giving us the choice of saying okay since the ring is no longer viable then don't solder it and charges $70 for absolutely nothing, as in exactly what they did! They knew they were doing work just for the money and waited until after said work was performed to only then admit the "fix" was moot! This diamond center after letting us know that our ring was actually fixed for no reason even though they charged us $70 then tried strong sales tactics to get us to buy a brand new engagement ring setting weighing I believe somewhere between 3 to 3.5 grams, for get this,.... $1,850.00!!! which is literally more than $528 a gram for 18 karat gold! And just so you know gold may be high but that would be them charging $16,422.65 for an ounce of 18K (75%) gold when an ounce is valued at what, somewhere around $4,500 at this moment? They are truly NOT about making beautiful jewelry... They're whole agenda is about "making" beautiful "bucks"... 'YOUR BUCKS!' and have proven undoubtedly, they're main agenda is to make as many of those bucks as possible, while giving 'us' as there customers, the absolute very LEAST value possible for those "bucks" that they can possibly get away with!!! Jewelers in literal New York City have far better prices and deals on better quality jewelry then this place does. If that doesn't tell you something powerful I don't know what would. Needless to say, STAY FAR, FAR AWAY from Murphy Diamond Center! Best wishes and Good luck!

Delightful store. I don't even mind waiting around when they…read moreare busy, because of all the beautiful jewelry they have for me to look at. I bring my watches to them for battery replacement since the last Walmart experience I had and they crushed the face of my watch trying to get the back on. I trust the Murphy Diamond store with Fossil collection.

This shop is a hidden gem! I felt like I was in a museum. They have curated such beautiful and…read moreunique pieces. There is something here for the professional and for the novice crystal lover. I left with a lemurian, charoite pendant, and some beautiful selenite pieces to add to my collection. I highly recommend this magical shop!

My favorite stop for authentic, native jewelry. General Grant and his family are simply fabulous…read moreand have a passion for people and right living. Their Wampum and Silver jewelry are original pieces of art that you will enjoy wearing while sharing the history of this beautiful area. A *must visit* when in Cherokee!

What a treasure of a find! Attended a conference in Cherokee and had one day to shop. Visited…read moreseveral touristy shops and enjoyed the variety. When we entered this gallery, we were mesmerized by the beauty, quality and uniqueness of everything our eyes could take in! As three women who love beautiful jewelry, we were thrilled, and purchased identical earrings to wear at our conference that were designed by a Cherokee elder, General Grant. We received many compliments, and felt very connected and respectful of our host culture! A must visit!

Was in Cullowhee for baseball season and befriended a lovely lady. I mentioned to her that my…read moreheirloom good luck necklace had broken. My great uncle has been the US Envoy to China in the 30s. He brought it back.. She immediately recommended Hollifield Jewelers. I was really pleased with them and confident to leave it there. Highly recommended

Hollifield Jewelers is the best jewelry place in the area. My husband bought my engagement ring…read morehere several years ago and we still keep coming because they offer great customer service and clear information about their products.

Jay and Irene are knowledgeable and willing to find a way to help you. Ring sizing is a must for…read moresomeone with huge fingers like me... and these guys can make it happen. Definitely recommended.

Great family owned store. Vanessa & Peyton were fabulous. Beautiful jewelry. Much of it is…read morecustom made. Not the cheap stuff, these are quality pieces. My wife loved just about everything. (I had to reign her in). As this is gold mining country, I opted for a gold filled paperweight. My wife went with gold coated leaves that make unique earrings. If you're looking for a quality keepsake. Look no further.

Purchased beautiful jewelry crafted from local gold. Staff and owner Rachel were super helpful and…read moreknowledgeable. Happy to have a uniquely designed piece from Dahlonaga gold that I can wear the rest of my life.

Took the Mrs. wedding ring for repair and while there ask how we make sure she gets her diamond…read moreback. The counter help seems like a jewelry snob and replied "Nobody wants your diamond" then went on to add "we have much better diamonds here". Note: she didn't know and I've been told by jewelers before it was a very nice diamond. She was just being nasty and rude. It hurt the Mrs. as we purchased her ring when we were young and emptied our savings to purchase it. The owner should evaluate her as she's not very good with people and we won't be back!

I dropped off my ring to have it cleaned, polished and the rhodium finish redone. When I picked it…read moreup it looked better than the day I bought it! I can't stop looking at it because it looks like a brand-new wedding ring! The people working there were kind and friendly and very knowledgeable. I highly recommend Jewelry Expressions and will definitely use them again.