OMG, I just looked up Willits Power to get their phone number and noticed some not-so-nice reviews…read moreand I am seriously surprised and want to say that I disagree wholeheartedly. This is a small local business that is simply wonderful and a cornerstone of our community. Not only do they carry -- EVERYTHING - you need to maintain your ranch or outdoor property like tools of all sizes, outdoor clothing, etc. etc., they also sell and rent all the important equipment you need to dig, trench, build, garden, etc. at reasonable prices from large scale to small scale. They also fix all your small engine stuff like mowers and weed eaters and do so really, really well. I LOVE this store! They also have dog and horse supplies, houseware, canning supplies - just all kinds of cool stuff. We are incredibly lucky to have this place in our small town and we have always been treated really well. So don't listen to those other reviews at all because Willits Power has what you need at fair and honest prices.

I encourage everyone NOT to support these crooks! They are unprofessional in every way and this…read morelast time will be the last time they ever overcharge me again. Of course, they're also way overpriced as well so why buy something that's way overpriced just to get horrible customer service when you can get it. Cheaper elsewhere from very friendly folks then aren't out to get you.

Professional, prompt and courteous…read more New refrigerator installed a couple of days after visiting.

My Mother has bought a few appliances from this place. The only reason they are still in business…read moremust be because they are the only game in town. But given the options for shipping to the Coast now they should really take more care in their hazardous advice and customer service. Each appliance my Mom bought (stove, refrigerator, upright freezer) she was told that since the plug won't reach she should just use an extension cord. In double checking she found out that this is dangerous and a fire hazard (thank you Ft Bragg Electric). When she called to notify Canclini they told her on the phone they "Didn't want to listen to this." And cut her off. Being from an older and more vulnerable demographic, this seems very predatory and dismissive. My advice would be if you need any appliances on the North Coast this place would be a last resort. (If zero stars were an option I would do that)

It's good to finally have Apple sales and service back on the Arcata Plaza. Tech support by Jordan…read moreis great!

Helpful Store Guy Jordan always gets it done! What an incomparable resource for Apple usersread more

Future Satellite is simply the best for custom installation of internet, cable, satellite, TV and…read moresound systems.

Tony always does such a great job. He's extremely thorough. Makes sure everything is working…read moreproperly and also very tidy before he leaves.

I'm so happy to have discovered Northcoast Audio. I was about to order a new a Sony Bravia TV…read moreonline but I decided to see if I could get it locally. Chris was super accommodating and offered to order straight from Sony while matching the best online price. By the time I left the store I had also purchased a nice Sony AV receiver $200 cheaper than online. Chris is just a great guy and not a pushy salesperson. Doing business at Northcoast Audio is a pleasure. Shop local!

Parker Stewart installed our new home theater system (4k TV + denon receiver + 6 speakers)…read moreyesterday. He was polite, interested, competent and helpful. In two hours he helped me move the older system out, put in the new system, plug it all in, configure, test and make sure I know how to operate the many devices & remotes. I highly recommend this pain-free way to upgrade. Chris helped me pick out the components - the 4k TV is brilliant and the sound is much better than my previous "home theater system in a box" (from Amazon). Pricing on par with Amazon; satisfaction much better! --Scott in Loleta