We were looking for a piece of equipment for home use, visited Johnson Fitness and Discussed…read moredifferent equipment types pros and cons for us with Jason. We settled on an elliptical and again Jason went over the pros and cons of good better best. We felt very informed all along the way. We picked up and assembled, the unit is rock solid but will have a tech look at it due to a clicking sound when in use but based on the customer service I have received thus far I am not in the least concerned it will be addressed and rectified. I am in sales myself and have a high level of expectation when it comes to customer service. I can't speak for Johnson as a whole but I believe a companies values are carried through their employees. If you are looking for home equipment I would not hesitate to see the folks on the East side.

Johnson Fitness Staff Jason and Brian were really knowledgable and able to help me replace my old…read moreequipment with some great new options. I had previously purchased equipment from same location years ago when it was 2nd Wind Exercise. My old equipment had served me well for over 9 years but I was in need of something to help keep me on track with some new fitness goals after recovering from a knee surgery. I would highly recommend Johnson Fitness and Wellness for there helpful staff and great elliptical options (ended up getting a Matrix Suspension trainer).

After visiting a number of home exercise equipment stores in the Madison area, I recently purchased…read morean elliptical at Bill's Fitness Store. Bob was knowledgeable about all the equipment in the store, will patiently answer our questions and didn't apply any high-pressure sales pitches. The pricing at this store is consistent with what I'm finding online and when I experienced a glitch in the delivery and set-up, it was promptly remedied to my satisfaction.

From the owner: Quality Exercise Equipment Sales Serviceread more

Alex and his colleague did an amazing job disassembling, reassembling and moving our Octane…read moreelliptical and treadmill from the garage from our recent move into the basement and even serviced both machines. No dings, and they are still in good working condition! Overall they handled the job very professionally and courteously.

When company that delivered our new elliptical did a less than stellar job of assembling our new…read morepurchase, we called Alex from Fit Tech, who saved the day. He did a fantastic job servicing our elliptical and made sure we were pleased with how it was operating. We especially appreciated his willingness to make a service call on a Saturday afternoon.

Looking to buy a new treadmill. We were not greeted or acknowledged when we entered the store,…read morebasically ignored until the sales guy finished up with previous customers who didn't buy anything. We were polite and didn't want to use the equipment until he showed us the features. When he did finally come over to talk with us he copped a snotty attitude and said "you waited long enough why didn't you try it out?" So that told me he noticed us but neglected us! He talked with us for about 5 minutes and then turned and started helping another couple! What the heck? He was a major turn off. We left and I told my husband we are NEVER going to go back into that store again! Terrible, terrible customer service! By the way we bought a $3000.00 treadmill with another store. His loss.

Avoid these guys like the plague…read more A few years ago we were looking to buy a treadmill for a heavy guy. We spent well over $3000 on the treadmill, and we also bought the extra warranty through their shop. After spending $80 on delivery, it wasn't long until the motor nearly caught fire. Clearly the machine was defective in its design, so we sent it back to 2nd Wind at another cost of $80. We had only had the machine a few months, and it was still under factory warranty. 2nd Wind refused to give us either store credit or to return our money for the cost of this defective machine. Some district manager offered us $500. Six years later, we have no machine and we're out the money we spent on a defective machine. 2nd Wind did not stand by its own warranty nor did they guarantee their product. Buyer beware.

Terrible staff. Acted bothered, agitated and annoyed when my child had a question. Made me want to…read morecringe and jump out of my skin. I think the guy was more of ginger/strawberry blonde. Just ridiculous behavior from an adult. Please train your staff on common social etiquette.

They mostly sell used equipment but they do also stock some new stuff. Just like a thrift store,…read moreyou're at the mercy of what people are selling. It took me 2 or 3 full winters but I lucked out and came across a pair of skate skis that were the right size and reasonably priced. If you want to try out a new activity but don't want to pay full price for equipment, start checking inventory a few months before the season starts for the best chance at a good selection. Selection tends to be pretty good early on for the popular sports.

Johnson Health Tech is a Taiwanese business that was founded in 1975 and sells fitness equipment…read moreunder the brand names of Matrix, Vision Fitness, Bowflex, Schwinn, Horizon Fitness, and others. In 2025, my husband and I purchased a Bowflex treadmill from a brick-and-mortar sporting-goods store. We had heard of the Bowflex brand decades ago, but I was not aware until now that Bowflex was purchased by Johnson Health Tech in 2024. The price of the treadmill was reasonable, and it came with a warranty. For weeks we have been using the treadmill. We like its speeds, inclines, handlebars, cup holder, screen, etcetera. It is helping us to get in physical shape. We have not experienced any problems with the treadmill. If we do have any problems with the treadmill, then I will update this review. (I empathize with the reviewers who wrote 1-star reviews.)

I'm assuming they bought out the Bowflex brand, because they are horrible…read more I have received about 4 emails indicating that the bowflex was recalled. I've tried numerous times to submit the form and it won't work. I contacted these people, and no one is willing to help. I tried to escalate it, and they said "sorry due to legal reasons, we cannot help". So you're just going to harass me about this recall but then not one person from your company can help? Get out of here! You are a fraud!

I've been a customer for twenty years or more. I've bought all my bikes here and come here for…read moreservicing. Always get treated well. Bikes last and hold together. Repairs are accomplished while consulting and advising me so I get the best equipment I can afford. Also I get informed about what to expect in the near and long term so I can do preventive maintenance. In particular I have to mention Derek, a person in the service department of machinery row bicycles in Madison Wi. A great diagnostician, advisor and technician. The best in the business as far as I'm concerned.

Great bikes and location! $50 each for a two-hour rental is a ripoff! Maybe a half day rate?read more

Clean, friendly staff and the manger took the time out his day to give me a tour which I really…read moreappreciated

Neo and Trinity used to keep in shape using this place, but then they killed them off (lame)…read more Matrix Fitness is pretty good, and when they have options to watch digital content like Netflix or even better, they're really good, but I think Precor bikes are slightly better even though the TV quality sucks, and Cybex is definitely the best of the bunch in my experience, but these days I use a lot more Precor than Cybex and Matrix combined, not sure why.