I've been a customer for twenty years or more. I've bought all my bikes here and come here for servicing. Always get treated well. Bikes last and hold together. Repairs are accomplished while consulting and advising me so I get the best equipment I can afford. Also I get informed about what to expect in the near and long term so I can do preventive maintenance. In particular I have to mention Derek, a person in the service department of machinery row bicycles in Madison Wi. A great diagnostician, advisor and technician. The best in the business as far as I'm concerned. read more

Recently dropped off two bikes here to have them serviced. Jake helped me with the drop off. He did a quick check of the bikes to see if there was anything major that needed attention. It looks like John and Jesse were the techs that worked on the bikes. Both were done wonderfully and they look and feel like new again! I've bought bikes, have had bikes serviced, and have bought accessories from here and it is always a pleasant experience!! Keep up the good work! read more

They have a great selection of bikes. Their staff is very knowledgeable and most of them have been there for a very long time.

Working with Ben to put together the components for my build was great. His expertise ensured that everything was compatible. Had I sourced them all myself, I'm sure I would have wasted time and money on parts that wouldn't have worked together. While many of the components could be found online at a discount, the premium paid by working with a local shop was well worth it for the expertise alone. read more

Machinery Row Bicycles - My new Salsa Fargo - Bikes Near Me - Madison, Wisconsin

Michael is very helpful. However, I do think that when people purchase a new bike (especially an e-bike) that there should be more support around understanding how to care for the battery, the chain, the gears, for example. read more

I've long lusted after the amazing bikes at Machinery Row. Deep inventory and friendly and knowledgeable people. However, I have great bikes and bought a bike rack yesterday. But, my next bike will probably be from Machinery Row. read more

Machinery Row staff are so friendly, welcoming, and helpful. While I've typically found rented bikes to be kind of old, used (up), uncomfortable, clunky, and no size fits anyone the TREK that I recently rented from Machinery Row was amazingly perky, super comfy, and smooth shifting--making for a most enjoyable ride. I'll be back! read more

Called asking if they could do inner tube tire repair on my electric scooter and the lady said yes. When I arrived the guy at the service center said " no we are alright" and was super disrespectful. Never coming back to this shop again. read more

Fast and friendly service. Good quality rental bikes. I was in from out of town and wanted to bike the Lake Loop. Made it all the way around! read more

Machinery Row bicycles was a treat - in all respects. Was immediately greeted when I walked in, and the associate (Cameron) was engaged and attentive to my interests. We looked at several bicycles, and ultimately test-rode 2. I came back the next day to purchase the desired bicycle (2022 TREK Domane SL6, 56cm). During 'dealer prep' the mechanic uncovered a flaw in the braking system. The sales associate (Adam) looked for another, similar model - and found one in the inventory - on site! Could not be more pleased with my experience, and will assuredly recommend Machinery Row to all of my friends, colleagues, and family. Well-done! read more

Avoid this place at all costs. I wasted so much time bringing back a bicycle for repairs. It took them 2 tries and they still cannot fix its. They were extremely rude to me as well. It seems absurd that someone can spend a great deal of money and get treated this way. read more

Great Store with lots of Bikes and Accessories. I flew from California to get a very rare bike here, Chris and Jake and everyone in the store were super helpful and packed the bike for shipping to California. This store is better than any in Southern California so Wisconsin should be proud. Thank You read more

Always very friendly and helpful. Great selection. Convenient location. I have purchased accessories, a bike, apparel and asked for service. All the store employees have been great. read more

This bike shop has been recommended for years by a bike tour company for renting. Prior to renting, I had emailed bike fitting info for them to help with getting the correct size bikes for us and they never used the information. We ended up trying our best to do the fits on our own. The bike tour was for 7 days of riding, and the bike they loaned me was in need of some serious maintenance and new tires. Luckily I didn't need the larger cassette on the last day, since I couldn't get it to change. I wouldn't recommend this shop for rentals. They might be a good shop for other things, just not attentive to rental needs and the most expensive rental I have had for a sub-par, ill-fitting bike. read more

Jesse helped me out with an emergency spoke repair while I was out on a ride. The entire crew was amazingly friendly and welcoming.

Stopped in and dropped my bike off for a deluxe tune up after getting a service assessment. The total quoted included a couple of parts they identified in the assessment, and added those to the total. The parts were pricey, but no big deal. I kept the estimate. They said it would be between 10 days and 2 weeks. I got a text within that window saying it was ready to go. When I stopped in to pick up my bike, they said it would be $35 more than what they had quoted me. I let them know that the amount was more than what they had quoted, and showed them the estimate. My first contact said that they had to add a new derailleur hanger because the old one had broke during the tune up. I replied that I had received no communication about this additional part. The first staff person walked off to find a manager. A few minutes later a second staff person walked up and angrily showed me the broken derailleur hanger. Again, I replied that I had never received notice about replacing the part. He stormed off. After several more minutes, a third staff person approached me. While he was polite, I was unsatisfied with his explanation that for a part that cost only $35, they couldn't be bothered to reach out because it would slow things down. He said he couldn't do better than 10% off the cost of the part, even though a quick search shows the hanger generally retails for under $20. The level of communication and service was definitely a sincere disappointment. The total cost of parts and repair was half the original cost of my 3 year old bike, they couldn't give a heads up about a new part. Its not about the money, its about the relationship, but they were sure to make it clear that they don't see those as valuable. I am just glad I can take my business elsewhere. read more

Great fast help. But very VERY low quality tires and tubes at this location. Got a new 30$ tube (include 1minute for him to put it on). Only lasted 4 hours of riding around on Madison bike trails. Tube i had prior lasted almost a year/&half of heavy riding on mtb trails. I was thinking Mabye its my rim. But! Nope. Now new tube i bought online has already passed multiple days of riding and still holding! read more

Great product selection and service center. The guy who sold my my bike, and the guy I brought my girlfriend's bike into for service where great. The guy who helped check out our bike after service was not very motivated and kind of dismissive to our questions. However, one poor experience will not change the fact that you all are awesome! Never had better service at a bike shop. Being a bigger guy, I often get treated different when I go into a bike shop or similar active lifestyle store but did not at all have that experience with your team. Thank you! read more

Left bike there with my lock for a chain replacement service, was returned without the lock. Shop said they looked around and didn't find my lock. This is frustrating. read more

Very polite clerks and fast service. I got my State trail pass there this week! Summer hours are in place.

Case of Business done in bad faith - and reading other reviews apparently it's a common problem here for the staff to not own upto their mistakes. Rented a bike from this place for someone else. I know nothing about bikes so the gentleman on the phone signed us up for an expensive option and gave no quote. No receipt was provided either. Later the friend informed me that she was charged a hundred bucks for one day rental - more for a bike than for a rental car. When I returned the bike, I voiced these concerns and while the staff was friendly, the excuses made were inacceptable. Apparently it was assumed we must be looking for a high end bike since it was Ironman weekend. Good place if you know exactly what you're looking for or are well versed in the nuances of bike selection because if you're an average Joe, you're better off elsewhere where they won't assume you know everything about bikes and charge a hundred bucks for a daily rental. read more

Driving west from Chicago we stopped in Madison for a few days to ride the bike trails. On the first ride I noticed my front tire was split. Searched out bike shops and saw Machinery Row was right on the Capitol City Path near downtown. It's a big store with lots of bikes, accessories, clothing and a large repair area. Rode there and they had plenty of replacement tires to choose from. The tire & tube were replaced in 15 minutes at a reasonable price and we were back on the trail quickly. As an aside, the customer before me brought in two bikes, one needed a part and was left for repair. The second was fixed and adjusted in a few minutes at no charge for him! read more

Machinery Row Bicycles - My Trek out front of Machinery Row after they replaced my front tire in 15 minutes! - Bikes Near Me - Madison, Wisconsin

I'm the kind of penny-pinching nerd who would usually rather waste half a day figuring out repairs from YouTube than pay and not learn. But when I've stopped in here out of need, I feel really well taken care of. The wrenches are friendly (last stop in I got offered a cookie because they were passing some around, and I happened to be walking by), but they try to meet you where you're at financially and logistically. I end up with what seems like exactly the most reasonable deal I could ask for - plus just that something extra. Have been to several shops in town; while none is terrible and several are very good, I think Machinery Row is the best at *figuring out what the customer needs and wants, and then delivering that,* rather than thinking there's a particular way things *ought* to be done and imposing that on you. read more

Good shop - some services seem expensive, but I am broke/cheap! They really really helped out getting my bike at least road-ready for a pretty dang reasonable price for parts and labor. Really friendly and helpful folks, iconic location, endless selection of awesome stuff. Would love a shopping spree there :) Glad to live in the same town that has this bike shop. read more

I'll start by saying I'm disappointed I have to give this place a full star. This is a "buyer beware" review. I purchased a Trek mountain bike from this place over a year ago for around $8,000. First and foremost, the bike itself is a beast! For the first few months, I really enjoyed it. Then I notice that the main sprocket is starting to dig into the carbon fiber frame. I take it back to MRB for them to look at it. The first response from the technician, and I quote, " it's just cosmetic, not really an issue". When I suggested that if he were to buy a brand new car, would he care if someone keyed it down the side? Just cosmetic, right? He didn't know what to say. They contact Trek and stated that it is a manufacturing flaw that happened during the building of the carbon fiber portion and it can't be repaired but rather needs to be replaced with a new frame. Bummer, as I know I will be out some riding during the nicest time of the year but, oh well, it happens and at least Trek is standing behind their product. Weeks go by and I get contacted by Ben the "manager", stating that the bike is fixed and ready for pickup. Along with the message I get a picture. The color scheme I chose when I decided to purchase the bike, is now an all-black frame, with weird accents from the previous frame such as the covers were still the original green/yellow. When I ask why the bike is now black, MRB states that warranty frames are always black and that is what I have to accept. I stated that this is not the product I purchased and was told, "there is nothing we can do". After a very short conversation with Trek Warranty Dept. directly, (I had no other choice but to call), Trek agreed to send a frame to their custom paint department. MRB then calls me and presents it like it was their hard work that got me this solution. *insert eye roll*. MRB then informs me that the carbon fiber portions of the original frame can not be replicated so those areas need to be painted. I agreed. (just wanted my bike back asap at this point), but I did ask for an art proof of what it will look like or at least color swatches of this new mystery color where the carbon fiber was. No go, "can't be done". Fast forward a few months, I get a message from Ben the bike is complete and ready for pickup. Once I looked at the bike, what was carbon fiber was now a weird, clashing grey, to the original green/yellow. I left debating how bad I wanted to ride vs. the ridiculous color choice and decided to message MRB within an hour and said I couldn't live with spending that much on a product and hating the way it looked. Of course, the response was they have done "so much already" that I was just to accept what they gave me and hit the road. The exact message was "I'll consider this matter, and any future business concluded at this point. We will not swap your parts to the custom replacement frame we had done for you and I will return that frame to Trek. Please feel free to collect your bike at your earliest convenience, -Ben". Basically, take your all-black framed bike home and don't come here again. Again, I was forced to go directly to Trek Warranty, who in about 10 minutes, found the exact bike as mine, same color scheme, same size, at Trek Madison East. The exact replacement, brand new, in exchange for the defective product I purchased. Instead of working for the customer, Ben and the folks as MRB are simply trying to get your money and then need you to "hit the bricks". If this was the only game in town, I would think that a purchase here should be followed up by a lot of praying that the product is not defective or breaks. Fortunately, it is not the only game. Rob and the folks at Trek Madison East are awesome and truly care about customer satisfaction. They are not just a Trek distributor with horrible customer service...**cough**...they are there to make your customer experience outstanding. Trek and Trek Madison East = A+ Ben "manager, used loosely" and MRB = F read more

I want to thank the staff at MRB for providing a great experience. Kudos, in particular, to Ben for answering all my questions and making time fly during my visit to the bike store. All staff members were extremely polite and professional. 5-star service! read more

The customer service rep was very kind and welcoming which I appreciate. Made me feel comfortable and unintimidated unlike my experiences in other bike shops! read more

Personal service, no pressure sales focused on my needs and desires. A fantastic service all around....and safe during the pandemic!!

Machinery Row Bicycles was a life saver for me!!! I flew in from San Diego for the Ironman race and my Argon E119 Tri+ bike was having Di2 issues, it would nit shift to the big ring. To make matters worse it was the day before bike drop off. I called around some local bike shops and they were booked out or did not know how to fix high performance bike. I came across Machinery Row and Colin said bring it on in! I was ecstatic!! I brought my bike in and they were swamped! But they prepared for the Ironman being in town. They don't schedule any appointments two days before the race from what I was told. They have multiple mechanics available for drop ins and bike issues. Genius! They were friendly, patient and understanding. Even while handling a stressed out client. I wish I new about this bike shop when I first arrived here at Madison. It is a one stop shop! Great supply of nutrition and bike tools. Even there prices were reasonable. Thank you guys for being a great support to the Triathlon community!! read more

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Wide variety of products, added accessories in shop, saleswoman watched me ride and advised that I increase the size of the bike when I would not have known to. She saved me years of knee pain! read more

I attended the free "How to repair a flat tire" class (as of 7/2016, every Tuesday at 6 p.m.) Joel taught the class and there were two of us wanting to learn to fix a flat. We sat on the store floor and Joel got each of us a tire. We went from good tire to flat tire to taking it apart and lots of tips along they way to replace the tube and put it all back together. I found the class helpful, and appreciated Joel showing us some of the necessary tools without being salesy about it. Clearly they have stuff for us to buy, but I felt that I could have thanked him for the class and walked out without buying anything just fine. That said, they offer a 10% discount on all equipment purchases to class participants, and I did end up buying some of the recommended items. I appreciated Joel's clear and prudent advice. In addition, the cork on my bike's handle bars was coming off, so I asked if it could be replaced then and there. The mechanics were all working on bikes, but one fellow took my bike immediately and replaced the cork. What I REALLY APPRECIATE is that he gave the gears a quick tune up too and it rides better than ever. Between the quality class, 10% discount and great quick service on the handlebar job, I highly recommend Machinery Row bicycles. read more

There are different types of nerds in this world. You have the computer nerds, the science nerds, the band nerds, etc. One hybrid nerd are the outdoorsy nerds, part geek...part druid. Within this sub group are the bike nerds...people who just live for biking, know everything about it, and talk to you about the intricacies of bike design and construction. During these talks, you'll most likely want to crush a cyanide pill and end it all, as the glassy eyed, non-blinking sermon will just continue ad nauseum. However, before you decide to check out, know that you are in the presence of passion. These folks know bikes, they love bikes, they ride bikes, and they are most likely married to bikes (hey you sexy Trek...can I blow up your tires tonight...how about we grind some gears...maybe after we go for a spin....). They set me up with a nice touring bike rental, impeccably maintained, and sized appropriately. They also gave me a map for doing the loop around lake Monona, a 12mi ride that is challenging but also beautiful. The shop has hundreds of bikes and accessories all over, and I even saw a $20,000 custom bike there. Everything you could possibly want to complete your bike gestalt is here. As someone who works out everyday, and is an unabashed gym rat, I sensed a strong pull towards getting into regular biking after these jaunts. Give me a few months to learn the jargon, and I'll wax eloquently on the virtues of biking. Just please pretend to listen and don't kill yourself. read more

Great location on the Lake Monona bike path, so I often by to take advantage of the free air pump outside the store. When I take my bike in for tune-ups, the repair staff has done a terrific job getting my bike back in prime condition at a fair price. The staff has always been helpful and accommodating. read more

I want to give a shout-out to Derek, who works in the shop. I've brought my bike (an oldie I got on the cheap and don't want to put much money into) twice now, and Derek has stopped what he was doing both times to help me with an issue while I waited. He replaced the crank arm with one they had in the back the first time, doing a thorough and skillful job, and after I mentioned I had just bought the bike, he examined the bike and told me that it was safe to ride but listed the potential problems to look out for down the line. He never recommended serious (and expensive) work, since he understood without me really saying it that this is a patch-and-go operation. He spent at least ten minutes with me. He charged me $10. The second time, the front wheel was making a sound when I rode the bike, especially at higher speeds. He figured out very quickly that the axle wasn't spinning much at all (because the wheel probably needs replacing), and loosened it up. The problem was fixed, and the front wheel also spun more freely. He charged me $0. So, thanks again Derek. Keep doing what you do. read more

I went in with a rear flat. I knew the wheel wall was damaged so I was expecting I'd need to replace it. They offered to do what they could with the existing wheel to get the tire inflated (the advisability of which I lacked the expertise to weigh,) or to replace the whole wheel for twice as much as I'd been quoted elsewhere. At the quoted price for the cheap fix, I opted in because it seemed worthwhile. Then the actual cost of the service was twice the quote and the repair only lasted a couple days. Total waste of too much money; there's no way I'll be back for service any time soon. read more

This review is for their bike rentals. We rented 2 bikes to ride around the lake. You pay for a day $30 per bike...even though we just needed it for an hour or so it was still $30. So...the good news if you want it for the whole day, it is an okay deal, but if you want it just for a short time, it really isn't a good deal at all. Service was below average. We had to wait quite awhile to get them and then upon returning them we barely got a "nod" acknowledging us. Next time I will just have to bring my bike with me! :) read more

I would have appreciated slightly better customer service but everyone else is as entitled to his attitudes as I am mine. To be specific, I needed to get a quick bit of work done on a bike before taking it on a trip. Now, I understand the purpose of a queue for service. But is it really not possible to pay more to get it done faster if it has to be? Such an "I actually do need this in two days, beyond that is too late" situation is relatively rare, and it seems like an appropriate time for flexibility - "it will cost you double but we can move you ahead of the line." In as much as the first-come-first-serve is important, I agree, hence why you pay more. Others in the line probably won't be too upset, because the circumstances are understandable. read more

I am a total bicycle newbie and finally decided to buy my first bike. I did some research on the Internet, so I had a fair idea of what I wanted. When I went in, the staff was so incredibly helpful and worked with me on my level. I worked with Hana, and she was great about teaching me about the different bikes, letting me try them out in the bike path outside and then helping me get the necessary accessories for me to get started. Before I left, my bike was tuned up and all my accessories attached. I was able to ride my bike home right out of the shop, which was awesome. I look forward to going back there for all my bicycle needs!! read more

After a negative experience here, the management at Machinery Row reached out to make things right. I was very impressed with their professionalism and appreciate their successful effort to right a wrong. This time around, the service was exceptional and my bike was even done a day ahead of schedule! read more

While I've never bought a bike from them (they have a sexy collection of the latest Trek's), I often stop by for some quick repair. Reasonable, fast, and downtown, Machinery Row is my go-to for repair. While the repair staff is on the stand-offish side, they clearly know what they're doing. read more