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    Curious

    4.7 (116 reviews)
    Closed 10:00 am - 6:00 pm
    Updated 2 months ago

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    Services - Curious

    Cards and stationery

    Gift shops

    Curious Photos

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    Recommended Reviews - Curious

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    Reviews With Photos

    Stop #2 on my Stationary Store Day crawl!
    Pam S.

    Another stop on my #StationaryStoreDay Crawl. What a gift shop! This place has everything! I love the array of jewelry here... I always say if you are traveling and need a perfect souvenir that says out of town without it being cheesy (and that no one will use) jewelry always is a safe bet. Plenty of sassy and feisty gift items as well but just know that you'll find a children's section, unique culinary items and the service is impeccable! I will say the one consistent thing I realize on my crawl this weekend was that most of these shops offered personal gift wrapping... I am so glad that stores are doing it again. Respectfully Reviewed.

    Tiny candle
    Gabriella M.

    Love visiting this store. It has a lot of quirky items for sale and sells merch for each South Bay city. They will even wrap gifts and stamp initials for you. Loved the pride month display!

    Nose pencil sharpener and cedar pointe pencils!
    Erika M.

    I stumbled upon curious when I was in the Hermosa Beach area and starting a new pen pal hobby about 2 months ago! I was looking for a fun stationary shop and found this lovely gem! I had a lovely chat the first time with Andrew, one of the owners. (Saw them again this time around, and they remembered me, so talk about customer service!) I learned that most of their items are curated and locally made! You can see the passion for all things stationary and all things fun, quirky, and queer (hello!!! Sign me up for everything!) I just had to come back and get more! If you're to just window shop, you'll also have a lovely time talking with them and may just be tempted to buy at least one thing!!! I mean, how can you not!?! I got a cute "evil plots" memo pad, some fun stickers, and some beautiful cedar wood penicls! Things are a little pricey, but your shopping small, which is, at the end of the day, worth the price, in my opinion! So stop by, have a chat, buy something funky, or just admire the funness!

    Polka Dot Soapstone Heart
    Sherri M.

    When visiting in Hermosa Beach, we went into this awesome little store on Pier Ave! Took photos in their old-school photo booth with our grandkids! And shopped around looking at their very well stocked shop! Bought a darling little soapstone dotted heart for my stone heart collection. Lots of kids gifts, gifts for mom, gifts for dad, housewarming or host gifts too, and a beautiful candle collection including my favorite brand Voluspa. Oh and fun kitchen accessories. When you make it in, take your time browsing as they have something for everyone! And what I appreciated was something for every budget. Friendly shop owner too!

    Coffee anyone?
    Patrick L.

    I love this store, and others like it (there's a similar shop in Washington D.C. - not affiliated.) What? A store with high-quality cards, interesting doo-dads, fun odds-n-ends, funny socks and stuff that says "F*ck" etc. You know, the kind of shop you visit every few months and drop ~$30 or so on things you can't live without! Yesterday, it was greeting cards. The visit before it was socks. Next time it will be the Otto Octopus ceramic tray. As far as I can tell, the only thing missing is a bar. Lol... Love CURIOUS! 5 stars!

    outside
    Tawny V.

    If you're in hermosa and need a pick me up or just want to buy some good stuff you must make a stop at Curious. Its quite the shop, there is something for everyone! Cards, Candles, games, kitchen towels, stuff for your pets. Again it's a very unique store you need to come in and experience it yourself!

    Syndee S.

    I was doing some last minute Christmas shopping and strolled by this awesome store . What a great experience in this cute little shop. The perfect store to grab a last minute gift for anyone ! I will Definitely a customer for life! Bryce was friendly and so was his staff. Love this store you are perfect !

    Max S.

    If you are looking for a unique gift idea, this is the place to shop. Even if you are not, this is a great store to pop your head into when in the area and look at all the great home decor, books, jewelry, etc the store has to offer. Even the layout of the store is inviting. There are steps that separate the store into multiple areas to slowly browse and appreciate the way the merchandise is artfully displayed. It makes the shopping experience enjoyable. I observed the same in the expressions of the other shoppers in the store. I did not purchase anything on this visit. I will have to remember to come here the next time I am looking for that unique, eclectic gift for a friend. I liked the different Buddhas they had displayed throughout the store.

    Scott S.

    Curious is a novelty shop that offers unique and often times spiritually influenced items that are truly interesting. The shop is located right in the heart of downtown Hermosa Beach on Pier Avenue. So, it is easy to get to and parking is abundant via metered street parking and in the nearby lot. Curious it's a spacious shop that is made up of separate rooms. Each room is fully stocked with an eclectic blend of items. What this shop is great for is finding that unique gift item or purchasing that curiosity piece that you never knew that you needed. Curious is a fun place to shop!

    Family photos from the store owners - love the personal touches

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    3 years ago

    Such a cute little store with some unique items owned by the nicest people! Would go back to get books and other items.

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    3 years ago

    I absolutely love curious. Every time I visit Hermosa Beach I stop in there and always find something I love

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    Page 1 of 3

    Ask the Community - Curious

    Review Highlights - Curious

    Bryce, the owner, is SO nice and will offer to paint furniture items in a different color if you'd like.

    Mentioned in 12 reviews

    Read more highlights

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    The store was closed for weeks - no sign indicating it was closed, just their standard sign with…read moreposted hours, but they weren't opened during those hours. I stopped by numerous days, still closed. I called multiple times thinking maybe they required an appointment, I left a voicemail, no response. That's cool, I assumed maybe they were on vacation? I finally noticed it was opened and went in to buy my wife a present she wanted. I took a picture to send my wife 2 options to find out which object she wanted me to buy for her. The owner yelled over "No photos!" I was confused, so explained why I took the picture and even showed her the text I was sending to my wife. She acted very skeptical and said, "Our insurance won't allow photos inside." I tried to be very nice, but she acted very skittish - I was dressed nicely, I don't look threatening or menacing in any way! So I tried to build some trust and explained how i'd been trying to come by for a long time but they were closed and asked if they were on vacation. She didn't choose to answer. I told her I tried calling and left a voicemail, she said she never received any missed calls, acting like I was lying to her. Insulted I felt compelled to show I was telling the truth and showed her on my phone the number of times I called. I don't know what the problem was, but I really tried being nice to her. The entire store has glass windows, everyone can see inside and could take pictures anytime they want to, I don't see how insurance could prevent photos from being taken. Accusing customers of violating some photography rule is not smart business - even after showing her my text to my wife she acted like I was scouting the store to rob it! I almost walked out, but i didn't want to disappoint my wife, so I bought the present since I knew it was something she wanted. But I won't be back and I discourage others from shopping here, there are plenty of other places to buy presents - I tried to support a local business, but maybe this is why people are choosing Amazon and other online businesses, the local owner was not appreciative at all.

    Curious - stationery - Updated July 2026

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