Most reliable beauty supply! I've been coming for years to all of the locations across LA and I'd always recommend.

I buy earrings and hair products all the time. The first time I decided to buy a wig they sold me the wrong one. The lady waiting on me had two of us in the wig room she took the wig to the counter because I was still shopping when I got home she gave the wig the other lady had looked at. When I got home it wasn't the wig I picked out they wouldn't exchange it I never opened it. Wrong color I'm stuck with a $40 I didn't want. read more

Do not come here , security guard is rude and wouldn't let me or my service dog come in .. as he shut the door in my face . Horrible experience. Wouldn't suggest coming here. read more

(2018 REVIEW) Simply wanted to offer DBS a positive shot out for opening their store exactly at 9am. Why is this a factor? It shows professionalism, unlike Hairzone Beauty Supply located on the corner of 85th & Crenshaw. I needed to make a quick pick up for some supplies and I even asked what their hours were the day before. Welp, I showed at 8:55am, waited and then waited again and no show lol. I mean the sign said 9am, but hey maybe someone was running late. Anything is possible and I can understand. Either way, it was a turn off in regards to running a business and especially when deadlines need to be met. So nothing personal, just business. Yes, DBS is limited with a few things they offer, but at least I know I can depend on them and THAT'S good business. So again, many thanks DBS for showing up on time and offering items I was looking for. I only offer 4 stars because the younger generation seems not to comprehend that it is unprofessional when you're on your cell phone at the counter and second, there was a limitation on some supplies. Yes I would return if/as/when needed. read more

Super friendly and welcoming environment. Love their products and they carry a lot of discontinued products that you can't find at other beauty supply stores! Will be coming back! read more

They are well stocked with products that I'm always looking for very helpful with service and it's clean.

I WITNESSED THE MOST AMAZING GESTURE! I was there cleaning up South central and my gf needed some last minute shampoo and stumbled across this place. As we are checking out, one guy (white) that was also part of the cleanup came inside for nail polish removal (for graffiti). He got 8 bottles and as he was going to pay for it - the cashier (not sure of her name) told him that she was going to cover the charge!! He insisted on paying and she told him she was grateful for him and everyone that showed up to the neighborhood to clean it up. I thought this was beautiful and had to be acknowledged. I don't live by this area- but i would love to come back just because of this. Thank you so much! We need more ppl like you!!! read more

They need to vet there employees better these people are very rude and have absolutely noooo customer service I wish I could give them 0stars!!! read more

I can always count on a knowledgeable sales rep to help me find what I need. Aside from that they carry a large assortment of beauty items, some that I can't find in other stores. read more

I been shopping around different beauty supply stores in area because my usual one raised their prices. Thankfully found this place. They have a huge selection. Super friendly/helpful staff and competitive prices. read more

Don't come to this store!!! I drove all the way from dtla and got here at 7:45 pm and the security guard would not let me in. They supposedly close at 8 pm but have a sign up on the door that says they close at 7:50 pm. I will never come back to this store again. read more

Came here to get some braiding hair with my sis which is a hairstylist. And the cashier Alma had theee NASTIEST attitude ever!!! My sis tried to use here cosmetology discount card.. (that she received from them) and uses often at this location and the girl was asking for CA id like somebody gonna counterfeit a discount card for 15 fonky% off. Then I wanted to also get some lashes and when giving me my change she jus dropped it in my hand and some fell on the counter. I said that was rude she said its only a penny that fell,, I ask her why does she have a attitude with me because of the previous customer. She jus said ok and walked away. Rude rude rude. So IF U decide to visit this bueaty supply make sure and I hope to God u don't encounter this chick Alma. Hopefully she'll no longer be in the customer service business. read more

Many thanks to the 12 year-old boy who directed me here, 'cause Diamond is awesome. I can't speak to the hair, wigs, or beauty supplies, but the selection of $1 jewelry makes the Compton Swap Meet look like a joke. TONS of earrings (like, a thousand different pairs) in every color you can think of. A lot of them are pretty big for my taste, but for a buck, even if you wear 'em once, so what? Also bracelets, hair clips, other stuff. I didn't even realize they were all a dollar and chose really carefully, then was more than pleasantly surprised at the register. Meaning I gotta go back, 'cause there were some lightning bolt earrings I should probably buy. read more

Diamond Beauty Supply - Cosmetics & Beauty Supply Near Me - Los Angeles, California

I orginally can into this particular beauty supply because of all the amazing reviews it had, now I feel as if the reveiws are not real or genuine because my experience was not as the reviewers described. I will never return to this place ever again! I recently moved to Culver city and I was looking for a new go to beauty supply. I saw this one on yelp, and the reveiws were amazing, so I thought i'd give ot a shot.The associate that help me out when initially came Ias very nice and seemed to be knowledgeable, I spent about thirty minutes in there picking out the right hair, the first question I was asked was "what length do you want" and what was my price range. I told the associate that I wanted 16 inches. After looking over the different hair they had to offer. I finally made my decision and said " I wanted a 16" and a 12. I double checked the prices then She rang me up and I was on my way. I get to my hair dresser, under the impression that i had everything need and i would make it in time for a very important interview for a promotion i've been working very hard to recieve; only to find that i have both the wrong color and length of hair. I was so distraught and immedately turned off. I called let them know how much of an inconvenience this really was! I had to pay my hair dresser for the work she started, and leave to return the hair I was sold. When I came back into the store I had two of the employees tell me how I could have still went to the interview and ways is could have temporarily done my hair, without any knowledge of what type of industry I work in. Point blank period as an African American women if I walked into the interview with my hair looking any old way I would not be taken seriously. Because of the major set back I really just wantes my money back , which i didnot of course receieve, which is another reason i wont be returning, of you sell an honest product you should not have a fear of unhappy customers with returns right? I felt as if the manager that was there at the time really feed off of the attention that this was bringing into the store because she then got "loud" with me. I should have received my money back because the employee who btw left early didn't care and gave me the wrong products. If I were you I would go somewhere where they value there customers amd if they mess up they do the right thing not keep your money for something you did not want or pay for. read more

I came into the beauty supply for one thing but end up with several items. This is a cute little store which has jewelry, accessories, hair extensions, hair products, etc.. I was walking around the store and no one asked me if I needed any help. I notice a lady.walking near me and I asked her if they sold a soecific product? She said, yes! it's behind the counter. (mind you there were two counters and I was standing at one) I stood over at this counter there waiting for a while, and finally another lady came over by that counter to get something and asked if I need any help. I said, yes I wante a hair product. She said the same thing it's behind counter but on the other side. I said wow, the other lady didn't tell me it was on the other counter. I just been waiting over here thinking I was going to get some service. . Overall , I like the products and I may give the store another. read more

I like this beauty supply. It is large and they have a good selection of items. They also have a large area of cute jewelry/accessories for only $1.00. I say if your looking for it they have it. I don't really comparison shop but I think they have pretty reasonable prices on hair care products. And I have never left without getting what I came for. The cashiers are usually friendly and helpful. But they do need to turn the music down a little. On more than one occasion when I go to the counter to pay someone was holding up the line to buy hair. If I'm waiting to pay and someone is still selecting hair than let me pay and move on and you can get back to the person who is indecisive about what type of hair to buy. read more

For this to be a black owned establishment I have to say the customer service that I have received from the MANAGER of this store is horrible ! Please do not shop at this beauty supply store, they do not believe in restocking items properly in the store or helping look for a items in the store. Save your money people read more

Customer service at its finest. It is such a Delight to have someone who understands and appreciate their customers. Mircale is an amazing employee. The culture she creates amongst her staff is very positive. She always goes above and beyond. You can always tell when she is working she brings and great presence and is very poised. I appreciate her and recommend hiring more professionals like her. She is the best! read more

I have been a customer of Diamond Beauty Supply for several years. I've always prized this business as the store was always properly stocked and the sales associates are professional and pleasant. However this was not my experience today. Upon arriving at the supply store I was greeted by a sales associate who was washing down the cement pavement in front of the store. I had walked up the same time an older gentleman did. We were both told to come back at 4:00PM; it was 3:30PM. Not sure why we were turned away. I assumed due to crowd control Covid-19 restrictions and her cleaning off the cement. We agreed and left. Upon our return at 3:50PM we noticed people walking up to the door and walked right in. When the older gentleman tried to enter he was told he had to wait. When he inquired why, he had been previously turned away at 3:30PM, he received this response "If you were here at 3:30PM you would have received a ticket to enter." She then walked out to more arriving cars handing out tickets. When she returned to guard the front door, I chimed in and let the sales associate know that I was there earlier as well arriving the same time as the older gentleman and we were both turned away and received no ticket to enter at a later time. The only reason I chimed in was because she spoke to the older gentleman very disrespectful and he was visibly upset. A few more people walked up, handed her tickets and entered the beauty supply. I let her know that I was displeased with her customer service and she was being very disrespectful to the older gentleman and myself and did not appreciate the way she was speaking to both of us. I advised her that she needs to be very careful of how she speaks to and treats people as she never knows who she is dealing with. In this case...a writer. Her response "Well alot of people like us!" I explained to her that this has nothing to do with the store being liked. This is about poor customer service and bad behavior, eye rolling, sighing, and smacking of lips followed. Just then another associate walks up and directs her not to argue with NOBODY and its too hot for this. Excuse me, I am SOMEBODY. I am a paying customer and I demand to be treated with respect. Her response "It's too hot for that!" She then said to come in, waving us both in. The only reason I entered is because this is the only beauty supply open near me that has what I need in this moment. If it weren't for that, I would have turned and left. This employee needs to be held accountable for her actions. I will no longer spend money were the customer service is poor and establishments take advantage of their customers by not demanding professionalism by their employees. This has to stop. I will never shop here again. Next time I will take the drive to an establishment who values great customer service. read more

Love diamond beauty supply, the have the best accessories, and prices, they are well organized and are always stocked!

I order hair products from Diamond Beauty. They immediately took my payment but have never delivered any product. Sent them an email and was told I would receive a refund. It's been almost 4 months and Nothing. Now they refuse to answer any correspondence. Beware of this company. TOTAL SCAM read more

Found this place while driving and I love it. The prices are reasonable and they have a lot more items that other beauty supplies. I recommend this shop read more

OMG!!!!!!! I loved coming to this place. I came up on a lot of supplies. I live in Northern California, so the hair supplies are for caucasians. I grew up in LA so I knew I needed to go deep to find a gem. My sister needed some real hair clip-ins and that's exactly what she got for a good price. She loves them so much that she forgets that its not her hair. lol. While my sister shopped, I found a cute hair scarf, beauty supplies (lip gloss, bobby pins) and jewelry. This place is so diverse and has so much inventory. The employees were friendly and great. They went out of their way to find us the best deals. I definetly will be coming back. read more

Great customer service variety hair color accessories and different color jewelry. Large private wig room lace fronts, full wigs, & half wigs in addition to drawstring ponytails. read more

Employees were kind, helpful, and answered my product questions. I found what I was looking for. I would definitely return.

If there was a zero star option I would gladly give this establishment zero stars. I frequent this beauty supply because they usually have what I need. About 2 weeks ago I came in and bought supplies and one item ( edge brush) wasn't put in the bag. I noticed and thought ugh I have to go back and ask them for it. I kept my receipt and asked my sis who was going there to take it and let them know that the $3 edge brush wasn't put in the bag. They informed her that they would take my info from the receipt, name and phone number and call me after they run the tape back.... What ? For an edge brush..are you serious. That's ridiculous. My sister just bought another one. I thought about it a few days later and the lack of customer service really annoyed me. So, after a few days passed I called and spoke with a manager who apologized for her manager not getting back to me and yet didn't offer any good customer service. Due to their employees negligence and lack of quality customer service from management they've lost a few customers and it only cost me $3. I'm never returning to that beauty supply. Businesses should treat customers better than that. read more

Not really sure about how legit a few of the reviews left here are, but mine is very true and I too like Samcam have had problem with the hair. Now once you go in it looks like a decent place and the hair looks gorgeous but someone I know went for the "indian hair" they were selling which is priced veryyy highly and it had lice in it. The actual weave hair when she got it home had lice in it. A weave expert examined and said the same thing. It was very disgusting. As for everything else make up and costume jewelry hair dye etc. ill get from there if im in the area and need it but i will never buy any hair from there. read more

I found this place while I was killing time last month, The beauty supply includes a generous assortment of assessories including hats and jewelry. All resonably priced. I came here for the first time and I will be a loyal customer! read more

Talk about variety! This place has everything a girl needs. I really like how they stay open later than most beauty supply stores which close at 6. I come here for all my hair products, earrings, necklaces and more. They also have a beauty salon in the back. I wish they lot was bigger and had more parking but it doesnt beat the variety and quality they have to offer! read more

Please beware! Don't make online purchases from Diamond Beauty Supply! Buying from Diamond Beauty Supply through Amazon is the only time I have been ripped off making a purchase on the Internet. I placed an order and had a $100 purchase deducted from my checking account. They never fulfilled my order. I made several calls. You can never talk with an actual person, and can only leave messages. I also wrote several emails. I finally received a response to my request that they refund me, and they advised that they would . . .but nothing happened. When I wrote back to ask, I was told that they expected the item to come in momentarily. I continued to write with no response. I have never received my products or my refund. read more

You should be able to find every thing you'll need in the beauty world at awesome deals! Already with so much discounted jewelry and wigs, they now just opened a very NICE hair professional hair salon next door to the beauty supply store too! I definitely would want to come back here just for a beautifying day with my friends~* read more

Great customer service, I will be back. The staff are very knowledgeable and know the products they sell

Terrible ! It's supposed to close at 8pm ! I got there at 7:50pm and the security wouldn't let me in I informed him that online it says 8 ! He hunched his shoulders and said "no we close at 7:50" which is a bald face lie ! Terrible customer service ! Literally every time I go in there ! read more

Thank you guys for being available when I needed. Every time I come its a pleasant experience. I never leave feeling cheated. Nice customer service and I love the wheel read more

One of the main cashiers has a horrible attitude and body language toward customers. Not a super welcoming or helpful environment, however, there is a huge selection of earrings for $1.00 and they also have more of a variety of scarves. read more

I went to this store because I had a last minute appointment that I made for an interview,this store was in route and many people recommended this store but in all reality I give it 3 stars for effort. This location has great accessories which I did stack up on, but as far as hair that I was getting, something in my stomach told me not too, I asked the clerk for help told her I wanted mid length nothing to drastic or over the top, dark brown color to blend with my hair and something I can use more then once, or last me at least 3 months, virgin hair to be exact. This clerk handed me a number 1 which is Black and a #4/30 which is like a blonde brown talking about this color is nice, The color was nice but I was not looking for mixed texture or looking to layer my hair which she gave me 14 16 and 18 which on me is pretty long on me since im a little on the short instead of average size. and the hair was not virgin it was remy virgin in the pack hair. I eventually pointed to the hair I had in mind and asked for ounces or bundles in it which I was very skeptical on buying it, The clerk did not even want me to touch the hair which was very strange to me, The hair was nice but I noticed shedding as soon as I shook it and touched it. They really tried to get me to buy one of the hairs the showed me which was a little to pricey for something that felt a little to harsh, (almost seemed like a blend texture synthetic and human) but I walked away from it in search of something a little better in short amount of time. Maybe next time. read more

Great beauty supply for whatever you need. They have a nice size selection of weave, wigs, $1 costume jewelry, all kinds of ethnic hair products, and much more! The store is well kept and all the employees are cool and will help you if you need it. Love this place, worth the drive! read more

This supply is close to my home and they are always kind. I never felt the need to write a review but...I just stood in line and witnessed a customer go absolutely off on the cashier who was extremely professional. The customer wanted her to search for her discount and didn't know her number. When the cashier struggled to find it, she went off. Rude. Tacky. Classless. I stood in line behind her and refrained from saying something. When the customer mentioned she would complain to her manager, I felt the need to write this review. This place has everything you need and everyone is very nice. And to the woman who is miserable with her life, make some changes, but don't make salespeople accountable for your bad day. read more

so in love with this beauty supply! they have great prices, and the cutest assessories. i always have to buy two or three of the same assessories due to my sister n law or cousin taking them or asking me where did i get this from and why didn't i get them one. hands down ladys and guys ur go in looking for one thing and end up spending $20 dollars. i always do. read more

I used to love this beauty supply prior to the owner passing it to her brother. I went two nights ago I was there at 7:56pm mind you they close at 8pm. I only needed Vonte hair wax and Mixed Chicks conditioner. Their open sign was turned off, I knocked, and called they ignored me. An employee opened the door to let someone out and rudely said we're closed. I asked for the brother because when they first opened he was so nice and friendly introduced himself. I peek my head inside he ask what do you need? I told him conditioner he said ok. I understand it's a personal business but it's about customer service if you close at 7:56pm say that instead of 8. So I grabbed my two items which took 10 seconds I said hey I thought you close at 8 he grabs his phone and says it is 8 (7:59). I said well I was outside trying to get in since 7:56 his reply was well we want to be out of here by 8. He dismissed further conversation and I think it was completely rude. I've been there since the first week they opened and now their business is booming they've went up on the prices and are lacking good customer service. I WILL NOT BE BACK BECAUSE I WANT RESPECTFUL OWNERS IN OUR COMMUNITY and his arrogance can relocate elsewhere. Minorities need to have respect for themselves and not tolerate disrespect there are 3 other beauty supplies just seconds away and those are the ones I will give my money to. Conclusion I spent 35$ on those 2 products and was in my car by 8pm. I'm 22 and demand respect... read more