Jeff was wonderful in helping to find the perfect ring! He was incredibly knowledgeable and spent time explaining the ins and outs of diamonds. I never felt pressured but knew when I saw the right diamond! It looks beautiful! read more

Diamonds Direct - Jewelry Near Me - Virginia Beach, Virginia

I had a great experience shopping here for a ring. My sales rep was Olga and she was fantastic! She is very knowledgeable and patient for a picky person like me. I would highly recommend asking for her if you go there. The quality of the diamonds was better than what I've seen in other stores and the prices are very reasonable. I picked the setting and the diamond separately and when I picked up the ring it was nicer than I had expected. read more

Diamonds Direct - Jewelry Near Me - Virginia Beach, Virginia

I went to Diamond Direct for a diamond ring for my mother. Moe helped us find the ring my mother was looking for. Excellent service.

Had a wonderful experience with Al Perry purchasing my wedding bands. He was helpful, patient, and not overbearing with his sale. He made us feel comfortable and excited about our purchase. I would recommend him to any of my friends who are looking to make jewelry purchases in the future. read more

My husband surprised me by blindfolding me and coming here to pick out my wedding ring. We had the pleasure of meeting Moe Sablan. She was very patient with me and was so sweet and personable. I genuinely enjoyed my experience. I am soooo in love with my ring. Be on the look out for and ask for Moe! Shes the best!!! read more

My fiancé purchased my engagement ring last year and it was a little big but sizing is not an issue; I dropped and picked back up same day during Christmas season no problem. We have been in a few times and always greeted warmly. Recently came in to purchase our wedding bands and were lucky to work with Olga once again. We were in and out because she knew exactly where to find what we were looking for and got us a fantastic deal. I love this place and feel safe with such a huge investment because of the tremendous attention and care. read more

Everyone here was very friendly but Kim was amazing!! Helped my husband and I pick out new rings and even cleaned my other one for free. She was very knowledgeable and patient while we were looking, so I didn't feel rushed or pressured to buy. Overall we had a great experience here. read more

Went in there recently to find a eng ring. I found a very nice selection and chose a setting that was gorgeous. I looked at a few diamonds and requested to see a few more that were not at this location. So I scheduled another date to come in a check some other options for a 2+Ct in my price range. When I came back to look at the set date and time, I walked in and the employee had totally forgot I was coming, couldn't remember my name. Very awkward and unsettling for someone willing to spend a good sum of $. Respectfully, I didn't walk out but I will not be purchasing or buying from here. Not a bad overall place but my experience was poor. read more

Don't bother shopping online! I found the ring I wanted online, and was set on the style. My fiancé suggested we stop into Diamonds Direct and try to see if there was something there that I'd like. Moe Sablan is who we had our appointment with. While they didn't carry the ring I wanted, they were able to custom make it!!!!! She was just amazing and made us feel comfortable. She really took the time to pick out the PERFECT diamond for the setting. She truly is a diamond expert. I walked in hesitant, and walked out a glowing bride to be. The designers generated a mock photo (called a CAD), and although it took a couple designs to get just the right details I was looking for....they made exactly what I envisioned. Don't waste your time shopping online with all the click bait! Go in person and allow this amazing team the opportunity to help you get exactly what you want. Oh, and did I mention the diamond I picked online would have been 3500 more dollars!? Make your appointment with Moe today! read more

We had an amazing experience at Diamonds Direct Virginia Beach! We heard a lot of great marketing ads on the radio about the store, and couldn't wait for it to open. The first time we walked in we were greeted very nicely by a gal working the front office. Once we went in, we were greeted again and helped by a woman named Jodi Bartram. Right off the bat I knew we were going to find something here we liked. Jodi is very attentive, listens, educates and understands the customer. From having a previous background in the jewelry industry, I definitely appreciated the way she educated us on the diamonds, and entire Diamonds Direct process. She was confident and knowledgable and in turn that made us very comfortable. After looking around we found a few options we liked. A month or so later, we went back in and purchased an engagement ring! All in all, the level of service by not only Jodi, but also her co-workers, was outstanding! I will definitely be coming back to DD for all of my future fine jewelry needs! Nicole Kennedy read more

ABSOLUTELY AMAZING EXPERIENCE!! From the second my fiancé and I walked in the door Lonnie Phillips took the best care of us! From educating us on what Diamonds Direct as a business provided and valued to educating us on the specifics of diamond quality and pricing. Not for a second did I feel pressured or get the impression that Lonnie was worried about making a sale. Lonnie took the very few details I gave him about what style of engagement ring I truly wanted and made it become a reality! He factored in our budget and made sure we got the absolute best quality for our dollar! I can't wait to go back and see Lonnie for our wedding bands! read more

MUST SEE COME AND SEE JEFF HAWKINS!! Usually I hate going to jewelry stores. Try to make average stuff seem good. NOT THIS STORE! First went to this location little over a year ago and met JEFF HAWKINS. He is not the normal salesman that will try every trick to "butter" you up just to make a sale. Jeff has a great personality, listens to what you are trying to achieve and has a great way to show you exactly what your looking for. Found the perfect engagement ring for my wife who absolutely loves every detail. Taking Jeff's suggestion, we came back about a month later to an event they were having and bought our wedding rings. Following his advice we saved several hundreds of dollars. Recently came back to see Jeff for our one year anniversary. Jeff immediately remembered me and once again listened to what I was trying to buy and came up with a custom design and found the best way to save me hundreds more. I tell everyone Jeff is my diamond dealer and I will NOT buy from anyone else! read more

Fantastic service. Our diamond expert Olga immediately picked up on what we liked and disliked and found us the perfect ring. Not to mention the discount they hooked us up with, I couldn't believe it. Thank you!! I highly recommend Diamonds Direct for newly weds or someone looking to upgrade. read more

The Plot: The diamond from my mother's engagement ring fell out years ago and her wedding band had become too tight for her to wear (arthritis in her knuckles). My mom being the giving wonderful woman that she is said she didn't need it replaced. Well this year is my parent's 35th wedding anniversary and my dad wanted to do something special for my mom. Diamonds Direct: I have never been to diamonds direct, nor do I know anyone that has gone there but I kept hearing ads for them on my Pandora. So I decided to take my dad there to inquire about fixing my mother's bridal set, little did we know this would be our only stop. Lonnie Phillips was our diamond expert and he was beyond accommodating! He knew his inventory and was very innovative. We gave him our budget and what we wanted done, he explained what would and would not work, and we ended up getting my mom's wedding band resized (4.5 to a 6) while keeping the original inscription intact, upgrading her engagement ring, and having her old engagement ring converted into a right hand ring with my father birthstone. Since we were not anticipating on purchasing anything on the day of our visit and my dad wanted this to stay a secret (so couldn't be charged to a joint account) Lonnie & staff worked with us on a lay away plan, were super awesome when I came back to pay the balance in full, & made picking up the order easy. Bottom line, I LOVE this store and the staff and I will probably never go another jewelry store again and for as long as Lonnie Phillips works there he is our guy! I do not think my dad and I could have had a better shopping buying experience. read more

My absolute favorite jewelry store I have ever been to. Everyone is so courteous and nice. Now onto their selection; humongous. My fiancé and I looked through different settings and stones for several hours and there was still more we didn't even look through yet. When we were helped by Jodi, she made sure that we were thoroughly educated about the way they did business as well as how to properly shop for diamonds and rings! I went to more then 10 different diamond stores looking for the perfect ring and I never saw quite the same passion for excellence that I saw here. I would recommend Chen and Jodi and every other amazing person over there to anybody looking for the perfect jewelry! read more

Somehow Diamonds Direct won't take the hint. I regret giving them my phone number because I've been called numerous times to try to get me back in the store. I think what they really want me to do is change the negative review I left here so I'm going to do one better and just downgrade the two star to a one-star just for being so bothersome about it read more

My husband surprised me by taking me to Diamonds direct and upgrading my engagement ring. Lonnie helped us in the choice process. Explained the 4 c's and telling me how to pick my ring and my perfect diamond. read more

I'm hesitant to even leave two stars because maybe it was a bad day for my sales person but he seemed just so irritated when we expressed that we don't want to buy a new diamond but reuse one that I inherited recently to make a pretty ring for my engagement. he was really cordial and welcoming and the look on his face turned sour when I said that. I didn't know you had to buy everything from diamond direct for them to treat you with respect. maybe I should have browse through the other reviews that are here before even walking into that place. I can't remember a time where I felt so out of place shopping. I can't say never go there because I've never seen so much jewelry however make sure you got money and intend to spend it then and there or you'll be feeling like I feel now. belittled read more

We've all heard the commercials on the radio, and I admit I thought it was too good to be true but it certainly was not. From the moment you walk in, everyone is warm and inviting. We were lucky to have Olga Patseva help us today and I can not express how truly wonderful she was. We had been to 3 other chain jewelry stores and I was about ready to give up on my search for an upgraded bridal set. It was almost overwhelming at the selections available, but the atmosphere was relaxing and peaceful. After setting our budget and hinting Olga in the right direction, she focused on my reactions and was able to find me the absolutely perfect ring! There was no pressure or smoke and mirrors. It was informative, kind and genuine shopping. It was exactly what I wanted and I didn't even know it! I will forever be a Diamond's Direct customer! read more

Still 5-stars. See my original review! Here, I wanted to provide an update to the online community since I just insured my ring and read a disparaging Yelp review from a customer alleging her diamond was actually 2 grades lower than what her fiancé thought he was sold by Diamonds Direct. First of all, these are very serious allegations that people should have completely vetted and verified before broadcasting publicly. If the reviewer's comments were true, it is very unfortunate for all parties involved. Diamonds Direct is a reputable merchant and would not be able to stay in business for as long as they have if they were lying about the quality of their diamonds. My fiancé and I purchased the GIA gemological report and appraisal for my ring and the specifications matched what we purchased and what was on the receipt. Color, clarity, cut, carat were all exactly the same as what was stated on the receipt (as we expected!) My ring was actually appraised higher than what we paid because we got such a great price on it! (We paid $7k LESS than the appraised value!) We have had no problems insuring our ring and it is still as incredible as the first day I saw it! I hope this information eases the minds of anyone who had any doubts about buying a diamond from Diamonds Direct. And I hope the disparaging reviewer finds a way to remedy their situation. read more

Diamonds Direct - No picture will ever capture how truly stunning and exquisite my ring is! - Jewelry Near Me - Virginia Beach, Virginia

I have accent but understand English fluently. I feel sales staff thought that they could take advantage of me with how much money is I want to spend. I could tell salesman got frustrated when trying to sell me more expensive ring than I want too buy for my lady. I come in because I hear radio advertisement and promise finding Ring within my budget seemed like a good place to go. I will go elsewhere thank U read more

My diamond has fallen out of my ring TWICE in less than 3 months. I'm not talking about being insecure, I mean I had to crawl on the ground to find it. The first time they owned up to it being improperly put in the ring. The second time they told me it's my fault that it fell out and I was shamed in the store. I was told not to be "so rough" on my ring. Other than wearing my ring like a normal person, I've done nothing wrong to cause this to happen. I'm now paranoid to wear the ring because I see the diamond spinning and it's worrying me. I don't care about there warranty. The jeweler at this store is not doing a good job. I'm going find someone else to see what's going on with this. Sighhhhhh. read more

Update: Just received my Diamond's Direct diamond that was graded by GIA on Friday afternoon via UPS. It turns out there's a negative TWO color and clarity grade difference between what was sold to my fiancé, as stated on the sales receipt, which is a Diamonds Direct "In-house grading" versus what the GIA determined the grade to actually be. I have now downgraded this review to one star and implore anyone considering buying from Diamonds Direct to use my case as a reason not to. I don't know the recourse I have now as it's now been laser etched. Ughhhhh read more

The center stone in the picture is my great grandmother's and I went in to Diamond's Direct after my Boyfriend proposed to get it put in a setting. I didn't have an appointment and I didn't have a clue what I wanted, but luckily for me, Kim Kellam was so patient and knowledgeable. She knew the questions to ask to figure out what setting would be perfect. She also helped me customize the setting when I decided I liked a blend of two different ones. I highly recommend Kim Kellam and Diamond's Direct. read more

Diamonds Direct - Jewelry Near Me - Virginia Beach, Virginia

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We had a great experience in September buying our wedding rings. Kim Kellam was attentive but not overbearing. She took the time to answer all of our questions and showed amazing patience with our vacillation while choosing between styles. She even called after the rings were delivered to make sure we were still pleased with our purchase. Definitely recommend. read more

My husband and I went to Diamonds Direct to pick out a 20th anniversary gift for me. Everything about our experience was positive, and our salesperson, Olga, was fantastic to work with. read more

The Diamonds Direct selection is beautiful. You can never run out of options, but my bad experience came from one of the sales persons. My bf wanted to take me in to give him ideas for what I would like for an engagement ring. The salesman that was escorting us around didn't give me time to just look around and see their selection. I felt suffocated with his constant babysitting and questions and his constant need to feel pushy. I get he was trying to figure out what I was looking for in a ring, but he didn't even give me time to even decide. Not to mention when we gave him our budget, he went drastically over with every ring he helped pick out. Great selection, but terrible sales representation. read more

This is a great place to go for your jewelry. I was greeted as soon as I walked into the place. I was placed with Moran Sablan (aka Moe) and she was extremely helpful. She was very knowledgeable about diamonds and walked me through the process of picking the perfect diamond. I would recommend that anyone in the market for a ring that they seriously stop by Diamonds Direct and talk with Moe. I was completely satisfied with the quality and pricing and plan on going back and seeing her again. read more

What a great store and staff! Kenna was a huge help when my now son in law was ready to find an engagement ring! She was quick to respond to any questions we had through the process! The ring turned out just beautiful as did the wedding band! Wonderful support from everyone at Diamonds Direct! Even if you just have questions about the process or products, I encourage you to ask for Kenna!! read more

I came into diamonds direct with a very specific plan of diamond attack for my now (incredibly beautiful) fiancées ring. When I walked in, I was aware that I needed help to make this plan become reality. I was helped by Jodi, a well mannered incredibly patient and informative diamond guru. Through an hour of hard work and diamond determination we picked out the setting and center stone I wanted. Fast forward 3 days There was some "confusion" over the diamond I had picked and the wrong diamond may or may not have been put in my setting.... fine Jodi fixed it. I kept the ring for a couple weeks and was lucky enough to earn some extra cash. I came in and wanted to upgrade my diamond! (Yes, I realize that all of my future extra cash will go to my fiancée anyway). Terri Very and Jodi remembered me and the small "mix up" and helped me pick a GREAT upgrade that my fiancée loves. Believe the 8 million radio commercials, and ask for Jodi! Worked with me through their mistakes and were honest with me in doing so. Thank you Jodi and Terri (and my fiancée for saying yes)! read more

After being bombarded with the non-stop radio advertisements, I figured I should give this place a visit. I have an anniversary coming up and they seemed like a place to get a nice gift. While they do have a huge selection, it seems to me that unless you're dressed in an "upscale" manner then good luck receiving any sort of courteous attention. I was surprised they buzzed me in given that the first question that was asked of me through the intercom was "What are you looking for?" After being escorted to the case I was interested in seeing (not joking) I felt very uncomfortable. God forbid I look around without being more or less chaperoned. I've lived in Hampton Roads for a long time and I've never felt so judged while shopping. I get it. There's a lot of expensive jewelry and you even have a security guard, but how about letting down on the prejudicial attitudes? read more

The team at Diamonds Direct was nothing short of fantastic during the process of getting my fiance's engagement ring and our wedding rings. Their prices are extremely competitive, even rivaling those of the Military Exchanges, and their customer service is second to none. Terry, Olga (our primary consultant), and Jody were patient, considerate, helpful, and seemed genuinely happy to guide us through the process. I am not a fast decision maker and the staff at Diamonds Direct was extremely gracious and understanding in this fact when I was buying my fiance's engagement ring. I had done a pretty good deal of research on my own beforehand and was very pleased to see that it lined up with everything the staff was telling me- at no time did I ever feel that they were trying to take advantage of me, "up-sell," or otherwise push something that I didn't want. After a few trips to the store, I settled on a beautiful cushion-cut loose diamond and opted for an upgraded platinum setting that the team helped me customize to exactly what my fiance wanted. I maxed out my budget, but the consultants never pushed me to go over it, and I am confident (especially after seeing the appraisal vs the price I paid) that it was worth every penny. For the wedding ring shopping (much easier since now my fiance could join me) both the experience and the value we enjoyed were equally fantastic. My now wife had come up with a unique wedding ring idea from a few pictures she had seen, and the team knew that something wasn't quite right after she had looked at all the in-store options. After showing them the pictures and explaining what she wanted, they unhesitatingly said they could come up with a custom option that met her specifications- we were blown away! I don't think any other jewelry store would have worked with us like that. For my ring, they walked me through the different options. I was set to go with a platinum band, but Olga had me take a look at the palladium models too and I ended up liking the look and feel of those much better... again, they put the customer ahead of the sticker price. Bottom line... if you are in the market for an engagement ring, wedding ring, or jewelry of any kind, go to Diamonds Direct, ask for Olga, negotiate a great deal with Terry, and find your jewelry store for life - we certainly have. read more

Ashley Victoria Overton was amazing to work with! Not only is she very sweet but she is very knowledgeable! I highly recommend working with her, you won't regret it! I also highly recommend Diamonds Direct in general. Beautiful jewelry at this store. read more

I've been married for 27 years and I have bought a lot of nice jewelry and rings for my wife in that time. Diamonds direct is by far the best jewelry store I have ever been in, The selection and inventory were unbelievable. Olga the professional that helped me with the process was educated and courteous. I feel like I got great value for the money that I spent. I feel like I got great value for the money that I spent, I will return here for all of my future jewelry purchases even if you're a little skeptical you should go in and look around I guarantee will be impressed read more

Al is the man! He had all the answers and was very kind during our journey to find the right ring. Helpful in all the right ways, Al was knowledgeable and able to feed off of our opinions to make it easy to be comfortable. If you want to feel like your in good hands, go to diamonds direct. read more

Great experience as usual! Kim Kellam was amazing and made everything perfect for us!! Easy location to find, great atmosphere, and perfect customer service. read more

I would give twice as many stars, if possible, for Mr. Al Perry at VB Diamonds Direct! There aren't enough superlatives to describe how exceptional he is. We had the most enjoyable experience thanks to his lovely, kind personality, and he is true expert in the field. Mr. Perry had unending patience as I kept changing my mind about what I thought I might want. He listened to my daughter and me as we talked, and then he showed us rings that matched exactly what we were trying to put into words. I could not possibly be more pleased with his outstanding, professional, courteous service. He was an absolute joy to work with. read more

We had an awesome experience here. Olga was very helpful, knowledgeable and friendly helping to pick out my beautiful ring. Highly recommend this place to pick out the special jewrelry for any occasion. read more

I cannot say enough about the customer service at Diamonds Direct. Thank you Olga for being so attentive in helping my husband and I pick out our wedding bands. You were amazing! Great selection too! read more

Olga Patzeva was everything we needed and more! She dealt with my picky huband to be with so much grace and patience - ending with us both walking out with wedding bands ordered that we LOVED. Seriously such a great experience for something that will be a vital part of our life and symbol of our love. Wonderful setting and great staff even with us not having an appointment read more