Just had my old water softener replaced. I called at 9:00 pm and left a message. Within 10…read moreminutes I got a call back from Bryant. I had no emergency so I scheduled for the next day. I had my resin tank replaced and a water filter added. Could not be happier with the service, equipment or my new water quality. Thank you very much!

From the owner: Contact us today!…read more Under New Ownership as of November 2025! At Brighton-Howell Soft Water Co., we make superb water treatment and conditioning our business. Family owned and operated in Livingston County since 1972, we know everything about water softening and conditioning. Whether you have iron, rust, or other trace elements in your water supply, we have the filters to correct those issues. Our whole house water softening and conditioning systems can treat your water to ensure you are providing your family with only the best water supply. We also offer salt-free water conditioning, reverse-osmosis systems and high-efficiency water softening.

Jeremiah has been such a blessing to us! West Virginia has experienced to drought this past summer…read moreand he has worked with us so diligently to keep our water on. Not only does he help us keep it clean, but he is also orchestrated a plan to keep us having plenty of water in the future. Valorie is also just an incredible person. Caring, kind and diligent! This is an excellent company to work with I highly recommend them!

Highly Rate this company! We just purchased a second water softener from them as the first one…read morelasted 38 years! We again have zero iron in our well water, and it tastes great! Jay and Dexter were very professional, answered all our questions, and completed the job quickly. We couldn't be happier! If you need a softener system, use Advanced Water Treatment and you will not be disappointed!

I called 1st Choice Water Solutions to change filters and inspect the water softener. They came…read moreright away and did all that was requested. Next year they will come to do the Water Softner inspection and change the refridgerator filter. We are very pleased with the service and the value.

Great guys, honest. Completely took care of arsenic issue we had with our well water. Will…read moredefinitely use them again.

Ray is da man. We're staying at a friend's place on the lake. It's on a well. The water…read moremysteriously stopped one day, after checking everything we knew to check, we called the cavalry. Ray arrived and wasted no time troubleshooting and discovering a clogged screen about 110 ft in the ground. Unfortunately, the technique that works best also has the well down for a couple days. While he was treating the area, we took a small overnight trip. Upon our return the next afternoon, we were surprised to see Ray was reassembling the well. One successful test later, we were back in action. It's nice to know whether we need a new dug or repairs to an existing system Ray is there to make it happen. 10/25

Ray was recommended to us by a family member. We were on borrowed time with our well pump. My…read morehusband called him, and he was out the very next day. We did run into a couple of complications that involved pipes inside the house, but he, along with our master plumber best friend, wrapped it all up PERFECTLY! He flushed our well too, which has vastly improved the quality of the water. What was stinky water full of sediment, we can now drink! Ray is fast, knowledgeable, professional, and very fairly priced! ALSO, he uses only top quality materials, which we truly appreciate. We HIGHLY recommend Ray for all well servicing needs!!! (Ray, if you're reading this - THANK YOU!!!!!)

I had an issue with my softener but the owner and manager both took care of everything. We all can…read morehave issues but how they are resolved is all that matters to me as the consumer. I'm confident in referring customers to this business. I have my service call tomorrow and am confident of their staff. Jeff was awesome at our house and good to my dog, which means everything!! . Sean Murray

Connecting with their office representative to get my concerns addressed was easy. She heard me…read moreand committed to respond and did as she said. Was very happy with the customer service provided.