Nice store with beautiful jewelry! Although we didn't purchase anything it was fun to look around and the lady working was super friendly! read more

Diva Diamonds and Jewels - Jewelry Near Me - Santa Fe, New Mexico

My usual go to is Gold House. On the rare occasion they don't have it this is my second stop. It's ok - they're in the same family, offerings are different. Entering this store brings you into a store seemingly out of place here. It would look more at home in places like Dallas, Houston, Beverly Hills, very upscale. A great selection of higher end watches and jewelry. The inventory here is quality at a much different price point. But I found what I needed at a nice price. It was a good experience - but one I expected. read more

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I cannot say enough about my experience at Diva Diamonds and Jewels. Mark and his team are some of the best in the business. I have shopped for fine jewelry all over the country and always go back to Diva. My sales person James Ray is accommodating, knowledgeable and always goes the extra mile with anything I need. He's a 10 out of 10. If you are ever in Santa Fe you must stop by. And once you do you will shop remote forever. read more

FRAUD! Avoid this company! They will take your money, but will not send the item. They will claim to have issued a refund when they have not. They will stall and lie. About them at all costs! read more

Don't let the Rolex boxes in the window fool you. These are unauthorized dealers. They do not sell items at the MSRP, but well above. Rolex wouldn't ever open an account like this. Try getting a straight answer about a price. They come back with... well are you a serious buyer? Cmon. Get out of here. They even have the gall to ask customers to not take pictures from the exterior. Huh? How is that even an ok ask? Ridiculous. Avoid. read more

Diva Diamonds and Jewels - Way overpriced Rolex - Jewelry Near Me - Santa Fe, New Mexico

I was shocked how bad my experience was at this store. I walked in behind another couple to see 3 employees looking at their personal phones. one looked up to greet the other couple and the other two continued to look at their phones and not speak to me. i waited patiently. finally, one employee looked up, clearly disinterested in helping and asked what he could do. i needed 2 links (that I have in hand) put back into my tag heuer watch. I collect watches, rolex, AP, etc and I'm familiar with what this should cost-$5-$20. Guess what this employee quoted me? $200. I clarified, $20 or $200? he repeated *twenty* dollars. This is just plain offensive. I do not recommend dealing with this kind of business and highly encourage you not to. businesses like this hurt the reputation of santa fe businesses. Oh, and I drove 5 min away and had it done while I waited for get this..free. read more

The worst experience I've ever had from the rudest man who was a bald head man today! I am Asian, I had my workout clothes on as I walked past the jewelry store, I saw the watches I've been looking for my dad and while waiting for my mom to text me back for a go ahead to purchase (which she did) - I asked to see the watches, the guy gave me a terrible attitude, he didn't want to show me the watches as he didn't want to "scratch it" by moving back and forth. Then he asked me "it's $30k, are you going to buy it?" "You can't afford it!" Clearly I left and won't be coming back! Stay away! read more

Amazing store, you walk in and think you're in New York! They have the best selection of fine jewelry I have seen in Santa Fe. Stunning diamond jewelry including yellow and pink diamonds too. They have sapphire, ruby and emerald jewelry all in 18k white or yellow gold. They also have well known designers like Gucci, Roberto Coin, John Hardy, Jude Frances, etc. They carry watches also like Breitling and Hermes. The owner Mark Suleiman and the Manager Sam were very nice and friendly, they treated me and my parents like family while we shopped for a bracelet for my mom. They gave us a great deal on a gorgeous gold and diamond bangle. Another one of my family members is getting a custom ring designed for his fiancé from Diva Diamonds and they are going above and beyond to make exactly what he wants! Highly recommend you stop by while at the Plaza, it's worth even just looking at all the bling! read more

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I had a fantastic experience with an eternity band that my husband purchased for me from this store. I had some issues with the ring and Diva took care of the situation and made me a perfect new ring. I wear it everyday. It is so nice to work with a jewelry store that truly values their customers and treats them so well. Diva has made a lifelong customer out of me. If I could give them 10 stars I would do so! read more

Unbelievable!!! Found the watch I've been looking for over a year. Yes, slightly over priced but in line with the market rate and expectations. Could not find this watch anywhere including calls to several different countries. Man... I still cannot believe they had it in stock!! Good customer service and very helpful staff. Will definitely come here again when looking for my next high end watch. read more

Rude dealer, waste of time. He was demanding (not asking) 17k for a 11k Rolex. It's one thing to state there is no negotiating but after showing him other sources where you can buy the same watch for a fraction of the cost he argued then said "f**k you" as we walked out. You can get other comparable jewelry for the fraction of the cost and having a better experience. Do NOT shop here. read more

We've done business with Sam, Carmella and their team ever since we moved here to Santa Fe four years ago. We Have made many very successful purchases, each one of which has been an enjoyable experience. Their selection is second to none, their prices are competitive and they are experts in the field. Not only that, but they are fun to do business with. They have always given us their full time and attention and treated us with respect, no matter what size our purchase has been. It's been a pleasure dealing with Sam and the team, and we consider them friends here in town. read more

We stopped in to simply browse and were treated like royalty. After looking around, my friend and I both left with amazing deals on a pair of Rolex watches. Couldn't be happier. Ended up leaving my existing Rolex to have a custom diamond bezel made. I can't wait to see it when it's done. I love how they keep in contact with me to make sure I'm happy, and give me updates on new inventory. True customer service. read more

Handled a UPS shipping issue (not their fault) like a champ and ensured I was reimbursed. Thank you. I love my Jude Frances ring from a few years ago that I purchased there. read more

I have been going to Diva for two years now. The store is gorgeous. The sales staff are helpful and attentive. The jewelry is exquisite. If you are a serious buyer, the prices are outstanding. I look forward to many more years of shopping at this beautiful store. read more

If you are looking for fine jewelry in Santa Fe, Diva Diamonds should be your first stop. When entering the store, I was greeted by friendly faces who offered their assistance immediately. The shop is stunning and designed to easily browse. Mark and Kenny show that they truly care about their customers and community through friendly conversation and consulting. Nothing but amazing things to say about Diva! read more

Last night my husband and I were celebrating our anniversary in Santa Fe. My husband suggested we look for a pair of diamond earrings. We went into Diva diamonds. It was difficult to determine who the sales person was, a man sitting by the door, another guy in a T- shirt? I was looking for a specific style in an earring, another guy (Mark Suleiman-CEO) was called down from another store. In the meantime, I tried on a pair of earrings and I had difficulty removing them from my ears. The guy in the T-shirt comes over to help and begins making disgusting sexual innuendos about "popping me." On the second earring he helps to remove, he says it again "I get to pop you a second time". Honestly, I was so shocked and nervous I laughed it off and said to the T-dirt guy "your disgusting ." My husband and I asked Mark-CEO, if he could custom make an earring and his response to me "yeah, you and I could go down to the basement and make it together." Again I was so shocked, I laughed it off. I could hardly believe the mouths on these men! I was standing in a High end jewelry store in Santa Fe, being spoken to as if I was a street whore. I turned to my husband and said " we need to get out of here." There were four men to this older couple and I did not feel safe. There was a huge disconnect-what for them was playful chiding banter, was for me, degrading, insulting sexual harassment. As a local New Mexican, it dismays me to think, these merchants, are the face of our state capital. read more

I have purchased many expensive pieces from Diva. Mark and his staff are wonderful and so accommodating. They worked with my wife for an hour showing her different pieces, helping her try them on and answering all of our questions. I recommend Diva very highly. I will continue to buy jewelry from Diva for many years. read more

Cannot imagine purchasing fine jewelry from anywhere but Diva. Why should I? As a client for many years, I have received customer service that far exceeded, time and time again, my expectations. Mark, Sam and Carmella have shown me pieces that I liked and helped me turn them into pieces I loved. Changing a ring into a pendant, a white gold necklace into yellow, lengthening a necklace and adding diamonds to yet another. Sam designed a stunning emerald ring for me and was able to fast-track the repair on my Rolex watch. My wish has been their command. Really. Every woman enjoys receiving compliments; my jewelry from Diva certainly brings them. By the way, I live in Dallas...last time I had lunch at Nordstrom (NorthPark), two different couples came over to admire my tanzanite & diamond pendant. I had told Mark the size diamonds I wanted around the stone and the size diamonds I wanted for the necklace. It is perfection. No offense to the fine & famous jewelers in Dallas but they simply don't compare to Diva! read more

As a watch enthusiast and collector, I'm always on the lookout for rare pieces to purchase. I went into this store and was excited to see the Patek Nautilus that I was looking for to purchase. When I asked the sales woman the prices she knew nothing. That's fine as even at the Rolex store they check the prices before telling you. But the real problem occurred when I asked to try on the watch, the sales woman quite arrogantly giggled and replied "only if you're seriously considering buying it." Right then and there my (very serious) intention to buy the piece completely evaporated. I don't tolerate sales people who treat their customers less than. While supply is very important and this store had a good supply of hard to find watches (hence earning at least 2 stars), service is much more important. I hope if management reads this they will use it as a training lesson for their staff. read more

Absolutely stunning jewelry that is so unique and beautiful! The staff is just wondeful! They are always so helpful and know just how to find the perfect piece for your special occasion. Mark has made us feel like family over the years and we won't shop anywhere else!!! The most beautiful jewelry in the Southwest!! read more

A lovely jewelry store with impeccable staff! Knowledgeable, friendly and helpful. Beautiful and high quality jewelry.

Many of the reviews are most troubling regarding the attitude of the sales staff and the owners. My experience was not bad.

THE BEST AND ONLY place to shop for seriously great stones & designs in jewelry in Santa Fe. Their attention to detail is amazing and pricing is very fair. LOVE EVERYONE who works there and have been shopping there for years read more

I have known the Diva Diamond family for several years now and I have always been so impressed with their professionalism and knowledge of the jewelry industry. From the moment you walk into Diva Diamonds in Santa Fe, you are treated like family. I have had the opportunity to shop at several high-end stores and they are not typically friendly, but that is not the case with Diva. They are a family that has been in the diamond and jewelry industry for generations and they are so proud of their family business. I have watched firsthand how they treat every customer like royalty. You truly feel special when you shop with them. I cannot say enough about the entire family, they are the only place where I would buy my diamonds. You will never truly have the Santa Fe experience if you do not visit Diva Diamonds. Their hard work ethic is infectious and they have truly proved that if you work hard enough, you can live the American Dream. read more

I bought a diamond necklace in August that looked beautiful in the store. However, when you wear it, it flips over and looks like a gold bead necklace, which are the backs of the diamonds. When I called several weeks later, the young lady said that these necklaces always flip over when you move. If they had told me, I would not have bought it. They kindly told me I could exchange it, but I live 400 miles away, and that was the only thing I was looking for. They also said I could pick something out on the website to exchange, but if I don't like what I bought in person, why would I get something from the website? Just so disappointed, what I thought was the necklace of my dreams just makes me sad whenever I see it. Really feel like I wasted my money. Just wish they had taken it back when it was not what it seemed. read more

I want to thank Mark Shaw for his great service! I lost the back of one of my gorgeous diamond studs I purchased at Diva Diamond and Jewels. He is sending me a replacement for it! I'm thrilled he was able to help me. read more