James has been our family jeweler for decades--birthdays, graduations, weddings, special…read moreanniversaries, and a few repairs along the way. I always hope I'll have to wait--so many beautiful things to admire--but he and his team are very efficient. James is an inspired designer who can translate your vision into unique pieces you and your family will treasure.

My soon to be husband went to this shop on the recommendation of a friend for my engagement ring…read more He had no actual diamonds to show him so we went elsewhere. When I decided to change the wedding band to go with my halo ring we went to him again. He recommended a curved band with some smallish diamonds in it. I asked almost joking what am I going to do with my original band that had much smaller diamonds in it. He suggested he mount them to my engagement ring shank. I asked how will that look? He said "beautiful". Sad to say, it did not look beautiful. The diamonds were buried in the shank, the tool marks very visible and to make things worse, the mountings were not equally set as far as depth goes. I went to him to let him know how I felt and he offered to put larger diamonds in it. Said those little diamonds are really hard to do. My question: why did he sell me on the idea? James gave me a price to do bigger diamonds that he said was special. I checked around. It was not. So now I have the original wrecked wedding band, and an engagement ring that now looks somewhat homemade. I feel I gave James who seems like a nice guy, the opportunity to make it right. He did not. And he will not get that opportunity again with me. I had met with another custom jeweler here in Santa Fe (MH). We have planned a very thoughtful design with much time involved to remedy the issues and says that if I am not thrilled, he will remake the rings until I am thrilled. I did want a slight alteration and he was happy to do so.

I collaborated on the design of my dream-come-true ring with Tyler and Kyle and I am SO HAPPY I…read moredid! It's gorgeous and I feel like a princess! The guys are so helpful! i sold all my old gold and silver to them, so we could use that to buy the white gold for my ring. I was happy with how easy they made everything. This is a piece I will wear with pride for the rest of my life! I also had Kyle replace a missing Garnet in an earring, and brought in a necklace to be repaired... and they look great!

Reflective jewelry was the ONLY shop in town that could complete my ring repair: replacing two…read morelost stones in a baguette setting. Outstanding showroom, customer service, reasonable prices and timelines. Throughly positive experience and my ring is beautifully restored, which I love.

We were visiting Santa Fe and wanted to buy a special turquoise bracelet. The first njght we…read moreexplored the stores right on the square but found that the stores didn't have the vintage pieces we were looking for at a fair price. After looking through online reviews we found a recommendation for Turquoise House so I stopped in. The owner is wonderful! He was so kind and really spent the time getting to know us and what we were interested in. When I found a signed vintage piece that was out of my price range, he worked with us to get it to a price we could manage. We left feeling like we had a new friend in the business. When we looked further at the hallmark and researched the artist more, we found that the piece we bought is valued at 30% more than we paid. Not that we will ever sell it. I know this review sounds a little gushy but just look at the photo and you'll get it.

The owner, Joe, great personality, extremely helpful on selection and styles, also very witty and…read moreengaging. My wife bought a turquoise ring and band, one needed resizing, but Joe had it ready the next day. Highly recommend the Turquoise House!

Amazing selection and really good quality! I love my ring!…read more Had an amazing experience at Prima jewelry took the time out of her busy day to teach us about the ring buying process, she was very helpful and made what normally is difficult feel very easy and special. Would recommend Prima jewelry to anyone who is getting into the ring buying process and we appreciate the time she gave us!

We purchased my beautiful wedding ring from the fine folks at Prima Jewelers. Its gorgeous, one of…read morea kind, Australian opal and was very well priced. After 1 of the stones was damaged, they fixed the ring and had it back to me in no time, with no questions asked. Now it looks like the day i got it. We have been entirely impressed with the care and quality of the jewellers at Prima and recommend them highly

I purchased a ring with yellow diamonds and my comments are:…read more1) gorgeous 2) very unique 3) amazingly well priced 4) an absolute pleasure to do business with 5) so responsive AFTER the sale 6) fabulous communication 7) I'll be purchasing again SOON I wish I could give them a 10-star rating...obviously I'm a big fan‼‼

I bought a stunning Geocentric ring at the Central Pennsylvania Festival of the Arts. The Nyeari…read morebooth was the first booth I saw at the Festival and I thought it would be crazy to buy the first thing that caught my eye. I walked off, planning to weigh my options and return later...but I immediately went back to the booth and bought the ring. It was too beautiful to pass up and I knew I wouldn't find anything else that spoke to me like that ring did - and still does. I needed to have the ring sized, and Sheko and Sarkis were so easy to work with. The ring was delivered to my home a few weeks later, perfectly sized. I look forward to seeing them in person again soon. Their passion and their artistry is unmatched!

A true Santa Fe gem! Gemsong Galleries inside La Fonda is more than a gallery--it's an experience…read more Meeting Peter Vajda is the highlight: he's a legend in the turquoise world with nearly 60 years of expertise and an infectious passion for history, jewelry, and even Indus Valley pottery. His dedication to supporting Indigenous artists and protecting authenticity in the trade is inspiring. The collections are interesting with beautiful examples all US and some Chinese turquoise mines represented. An exceptional collection of pseudomorphic examples of turquoise. Extensive but not overwhelming , museum-quality Native American jewelry, rare turquoise, ancient ceramics, and stunning art in glass, sculpture, and painting. Don't miss the Turquoise 101 Tour, educational, and gives you confidence when buying. If you love beauty, history, and authenticity, this is a must-visit in Santa Fe!

This is a "gem" of jewelry stores. The shop is filled with vintage, collectable, one of a kind, and…read moreunique native American Indian silver and turquoise pieces. Peter, the owner/founder is an expert on Native American Indian jewelry and willingly shares his expertise. This place has high quality, rare pieces you will not find anywhere else. Visit here, you will learn more than you could have imagined just by asking a few questions. Well worth the visit, Peter will provide appraisals if you have that very special piece that should be kept in the family for generations to come.

I am posting an opposing review just to mock the last review which I suspect was written by an…read moreemployee of this retail establishment. The worst place in downtown Santa fe. Not only did they have the worst prices ever, it is family owned. Worst customer service I have ever had. Ugly jewelry, pottery, rugs etc. A least to stop on in an buy beautiful jewelry and other items when you travel to Santa fe. (OK, that last sentence was a wonder, wasn't it? Check out the original version!)

I got the most beautiful turquoise ring here. They were VERY patient while I tried on every ring…read morein the store looking for one that fit. They also sized it up for me. Very nice!

They were very nice, honest and friendly to deal with. They also have a very good and unique…read moreselection of authentic Native American jewelry. Great overall experience!

Not sure what most people are raving about. It's true that Aron seems pretty nice. But his partner…read moreis rude and snide. I ended up selling some jewelry to them but I wouldn't go back. Was it a fair price? Having little knowledge on gems, I assume so, but it was not a nice experience as I felt the partner hostile for no reason as well as I am a friendly and respectful person. I would not recommend this business.