(Happened Already) - Aug 22nd, 2026
Available at both West Village + Nolita Locations
Each attendee would be able to receive a full size 30ml Milk Caramel Fragrance with an in-store purchase of an Iced Caramel Latte Speciality Drink (first come, first served + while supplies last).
Of course there were multiple line cutters & other people joining their friends in line at every pop up/event. Yeah, it was no surprise. Went from number 60+ something to #93 when it was finally my turn after one hour of waiting.
Apparently, it was limited quantities for the perfume in Soho (100 bottles) while there were much more (maybe 100-200?) at West Village because space was bigger. However, no exact amount was announced by staff for either location prior to being lined up.
Nothing was mentioned on social media the day before as well. No security in presence to keep the line in order. Don't expect staff to do anything about it. They would only shrug in reply.
Person in front of me asked the staff if the fragrance was still available. She said only a few left. My heart had sank. Started wondering about how many exactly was a few left? Luckily towards the end after thirty people had skipped, I was the 93rd to enter.
Right at that moment, the staff should've made an immediate announcement informing everyone else the countdown of the last 6 bottles before everything running out. So, everyone could make their way over to the Charles Street/West Village location.
Apparently, the WV location had way less crowd traffic like only 20-30 people in line an hour before the event had begun. Thin branded tote was also given out as a bonus for posting on IG Story in West Village.
Anyway, the Iced Milk Caramel Latte didn't taste that bad as others had stated. It was just like a regular Iced Caramel Latte, nothing special. Okay maybe except for the dulce de leche & a cold whip of milky foam. Wishing they'd spoons to scoop up the foam with before it ended up melting into the coffee.
Flavor wise was pretty decent imo. Huge block of ice filled half the cup, so it was a bit diluted as intended. Drink rang up to be $10.34 in total. Would I regularly pay $10 for iced caramel latte? Probably not. For the fragrance? Sure, sign me up!!!
100% cashless ~ only accepting card btw. Basically, you were paying half price for the caramel-scented fragrance. Still a good deal nonetheless. Alright, another pop up done read more