Be aware of deceptive pricing practices. Exam and service are professional. They received a low…read morerating because they are deceptive in their pricing and services they provide. We have EyeMed vision insurance. Our policy states a contact lens exam is $55. This place does not offer the standard contact lens exam. They don't tell you they only do the premium exam which is not covered by the insurance and charge the higher price. They charge you extra if you have an astigmatism. Ask about prices before going!

So friendly, so kind. I needed some emergency contacts on my road trip and they kindly gave me some…read moresamples for free! So appreciated, thank you guys so much :-) amazing staff.

There are 3 Heartland Optical stores in Lincoln, Nebraska. The 70th street store has a manager that…read moredoesn't want to work with the Holdrege location. She said she buys their frames & only wants to sell her frames. She also can't adjust frames well. She said "that's just the way the frame is made" Very poor communication between the 3 stores. They operate as if each is under different management. They are not a business approved by the BBB. They will not provide a warranty to the customer even after purchase. Cara Dolberg messaged me finally and stated "we don't have a written warranty." She's the groups business manager and is at office at 27th location. Best to go elsewhere for warrantied frames and lenses!!!!

You all are fantastic. I need to wear a face mask and protect myself and my parents from the crud,…read moreand everyone there was taking great precautions against covid. Everyone had masks, keeping their distance appropriately, and the glasses were getting sanitized after someone tried on a pair. Plus, you've got a great selection of frames, and your staff was incredibly nice and helpful this morning. Thank you!

The last time I stop to have my glasses adjust the young man didn't know what to do with my…read moreglasses. Also I wanted to keep my eye Doctor a local company not one out of state!

I have gone here for years. I enjoy the optometrist's friendly demeanor. He was very thorough to…read moreensure I know what is going on with my eyes external and internal. Provided samples and coupons for eye drops. The glasses come quickly and are always durable. They ensure I feel like they fit and if they don't they are quick to adjust the glasses. Billing department is quick and thorough as well. Highly recommend.- Lincoln, NE

I had a random eye injury while visiting family in Lincoln and needed to be seen quickly. Dr. Beall…read morewent above and beyond by squeezing me in between patients and providing exceptional care. Thanks to her treatment, I was able to see well enough to get home safely. She also made sure my eye doctor back home would receive her notes so my follow-up appointment would go smoothly. On top of that, she even gave me her cell phone number in case I needed anything while I was at the pharmacy. Hands down one of the best healthcare experiences I've ever had. I'm incredibly grateful for her kindness, professionalism, and dedication to her patients.

The staff here are amazing, super friendly, very helpful and patient, they make sure the client is…read morewell taken care of and that they understand what is needed for their specific eye prescription. If your in need of contacts or glasses give this place a try, you will be extreme happy with the service.

Just got off the phone with a lady trying to just make an eye exam appointment but because I'm poor…read morelike most of the nation she was stuck up because I asked about Medicaid. They have a computer system that she can look up his information but was so put out about it she was rude, like, " well do you have the number off the top of you head" like who has that number memorized? I said can't you look it up real quick? " oh well I guess I can" with so much annoyance, I said never mind I'll find somewhere else. Stop treating poor people like you're better then them. You're there for the community!!!

Great service, patient focused, friendly staff!!read more

Dr. Rogge is the best!!!!…read more I went in for an exam to get new glasses. She said I needed cataracts removed. Sent me to Vance Thompson's in Omaha. They removed my cataracts and repaired my near sightedness. Now I don't need glasses for distance. Just some simple readers for small print.

Everyone here was honest and professional. From exam to picking glasses and even after, I would…read morereccommend.

Dr. Gregory Sutton caught the glaucoma in the early stages and stopped it by doing a lazor surgery…read moreon me. All staff was nice and friendly. Can't thank Dr. Gregory Sutton enough for catching the glaucoma in the early stages and saving my eye sight.

I was so hesitant to have cataract surgery but my local eye doctor referred me to Greg Sutton at…read moreeye surgical associates. Everyone there was so great to me. The procedure was absolutely painless. The staff were so fit,informative, helpful,made me feel so at ease. I have always had great eyesight and really didn't want anyone messing with my eyes. But at 72 it was time. After a week out I'm so glad I did it.You don't realize over time how cloudy, dim things get. I can see colors,distance,my phone and bible print so well now. A Big Thank You to Eye Surgical Associates of Lincoln Nebraska

I was refered to Dr. Mausolf with a closed tear duct. We first tried a conservative treatment with…read moreeye drops. That didn't work, so I opted for surgery. Treatment lasted 4 months. When I had a problem, called and was seen the next morning. Would highly recommend him.

From the owner: Specializing in: - Medical Service Organizations…read more- Optometrists - Physicians & Surgeons, Surgery-General - Physicians & Surgeons, Plastic & Reconstructive - Physicians & Surgeons, Endocrinology, Diabetes & Metabolism - Physicians & Surgeons, Ophthalmology - Physicians & Surgeons