The Unicorn Store is down an alley way (I guess you can say behind Sephora). I have always wanted…read moreto visit this store because it just peaked my interest but have only visited Old Town Pasadena at night, after they were closed. But this past Sunday, my husband, our little girl dog and I finally got a chance to visit since we were visiting Old Town Pasadena during the afternoon. When we walked in, we were greeted by an employee behind the register at the back of the store. This store is very cute and really would be a little girl's dream because of all the unicorns, pink, glitter and sparkle. I ended up purchasing a mermaid coloring book for my nieces to add to their Christmas gifts that I have for them, but not sure if they are even into mermaids (and my husband doesn't seem to know either if they are or if they are into unicorns. These little girls change their interests so often it is hard to keep up). But I'd love to take them to this store and see if they would want anything (and knowing me, I would most likely let them each pick out one item and I would purchase it for them). Overall, I really enjoyed my shopping visit and would come back for gifts in the future (maybe could also find a fun white elephant gift or a secret santa gift in here too).

I went to The Unicorn Store recently with a pal recently. I like the unicorn theme of the store. I…read moreliked a dragon plushie I saw on a shelf. Some books also stood out to me.

Nice store Clean and neatly organized…read more Nice selection No sales staff or just difficult to find Nice selection Great prices Easy in and out Definitely recommend for the decisive quick shopper.

You have an amazing employee named Eric (he was the cashier 6/1/2026 6:30pm)…read moreEric is smart, service oriented, polite, kind, and well mannered. He is the type that attracts customers, and his character makes this customer loyal. Thank you, Eric for today. Jessica is the total opposite of Eric. Be careful in dealing with her.

A Slice of Shopping Heaven in San Marino…read more Serafina is less of a boutique and more of a retail paradise where the fashion angels sing and the decor whispers, "Go on, treat yourself." Nestled in the heart of San Marino, just a stone's throw from Pasadena, it's the kind of place that makes you feel like royalty--no tiara required. Upon entering, it's clear this is no ordinary clothing emporium. The mix of designers is so carefully curated, I half expected to find a gallery label next to the Nili Lotan display. And with threads by Sea NY and Helmut Lang hanging around, you're not just shopping; you're adding to your art collection. The handbags? They've got more personality than a reality TV star. Shoes that make Cinderella's glass slipper look like a flip-flop. Fine jewelry that has you sparkling brighter than the twinkle in your eye. And let's not forget the gift items--because who doesn't love presents? But wait, there's more! A children's boutique so adorable, even your little ones will want to extend playtime to dress-up time. With names like Splendid and Ella Moss, your kids are walking out of there runway-ready for the sandbox catwalk. Sipping on Pellegrino while the staff, who are more like your personal fashion consultants, cater to your every need? Check. Enjoying a cappuccino as you peruse luxury labels? Double check. Feeling as comfortable as if you were lounging in your own living room? Well, if your living room was a casually chic sanctuary of style, then yes--triple check! If Serafina were a song, it'd be a symphony of style, luxury, and comfort. So next time you're in San Marino and need a dose of retail therapy, float on into Serafina and float out like the fashion deity you truly are.

I recently moved to the area from Brentwood and was excited…read moreto see a cute shop with a nicely curated selection of some of my favorite brands like Xirena and Saloni, they also have a nice selection of home items like candles and hostess gifts. I hate giving 2 stars, but in this instance my two stars go for the low level of customer service. No one greets you when you walk in (I've been a few times), no one asks to hold your items at the counter when they see you holding an armful of items, when I ask for a size they say that's all they have and can't be bothered to say they can order it for you or provide alternatives. This store seems to cater to the white and 60+ set (that's all there was at the store both times I've visited) and if you don't fit that demographic, they don't care you'll be dropping $5-600. I wanted to support a local business but I rather make the drive back to the country mart than give my money to a shop that does not value all of their shoppers. Perhaps I expect too much out of my shopping experience, but now more than ever (pandemic) I want my limited entries to shops to be memorable. I don't want to think "oh, I had a shitty time when I bought this $400 dress".

Peony Couture is a cute shop in the Burlington Arcade with beautiful, high quality kids clothing. I…read morecome here to buy special occasion clothing for my kids, friends' kids, and nieces and nephews. The owner is kind and very helpful when I clearly state what I'm looking for and the occasion. While the items aren't individually tagged with pricing, you can always ask and the owner can quickly quote you. She isn't pushy, but rather helpful. I've bought Petit Bateau dresses for a friend's daughter's first birthday, Mayoral birthday dresses for my nieces, and Easter, Christmas, and wedding guest dresses for my kids. The store also carries very cute separates that you can match. Depending on the brand, some of the older youth sizes fit petite adults so I've been able to get the same jacket to match my kids. There's also a small section of the store where the owner sells "vintage" clothing that has been previously loved. My favorite brands to buy here are Mayoral, Abel and Lula, and Tartine et Chocolat. The store also carries cute European toys and sometimes books. The one star Yelp reviews seem strange as it seems those reviewers don't understand how a business is run and they expect to see department store pricing and discounting. This shop is a small business that doesn't have the volume of Nordstrom or Bloomingdale's; thus, the pricing reflects the overhead to run the business and the transportation costs that imported clothing incur. There's a reason folks choose to shop local. The beauty of life here is that no one is forcing you to shop here specifically. If the price doesn't fit your budget, drive the distance to another shop, pay the fee to buy it elsewhere and have it shipped to you, or you can fly to Europe and buy it directly at the stores there. Long story short: try this place out as the clothing is high quality, the selection is great, and the owner is so kind. Support small business!

Peony Couture in Pasadena is such a gem. My daughter LOVES coming here. The staff is always so…read moresweet and respectful and they truly make her feel special every time we walk in. Their dress selection is beautiful and unique lots of gorgeous European brands like Bonpoint and Tartine et Chocolat. Everywhere my daughter goes, people always compliment her outfits. She also loves the tea parties they host, it's such a fun and classy experience for little girls. Highly recommend if you're looking for high quality children's clothing and amazing customer service.

Hidden gem..especially as toy stores are becoming more rare. Drove 45 mins just to be able to get…read moresome well made wooden toys as gifts and for my own kids. I'll be back as there was tons of stuff my kids put on their wishlist

My darling niece has a habit of inviting me to my nephews' birthday parties a day before, which…read moreleaves me no time to shop for a gift. (Once Amazon saved the day and delivered it to her door while my nephew was opening his presents.) I honestly have no clue where to buy toys for kids. Target is always a hassle, so I was thrilled when I stumbled upon Shop Merci Milo while walking around my neighborhood. This charming store is located inside a converted garage. It's adorable and resembles the ideal playroom. The owner did a great job of creating a welcome environment for children. The shop is organized and you'll find toys from around the world, books, clothing, shoes, accessories, and unique gifts. They even have educational toys, which I prefer to give. I'm so glad I discovered this place. Now I don't have to stress out when I need a present at the last minute. *Online ordering also available shopmercimilo.com *Residential street parking.

Pretty organized store in Old town Pasadena. I came here because I've been hearing some hype about…read moretheir jeans and I wanted to give it a try myself. The place is pretty organized. At the time that I was there, they were having a clearance sale. I ended up walking out with a pair of pants which I'm excited to wear. I've purchased some jeans online as I wasn't sure at the time what I wanted. Great thing about that, is if you do find some jeans online and the price is cheaper online vs in store, they will price match.

I didn't even realize Abercrombie & Fitch had reopened in Old Town Pasadena, so I was pleasantly…read moresurprised to see it back! I had a few items to return from an online order, and was happy to find a nearby location. This store had taken over the old Cotton On space. I stopped by on Cesar Chavez Holiday, Monday, March 31st, around 12:20 PM, and since it was a weekday, there weren't many people in the store. Although the store is only one level (I had to ask them when I was checking out if there was a second level since I noticed the stairs lol), the store looked like it was fully and neatly stocked. When it came to my returns, the process was quick and easy. The girl who helped me was actually nice and personable, unlike some workers at other A&F locations (iykyk). All in all, great location. Next time I want to shop at A&F, I'll be back!

i think this is my favorite miniso location i pop in here…read morewhenever i am in the area i was wandering around old pasadena to let time pass before heading to my next commitment it was sunday, so the shops did not open til 11am i was looking for the sanrio characters afternoon tea blind boxes i did not see any on the sales floor so i decided to ask even tho the answer would be no i asked the employee and he thought about it and said i think we do but it is upstairs whaatttt???? i am never this lucky!! he brought down the entire box, i wanted to set all 6 but no no i just couldnt i grabbed two, for my friend and i to open together the price was $29.99/each service was cool bc he was able to bring down the entire box parking: there is metered street ($1.25/hr) or parking garage starts at $1.00/2hrs

Sadly the worst miniso experience I have had and mainly with the customer service. I walked in and…read morebarely made it in a few steps before I decided to ask a simple question. My question was clearly being misunderstood so I asked again but instead of letting me finish my sentence or simply listening to what I was asking for, the lady at the front would repeatedly interrupt and over-talk on what I was trying to ask by shutting me down. The whole thing was rude and made me uncomfortable and I left right away. I still had the decent to say "thank you" which she did not acknowledge at all. HR please come down here because it looks like other reviews are about the same worker(s). Would never come back actually.

Thanks for the great customer service Nanette. She went above and beyond to help me find what I was…read morelooking for and order what wasn't available. I appreciate the help and the kindness. Thank you.

I had a very bad experience with customer service. My order was marked as delivered even though I…read morenever received the package. When I contacted them for help, the representatives were rude and not helpful. They kept telling me that I had to wait for an investigation and that they could not guarantee any outcome. For a company that charges premium prices for their clothing, I expected much better customer service and responsibility. This experience was very disappointing.