The Unicorn Store is down an alley way (I guess you can say behind Sephora). I have always wanted…read moreto visit this store because it just peaked my interest but have only visited Old Town Pasadena at night, after they were closed. But this past Sunday, my husband, our little girl dog and I finally got a chance to visit since we were visiting Old Town Pasadena during the afternoon. When we walked in, we were greeted by an employee behind the register at the back of the store. This store is very cute and really would be a little girl's dream because of all the unicorns, pink, glitter and sparkle. I ended up purchasing a mermaid coloring book for my nieces to add to their Christmas gifts that I have for them, but not sure if they are even into mermaids (and my husband doesn't seem to know either if they are or if they are into unicorns. These little girls change their interests so often it is hard to keep up). But I'd love to take them to this store and see if they would want anything (and knowing me, I would most likely let them each pick out one item and I would purchase it for them). Overall, I really enjoyed my shopping visit and would come back for gifts in the future (maybe could also find a fun white elephant gift or a secret santa gift in here too).

I would love to be able to actually experience this store in a positive light. Our first time…read morevisiting was after Christmas last year (maybe a weekish after). The store was completely picked over--bare shelves, no stuffed animals, but a plethora of overpriced leotards and dance-like costumes. I guess somewhat understandable, but still disappointing. My daughter left extremely saddened. The second time we came (and also *paid* for parking), we walked to the entrance to find it--CLOSED (6/9/26)! I had to whip out my phone because why would a store be closed on a Tuesday at a day and time of normal operating hours? Another family with a little girl asked if we came to see the store and I said yes. She said they posted on their Instagram they were closed and were also saddened they couldn't go inside. I get that things happen but we live 1.5 hours away and made a dr specialist appt nearby and made sure to stop here specifically since we were finally close. I cannot tell you how frustrating it is. I don't go on social media to make sure a business is open that day. I *did* check their website and they were supposed to be open. From what we saw the first time around (picked over items) and what we could see through the glass the second time, we won't ever be coming back for a third time. The store is small, not a huge selection, but a higher price point for the same items found elsewhere. I told my daughter if she saw anything through the glass then I would just google it and buy it online for her. I would much rather support small businesses but it makes it hard when they don't really seem to value their customers. As I said, this store is quite small and doesn't have anything we wanted that we couldn't buy elsewhere. I wish they were better stocked the first time and had more employees to actually run the business during their supposed operating hours, but this just left my daughter devastated and me frustrated and angry the second time. We won't be back to be fooled again. Shame on us.

Peony Couture is a cute shop in the Burlington Arcade with beautiful, high quality kids clothing. I…read morecome here to buy special occasion clothing for my kids, friends' kids, and nieces and nephews. The owner is kind and very helpful when I clearly state what I'm looking for and the occasion. While the items aren't individually tagged with pricing, you can always ask and the owner can quickly quote you. She isn't pushy, but rather helpful. I've bought Petit Bateau dresses for a friend's daughter's first birthday, Mayoral birthday dresses for my nieces, and Easter, Christmas, and wedding guest dresses for my kids. The store also carries very cute separates that you can match. Depending on the brand, some of the older youth sizes fit petite adults so I've been able to get the same jacket to match my kids. There's also a small section of the store where the owner sells "vintage" clothing that has been previously loved. My favorite brands to buy here are Mayoral, Abel and Lula, and Tartine et Chocolat. The store also carries cute European toys and sometimes books. The one star Yelp reviews seem strange as it seems those reviewers don't understand how a business is run and they expect to see department store pricing and discounting. This shop is a small business that doesn't have the volume of Nordstrom or Bloomingdale's; thus, the pricing reflects the overhead to run the business and the transportation costs that imported clothing incur. There's a reason folks choose to shop local. The beauty of life here is that no one is forcing you to shop here specifically. If the price doesn't fit your budget, drive the distance to another shop, pay the fee to buy it elsewhere and have it shipped to you, or you can fly to Europe and buy it directly at the stores there. Long story short: try this place out as the clothing is high quality, the selection is great, and the owner is so kind. Support small business!

Peony Couture in Pasadena is such a gem. My daughter LOVES coming here. The staff is always so…read moresweet and respectful and they truly make her feel special every time we walk in. Their dress selection is beautiful and unique lots of gorgeous European brands like Bonpoint and Tartine et Chocolat. Everywhere my daughter goes, people always compliment her outfits. She also loves the tea parties they host, it's such a fun and classy experience for little girls. Highly recommend if you're looking for high quality children's clothing and amazing customer service.

Friendly staff, great place to find ways to sell unused or older toys or clothes kids outgrew. They…read moremay not give you a lot of cash back, but the alternative is you would've donated it for free. You do get more value for in-store credit but it's a bit far so we opted for cash. Highly recommend.

**Update - if I can make this - 0 stars, I would. Seeing how unprofessional the store owner is to…read moreyelp reviews. May the odds of survivial for this establishment be in their favor. Store has gone down hill. Two years ago it was perfect. Selling big ticket items like high chairs, strollers, swings..etc, worth it. However when it comes to name brand clothes, don't bother. Just sell it yourself on FB marketplace or Depop. I was so busy and distracted with my little one I didn't pay attention to what they took until I got home. So that's my mistake, cause you can say no after you waited an hour in the store. But they went in for the name brand stuff and didn't touch the Carters or Disney. They took NIKE, BabyGap, Kyte, Adidas, Vans and Halo. That's fine but what they offered me wasn't worth it since everything I offered still had tags on it & in season. Parking for the store is a pain, following their process on how to lay out the items takes time and work. So yeah. If you don't care about the money and have time to kill go for it but chances are they might not take it, but what they do take you'll realize you could've sold it just $5-$10 cheaper on FB. Also little tip for boy moms, their girl section is larger so the chances of them taking boy clothes are slim to none.

Hugbug is easily one of my favorite children's boutiques! Their kids' clothing is trendy, chic, and…read moreincredibly comfortable, making it my absolute go-to for gifts and everyday favorites. The quality is always top-notch, and I love how easy it is to find adorable matching accessories for every outfit. They carry a wonderful mix of brands, plus their own heritage line which I love! A huge thank you to Shakeh and Diana for always being so kind, welcoming, and helpful whenever I stop by.

Very nice store with a good selection of higher end baby clothes/gifts…read more Friendly, helpful staff.

Love this store for gently used kids toys and clothing. Prices are fair and transparent.read more

Love going here. They're super friendly and I've found so much great stuff. Easy to bring in small…read morebags of clothes for them to consider and then you get credit towards your purchases. Also, great little toy section too.

A Slice of Shopping Heaven in San Marino…read more Serafina is less of a boutique and more of a retail paradise where the fashion angels sing and the decor whispers, "Go on, treat yourself." Nestled in the heart of San Marino, just a stone's throw from Pasadena, it's the kind of place that makes you feel like royalty--no tiara required. Upon entering, it's clear this is no ordinary clothing emporium. The mix of designers is so carefully curated, I half expected to find a gallery label next to the Nili Lotan display. And with threads by Sea NY and Helmut Lang hanging around, you're not just shopping; you're adding to your art collection. The handbags? They've got more personality than a reality TV star. Shoes that make Cinderella's glass slipper look like a flip-flop. Fine jewelry that has you sparkling brighter than the twinkle in your eye. And let's not forget the gift items--because who doesn't love presents? But wait, there's more! A children's boutique so adorable, even your little ones will want to extend playtime to dress-up time. With names like Splendid and Ella Moss, your kids are walking out of there runway-ready for the sandbox catwalk. Sipping on Pellegrino while the staff, who are more like your personal fashion consultants, cater to your every need? Check. Enjoying a cappuccino as you peruse luxury labels? Double check. Feeling as comfortable as if you were lounging in your own living room? Well, if your living room was a casually chic sanctuary of style, then yes--triple check! If Serafina were a song, it'd be a symphony of style, luxury, and comfort. So next time you're in San Marino and need a dose of retail therapy, float on into Serafina and float out like the fashion deity you truly are.

I recently moved to the area from Brentwood and was excited…read moreto see a cute shop with a nicely curated selection of some of my favorite brands like Xirena and Saloni, they also have a nice selection of home items like candles and hostess gifts. I hate giving 2 stars, but in this instance my two stars go for the low level of customer service. No one greets you when you walk in (I've been a few times), no one asks to hold your items at the counter when they see you holding an armful of items, when I ask for a size they say that's all they have and can't be bothered to say they can order it for you or provide alternatives. This store seems to cater to the white and 60+ set (that's all there was at the store both times I've visited) and if you don't fit that demographic, they don't care you'll be dropping $5-600. I wanted to support a local business but I rather make the drive back to the country mart than give my money to a shop that does not value all of their shoppers. Perhaps I expect too much out of my shopping experience, but now more than ever (pandemic) I want my limited entries to shops to be memorable. I don't want to think "oh, I had a shitty time when I bought this $400 dress".

Every time I shop at this store, I receive exceptional service. The employees are genuinely caring,…read moreextremely helpful, and consistently go above and beyond to provide outstanding customer service. They take the time to help me find the right sizes and always offer thoughtful suggestions on what to buy. Today's visit to the Sherman Oaks location was especially memorable. From the moment I walked in, both team members Hermine and Elen greeted me with warm smiles and immediately offered their assistance. While I was shopping, they surprised me by making Armenian coffee and setting up a small dessert table with fruits and cookies after noticing I had been shopping for a while and carrying heavy bags. Their kindness and attentiveness truly touched my heart. I am incredibly thankful to Hermine and Elen for their outstanding customer service and genuine care for their customers. I would like to wish the entire team a Merry Christmas and thank you for always being the best.

Limited selection of higher end baby and children's products/gifts. Staff was friendly and helpful.read more

Hidden gem..especially as toy stores are becoming more rare. Drove 45 mins just to be able to get…read moresome well made wooden toys as gifts and for my own kids. I'll be back as there was tons of stuff my kids put on their wishlist

My darling niece has a habit of inviting me to my nephews' birthday parties a day before, which…read moreleaves me no time to shop for a gift. (Once Amazon saved the day and delivered it to her door while my nephew was opening his presents.) I honestly have no clue where to buy toys for kids. Target is always a hassle, so I was thrilled when I stumbled upon Shop Merci Milo while walking around my neighborhood. This charming store is located inside a converted garage. It's adorable and resembles the ideal playroom. The owner did a great job of creating a welcome environment for children. The shop is organized and you'll find toys from around the world, books, clothing, shoes, accessories, and unique gifts. They even have educational toys, which I prefer to give. I'm so glad I discovered this place. Now I don't have to stress out when I need a present at the last minute. *Online ordering also available shopmercimilo.com *Residential street parking.

I've been shopping online with this retailer for the past year. Today I brought the hubby with me…read moreto pick out a first birthday outfit for our girl. He was in love with the clothes which was fun. The store was extremely clean, nice and bright and the staff was super friendly and outgoing. They talked to our baby which kept her entertained while we were shopping. I 10/10 would come back to this location for the shopping experience versus of going online. You get what you pay for at this store!!

Thanks for the great customer service Nanette. She went above and beyond to help me find what I was…read morelooking for and order what wasn't available. I appreciate the help and the kindness. Thank you.

The Service: Welcoming and friendly service. Very helpful as well…read more The Clothing: Cute little boutique clothing store. The price is reasonable. The selections are unique. Fun place to shop. The Parking: Large public parking lot right next to the store.

Adorable outfits for all ages. From 0 to 99. Friendly staff and super nice. From the minute you…read morewalk in you're greeted with a smile