Nice selection, family owned, friendly. Central location with easy access from 36. Love it!read more

I called this store AHEAD OF TIME to ask whether they had a specific tequila. They confirmed they…read moredid, I said, great I'll swing by this afternoon. I stop by, search for 10 minutes. Can't find it and then ask the employee... "Sorry that was discontinued, I guess our system didn't update." And that's how you get a bad Yelp review. Also their prices were all $4-5 more than Hazel's in Boulder. The wine guy was helpful, so two stars. Be better, Superior Liquor.

I had a friend purchase a Kegorater, which is pretty exciting for anybody that enjoys draft beer so…read morehe called around looking for a Modelo keg for the Kegorater. He was having no success until he called total beverage. Total beverage said they had three of them in stock, and that he was welcome to come in and pick one of them up so he gets in his truck and drives over there only to be told by a female manager that those kegs are on hold for other people and he could not purchase one now that's not what he was told on the phone or else he would've not driven over there so after arguing and talking with another manager, he left without his keg ! NOW what bothers me the most is that the managers/people cannot communicate with each other to let each other know what is going on needless to say, won't return to total beverage... Thanks For The Read Until Next Time.....

Total Beverage has a side selection of beverages including the biggest selection of nonalcoholic…read morebeer in the area. Great selection of wines and liquors. A nice surprise is their good number of knowledgeable employees who are always willing to assist.

It's nice to come into a local business with a crew that will get to know you beyond surface level…read more They always have unique items that I haven't seen at many other stores (let alone liquor stores). Even if you aren't ready to buy that unique item, try Thursday night free taste testing!

Been coming here for a few years and this is the best liquor store! Not just because of the…read moreselection but because of the people. They are awesome and so nice. :)

Best prices in town. Amazing service. Largest store in town. Great selection of products.read more

This store has an amazing selection, especially of Colorado products! The staff are incredibly…read moreknowledgeable and helpful. I don't make it out this way often but, when I do, it is definitely worth the drive from Aurora!

A great high end spot to buy some really irresistible libations…read more They have a very large selection of everything. Cashier was nice and check out was a breeze. Prices are comparable to other places. Very convenient location.

Excellent small botique liquor store. They have a great selection of cold drinks and Colorado…read morebourbon. Excellent service and a friendly shop dog. They also have free tastings some days during the week.

Great staff and location and a really nice selection. I especially like to go to the back right…read morecorner of the store where there is a cooler that sells craft beer singles. I've tried some really great stuff from there and have learned about some really excellent breweries. They also have a nice selection of canned mixed drinks, also sold individually. I enjoy trying out new things, so I really like this on both accounts. Sometimes there are tastings here, which is fun. Service is always excellent and Covid-19 concerns and protocols are taken seriously. A great little shop with great products and easy parking.

Have been in the shop numerous times when I am in Boulder. Have always enjoyed its selection…read more Called today to buy and have sent a gift certificate for the holidays. An extremely pleasant person efficiently and quickly assisted me. You can always tell the quality of a retail establishment by the personality of their staff. I am impressed and recommend Wine Merchant.

This is an outstanding local operation run by a family---father Dan (who is scaling back), son…read moreJoshua, and daughter Hana. The owners are willing and eager to educate you fairly about their products. For example, there are wine tastings on Thursdays and Fridays, and they will explain the relative merits of products---not only or primarily the expensive ones, but what might be the best value for you. They also have good sales. In 2011 a local person tipped us off about this store, and we've been going their ever since----bypassing many closer stores. We've never been disappointed.

We go here a lot. It's our go to liquor store. And it's not about the location! Cause we have…read moreliquor stores closer to us. We live near Belmar. The owner and the help here are 1000% more helpful than any place I've ever been! Josh help me out today! When it comes to wine, he knows what he's talking about! We bought a half case, which in this case was really only six bottles. Cause that's the way it came. The corks on every bottle was dry. A little too dry for my wife. So every bottle was a pain to open. I took back three bottles to show him what the issue was. He took our three bottles back and gave us a full case. Meaning six new bottles. He also introduced me to a tool which I had no idea about. And I have bartended for 17 years. Including a country club and a wedding facility. He is by far one of the most knowledgeable people I have met when it comes to wine, who is not a sommelier. I'm pretty sure he's probably studying for it! Thank you, Josh! As the old saying goes, happy wife happy life! And let alone the guy who owns the place. Will treat you right every time you come in. And he hires some of the best people. Thank you, Philnor liquor Ron and Jet.

Normally this place is great but they have inconsistent policy with IDs I've used my military id…read morebefore then been turned away other times because it's vertical even though it is a more valid id then a standard drivers license. I get they have the right to turn you away but if you're gonna have a policy stick to it.

Great local store with plenty of options. Lots of liquor choices as well as convenience items. I…read morewould recommend and would go back