I want to share our experience with Fish Factory after having my children enrolled there for the past four years. Swimming is an incredibly important skill, and for a long time, Fish Factory was an adequate place for my kids to learn. Unfortunately, our experience with the business side of Fish Factory has shown us that their loyalty, flexibility, and compassion only seem to extend as far as your ability to keep up with their unusually high prices. After a difficult year financially, we fell behind on payments. This was not ideal, and I fully understand that businesses need to be paid. However, our balance had always been paid eventually, and for the first three years, we had no payment issues at all. None of that history mattered. Four years of being customers did not matter. The fact that this involved children being removed from a skill-based class they had committed to did not matter. Rather than having a real conversation with us or showing any meaningful willingness to work with a family going through a hard season, Fish Factory dropped both of my children from their classes. They gave the appearance of working with us, but in reality, it felt like they were simply waiting until they reached the date that allowed them to remove my kids without needing to discuss the situation further. That is the part that is most disappointing. This was not a family asking for a free service. This was a long-term customer asking for basic communication and a little compassion during a temporary financial hardship. So, if you are considering supporting this business, I would keep that in mind. If everything is going perfectly and you can afford their high monthly costs without interruption, you may be fine. But if your family ever hits a hard month or two, even after years of loyalty, do not expect that to matter. There was no compassion from management. No meaningful conversation. No care for the children involved. Just a cold business decision. A few additional concerns from our time there: * Lessons were sometimes cut short when it suited them. * Classes we were told would be comped due to illness were never actually comped. * A significant amount of the sickness we dealt with seemed to originate from their facility. * Payment issues were handled unprofessionally, including being approached and embarrassed in front of others during toddler classes. * Instructor turnover was frequent enough that children could become attached to an instructor only for that person to be gone shortly after. Swimming is important. But so is how a business treats families, especially families who have supported them for years. Based on our experience, Fish Factory failed in that area completely. read more

Instructors are nice, I have my 6month old going here. If you miss a class they allow make up days, which is great.

If I could zero stars, I would ! PLEASE DONT WASTE YOUR MONEY HERE!! this swim school does not teach your kids anything about safety or how to survive if they accidentally fall into water like we wanted it to. You pay $25 for 30 mins for them to just sing songs in a circle with your child. They automatically add gratuity to your card and when I asked the front desk where on their website does it say that and she could not give me an answer. They are not there to teach your kids but to just take your money. read more

I've taken my son here now for 4 weeks for private lessons. We had Mr. Daniel for our lessons with my son. In 4 weeks, my little guy was able to become comfortable with the water, he can go underwater towards myself, and is learning very basic skills. I look forward to continuing to take classes. The facility itself is new and very nice. I don't know when the classes will be opening to public more, but I do like the classes. read more

Fish Factory Swim School - First swimming lesson - Swimming Lessons/Schools Near Me - Rio Rancho, New Mexico

I'm so glad to be able to enroll my children here at this Fish Factory location. I have 3 boys and they are all enrolled here. My youngest 3 year old even attends class twice a week. The staff here are always so kind, friendly, and most of all professional! They are really good at what they do. My boys are quickly advancing through the weekly lessons. I love how clean this facility is! Kudos to the owners and employees for always making our weekly trips here so enjoyable in every way. My youngest son was sick for 2 weeks and missed 3 lessons. Each time I call in to report his absence, the front desk was always so understanding and very willing to work with me for the make up classes. I think Charli answered my calls both times and she was so nice to work with. I mean the entire staff are awesome! I highly recommend The Fish Factory! read more

Thank you fish factory for giving my kids the gift of swimming. I grew up in nm and we are landlocked so not alot of opportunities to practice swimming. My 4 year old has been with you since he was 2 and my 2 year old has been going for the past 6 months. I notice the most how they are not afraid of water and their etiquette when we stay at resorts. Neither of my kids are afraid if water, in fact they embrace it and are so well behaved at the pool. All those swim lessons are well worth it and I owe it to fish factory and their great staff. read more

Our grand daughter looks forward to going to swim class. She is disappointed when she can't make her class. That tells me she feels safe and valued there. The teachers seem to engage with the students and talk to them directly. The students get positive reinforcement which makes my grand daughter want to continue learning. read more

It is sad to see that a great business like Fish Factory only has 4 reviews, with mine 5. I moved here from California, swimming and access to swimmable water is large part of my family life. I'm not sure if New Mexico is keen on using Yelp, but I am heavily reliant on reading others reviews before I try a place out. That being said , this place is amazing. Their staff make you feel welcomed, their prices are amazing , and most importantly, all my children enjoy learning how to swim here. Thank you Fish Factory for the amazing experience. read more

My granddaughter is now putting on her suit and asking to go to class, at 18 months. Fantastic program!!

I was told about Fish Factory from my massage therapist. Her 1 year old has been going for a few months and loves it. So decided to check them out. I was put on a wait list in March2021. Got call about three weeks later. My granddaughter loves the water but since the RR Aquatic center did not know when they would over for lessons, I decided to give her this gift. She has been doing very well. She listens to her instructor and is motivated to get better. She has been going for 2 months and has progressed from a guppy to a fish. Watching her this last session I could see improvement in her strokes and leg work. Charli keeps me informed about progress and well she is doing. I would recommend Fish Factory to anyone, learning to swim is important and my granddaughter is loving it!! read more

My 10-month-old has been in swim classes since he was 6-months-old. We started with classes at Rio Rancho public pools while we were on a wait list for Fish Factory. The city classes were honestly a waste of money. We had a young instructor who spent most of her time talking to the life guard on duty. We were so excited to finally start at Fish Factory and we were not disappointed. My son feels comfortable in the water and, most importantly, always has fun! The class sizes are small and the instructor spends some time one-on-one with each student. We are in the Parent Tot class, so my husband usually gets in the water with him. read more

My daughter started with parent tot class and 3 weeks later she was at guppy 1 class. 3 months has passed and she is still in the same class. I asked about her improvement and the front lady said that she is stuck not knowing how to move her legs. The instructor twills me the same thing. I found it odd because my daughter is a fast learner. Nonetheless, I didn't think anything of it. The following Friday, though, I started asking other parents and they told me they have been told the same thing and that their kids got stuck, some said since April, some said from May, those are long months. So, I decided to ask if at least my daughter knows how to get herself to safety, the person I asked happened to be one of the owners, and he said, no. I said so, if my daughter jumps in the water she will not how to get herself into safety. He started arguing with me, about why would a grown up not be around, I told him that he was missing the point. Then se told me that he doesn't believe that a child should know how to get themselves to safety until they are about 9 to 10-years-old. Clearly that was his opinion but being in business is not what the owner thinks is what the customer needs or wants, so his opinion does not matter. He got very defensive when I gave him the 2 weeks notice. Clearly, they are stealing people's money and time. They are not there for the safety of the kids but to lucrative. This is sad. Know that if you bring your kid(s) they will not learn and that they will get stuck for months. read more

This Fish Factory Facility is always so clean! The staff are extremely professional, knowledgeable, and friendly. My 3 year old son loves his Tuesday and Thursday classes. Instructors are awesome at what they do. The water is always kept warm and clean. Overall A++ facility! read more