Was in the market for a curved treadmill and Fitness Direct had Assault Runner Elites on their website. Contacted Fitness Direct via telephone and my call was answered by Mark, who I thought was one of their sales personnel. He told me they didn't do business with Assault Fitness anymore (very understandable) and told me he had a better manual treadmill sold by Cascade Health & Fitness. I was hesitant at first but I looked them up and they were a very reputable company that makes very high quality equipment. The price was definitely over my budget but Mark told me he would work with me on that and would send me a quote later that day. He gives me his direct contact as well and was truly helpful and kind throughout the whole process. I get the quote later and Mark gave me a quote that surprisingly worked for my budget, also I find out he's the president of Fitness Direct. Him going out of his way to make a sale, go above and beyond for an individual with a garage gym, and not to a commercial customer with a high dollar ticket really earned my respect. It was a no brainer for me to buy from Fitness Direct. The treadmill took about two weeks to get delivered to me once I placed the order and was unfortunately 3 days late due to some miscommunication between Fitness Direct and Cascade. Once it came in though, I was surprised on how well the treadmill was built and how much smoother it ran than the Assault treadmills I've been familiar with. It was really easy to look over the mistake that led to a delay in delivery. I'm more than happy with my experience with Fitness Direct, Mark, and my new equipment. I HIGHLY recommend buying equipment from them! read more

Fitness Direct - Fitness/Exercise Equipment Near Me - San Diego, California

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Absolute perfection! My home garage looks AMAZING with my new grey/granito puzzle mat flooring. Jared and Stephana in sales absolutely rocked it with knowledge and impeccable customer service. Lou, the leader of the install team, has an amazing hiring eye- Bryant, Rogelio and one other Latino gentleman (whose name eludes me) worked hard and fast and delivered a flawless result. I'll be looking to Fitness Direct for all my future home gym and exercise equipment needs. Get here y'all! read more

My gratefulness to Fitness Direct is for helping me. Mark and Logan are not only expert professionals, they are caring and genuine people. You will feel good about purchasing equipment from them. I am dealing with a difficult life transition and they went the extra mile to help me sell a piece of my equipment. It's good to know there are caring people still out there running businesses (which is a difficult thing to do), but still are caring and demonstrate having a heart for others. Thank you Mark and Logan. My gratefulness to Fitness Direct is for helping me. Mark and Logan are not only expert professionals, they are caring and genuine people. You will feel good about purchasing equipment from them. I am dealing with a difficult life transition and they went the extra mile to help me sell a piece of my equipment. It's good to know there are caring people still out there running businesses (which is a difficult thing to do), but still are caring and demonstrate having a heart for others. Thank you Mark and Logan for your help and care. read more

These guys definitely give you that used car salesmen vibe. After buying over $15k worth of "Quality Commercial Gym" equipment for my garage, I had one cable snap on my cable machine while my teenage son was doing leg extensions. Reached out to Mark. No reply. Reached out 20 days later, and he tells me to reach out to Sean because he's on vacation. Called Sean, left messages, no call back. Reached out to Mark again, he said Sean is the only one that can order parts. Called Sean a few times and he's never in his office nor does he return calls. I been trying to get this fixed since April 2025. So I'm just gonna fix it myself. Just beware, they are quick to return your call when you are ready to buy, but as soon as u have issues, they are hard to get a hold of or give you the run around. They literally sell the same stuff a few other places do but like 30-40% more. I figured if I paid the extra premium I would get better service. I was wrong. In this instance, you DONT get what you pay for. I will never come back here again. Highly recommend you shop around as these guys never have the lowest price. And I'm all about supporting local business as you can order this stuff on line for literally 1/2 the price since you don't pay taxes. I also called last year about another piece of gear I bought because the rollers on the leg press machine started to bind. Again, no response. read more

Fitness Direct - Broken cable. Had it for like 1 year and use it maybe once a week. "Quality Commercial Equipment" they say. - Fitness/Exercise Equipment Near Me - San Diego, California

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Fitness Direct recently provided me with the most outstanding customer service imaginable and I want to recommend the company wholeheartedly and also provide an enthusiastic shout-out to three individuals I interacted with for going way above and beyond any realistic ecxpectations. I needed an old but pristine piece of athletic equipment (a chrome plated multi-station Universal Machine weighing in at over a ton) in my garage moved in order to create room for my two automobiles to fit in limited space. Lou, the customer service agent, absolutely bent over backwards to make this possible for me, and made it happen with a pleasant can-do attitude to accommodate my needs and schedule. At his direction, two very strong, skilled, smart, and experienced men, Ro and Billy, showed up exactly as scheduled and proceeded to make what I thought was going to be a near-impossible task (akin to a proverbial root-canal...) look simple and easy. Moreover, they did so with courtesy , respect, a smile, and an approach that seemed to repeatedly shout out "What more can we do to help you and make your life easier and better?" They made some suggestions (and carried them out) that I had never before (in fifty years of using the equipment) imagined available and possible so that when all was said and done, I not only had my machine ideally positioned but also way more functional for my needs. Finally, after all of this was accomplished to my satisfaction, Lou, Ro and Billy all suggested that I only be charged a very reasonable amount for this service! Best money I ever spent! In sum, the customer service I received from Fitness Direct was the epitome of what it should be in a world when and where it is difficult to buy a smile, let alone true value. I recommend this company (and these three men) to anyone in need of help with athletic equipment and service! Corey Marco, MD JD 11/11/25 read more

Fitness Direct - Ro and Billy - Fitness/Exercise Equipment Near Me - San Diego, California

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I needed a belt repair on my home treadmill so I reached out to this company. They responded quickly and sent out Steve the next day to look at my equipment and give me an estimate. I received an email from Lou with pricing, I approved and they ordered the belt. it arrived quickly and Steve came back out to install. He was super easy to work with and when I received my final invoice, Lou explained that he was able to get the belt for $60 less than he had quoted me, so he passed on the savings to me! I would recommend this company any day! read more

bought a Life Fitness indoor bike from this store, paid in full, and received confirmation of the sale. After that, the owner called and tried to switch me to a different bike, claiming that the Life Fitness manufacturer "doesn't have the bike anymore." I emailed Life Fitness directly, and they confirmed that this information is not true. So the explanation I received was misleading. It really felt like they just didn't want to honor the sale price because the bike was discounted, and instead tried to push one of the other models they have sitting in the store. I expect honesty when making a purchase at this price point. Unfortunately, that wasn't my experience here, and I want others to be aware before buying. read more

Purchased Hoist equipment from fitness direct and couldn't be happier. They gave me a great price, very friendly, and they delivered and built the equipment quick. I will be a repeat customer and I will recommend to friends and family. Mark was my sales rep, he was very nice and accommodating, the two guys that did the delivery and build were awesome, very professional. read more

Conveniently located off the 163, I frequently stop by to check out the latest equipment. I just purchased an AgileFit 3-tier dumbbell rack and I'm very happy with the quality. The staff is very friendly and knowledgeable. Dumbbell rack was easy to transport and assembly. read more

Fitness Direct - Easy to assemble, fits in a standard closet. My closet is 57" wide, so there was room to spare. - Fitness/Exercise Equipment Near Me - San Diego, California

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I'm really impressed with the costomer service and how they stood by their products. My Dad purchased a Bike that didn't work for him ( no fault on their part) and they graciously allowed him to come back in and helped him to pick out something better for him. They took the time and patience to help him find what was best for him at the price point that he was looking for. There aren't a lot of places that have great costomer service like this anymore and it was very much needed and appreciated. read more

I've been working with Fitness Direct for 16 years. Good work ain't cheap and cheap work ain't good.. remember that when buying things you want to last. Trust me I've bought dumbbells from other companies and the rubber ends have fallen off. These guys take care of their customers. read more

I purchased a Spirit Treadmill four years ago. The Running Belt started to fray. I called Fitness Direct to service the unit. They set an appointment quickly. The serviceman was on time and completed the service within an hour. The Treadmilll works like new! THANK YOU! read more

They came to fix out treadmill as soon as they ordered a belt for us . The tech was very professional and was done in 30 min . Thank you

Thanks to Fitness Direct for moving my son's BIG-ass elliptical -- not once, but twice. The first time 4 or 5 months ago when we sold his condo near SDSU and had to get it out quick, and the second time this week when we moved the elliptical to a new house. Super courteous and strong team got both jobs done no problem -- disassembling the machine for the first move, then finally reassembling it at the end of our second move. Great service! read more

We were interested in a rowing machine and wanted to try one out in person. Went all over San Diego to no avail and found Fitness Direct. Walked in and was shown their selection. We explained what we were looking for and the employee knowledgeably pointed us in the right direction. They were not pushy which was nice. The rowing machine was delivered the following week very professionally and at the time scheduled. They also took our old treadmill. Thank you to your whole team! read more

I bought my Echelon Stride treadmill from Fitness Direct because I was hoping if I ever had a problem, they could help me. Well, they did. My motor burned out outside the warrant period. Customer service at Echelon was not helpful. They sent me the wrong replacement motor and then wanted me to jump through hoops to get the right one. Then they ghosted me! Finally, I called Mark at Fitness Direct. Within a couple of days, I got an email from Echelon asking me where to send the new motor. Mark worked his magic! I should add that the service team is first rate and I thank Sean and Steve for their good work. This is a quality business. read more

Excellent service. Good prices. Fast delivery. Super happy with the whole experience. My husband and I recently wandered into Fitness Direct hoping to update our home gym. Steph greeted us and asked if we had any questions. We let her know we wanted to look around and then would bug her when we had questions. Once we had a look around, we brought Steph back in, and she was amazing. She helped us figure out the best setup for our home garage gym (which does not have a ton of clearance limiting our options), answered all questions, and listened to what we needed/wanted, offering helpful suggestions as we went. She pulled together a quote on the spot and was not pushy at all when we said we wanted a bit of time to think about things. We went home, re-measured, and called Steph to make a few tweaks to our order. We then placed the order and had everything in our garage a few days later. The delivery team was excellent and efficient. However, one small thing (extra set of J-hooks) wasn't able to be delivered that day where most things arrived, so someone dropped by the following day to deliver that last item. On that second delivery, I mentioned that I was hoping to move the cage slightly to the left having now worked out on the setup, and the person delivering the J-hooks did that for me on the spot. Excellent service all around and we've been loving our setup/workouts since! read more

Fitness Direct - Body Solid cage with bench, bar, plates, curl bar, and rack for some dumbells on black flooring - Fitness/Exercise Equipment Near Me - San Diego, California

I went to Fitness Direct while looking for a sturdy, high-quality treadmill to use as part of marathon training. Before purchasing, I looked at equipment from Horizon, NordicTrack, Sole, Peloton, and a few other brands--new and used. After weeks of research, I decided to buy a Spirit treadmill from Fitness Direct because of the warranty, reputation, and service. I appreciated that they didn't nickel-and-dime everything, and I had no interest in the ones requiring a monthly app subscription plan. For what I wanted for my home gym, the treadmill I found there offered the best value. Ian was incredibly helpful, knowledgeable, friendly, and responsive. A great experience all-around! read more

Great selection and variety of equipment. Everything I need is always in stock when I need any addictions for my home gym.

Has all the connections. Salesman is very pushy and prices aren't the best. Went with a Steel Flex shoulder press. Got it for $875 delivered from another website! Fitness Direct wanted over $1,000. I even gave them a chance to match the price since they were a local company. I've spent over $27,000.00 on my home gym. And IM no where near done. Guess I'll stick to online purchases. read more

Fitness Direct - Steel Flex Shoulder Press - Fitness/Exercise Equipment Near Me - San Diego, California

Never buy anything from this company, Fitness Direct. Their service is nonexistent. Their service guy Sean does not provide good customer service. My rower that I bought and have only had for over a year, failed 2 times. read more

I've known about Fitness Direct for years, but didn't start going to them until I opened my own coaching business during the pandemic. They've always been great to work with and super friendly and easy going. Even at the height of the pandemic, they always seemed to have plenty of gear in stock and the prices are competitive. As the competition comes and goes, Fitness Direct holds steadfast. I'll keep going back and referring my athletes to them! read more

We just built a studio in our backyard and purchased our vulcanized rubber flooring from Ian at Fitness Direct. We also purchased our rubber plates from there and a few other pieces to complete our home gym. The flooring is perfect! We installed it ourselves and it was pretty easy. Ian has taken great care of us each time we've been in! read more

Fitness Direct - Vulcanized Rubber Flooring in Pearl. Also AgileFit rubber plates. - Fitness/Exercise Equipment Near Me - San Diego, California

Ian helped me dial in the perfect home gym. I told Ian what I needed and we walked through the flooring and all of the equipment. They came out and did all of the installation. With a newborn baby and a work-from-home job I don't foresee ever going back to a gym membership. read more

Fitness Direct - Home gym with Rower, Peloton, elliptical, dumbbell tree, and squat rack. - Fitness/Exercise Equipment Near Me - San Diego, California

Nice selection, friendly staff. We bought some new gym equipment. The style and quality was very nice and there were plenty of options. If I were to critique one thing I did feel a up-sale vibe often. The up sale is needed for most businesses to flourish so no harm no foul. I will go back when o need more. read more

Had a bad experience at another retailer (see my other reviews) so I was a little worried due to the pandemic. I only had a wait a few minutes to get a salesperson, you wait outside for safety. I spoke with Logan and it was great. Informed me of what they have, what they can get and what they can't get so I knew right at the start what timelines I was looking at. He gave me two choices for the type of machine I was looking for (leg press/hack squat unit) so I went home with his card so I could research it. Before I left I bought a few items in the showroom I had been looking for so that was nice! I called Logan when I decided on the unit after texting him a couple times with questions (great communication). Needless to say the unit was delivered today only a week after I ordered it and I LOVE IT. I was scared because it was more than I wanted to spend and I couldn't find many reviews on this particular unit but its beautiful. It was set up and delivered but two friendly team members (wearing masks) just overall night and day from my other experience. Side note Logan actually apologized to me for the bad experience I had at the other fitness place which is more than I got from them! read more

Fitness Direct - Fitness/Exercise Equipment Near Me - San Diego, California

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I purchased gym equipment from this company about 2 years ago, pre-pandemic and it was an awesome experience. I have since purchased a few other items from them in the past year and again it was a great experience. They informed that my items could be delayed due to the influx of orders for home gym equipment. They promised to get the items to me as fast as possible and they updated me every chance they had. Logan and the entire team is very easy to work with. Thanks GUYS! read more

The owner Mark is exceptional knowledgeable about the fitness equipments. I stopped by to check out a specific elliptical machine after weeks of research. He is spot on all the pros and cons about the machine. In fact, he was able to tell me some history about the machine that I was not even aware of. Go check out in person since the price is actually lower in the store. Despite that I did not purchase the machine due to the space issue in the end, I would go back for any future purchases surely. read more

This is a week or so late but wanted to provide an update on my initial review for Fitness Direct. Almost immediately after my initial review, my husband received a call from Fitness Direct management trying to resolve the issues we encountered here. They really wanted to understand how they failed us, apologized for the hiccups and wanted to work with us immediately to make us happy. A few days after their follow-up, they had an employee deliver the correct mat to our home so we did not need to make another trip to San Diego to do the exchange. We really appreciated the effort and follow up. Clearly shows they do care about customer satisfaction. Thank you Fitness Direct. And if we ever need additional fitness equipment, we look forward to visiting you again to give you that 5th star. All the best! read more

Fitness Direct - Water Rower purchased at Fitness Direct. - Fitness/Exercise Equipment Near Me - San Diego, California

Mark, I'm extremely disappointed with how you responded to me when I called you back. First of all, it took you 5 days to call me. I left a message for you Friday morning, and you called me Wednesday afternoon. The message that I left you on Friday was that the rower I had purchased in October 2021 was making a loud non stop ticking noise, like a time bomb waiting to go off and I wanted to figure out how to stop the noise until someone from your store could come out and service the machine. I left the identical message for Sean. No one bothered to call me back. I talked to 3 different sales people that said they couldn't help and directed me to either you or Sean. How would you feel if you had this loud non stop noise in your house and no one cared enough to call you back to tell you what to do? When I talked to you today, instead of addressing the issue with my machine, all you talked about was the yelp review. It was as if that was the only reason you called me. Your only concern was the yelp review, not the why I initially called. Then you were making up reasons why Sean left work by 11:30am, because he starts early. You were arguing with me the entire time. It's not my concern what time your employees go to and leave work. But, as a customer, I should be able to talk to someone during business hours to address an issue. That did not take place. Then you went ahead and called me unreasonable for expecting a call back the same day. As a customer, I should not have to argue with you. I did not yell at you until you started accusing me of being unreasonable. It obviously seems like it is too much to expect your business to be able to talk to a customer the same day if there is a problem with their equipment that is under warrantee. Stop making excuses as to why no one could call me back. Obviously my business doesn't mean enough to you. If my machine was not making constant noise then I could have waited until Monday to talk to someone. I had bought an entire gym set from you years ago and am a repeat customer, and this is how you treat me. You never bothered to address any issue other your bad yelp review. That was your only concern. Then you decided to cancel my service appointment because you were mad. This issue could have been resolved very easily if you had decided to address the issue of my broken machine when you finally called me after 5 days. I could have easily removed the yelp review. But instead you started the conversation berating me about how you can't believe I wrote a bad review since no one called me back the same day. Then you just went off from there, making excuses versus trying to fix the problem. read more

I contacted Fitness Direct to help me move an exercise machine from one location to another. Shaun helped me schedule and was very helpful and friendly. The movers he sent were in time, fast and very nice! Super impressed with this company and will definitely shop with them in the future! read more

Great place to get some quality fitness equipment. Staff is friendly and helpful, shipment time is just as long as anywhere else with the additional option to cancel if needed. Thanks Steph for taking care of my multiple orders. read more

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Set up a nice home gym. I received great service, great guidance, great price, and fast communication from Mark. The delivery time was quick. Mike installed the equipment perfectly and it only took a couple of hours. I would definitely recommend to anyone looking to buy gym equipment in Southern CA. read more

Fitness Direct - Fitness/Exercise Equipment Near Me - San Diego, California

I have been for over a week trying to buy a Cybex 750 recumbent bike left three e-mails and four voice mails, and no answer. The website will not let me complete the order. Did they go out of business. After a week, I would think I would hear something. read more

I went in for a new flooring to go over the concrete in my garage. Mark was extremely helpful, he asked a few questions to get an idea of the most ideal flooring options for my situation and use case. I ended up going with his recommendation, the Tatami interconnecting tiles as I will be doing a lot ground work/cardio and using a Tonal system for weight training. The Tatami tiles are quick and easy to install. I highly recommend checking out Fitness Direct for your fitness equipment needs. Ask for Mark he'll definitely take care of you. read more

Logan and the team at San Diego Fitness are fantastic! They worked with me to get my home gym set up and were extremely patient during the process. They even exchanged pieces that didn't end up working for me with equipment that will. The quality of the products are great and the prices even better! As my gym grows, so will my relationship with San Diego Fitness! read more

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Reviewing them just based on our experience, store was pretty good from what we saw. We walked in while associate was helping someone. All we got was a nod. We waited for that persons to ask if we needed help for 7 mins, he saw us waiting still no acknowledgement. As we were leaving he said bye guys. read more

I was planning to shop for a Peloton Bike but decided to check on a local sports equipment store called Fitness Direct. Very impressed with the fully equipped & clean store! Even more impressed with the salesman, Ian Edgar, who was pleasant, cheerful, knowledgeable and super helpful! In just 15 minutes, I decided to buy a nice stationary bike from this store which will fit in my family room perfectly! I strongly recommend the Fitness Direct and of course, the salesperson, Ian, to everyone read more

These guys are pretty disappointing. I had an appointment to have a new home gym installed. They cancelled last minute. They said they had a container arrive so had to cancel with me. I had moved my schedule around to accommodate the time they set. Since then I've received no attempts from them to reschedule. In fact, I've called 3 times and left Sean 2 messages asking to reschedule. I've heard nothing from them. No return calls. No contact whatsoever. I guess when you're the only retailer in town for a brand, customer service doesn't matter. read more

I feel I was overly aggressive in my review and regret it. Spoke with the owner. He was on vacation and that's why I didn't hear back from him. After explaining the difficulty the fitness equipment industry is currently in, I now understand with considerably more sympathy for his situation. Thus I am changing my review rating. I am still waiting for a few pieces to arrive, but outside of the manufacturers delays (which are out of his hands), I feel Fitness Direct has been great to work with. read more