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    Ford Rouge Factory Tour

    4.4 (102 reviews)
    Open 9:30 am - 5:00 pm

    Ford Rouge Factory Tour Photos

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    Reviews With Photos - Ford Rouge Factory Tour

    Ramesh A.

    This is a highly recommended tour and worth visiting. If you are in the area visiting Detroit, carve out a day to cover Ford Museum, Village, and the factory tour. If you or kids are interested in engineering, then this is a must visit, too. We did afternoon tour based on our timing, and we didn't get to see a actual working factory, but the guide inside was able to give a great run down all the units that are ready to be functional. We were able to co-relate how a working factor would be. The shuttle picks us between the museum and the Ford village; it's probably a 15-minute shuttle ride while you listen to Ford history. Then, once you reach the Factory tour, there are cool displays of cars in the lower level and a great place to take some pictures. The guide before entering the factory gave a great overview of the factory and answered all questions with patience. Kids were engaged in the conversations and totally worth it. The line will be for the F150, and it was so cool to see all aspects of the truck. Be it curiosity, history, engineering, or crazy about cars, this is a place for everyone.

    suzy d.

    An amazing glimpse into an actual, working car factory. It was amazing to see the efficiency of this factory. And how quickly things progressed per each work station. I liked that the tour was self- paced. You could go as fast or as quickly as you wanted. Plenty of staff was around for any questions.

    View from the observation area
    Amanda M.

    Great tour! We took our kids on the factory tour. You start at the Henry ford museum and then they take you on a short bus ride to the Rouge Plant. We went on a Monday so we were able to see the assembly line in action. You walk on an elevated platform around the facility to see the vehicles in different stages on assembly. There is an observation area that takes you above the factory to see a Birds Eye view of the buildings. There is staff that explains parts of the massive facility. After that they have two videos that discuss the history of ford and how the ford truck was designed. Both of the videos are short and full of education. They also have several cars in the main hall to view from classic to modern. The tour took about 2 hours. Photography is limited on the tour.

    Parking lot
    Marguerite P.

    The stream line of transportation is smooth and on time. It takes 20 min. When entering you will be greeted by a person who explains there are 5 levels basically. 1,2,3,4&5 - we first entered a film about Henry Ford and how he started , which then lead us into yet another room, where there was surround sound, and a lot of vibration. This was extremely loud - like unnecessarily loud. If you have small children you'll want earplugs. I mentioned to the woman that the sound was loud and she tried telling me it was no louder than a movie theater, except that this room was 1/8 of the size. I would not waste my money or my time ever again. Watch a YouTube video it's cheaper and you can adjust the volume. On another note the factory line wasn't nearly as loud as the show, but you will see those folks with headphones on.

    Jacob D.

    Being a big car buff, I had to tour at least one assembly plant during my visit to motor city! As I was researching prior to visiting, I am so happy tours were made available so easily (for a 25.00 fee) rather than having to call various plants hoping that they were offering tours. The rather strange thing is you also had to pay 9.00 for parking, so I was thinking that it was a parking structure but it is just a regular, open parking lot with no attendants. We just followed the instructions on our tickets and arrived at the Henry Ford Museum half an hour prior to departing on the shuttle bus (to the plant). We asked an employee where to catch the bus and she was very informative and helpful. We saw a bus arrive earlier than the anticipated time slot; however, the shuttle bus driver was able to get us into the earlier tour that was about to depart. The bus drive is approximately 15-20 min to get to the plant and drops you off right in front of the tour building. Once you've arrived, you are greeted by a couple of tour employees and they explain the rules and procedures, followed by a couple of informative and interesting shows in regards to the history of the plant as well as the future. Once done, you proceed to the observation deck where you can take as many pics that you'd like (cameras are not allowed anywhere else, aside from the inside entrance in addition to the deck). Basically, you are just able to view some parts of the plant, such as some holding lots, test track, and their "green roof". Once you are done, you are free to roam the observation deck above the assembly plant floor. This is such a smart idea as it is very noisy on the production floor and you are still able to see production taking place (production is not guaranteed though). We were also able to see the line stop for break time. Plan to spend about 2 hours or even more if you can't get enough of watching the F150 being assembled! After you're done, you simply catch the next available bus back to the museum.

    Andrey T.

    Amazing tour, never seen anything like this in a real life! Station 2 video was incredible....

    A Thunderbird in Station 5.
    Clark B.

    I used to work at Ford's (that's how employees call it). I even had to frequently go to the old Dearborn Assy plant when Mustang builds were done there. But the new (sustainable plant) was in the making and I never got to see it. Took my two younger kids so they could see the automotive process. Ordered tix (and the odd mandatory $9 parking pass) and then arrived early per the instructions. The parking location was also a bit strange since it seemed too far from the actual check in location in the Henry Ford museum. That said we road the bus to the plant and given a quick orientation to the 5 stations we would be visiting. Because we were about to bump into UAW lunch we were encouraged to go directly to the plant tour. They did, indeed, go to lunch during our walk around. Oh well. Let's face it the plant tour itself is hugely disappointing. You're on a overhead walkway trying to watch the action below. Railings, which you're not supposed to lean on further impede the view along with the many trusses, struts and mechanicals between you and the assembly line. I can't help but compare it to the Corvette Tour in Bowling Green KY - which, as of early Feb 2024, no longer exists. At Bowling Green you walked the floor and saw soooo much more. The Ford plant was a letdown in comparison. Stations 1 and 2 were movies with #2 the big standout. The Art of Manufacturing is something worthy of Epcot at Disney World. It mixes video with live animations robots, lasers, smells and wind effects. It was great, but at 9 minutes long it went by too fast. The #1 video was a 12 minute Ford and Rouge plant history. Station 3 is the upper deck where you can see the green "living roof" over the final assembly plant. Station 5 is a handful of historic Fords, a new Raptor and a new F-150 Lightning (electric) pickup. The entire event took us about 2 hours but I was explaining a lot to the kids. I'd allow 1.5 hrs for most people. Be aware that photos aren't allowed in most of the stations (really, no where but 3 and 5). As I said, #2 was great but the rest was lackluster. I will say the volunteers were great and welcoming but I can't really recommend the tour. $24 for adults, $18 for kids and $9 parking fee.

    Green roof of plan looking from observation building
    Bill A.

    Its some amazing to learn about the Rouge plant Henry Ford and the impactche had on our generation and out country. So glad we went its been one of the high lights of coming to Detroit would recommend to anyone. Our Uncle and Aunt who traveled with us also really enjoyed seeing the production line of F150 being built and learning about how the plant and Henry Ford impacted our Nation. Don't miss out on this Tour.

    John B.

    I was very interested in what seemed like a primo tour opportunity, but I left underwhelmed. The museum center has a bus ride to the factory (it seems you have to do it that way), and the dated bus and terrible roads can't help but make one think about urban decay. The tour itself opens with two movies, the first of which is a historical perspective with some interesting images but a shallow, hagiographic perspective, and the second an overly loud and snazzy series of pickup truck video that has no coherent message. Taking an elevator up to the top led to an observatory that was bizarre poorly positioned to get a view of the cityscape. By the time I finally made it to the factory floor overlook, I was surprised. Contradictions flowed vigorously; the initial movie emphasized the importance of the factory in creating an American middle class, but now we're told that most of the manufacturing isn't actually done here, just the final assembly. A quote in the observatory emphasized that Ford himself wanted his factory to be a model for others worldwide, so their insistence on not letting people take pictures was odd, though perhaps the Japanese auto industry visitors that joined us were business competitors. The factory floor was notable particularly for the locals working there, but it was hard to put together any clear picture of the manufacturing process, the supply chain, the occupational health factors. People were available to answer questions, but it didn't seem like a deep discussion. There are so many interesting issues here; when the museum talks about the transformational effect of the mass produced automobile, I certainly ponder the lifestyle that led me to come to a place like this. When I visited an abandoned mine in West Virginia whose signage spoke of its coal and coke being sent to the River Rouge plant, I felt the history. Here, I didn't get the feeling. Given the price of a tour, I think I could have expected to see a bit more.

    Gretel Y.

    My group of five purchased a package with the Ford Rouge Factory Tour. Whether you're a fan of cars or not, it's still pretty cool to learn about the history of Ford vehicles and watch employees assemble a Ford truck. The tour began with two short films in two different auditoriums. It was neat to hear and see how the vehicles have evolved. Immediately after the films, we were brought to the factory where hundreds, maybe more, employees were busy assembling a Ford truck. There was an assembly line and each employee was tasked with one job, whether that was installing a light, a door, etc. After the factory, we headed up to the observation deck where you can see stunning views of the complex as well as of Detroit. The final stop was the exhibit featuring vintage Ford cars. There were tour guides at every stop, ready and willing to answer questions and share their knowledge. The tour was informational. The only thing I would have liked is an interactive section, where we can pretend to assemble a car, for example. Nonetheless, our group which included two teenagers enjoyed the experience!

    Tour bus
    Alicia M.

    This was definitely the highlight of my visit to the greater Detroit area. We booked the factory tour online 2 weeks ahead of time and parking was included as an additional cost. When we arrived, we found a spot pretty close to the Welcome Center and made our way to the bus pickup location. If you arrive ahead of your time, they will try to get you included on an earlier tour. The ride to the factory seemed long but it was worth it. No pictures were allowed but the tour was amazing and well thought out. The video at the beginning was informative and kept everyone's attention. Production was halted for the day but we were still allowed to walk and see the production lines. It was really cool, so I can only imagine how much more we wouldn't have enjoyed it if we had seen some real action. I'd love to go again and highly recommend!

    Joseph H.

    Drove down for the day to observe what all the hype was about. We purchased our tickets in the summer while touring the muppet exhibit. The beginning of the tour had a few hiccups. The outdoor bus stop area where they have signs posted that say tour starts here was inaccurate. We sat out in the cold for 20 minutes. As we sat, and waited we watched the bus drive right past us. The employees at the front informed us that they moved the bus pick up to inside the museum and on the side of the building. They moved our tour times from 12:20 to 1:00. After finally getting to the factory we discovered that 1 of the 2 films wasn't t operational. The tour otherwise was phenomenal. All the employees were overly happy and polite. The assembly line was a marvel to see. We love the museum so much that we decided that the 2 hour drive was worth seeing the factory. This tour was worth it. If you have the opportunity then you should definitely visit. This tour was very informational and historical. So much rich history that lays out the foundation of the American way. Recommend that if you buy your tickets in advance that you go to the ticket counter to confirm where pick up is since they clearly move it from time to time. The tour was a 5 star otherwise.

    Vikram E.

    This was so fun. You got to see all the workers make the trucks and learn how these stuff were made. They put on a great show at the beginning, and shocked me. The tour is worth the money!

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    The rouge tour is a must see when in Dearborn, lots of history and knowledgeable guides. Plan on spending 3-4 hours

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    Page 1 of 3

    Ask the Community - Ford Rouge Factory Tour

    On their webpage, there are other packages like Museum + Insider's Tour, Village + Rides, Giant Screen Experience, etc. Are they worth trying or worth the money? Or just this factory tour should be enough?

    Hi Joan, There are too many variables to properly answer your question. Price being the biggest issue as with any attraction. Time is another factor. The factory is a short… 

    Don’t See Your Question? Ask Away!

    Review Highlights - Ford Rouge Factory Tour

    I had much pride to be America when visiting and learning all the history of Henry Ford and this iconic place.

    Mentioned in 17 reviews

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    Fair Lane, Home of Clara & Henry Ford
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    Room of artifacts
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    As a native Detroiter who loved Greenfield Village and Henry Ford Museum and enjoys automotive…read morehistory, a tour of the Ford Piquette Avenue plant was a joy. This museum has the largest collection of model Ts on display. Fun fact: there were actually two model As, and no model P for, well, I think obvious reasons. Not only is every model Ford built at the plant on display, but also competitor's vehicles of the time, including an electric car that Mrs. Ford is reported to have loved driving. There are many surprises I will not spoil. If you love cars, history, old architecture, and friendly knowledgeable tour guides, this is a must see place on a visit to Detroit. Or for folks who live in Detroit who want to know more about its rich history.

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    Photos
    An early electric car
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    The stages of assembly, before assembly lines
    The stages of assembly, before assembly lines
    Our tour guide inside the plant elevator.

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    Our tour guide inside the plant elevator.

    Ford Rouge Factory Tour - museums - Updated August 2026

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