I bought two very pricey shirts at the Pladra store which I would've anticipated to beof…read morehigh-quality. After the second washing of one of the shirts, it shrunk dramatically. It was not a "normal" shrinkage situation. Of course, I thought the management would stand behind such a high priced product and give me a replacement happily. However, they were not willing to do anything meaningful. I would avoid the store and its products given the quality is not what the price point would suggest.

I can't believe I'm the one who had to add this place to Yelp, because it is FANTASTIC. Pladra…read morespecializes in flannel, and especially plaid, shirts with inner textile accents printed with nature scenes in the cuff and underneath the collar. The shirts are all stylish, durable, and unique. The textile accents are subtle, people only catch a glimpse of them, until you flip the cuff up to go full-blast on what makes the shirt really eye-catching.

#27 of 2026 27 down,…read more4 more to go to end January with 31 reviews! I'm def loving this newly discovered area of Mill Valley. My husband and I love Hook Fish. One day while I was waiting for him to meet me, I decided to peruse the store next door. It was one of those stores that sold pretty much everything from puzzles and socks to apparel and candles. I ended up leaving with this national parks puzzle my husband and I completed December 2025. Very cool just to walk in and see what they got. Gave me Roxy, Vans, Hot Topic vibes but California centered if you catch my drift. Only thing I wish is they're open past 6pm.

Was charged $250 after taxes on a pair of $185 shoes (already a scam), got home and checked our…read morecredit card, a second charge of $80 was put on our statement.

Love, Love, Love Aviator Nation…read more I wanted the new kelly green 5 striped relaxed, pullover hoodie. I called and spoke to Adam, who was so helpful with an upbeat and cheerful voice. He placed a sweatshirt on hold for me, and basically made my day. One hour later, I arrived at the store, and met Adam. He was just as pleasant as he was, when I spoke to him earlier that morning. Great Job Adam!! You have my vote for an outstanding employee.

Very nice, colorful, and fun store to shop at…read more Adam, the store employee who assisted my family and me, was GREAT as he was very friendly with an awesome and inviting personality, helpful, and funny. The store was fully stocked, and its decor featured music memorabilia, mostly from 1960s-1970s rock bands, which was very cool. I purchased a very hard-to-find green hoodie she had been looking for in other Aviator Nation stores to avail, so she was very happy and satisfied with the drive here. The store itself is located in a beautiful, old-town-like area of Mill Valley, surrounded by large trees and lush green mountainside. The type of area you only see on TV and in the movies. The price was exactly what I expected to pay for this hoodie.

Mint is a cute little boutique shop that not only sells fine apparel but lovely gifts as well…read more My partner and I come here to purchase these hand carved animal wooden sculptures we had also purchased in Japan. Their prices are the same as anywhere else that sells them. However, the last time we went there was a 20% off sale! The staff is friendly and we've come back a couple of times now. Such a lovely little shop!

Such a treasure! This little store has wonderfully unique items, GORGEOUS cards, and an array of…read morecharming little treasures. The location is a little tucked away so I bet most people miss it, but highly recommend a visit! :)

This boutique is truly one of the Bay area's great treasures…read more With discriminating taste and care for the environment, owner Elizabeth has carefully and respectfully curated the offerings in this wonderful brick & mortar in Mill Valley and its equally lovely online site. The cotton diamond scarf (great weight and size!) and iconic Inca Polo belt that I bought there remain to this day some of my most cherished belongings.

An amazing find. I love this store and the purse I purchased here. Elizabeth, the owner, goes…read moreabove and beyond in service. When my toddler damaged my purse (a difficult task), Elizabeth graciously repaired it, good as new.

I haven't been to Diamonds I The Rough, since I moved to Novato. I am invited to a holiday…read moreparty...and I found quite a few sparkly "party dresses"! I called and spoke to Syble and she remembered me after quite some time :) I asked if she was accepting holiday type dresses, and she said yes! So I will be going to the store tomorrow, to reunite with Zach and do some shopping there while I bring in my holiday clothes. I have really missed this store and Zach & Syble! So happy this fabulous store is still thriving!!! Sincerely, Rita Plank

Loved shopping this store on pm, Zack is so fun and 2 of my daughter's favorite tops were given to…read moreher from him for free but for some reason I got banned from shopping and I don't know why :( I miss ordering. They have great stuff

Shirts are well made with a lot of thought behind the collection and fabric. Their Performance line…read moreis great

Christopher was very patient and super helpful, providing great suggestions. Ended up purchasing…read moreseveral shirts and a pair of pants that I was hesitant to purchase directly online and before being able to try them on. Will definitely be coming back to make more purchases.