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    Front General Store

    4.0 (54 reviews)
    Closed 11:00 am - 7:00 pm
    Updated 2 months ago

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    Cream of the crop vintage Levi's in the back section (redlines, big E's)

    On a recent visit to NYC, I was on a mission to look for vintage men's Levi's. I figured that out of all the places in the world, there must be at least one shop that truly specializes in them, to the point of matching my level of nerdiness of analyzing the cut, age, country of manufacture, etc of each pair. After visiting a few other vintage and thrift stores around the city, I found my mecca at Front General Store. While I would have to pore through every pair at other shops to maybe find one diamond in the rough, it seemed that just about every pair of Levi's they had were high quality made in USA, with even some deadstock pairs of orange tabs in the mix. The main stacks of denim are toward the back portion of the main area of the store. Their level of curation and organization (mixed up some by customers, but otherwise organized by cut and very clearly marked with sizes) does not come cheap as you can expect to pay $100+ for a pair.. you might be able to find similar pairs for half that elsewhere, but you'd really have to search through a lot to find them. The small area in the very very back of the store is where the top gems are though. On one of the racks is the best denim they have, a mixture of redlines and even some big E's. You MIGHT get lucky running across a pair like these elsewhere, but the experience of being able to look through an entire group of them together is nearly museum-like. This is definitely a destination shop worth the trek!

    Aaron A.

    If you're looking for a bargain this isn't the spot. While not necessarily overpriced they exclusively curate high quality offerings, and I throughly appreciate it. Beautiful items for the kitchen (the unglazed plates and bowls were stunning), very cool miscellaneous items, and a variety of stylish and prototypically Brooklyn clothes. Absolutely worth stopping in!

    Angela L.

    ATMOSPHERE Aurgh! Too cute. I'm in love with all the ceramic-wares. Each item is such an art piece. All the small gifts too, such great designs. In the back, has some clothing.

    Storefront
    Peter Y.

    The coolest store! They have a lot of nice clothing, ceramics, accessories, glasses, denim, etc. Scored a very warm pair of wool gloves and knitted cap, and not at too bad of a price either. The selection exudes high quality and fashion. No complaints about the staff, they were polite and chill.

    Lol what...
    Kara H.

    Cool shop, but the prices are absolutely insane. (Sigh, Brooklyn). They had vintage graphic sweatshirts for over $50 (one Packers sweatshirt was over $200!) and this old used Hanes t-shirt was $38. Their non-clothing items were great and fairly priced, but if you are looking for the style of clothes they carry, just go to a Goodwill or Salvation Army Store...

    Dumbo
    Roma M.

    Great gem of a store in Dumbo. Wide selection of wares from around the globe, like leather Bohemia slippers from Morocco in an array of colors. Beautiful jewelry including 14k gold necklaces, notebooks, art supplies, clothing. Just go visit!

    Ceren A.

    A nice vintage store in DUMBO that I had the chance to stop by today. I do not know why but "Levi's" brand was all over the store, mostly shorts. So the clothing lost my attention fast however they have nice bandanas, 100% cotton and prices are between $6-$25. They also have many glasses. Vintage African glass beads are $20. They have pins, key chain, some hand made toys. I would recommend the store for unique gifts.

    Super cute vintage store with a good selection of customized terrariums
    Lynn W.

    Random strolling in the Dumbo hood n was pleasantly surprised by this cute little gem! Easy to shop, well organized, friendly staff, good selections of vintage and new and mostly of all very well priced! Will definitely come back for more! Ps. Some of my favorites were the vintage sunglasses/ glasses along with the small leather goods selection.

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    11 years ago

    Out-of-this world amazing vintage Americana and workwear. I can only wish they had a bigger selection of women's items.

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    8 years ago

    All stuff selected fantastic, very clean, not super used and has description, also a lot of beautiful silver made jewelry.

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    Review Highlights - Front General Store

    A sales associate helped me find the perfect pair of vintage levi's in what seemed to be an endless sea of denim.

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    Front General Store - vintage - Updated May 2026

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