Amazing - I drooled over everything in this place. I am actually hesitant to share it with you all…read morebecause I want it all to myself! You will find many many items to lust over - serving dishes, wine stoppers, picture frames, etc, all in the coolest beach motifs... you will fall in love.

Amazing service and excellent style. I started shopping when I lived in Swansboro and continue to…read morehours away from home. The quality holds up beautifully even after years. Staff is great at helping with guests and also amazing at holding items for any occasion each piece of jewelry, unique and personal to each customer. Looking forward to buying more !! shoutout madi

What a cute little jewelry shop! I originally stopped in for ice cream (which they unfortunately…read moredon't serve anymore), but am so happy I did! The lady working was so nice and helpful, and the jewelry pieces were unique and beautiful! Mostly coastal themed pieces, but not overly-so. Everything was very reasonably priced. I bought a charm that was on a necklace, and they took off the price of the necklace since I didn't need it. I will definitely be returning here for jewelry and gifts.

We like to check it out every month or so just to see what we can find. Have found vintage toys…read morefrom the 70s & 80s. My daughter likes to look through the books. This place is so big I'm not sure why more people don't set up here on the weekends

Lots of venders and something for everyone. The concrete benches with military logos are awesome…read more More tables should have prices. I get tired of asking constantly how much something is.

My boyfriend and his family love coming here every year for annual family beach vacations for the…read morequality of apparel at this shop (his dad grew up in Raleigh and came here every year in his childhood). It's the shop's 60th anniversary this year, and they had such great hoodie designs! I'm very picky when buying hoodies, but I picked up a pretty cream-colored one with a simple but aesthetically pleasing design. The quality is thick and durable, and the material outside is very smooth while the material inside is very soft and comfortable -- just the way I like my hoodies! I also bought a very light wash jean jumpsuit that was super cute and, luckily for me, the last one AND it fit! :) Staff was very nice and helpful. I tried things on in a fitting room, and the girls were friendly and talked to me there and at the register. The shop was also very clean, had a lot of different items to choose from (not just apparel, but beach equipment, too), and was set up very trendy. My only qualms are that everything is pretty pricey, and the women's clothing specifically were sort of unreasonably priced. My hoodie and jumpsuit in total were $146, which was a bit above my budget, but I hadn't seen anything like them before and having come from California, I just caved and bought them. There were a pair of olive women's shorts that were 40% of the fabric used for either of the items I bought that were $78. They were cute shorts but not really worth it for that price, and it was more expensive than any other individual item I had picked up in the store! Overall, I think it's a nice place to check out and treat yourself at once in a while. The styles are quality, cute, trendy, and very much beachwear/casual (i.e., shorts, crop tops, dresses, with some puffy jackets). They unfortunately don't have petite sizes (I'm 5'2"), so I'll be getting that jumpsuit hemmed (it was just too cute to pass up). I've also noticed that the sizes are much smaller compared to sizes I'm used to at other places in CA and even at some other souvenir shops at Atlantic Beach. I usually wear a size XS/S, but the M jumpsuit fits well and almost snugly on me. However, the hoodies are pretty oversized because they're in the men's section, so hopefully this information is useful to anyone who comes across this review!

Cannot say enough great things about our surfboard buying experience with Chuck and John at…read moreAtlantic Beach Surf Shop, Inc. Chuck spent over an hour walking us through our purchase process. He treated us like we were buying a high-end car. Will never shop anywhere else! Thanks guys!

Great variety of sale items and store is clean and aisles well maintained.. employees were friendly…read moreand helpful.

Drayden from the electronics dept was extremely helpful in getting my new I phone to connect. thank…read moreyou so much. a service verison was not interested I. helping with.

Regarding Mr. Victor's review, I actually remember this particular evening quite well. I had…read moreentered the store a few moments before Mr. Victor and his family. The sales clerk said exactly and kindly, "Hi, how are you?" My response was well and yourself? She responded, "Good, just letting you know we close in 10 minutes, but please feel free to look around." I did not find this rude at all. Afterward, Mr. Victor and his family came in. The sales clerk said the same thing, kindly, and his wife seemed to not have an issue with this, seeing as she responded "Okay, thank you," with a smile. After that, Mr. Victor's response was, "That's a pleasant way to greet us, I'm not spending a dime in this store." and he stormed out of the store. His family remained to browse and apologized to the sales clerk for how rude their father/husband was when she was so friendly and did not do anything wrong. I worked in retail many years ago, and for one know you cannot simply lock a door to close. You have to count change, restock, clean, etc. You're not able to do this with customers still browsing. I've been coming to DeeGee's since it was across the street at Ruddy Duck's. They have an excellent selection of books and gifts. I have ALWAYS found the staff so friendly and helpful. DeeGee's is a must stop for anyone visiting Morehead City!

Dee Gee's is a wonderful store that has a long history in Morehead. It is full of beautiful…read moreitems--apparel, decor, and a great collection of books, many by local authors. You can tell the gifts are high quality and the store is put together very nicely. Be sure to go upstairs to visit the kids' section and the room full of books.