Brad was awesome to deal with! Ordered a maverick x3 rr and he took me through all the details and…read moreadd ons. Kept me up to date with progress. Had a slight issue with a hose clamp. He took care of it right there. Great guy, knows his stuff and stands behind what he says.

Brad provides great customer service. Just bought a Outlander Max XT 850. Will definitely be back…read morewhen I can talk my wife into snowmobiles. Purchase process was quick and easy. Josh (?) walked us through the new machine and we were on our way. Glenn

By far the best dealership in the entire UP might I even say the state. Staff goes above and beyond…read moreconstantly. Service desk is very knowledgeable and they really put in effort to help you with your issue and get you resolved. Service techs work hard,they even took a look at my buddy's sled to diagnose an issue free of charge. Friendly staff who care about what they do really sets this dealership apart from the rest.

Knowledgeable staff helped us with rental sleds for family trip. We were also helped with some…read morebasic repairs to our non rental snowmobiles

Awesome time! Rented 3 UTVs for our large group with kids ages 6 to 12. Had a fabulous time - saw…read moresome animals, got dirty and all enjoyed our time. Highly recommend!!

Wonderful owners, wonderful company! We had a ton of fun! The location is perfect, right on well…read moremarked trails

Had a very good time today. Did some of the great trails in Vilas County. Only downside was a blown…read moretire. The person from Joy Ride got there very quickly with a spare. We were on our way back in good time. A fun few hours! We'd recommend it quite a bit.

From the owner: UTV rentals for the Minocqua, Rhinelander, Hazlehurst and Lake Tomahawk areas. Your adventure…read morestarts here!

The entire experience was amazing! The woman at the counter was so sweet and informative, ( I wish…read moreI could remember her name) and Rowdie was so great. The woman told us "if you ask nicely, Rowdie will drive you to the main trail" we didn't even have to ask, Rowdie offered. Everyone was so nice and the trails were great along with the food recommendations!

Rented snowmobiles (sleds) from Toy Shop. The staff was excellent and informative. Our group was…read morenot first time riders, but if we were we would have felt comfortable and fully prepared by the staff with all safety and tail information. We rented full gear, (helmets, pants, jackets, boot covers) and they were all very clean and in great shape. The sleds were 2021 models and in tip top shape. Rental rates were very affordable and lowest in the area. I unfortunately had my car keys fall out of my pocket on the trail while driving to return the sleds. The staff went above and beyond trying to help the situation. They had two staff members take sleds and back track the 18-mile trail to our cabin in an attempt to locate my keys. Another staff drove our group back to our cabin to search. Truly grateful to the Toy Shop staff for all their help. Ultimately we couldn't find the keys and they drove me to Rhinelander to pick up a rental car. They let me leave my car in the parking lot for almost a week while I returned to Chicago to pick up my spare key set and fly back up to retrieve the car. Not ideal, but given the circumstance.. the Toy Shop really really helped me out. Thank you very much to the Toy Shop Staff. Got to know the owner a bit and it's a small family business, local to Eagle River. Great people with great service. Wouldn't rent from anyone else.

Great place to rent a snowmobile. The staff is very friendly and made our trip a great one! Highly…read morerecommend!!

Natalie is the best to communicate with and a pleasure to schedule with. This was the second time…read morethis season and my family and I cannot say enough about how nice of a service this is. Dave dropped the sleds off both times and makes it super easy, to just go and ride. I highly recommend renting snowmobiles when you can as it is convenient and you don't have to worry about storing or maintenance!! Thanks again B&B

Experience was they had horrible customer service and then when I asked about a axel hood and cv…read moreboot told me I should just order it my self

CON ARTISTS. These people are so shady, they deleted my review from their Google reviews. Notice…read morethe difference in their Google reviews which they control, from the commentary and scores here on Yelp which they do not control. If I could give them -10 stars I would. In 46 years of being in business, and in my opinion, this is the shadiest business I have ever come across in my life. They are not trustworthy and again, in my opinion, are scam artists. Last year my brother in law and I rented 2 wave runners for the day. When we got there my "spidey- senses" were alerted when a technician was checking in an ATV returned the night before and the manager stopped and said "no, write it back up, there's a scratch on the decal of the door. $480" We video-ed the delivery of the 2 wet bikes and off we went. I have owned wave-runners since 1993. I have had 7. I know how to care for, use and repair them. Upon return the technician checked everything, got on his back and crawled under the double trailer to check the intake grates and impellers, signed off on the paper work (which we failed to photograph) ... off we went. 45 mins later I get a call. Allegedly, one of the bikes sucked up some fishing line and caused wear to the O-ring. (Impeller ring) More the $1000 of alleged damage. We had taken out the insurance, but still would have been hundreds out of pocket. We immediately drove the 20 minutes back and the "show" began. From behind the counter, Prop #1 the "fishing line" closely followed by behind the counter Prop #2, the "worn" O-ring. Most important part of the show, Prop #3, the altered paper work. We demanded and were repeatedly denied the ability to speak to the technician. Lied to about the paper work, and taken as rubes and idiots. In full disclosure things got so heated and I raised so much hell, the cops were called. When threatened by that peach of a manager I insisted they be called because I wanted the police to see the conduct of a business in their community. There was a point of comedy.. when the peachy manager told me that I could no longer rent from them ever again, I looked her straight in the face and said, "That's funny, I made the decision on the drive here!" Ultimately and appropriately they dropped the claim if I promised to allow the charges for the rental to go through on my Amex. Of course I would, as prior to the attempted coercion, we got the services we paid for. In my opinion, these are the biggest group of cheaters and charlatans I have ever encountered. BEWARE. If they are willing to delete negative reviews from Google in order to fool and LIE TO prospective customers about the caliber of their service rating what else are they cheating on?