Great shop with excellent customer service. Such a huge selection of clothing/accessories. Even had…read morehammocks that I had not seen before in small bags. Opened my eyes to other hammock selections.

Great selection of clothes and sporting goods that appeal to wide-ranging tastes. Love the local…read moreservice.

Don't advertise dairy-free ice cream (not sorbet) and then give a bunch of excuses why you can't…read morescoop it. It's too hard or you can come back later. Dumb!

Best place in town for ice cream. My son and his girlfriend had it one night. Now we must go every…read morenight while we are here for ice cream. The Blue Moon is our go to choice. Truthfully, you can't go wrong with any flavor.

Have been tubing at River's Edge Adventure several times and have never been disappointed! Staff is…read morevery friendly and helpful, especially with beginners! I cannot wait to go back and try their other adventures... definitely one of my favorite places in the Northwoods!!

Our second year renting e-bikes. Well maintained bikes and a friendly staff. Right on the main…read moretrail and it gives you the option of going to Mercer or Manitowish Waters or even Boulder Junction. BJ is a long ride on a half day rental, so maybe just think about stopping half way and stopping by the rest area on the lake. They also offer canoes and rafts. Not gonna lie, tuning the river might scare me but might try it some time E-bikes are pricey but nice. In town they have a self serve e-bike stand, which is owned by this place but sometimes bikes are all gone

The best of the best of the best. I know Andy et al won't…read morebe there forever, but the products, service, ambience, and dogs remind me of what "up north" meant to me as a kid, and to my kids now. Have been there for our biking, paddle boarding, skiing, and skating needs since forever. Love them.

Unable to find a place to rent a decent road or gravel bike in Eagle River, I found this business…read morevia Yelp. They had what I needed - quality bikes available for reasonable rental prices. The staff is knowledgeable, helpful friendly and fun. Jeff took extra care to make sure the rental bike was sized and adjusted correctly for me. The bike was top-notch (a brand new Reid Firetrail 2.0). I will definitely rent from them again.

My family really enjoyed our time and the bikes were great! Thank you so much!…read moreThis is our second time meeting John at the Bearskin trailhead and his bikes seemed ever newer this year. It's such a great trail and so easy to meet him there/ leave the bikes after.

Had a flat tire on my E-bike while on vacation. I called at 9am to see if it could get fixed during…read moreour stay and he got me in right away and had the e-bike fixed while I waited. Such excellent service. I will bring my bikes here whenever I need any e-bike services.

Great sno mobile rentals, 2 seater 600 ran perfect; decent riding gear equipment but FYI they DO…read moreNOT rent sno mobile gloves and they sell for like $35 not that great of quality... This location was cheaper than renting closer to Hurley where we were going, buuut it was kind of annoying that he expected us to wipe off the machines because they were a little dirty. Didn't know we were paying to clean them too, isn't that your job after we return them?? Overall a good rental experience, oh also FYI the $100 deposit they charge as you reserve it DOES NOT apply to the entire bill, it's only to reserve it, we learned that the hard way, makesure you dont get confused at the last min as your picking up rentals thinking it will apply to entire bill, cause it doesn't!

If I could give zero I would. Don't rent here. It's a scam. They will charge you for any minor…read moredamage scrapes or for their negligence in failure to maintain their stuff. Charged me $35 for a retaining screw on a helmet! Charged my friend for a helmet he never even rented! My sister rented a boat then he calls to tell Her return it because it's rented to someone else. Wow. Bad manors on top of it.

I've purchased a couple of Trek bikes here -- and a bunch of extras and accessories like new tires,…read moreinner tubes, water bottle cages, etc. One bike was a special order -- it was delivered on time and was set up and available when promised. The other was a floor model. It was reasonably priced and ready to take home the day I bought it. My experiences with the service department were always satisfactory. The staff seem to be bike nerds who are not particularly friendly or engaging with the customers -- but they get the job done -- and all of my bike needs can be taken care of here in Minocqua so I don't have to trek off to Madison or Milwaukee.

They have a lot of inventory but is is so high priced. People try to keep business in the…read morecommunity but when you can buy the products at 60% of the price it's a no brainer. Plus the store manager doesn't know a thing about skis, clothes, etc..... How she made manager is beyond me. Go somewhere else where their staff is at least knowledgeable.

We went in looking for some gear to help out with an impromptu December hike and were pleasantly…read moresurprised by the selection and layout in here. I picked out a pair of Kahtoola Exospike crampons for my city-slicker flat-soled boots (which worked great by the way!) and asked the gentleman behind the counter if he knew of any good hiking destinations nearby. He recommended Fallison Lake near Boulder Junction and it turned out to be one of the most beautiful hikes we've ever been on.

I was looking for a 2020 Seagrass Hobie Mirage Compass with an upgrade 180 pedal drive. Coontail…read morewas able to accommodate me with my request. When I got up to Arbor Vitae, the boat was all set up and ready to go and Jason went through it like a pro, giving me some pointers on getting further enjoyment out of my purchase. This is my 6 kayak, (probably my last...no more room in the garage or my wife may divorce me) but my first fishing kayak. I don't get up north all that often, but I have no reservations recommending this store appreciates Jason's communication and helpfulness during the process.